Bigger Isn’t Always Better

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More traffic. More mailing, more traffic. Mailing, mailing, mailing, mailing. Tune in to find how Igor monetizes and segments his email list with this formula.

[00:00] The podcast explores the significance of list size and the pros and cons of different types of mailing lists.

[01:18] The Number One Money-Making Activity:

  • The good news is that everybody is e-farming from the smallest to the biggest marketers.

  • Even if you’re making a million dollars a year, the thing where you have the most money sitting that you’re not collecting is your email list.

  • Because that’s the traffic source that actually makes the money. That’s the media that gets the buyers. That’s the media that actually matters.

[01:52] Size vs. Quality of Email List:

  • I met people with giant lists and the quality of that list didn’t really reflect the income.

  • They had a really, really big list, but they were making relatively low income from that list either because of mismanagement or because the quality of the list was just bad.

  • Having a bunch of email addresses doesn’t guarantee anything.

  • I actually don’t have such a big list, but we’re actually making more money because we know how to monetize it and we know how to segment it.

[03:22] Challenges of having a Big Email List:

  • The bigger your list size technically the more you’re supposed to be making but then you start hitting a different set of challenges.

  • You’re going to be facing blacklisting challenges because your volume is so big.

  • But if you’re able to overcome these problems, of course, you get to benefit from having a much bigger impact.

[03:46] How To Monetize Your EMail List?

  • If you want to make seven figures, aim for a 25-30K list.

  • If you’re an affiliate, you’re trying to find an offer that converts for you. If you’re creating your own offer, you’re trying to craft one that converts for you.

  • Once you’ve nailed the offer down, your focus becomes driving traffic, enabling the list.

  • Your number one priority is to grow your list. Your number two priority is to mail that list, monetize the list, and communicate to the list.

[04:27] Igor’s book on E-mail marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.