Sandwich Pages

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. In today’s episode, we’re going to be talking about bridge pages and how they can help you to warm up your audience to an offer. Rich pages are also known as warm up or sandwich pages, and they provide a way for you to either build up interest or overcome objections towards your offer. Have you ever wondered how to link your content to your product in a compelling way that allows you to stand out in the market? Well, in this episode, I’ll share some valuable insights on how to do that by using a unique fresh perspective. I will also reveal to you an interesting technique that I used a couple of week’s back, which allowed me to use the angle of inflation and recession to warm up my audience towards the course about YouTube ads and affiliates. Pretty cool, right? You know what else is cool? This intro, which was brought to you by an AI voice, I know it’s like we’re living in an episode of Black Mirror. If you liked it, please let me know by visiting Igor dot top slash voice now enjoy the episode.

00:58

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:43

Bridge pages, they’re their warm up pages, they’re also called sandwich pages. So it’s a way for you to warm up an audience towards an offer by either building up or overcoming an objection. A couple of weeks back, I used a weird page technique where I used the bridge page talking about inflation and recession to warm up the audience towards a course about YouTube ads and affiliate marketing. Now, on one hand, they’re not connected. But if you can, if you’re creating content, and you can bridge that gap, if you can go from talking about recession to kind of linking it to whatever the problem you’re promoting, then this allows you to stand out and give a unique fresh perspective, a unique angle, if you will. Because, you know, sometimes we operate in a market where there’s lots of claims, and whatever the claim we’re making, they probably heard it before. So in other words, in the words of Jean Schwartz, that would be a solution-aware market or something like that, where people have already heard it and seen it before. They’re aware. So sometimes you need a different perspective, a different entry point, and a different door into that conversation, something that they might already be thinking about. You know, the reason I chose to speak about recession at that time is because it’s on everyone’s mind. If you open the news, you turn on the TV, you read the Drudge Report, and it’s all about the recession. It’s all about the stock market crashing Cryptos in the toilet, the real estate market is, you know, quickly losing value, blah, blah, blah. So if people are already talking about the recession, I’m like, can I hop on that wagon? Right? Can I hop on that train to be a part of the conversation? And by doing so, I’ll kind of step away from the product almost to pull people into it, rather than being super direct, and just pushing for the product. Now there are times when you can be direct, there are times when you can just focus on a particular market segment that’s ready to buy a solution. And you just talk about the specific solution that the problem that it’s fixing, and they just take people to the product, but there are times or should they say market segments or groups of people on your list that require more warm up, pre framing and bridging, because we’re all driven by agendas. We’re all driven by our own set of needs and wants and problems. And I remember this study that was done by some group, some charity that was trying to get people to quit smoking. And they were trying to basically tell people how it’s unhealthy, how he can get heart disease and stuff like that. But eventually, they started building custom campaigns for different types of people. And although you know, in this Kancil culture, it’s a bit more difficult to do, but they’ve broken it down into men and women. And these days, I guess they would have to break it down into men, women and people who identify as smokers, but not necessarily identify as men or women. But they basically said, if we’re marketing to women, we’re not going to talk about heart disease. So they started talking about skin and they started showing case studies of women who smoke versus women who don’t. And the difference in the skin glows in the skin elasticity. So they didn’t talk about diseases, they didn’t talk about anything like that they just spoke with your lungs, right, they spoke specifically about the looks, the way your skin looks and feels, and they had a substantial increase in conversions. Now, this might be what we would call in the online world, that bridge page, or bridge content or bridge, video, bridge, email, whatever the email can be a bridge, to be honest, you don’t have to always build a page, you can also use the email as the bridge. But the point being is that they made the conversation about the agenda be the product or trying to get people to quit smoking, they made it relevant to the group in front of which they were they were getting, they were getting. So that’s what bridge content is for. It’s to make it relevant to make it different. So if your audience is, you know, if it’s a weight loss audience, and they already heard, you know, lose weight quickly, you know, increase your metabolism, or speed up metabolism, or whatever, right, you kind of have to come in from a different angle. Yes, they heard all the weight loss claims before. They’ve seen it before. They’ve seen the p90x and they’ve seen the Weight Watchers ads, they’ve seen it all. So you kind of have to come in from a different angle, sometimes you use the bridge page to tell the story, right. So it’s a bit more personal, sometimes use it to just focus on the different particular angle, you know, and you don’t really always have to come up with anything new either. You know, if you’re promoting something that has a long form sales page, or VSL video sales letter, and somewhere in that sales letter, there’s a paragraph that references a particular problem, which you think would be a better angle for your audience, then the main angle in that sales letter, you just take it and blow it up on your bridge page, and use that as a reason for them to click through. Another example is, you know, someone with a real estate list of people who are interested in making money with real estate ran the farming offer to that list. So they had to bridge the gap between people interested in making money with real estate to people wanting to make money online. You know, they created a page that spoke about making more money online as a means of having more money to invest in real estate. So they made it relevant to that particular audience and what that audience showed in the past that they wanted. That’s what we use bridge content for. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.