The Top 3 Factors You Have To Consider Before Promoting Any Offer

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Everybody knows that in our industry, you get pitched a lot. But how do you filter and qualify products? What criteria do you look for in a product to promote? Is it the price? Is it the person behind it? Is it the match to the list? There could be a whole bunch of things. Tune in to find out how Igor analyzes an offer before promoting it.

[00:00] The podcast explores the top 3 factors an affiliate marketer must consider before promoting any offer, how Igor personally picks his offers 

[00:34] Why should you analyze the offers before promoting them?

  • Selecting my offers this way allows me to make more money but also keep my credibility, because, of course, it’s even more important than making money.

  • I always make sure not to stand behind bad or scammy offers and be really picky with my affiliate promotions. 

[01:00] Do you like Igor’s AI-generated voice?

[02:17] Promote a passionate market:

  • The first thing I look for is a passionate market, meaning that it’s a market that’s actually willing to spend money on the thing that we’re selling.

  • I promote primarily programs in the interim marketing space because I really connect with the market.

[05:04] What’s the average conversion value?

  • The second thing I want us to look at is what is going to be the average conversion value that I’m going to get as a result of referring people to that program.

  • I want to make sure that if I refer one customer, can I potentially make at least half the money I’m investing in a campaign.

  • If I invested $100 in my traffic campaign, I want to make sure that my affiliate funnel can produce at the very least again, this is like on the lower scale, at the very least, I want to have an average conversion value of $50.

  • Ideally, I want to promote a program that can produce an average conversion value of $100- $150. Because this way, just one sale or just one customer can bring me all my money back. And I can reinvest that money back into more traffic because that will allow me to produce enough revenue to scale my business. 

[06:13] Is the seller credible?

  • The third criterion is the person behind the program.

  • If I can leverage the social proof and the credibility of the person who created this program, then I will probably make more sales because I can write about their celebrity, their credibility, on their authority, and I can actually sell them more than I will sell the product.

  • I’ve done that a lot where I would not even talk about the product much. I would talk about the person because people buy into people.

  • At some point you’ll realize it doesn’t matter what you’re releasing, they’ll just buy from you because it’s you. 

[07:19] Igor’s book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.