Practical Tips On How To Harness The Power Of Storytelling In Copywriting

Welcome back to the list building lifestyle. I am your host, Igor Kheifets. As marketers and copywriters. We all know firsthand that storytelling can transform dry, boring marketing copy into something truly compelling and engaging. But one type of story that I particularly love is the origin story. There’s just something about hearing the story of how a brand or a person came to be that captures our attention and inspires us. Maybe it’s the underdog story of overcoming obstacles to achieve success, or the relatability of a humble beginning that we can all identify with whatever it is, there’s no denying that origin stories have a unique power to connect with people on a deep level. And today, I want to share with you not only the incredible power of this element, but also some practical tips for how to use it in your own marketing, even if you don’t consider yourself a natural storyteller. But before we dive in, don’t forget that you are always welcome to leave your feedback on this artificial intelligence voice that’s presenting my intros to you by heading over to Igor dot top slash voice and letting me know what you think.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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This story is actually a hack, a shortcut to getting a presence without having any sort of other form of social proof. Because story is the way we convey information, it’s the best way to receive information. And it’s the sort of information that really doesn’t get questioned at all. So if I come out and I state my credentials, I’m such and such, and I’m a TEDx speaker, and I’m a bestselling author, blah, blah, you know, a lot of people will go, who cares. But if you tell a story, about you know, being molested as a child, and then transforming your life into becoming a protector of children who get molested, and you know, flying out to Thailand and saving a little girls from being sold to sexual slavery, guess what, that’s gonna get some attention, you know, people will really recognize you. So a story is often a much better way to introduce yourself, it’s a much better way to, to, to have something like a calling card or a business card than anything else. And it’s a great way to appeal to emotion, which is where you need to be hanging out if you want to influence people. When you’re mailing new subscribers, there’s a few types of stories you can tell. One story is a story that resonates with the feelings and the values that your subscribers might have. So for example, you know, as I was doing the podcast, one of the stories that I was telling is, you know how I found it very difficult to have life outside of my work. When I worked for that chemical facility where my job was to fill big jugs with green goo that we then put on a lift that takes them to the packing facility that ships them off to Brazil, and Argentina. And so I shared how I was waking up, going to work, let’s say I was working a graveyard shift. So overnight, I would work I would then have to,

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like, replace somebody who couldn’t make it to the next shift. So basically go back home, eat something, fall asleep, wake up, shower, eat something and go back to work. So having this cycle, constantly, repetitively made it very difficult to have any kind of life outside of work. Now that as a story, okay, it’s a very short story. By the way, I don’t have to be a great storyteller to tell it. It’s just my life. Right? So I’m just trying to chronologically remember what happened. Even though my memory sucks, I can still remember some of the key events. And what happens is the moment I tell the story, just notice, guys, if you ever had a similar experience, or if you’ve ever felt that your job is preventing you from having a life, and that story triggered that feeling and you went kind of like Yeah, yeah, know how that feels. Now, this is what storytelling is all about. It’s being able to convey an idea that I understand how you feel that you and I were very

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much alike. And the moment I can convey this idea with a story, it makes it much more likely for whoever’s reading my email or listening to my story to actually, like, look into what I got going on, because then I go from just a random dude on the internet trying to sell something to be in a real person. But my point, guys, is that one story that you can tell is simply a story that relates to the experience or ideas that you know your customer is sharing with you. In another story, it could be an origin story, a story that simply shows where you’re coming from. So in my case, that would be a story of, you know, how I got involved in MLM, and then how I got involved in affiliate marketing, right? How I discovered e farming, how I discovered list building, you know, it could be anything and these origin stories are really, really powerful. So at some point, you learn to tell the same origin story over and over again. So it kind of becomes automatic for you. Then if you notice, by the way, you want to see this in action. Go and check out all the famous self-development and business gurus, you know, Kiyosaki, Tony Robbins, Tim Ferriss, you can watch some of my stuff as well. And you’ll notice that we all tell these origin stories all the time, because the origin story is probably one of the most important stories. You know, the origin story is really what gives a sense of meaning to what you do in the eyes of the prospect. Think Batman, everybody’s familiar with who Batman is. But who is Batman, without an origin story of his parents being shot in an alley being robbed, and him falling into a cave full of bats and then discovering this cave and deciding that he’s going to fight crime he’s going to clean Gotham City. Without the origin story. He’s just some guy in a spandex with a cape and a mask running around the rooftops. Okay. But with an origin story, he’s actually a really powerful symbol for representing the feeling of, you know, getting justice, which is something that’s universal for all of us. So in your emails, this is how you need to be thinking, because throwing claims at people doesn’t work. Nobody likes to be salty. Nobody likes to have claims thrown at them. But if you tell stories, you instantly become relatable. Even if they don’t agree with you, you’re still relatable.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.