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Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. And this is the show where we help you build your email list and grow your business faster than a toddler grows out of their shoes. As someone who has been in the solo ads game for a while now, I’ve seen all the good, the bad, and the ugly. And today, I want to share with you the most common mistakes that I’ve seen beginners make when they start dabbling with solo ads, so you can avoid them and hit the ground running with your own solo ad campaigns. Now, I know some of you might be thinking, Igor, I’ve been doing solo ads for a while. I know everything there is to know about them. But trust me, even a seasoned pro like myself still makes mistakes. Sometimes, as the saying goes, if you’re not making mistakes, you’re not trying hard enough. Just a final note before we get into it. I know I’ve mentioned this before, but it’s worth repeating. This intro has been recorded using an artificial intelligence generated voice that sounds just like me. So if you hear something that sounds a little off, don’t worry. It’s not me. It’s the AI who has been working overtime and probably needs a coffee break. Let me know what you think of it by writing to me at Igor dot top slash voice. And remember, no robots were harmed during the production of this intro. Now sit back, relax and enjoy the episode.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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When you approach SolarWinds, and when you have to play with your own money, things get real, like you have your own skin in the game. So as some of the common mistakes I’m seeing again, just off the top of my head would be first off, people aren’t even aware of the fact that when they drive traffic, they get lots of fake leads. So that’s a big issue. And for that particular reason, you know, there has been somebody who spends as much as 120 $150,000 per month on solo ads as a traffic source. You know, I found out eventually that there was a big portion of my lead flow that wasn’t even real. So I was paying for leads that were getting on my email list. And often into my capture pages that simply did not exist for whatever reason, sometimes it’d be a real email that just gets disabled, sometimes it’s a fake email, because the person is going to give me their email. Other times, it’s a specifically designed spam trap that hurts your deliverability. So what I’ve done, because I haven’t found a solution to it, eventually I developed my own solution. And I coated the software that we call the Verify shark. And I’m now giving to all of my clients for free when they want traffic with us.

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It protects you from fake leads. So in other words, anywhere between 10 and 30% of traffic that you would otherwise get unprotected would be fake, and you’re just basically paying for that stuff. And you’re not able to make a profit with these leads, or these are not even real people. Now simply those cannot get on your list because the software blocks them. So that’s one thing, lots of fake leads out there. And most people who get into solo ads are simply not equipped with the knowledge and the tools to block them. The second thing I’m seeing is a lot of people are driving traffic without building their list. Not of course, what they’re doing is driving traffic to an offer page that may be like a sales page selling some kind of product. But we all know that in direct response marketing, which is what this is, it’s direct response marketing, only the primary media we’re using is the internet, we’re operating with small conversion percentages, which means if I’m sending 100 people to an offer page and I say have fiber or to commit to and purchase, I still have these 95 or 97 or 98 people that didn’t take action. Now most people just leave them as they are and just continue and buy more traffic. So it’s not efficient. It’s kind of like buying gas for your car. But having 95% of it not ended up in your car, you know, really, really doesn’t make any sense. So instead, what’s really important is that before presenting them with an offer, you present them with a capture page, quote unquote, squeeze that email, build that list so then you can follow up with them. So in the same example, say 100 people, we send them to our capture page, we have say 50 of them opt in. So now we have 50 people that continue to the next stage of the funnel, we still convert about two or five of them anyway, because they showed commitment. It’s the same people who would otherwise have bought yet we now have another 45 people we can follow up with and over the course of the next 30 to say 90 days realistically close to five to 10 more sales. And this way we not only make more money, but we now have an asset and here’s an extreme example Anthony something that even I didn’t know until recently. Basically a lot of people think that if your lead doesn’t purchase from you in the first 14 days they seem to

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you’d like the magic number for people, then they’re not going to buy from you and they get discouraged. But what I discovered after running a series of promotions to my list in the previous 60 days, and then asking my assistant to find out how many people were actually buying each and every single thing that I emailed about, only 3% of people purchased everything, and that most people were purchasing different things for the first time. So in other words, these people spent months if not years in my email list without buying anything, and then all of a sudden, they started buying. So unlike with other strategies, when you build your business this way, when you drive traffic to a capture page, capture the leads, and follow up with them, you end up making more money over time. So it’s kind of like you know, investing your money in real estate and having an actual return on investment over time. Same thing with visibility. That’s the only way that’s the only way to have a positive return on your business on your traffic over time.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package