Bigger Isn’t Always Better

Welcome back to the lizard bunny lifestyle. I’m your host, Igor Kheifets. In this episode, we’re talking about your list and we’re talking about size. I want to make an argument about list sizes. I want to share with you my perspective about whether size matters or not. And my experience with working with all kinds of list owners and their list sizes, so this episode just giving you my honest opinion, and my experience, so enjoy.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages including my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle. The good news is that everybody’s deforming from the smallest to the biggest marketers out there in the world right now the number one money making activities you are forming. Even if you’re making a million dollars a year, the thing where you have the most money sitting that you’re not collecting is your email list, because that’s the traffic source that actually makes the money. That’s the media that gets the buyers, that’s the media that actually matters, like the impact or the amount of money you make proportionally to the size of your list, like the value of each subscriber on your list is insane. And a lot of that revenue comes from the list just mailing to the list. Well, I’ve met people both ways. I met people with giant lists that the quality of that list didn’t really reflect on the income, meaning that they had a really, really big list. But they were making a relatively low income from that list, either because of mismanagement, or because the quality of the list was just bad. And just having a bunch of email addresses doesn’t guarantee anything. But I’ve also met a few people. And a lot of these people have actually trained because of the way that we mailed the list. So a lot of them come to us in order to try to, I mean, even those who don’t come to us to learn the next you just model us, you know, they get on our list just to spy on us. That’s just normal practice for people in this industry at this point. So you know, I actually don’t have such a big list, but we’re actually making more money because we know how to monetize it. And we know how to segment it, we know how to focus on building the right kind of list. And I’m pretty sure that many people aren’t willing to spend as much money as we spend to get someone on our list to generate an email subscriber he likes if you take the whole ecosystem and what it costs us to run it, etc. But even with that in mind, like really, the milestone that you’re aiming for is about a 10,000 person email list to start making some serious money. So yeah, it’s not really about the size, like once you get past a certain point size is of lesser importance, you know, when you’re just starting out and you have nothing, then every 100 subscriber’s makes a difference for you. But once you’ve crossed the 10k mark, the game changes a little bit. It’s not that it becomes a game of diminishing returns. But it’s also not a directly proportional thing. Now in the big picture. Yes, the bigger your list size, technically the more you’re supposed to be making, but then you start hitting a different set of challenges. You know, if your list size is, let’s say 150,000 people, then you’re going to be facing blacklisting challenges because your volume is so big, and so on. So you basically start dealing with a different set of problems. But if you’re able to overcome these problems, of course, you get to benefit from having a much bigger impact. But seriously, if you want to make six figures for a 10k list, you want to make seven figures for a 25-30k list. So if you’re an affiliate, so you’re trying to find an offer that converts for you if you’re creating your own offer you’re trying to craft one that converts for you but once you’ve nailed the offer down your focus becomes driving traffic and emailing list and the reason is because that’s where all your sales are going to come from your number one priority is to grow your list and number two priority is to mail that list monetize the list communicate to the list. So drive traffic to build list mail list, more traffic, more mailing more traffic maily maily maily maily more traffic. Okay, that’s the formula. You got a funnel figured out, you get more people in it and you mail that’s what you do. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com I’m now to claim your free package