Solo Ads For Dummies

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The world of Solo Ads is pretty straightforward i.e., you get what you pay for. Tune in to learn the ins and outs of Solo Ads from the expert himself, and build a profitable email list in no time. 

[00:51] The podcast explores the ins and outs of the world of Solo Ads and how they can be used to build a highly profitable email list quickly. 

What are Solo Ads and why do they work so well?

[04:33] You need traffic for your business:

  • There are really two types of people in mind, the ones who know how to get traffic. When they get an offer to promote and they always seem to make money, there’s nothing that seems to stifle them. And if one offer doesn’t work for them, all they have to do is just switch the offer, and kind of move on to the next thing.

  • And there are people who can’t get traffic. And so it doesn’t matter what tools you give them, the offers they want to promote, or the business they want to run, they always stumble into the same wall and it keeps them away from success. 

[05:37] Common mistakes by first-time buyers:

  • Some of the common mistakes I’m seeing would be, first off, people aren’t even aware of the fact that when they drive traffic, they get lots of fake leads. That’s a big issue.

  • Sometimes it’d be a real email that just gets disabled. Sometimes it’s a fake email because the person doesn’t want to give me their email. Other times it’s a specifically designed spam trap that hurts your deliverability.

  • So what I’ve done, because I haven’t found a solution to it, is eventually I developed my own solution. And I go to the software that we call the “verify shark”. They’re now giving to all of my clients for free when they want to traffic with us.

  • It protects you from fake leads. In other words, anywhere between ten and 30% of traffic that you would otherwise get unprotected would be fake.

  • The second thing I’m seeing is a lot of people are driving traffic without building their list. In other words, what they’re doing is driving traffic to an offer page that may be like a sales page selling some kind of product. But we all know that in direct response marketing we’re operating with small conversion percentages

[09:13] The myth of the first 14 days:

  • A lot of people think that if your lease doesn’t purchase from you in the first 14 days.

  • I discovered after running a series of promotions to my list in the previous 60 days and then asking my assistant to find out how many people were actually buying each and every single thing that I emailed about that only 3% of people purchased everything and that most people were purchasing different things for the first time.

  • So in other words, these people spent months, if not years, in my email list without buying anything. And then all of a sudden they started buying.

[10:14] How much to spend on your first solo ad?

  • The way I approach it is not with the exact amount of money to spend, because that may be relative to different people.

  • It all depends on the level of commitment and financial possibilities.

  • The first thing to remember is that with Solo Ads, you usually get what you pay for. In other words, what happens is people who you approach who are willing to sell you very, very, very cheap traffic are usually doing that because they cannot otherwise monetize their email list. In other words, because their list is, for the lack of a better word, beaten to death.

[12:45] The beauty of Solo Ads:

  • The beauty of Solo Ads is that no matter your budget, even if your budget is $50, you can still find vendors who will be able to accommodate that price tag.

  • You can always find a source that’s willing to work with your budget. So, be patient and do your research.

[13:32] Igor shares how he built and streamlined his business:

  • You start small. You start getting some conversions, you build your list, you mail your list, you get those sales, you get your commissions, and then you reinvest back.

  • That’s how I bootstrapped my entire business, from the moment I was making as little as $100 a day, which was my initial big milestone, and all the way to today, where today we can produce as much as $30,000 or $60,000 in a single day.

  • It was all bootstrapped from the small campaigns that pay for themselves over time. And then money was reinvested. 

[14:08] Igor’s book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.