Sandwich Pages

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Have you ever wondered how to link your content to your product in a compelling way that allows you to stand out in the market? Tune in to explore Igor’s valuable insights on how to do that by using a unique and fresh perspective to warm up your audience to increase your conversion rates.

[00:00] In today’s episode, Igor discusses the concept of bridge pages from a fresh and unique perspective and how they can help you to warm up your audience to an offer. 

[00:42] Do you like Igor’s AI-generated voice?

[01:43] What are bridge pages?

  • Bridge pages, they’re their warm-up pages, they’re also called sandwich pages.
  • It’s a way for you to warm up an audience toward an offer by either building up or overcoming an objection. 

[02:12] How to bridge the gap between content and the problem?

  • If you’re creating content, you can bridge that gap.
  • Linking it to whatever the problem you’re promoting allows you to stand out and give a unique fresh perspective. 

[03:45] Marketing to specific market segments:

  • There are times when you can just focus on a particular market segment that’s ready to buy a solution.
  • There are times or should they say market segments or groups of people on your list that require more warm up, pre-framing, and bridging because we’re all driven by agendas.
  • We’re all driven by our own set of needs and wants and problems.
  • If we’re marketing to women, we’re not going to talk about heart disease.
  • They just spoke about lungs and linked it specifically to the looks, the way your skin looks and feels, and they had a substantial increase in conversions.

[05:26] The purpose of a bridge page:

  • You don’t have to always build a page, you can also use email as the bridge.
  • The point is that they made the conversation about the agenda and made it relevant to the group in front.
  • So that’s what bridge content is for. It’s to make it relevant to make it different.
  • Sometimes you use the bridge page to tell the story.
  • Sometimes use it to just focus on the different particular angle, and you don’t really always have to come up with anything new either.

[07:23] Igor’s free book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.