The Top 3 Factors You Have To Consider Before Promoting Any Offer

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. In today’s episode of your favorite show, we’re talking about affiliate promotions and more specifically, how I personally pick the affiliate offers that I promote. As you can imagine, I always have a ton of requests to promote different offers. And I do have some very specific criteria to decide which offers are worth promoting and which are not for me. So in this episode, I’ll share with you the three main criteria that I always refer to before promoting any offer. And I will explain to you my reasoning behind it, and how selecting my offers this way allows me to make more money, but also keep my credibility because of course, that’s even more important than making money. I mean, if it was only about making a quick buck, I would probably have different criteria for my offer selection process. But I’m in this industry for the long run. And a big part of what made me stick around as a super affiliate for over 15 years is the fact that I always make sure not to stand behind bad or scummy offers and be really picky with my affiliate promotions. But before I reveal what these criteria are for me, let me say again, for those of you in the back seats are more like for those of you who missed a few last episodes, or the new ones just arriving that this voice you’re hearing is not my natural voice. This is actually an artificial intelligence voice that I’m only using to record intros. And since you’re the ones consuming these episodes, I would love to hear your opinion. Could you tell it wasn’t me? Do you like it? Maybe not so much. Just head over to Igor dot top slash voice and tell me everything. Again, that’s Igor dot top slash voice, but don’t go right away. Enjoy the episode first.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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How do you pick? How do you filter products that you promote? Because essentially, you’re a super affiliate, everybody knows that in our industry. And you get pitched a lot of hate to promote this release on Friday or whenever all this kind of stuff in your inbox is probably full of things you could promote. But how do you filter and qualify products? What criteria do you look for in a product to promote? Is it the price? Is it the person behind it? Is it the match to the list like that there could be a whole bunch of things. So what is it specifically for you? What do you look for? Before you decide, okay, this is something that I think I want to promote? Yeah, so that’s a good question. Because a lot of people kind of miss that they want to just skip all the way to the traffic, just, you know, oh, you’re telling me the magical traffic source, it has all the virus, right. But that doesn’t work like that. When it comes to promoting anything really, there’s the message, the media in the market. So these three things have to all come together. And the first thing I look for is a passionate market, meaning that it’s a market that’s actually willing to spend money on the thing that we’re selling. Because a lot of times what you’ll see, for example, I don’t know, let’s say recipes, right? So it’s really hard to sell recipes these days, because people think that you need to have recipes for free. And then google it basically, like you get all your recipes for free. But if I sell a course on golfing, then golfers are so passionate about golfing, they will pay money, and usually even big money to solve problems and get things related to golfing. And I’m sure we all have friends who golf and who spend ridiculous amounts of money on clubs and Country Club memberships and books and trainers and personal training sessions with coaches and yada, yada. So I promote primarily programs in the internet marketing space, because I really connect with the market, I’m really passionate about making money and I’m really passionate about making money from my home. So naturally, I kind of keep my eye out on this particular industry. Now there’s nothing that necessarily stops me from going into another industry like weight loss or survival prepping or financial space. I just don’t happen to enjoy any of that stuff. And I don’t I don’t really want to get into the fact that there’s plenty of money in this market, right? So if you don’t know which market to choose for now then you know, you can just stick into it in this market and you’ll be just fine. So look for the passionate market meaning that you know, the program on wherever the messenger delivers whatever the problem it solves, needs to be a problem that I know my customer will spend money on. And the way he determined that is I go and they look for other programs in the market that solve a similar problem. And if I see other programs in the market that solve a similar problem and that are selling this

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Then, while I’m in, right, so that’s the first checkpoint. The second thing I want to look at is what is going to be the average conversion value that I’m going to get as a result of referring people to that program. So what I want to make sure is that if I refer one customer, can I potentially make at least half the money, I’m investing in a campaign, a traffic campaign. So if I invested $100, in my traffic campaign, I want to make sure that my affiliate funnel can produce at the very least again, this is like on the lower scale, at the very least, I want to, I want to have an average conversion value of $50. Ideally, I want to promote a program that can produce an average conversion value of $100- $150. Because this way, just one sale, or just one customer can bring me all my money back. And I can reinvest that money back into more traffic, because that will allow me to produce enough revenue to scale my business, which is the whole point, right, we remember we are playing the long term game here, we’re not trying to run one campaign and get rich off of that it’s not possible. We’re basically building our list. And we’re looking to self-fund the list building using our affiliate commissions, right. So that’s the second grade teacher. Now, the third criteria is the person behind the program. Meaning that if I can leverage the social proof and the credibility of the person who created this program, then I will probably make more sales because I can write about their celebrity and their credibility and their authority. And I can actually sell them more than I will sell the product. I’ve done that before. I’ve done that a lot of times where I would not even talk about the product much. I will talk about the person because people buying two people buy a lot of times what you’ll notice that when you build your list, and you’ll have customers that are enjoying doing business with you, at some point, you’ll realize it doesn’t matter what you’re releasing, they’ll just buy from you because it’s now they can release this program. I’m usually buying that program. I don’t even look at the bullet points. I don’t even look at the headlines like Oh, Dan Kennedy released something. Okay, I’ll get it because I’m buying them Kennedy, you know, so that’s another those are the three criteria, I wouldn’t see the primary criteria that would dictate whether or not I’m going to promote them.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package