The No Bullshit Strategy To Pricing Your Products The Right Way

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and today I want to talk about pricing. I’m gonna give you my perspective on how I price my products and what I’ve learned from marketing, all sorts of pricing in all sorts of markets in all sorts of models, and you’d be surprised what I’m about to reveal to you. In this episode, you’re going to find out how to get away with charging more money, you’re going to see exactly why in some markets, or in some media, people will only pay this much, while in other markets, they’ll pay more. And overall, I’m just going to give you my insights into selling millions upon millions upon millions of products online, just at quite literally every price imaginable from as little as $1 to as much as 150,000.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:36

And what price points were best with solo ads really mean in terms of what products to sell, I wouldn’t say there’s a one size fits all price. And I actually learned this by doing things like creating all kinds of different offers. And you know, at first I really thought and that’s how I started. It’s just you know, I can sell anything over 17 or $27 with solo ads. But it’s actually not about that it’s not about the price you put it at. But it’s more about the offer positioning and the media through which you sell it. I’ll explain. So we solo ads, if you’re selling it on a sales page, and it’s the first ever encounter that your customer has with you and there’s like you got this long form sales letter, then and then there’s no previous relationship, it doesn’t really matter if you’re doing solo ads, or Facebook ads or anything else, you need to sell a low ticket price, because that’s the media. That’s the framework. That’s the environment in which the offer is being sold. Now, if however, you are getting them on a webinar, then you can sell something for 500 bucks, for example, like my friend, John Francois, and he was trying to sell affiliate opportunities for a long time until, you know, we spoke and he’s a member of my VIP club. And I told him Look, try doing a webinar and he’s and he developed a webinar. Now the webinar isn’t like amazing success or anything like that. But it’s good enough for him to sell a 600 or $400 item from SolarWinds. Can you believe it? So you know, it’s the framework and the environment in which you present the offer will dictate the pricing thing if you, for example, if I have an info product that I’m selling online through a like tech sales page with no previous relationship to the customer, again, I’m limited, I’ll probably

03:24

I probably won’t go over 50 bucks if it’s the very first encounter, right. But if I’m selling the same product, when I’m speaking in the seminar, off stage, I’ll sell the same product for 1000 bucks, or 500 bucks. I mean, it’s just it’s just the environment in which you’re presented and the positioning is different. Therefore, you know, your price elasticity is just way different. So what you need to know about price as far as any business I don’t care if you’re on an offline business or

03:57

I don’t know any type of business, okay?

04:03

You want to check out this book. It’s called no BS, no BS price strategy by Dan Kennedy. Get this book. I actually got it myself just recently just to reread it because first of all, when it comes to selling anything, or marketing anything, especially using direct mail or not face to face sort of selling Dan Kennedy is the man like if there’s if there’s one guru I attribute more success than any other guru than this then Kennedy and I’m probably the world’s biggest fanboy. I have all of his books. I still haven’t gone to any of the seminars since I’ve moved to North America. But, you know, Dan Kennedy is the guy. Now.

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As far as this book, specifically, it teaches you what price truly is. And actually it opens your eyes to the fact that most people don’t buy a price. They don’t, most people never buy the price. I think people who buy on price are probably less than 15% of the world’s population. Okay, so big

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is it when they have the ability to buy most of the time? It’s really not about that.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at the listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic booklets go to www.igorsbook.com Now to claim your free package