How To Find And Tap Your Sales Gold Mine

Welcome back to the list building lifestyle, the podcast. It’s so amazing that even our intros are out of this world. I’m your host, Igor Kheifets and today’s intro has been recorded using an artificial intelligence voice that’s been trained to sound just like me. Before we start, I want to take a moment to ask for your feedback on this voice. If you think I should keep using it. Let me know at ego dot top slash voice if you don’t like it, keep listening because the rest of the episode will be in my regular voice. But also let me know by writing to me at Igor dot top slash voice. And now let’s get into today’s episode where I’ll be answering the two questions that every beginner asks themselves, what to sell, and how to sell it. The possibilities are endless. And if you go into it blindly, you’re likely to waste a lot of time and money. So I want to spare you all of that by showing you exactly how to do your research in order to gauge your audience’s interest and identify the offers with the biggest likelihood to sell. I’ll share with you my strategies for identifying what I call Goldmine offers that will practically sell themselves. These are strategies I didn’t use when I was starting out because I didn’t know about them, and I had to learn them through trial and error, but luckily, you won’t have to enjoy them.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:52

Is there a way to research what to sell and how to sell? Well for an independent e-commerce business, it’s going to be very, very challenging when it comes to the information business. Then if that product is listed on an affiliate network, you can see how much money they’re making there. You can basically just tell how many affiliates promote them. You can see whether the ads are running everywhere. For example, if you see my ads running on YouTube assume that I’m making money because I wouldn’t be if I was few and see my ads in your inbox assume I’m making money, right? So the more ads you see, the more money this company is probably making. Now another thing you can do, which doesn’t necessarily guarantee that you’ll find out whether or not it’s selling but you will again you will gauge interest is social media communities, pages, groups, stuff like that. How big are they? Because for example, let’s take the internet marketing niche as very, very passionate, we will know that right? So there’s money in the inner marketing niche and people make money selling help to other people how to make money and people make money selling biz ops people make money selling software, like in our niche and the Make Money niche people make money selling everything. And that’s cool. However, when you look at the niche as a whole, you’ll see that there’s lots and lots and lots of groups. If you get on Facebook, you’ll find a group for solo ads, you’ll find a group for Facebook ads, and you’ll find a group for Shopify and Magento. And you’ll find one for stay at home moms and you’ll find one for MLM, like so there’s going to be a group for everything. And that’s a good thing. Now, are there magazines or newsletters or authority sites on the topic, which is a great, great thing? So there’s physical magazines that go out to a certain niche market, which you can probably find in your local Shoppers Drug Mart, right, the bookstore, Barnes Nobles and stuff, let’s see if there’s any printed material. Because if there is money, nobody would be printing that material, there wouldn’t be any money. Now, a big question is, is this a buyer market? Are they actually buying the products, which is why when we Google stuff, we pay attention to the ads and not so much to the organic stuff? Although when you Google the niche keyword, obviously go to all of these authority sites, opt in to their lists, get them to retarget you and see what they’re selling, because that’s what’s really important. It’s not about just the interest that exists we need to find out if that interest is passionate to a point where people are investing money and so again, this is one of the reasons why I never really stepped outside of the you know, helping people make money online market because there’s really plenty of things you can do here there’s plenty of impact you can make and I know that this is a passionate buyer market now there are obviously bigger markets out there with bigger passions for example, you can sell to fitness people, right so people who want to like get ripped and build body mass like for example, my friend fought is from Greece, right? So he’s a copywriter, but he’s also a fitness writer so these guys can talk about fitness all day long and kind of make their life about fitness as soon as they discover this passion. So that’s a market. How about investors? There’s the real estate investors. There’s the stock investors, there’s the forex traders who are kind of like gamblers. Alright, so there’s many different passion markets, for example, arts and crafts. Does it really need a market? Probably not. Nobody actually wakes up in the morning with a need for arts and crafts. However, it’s a passion that people pursue and are willing to pay money for. Okay, and of course, last but not least, if it is a buyer market where the hell are those buyers hiding? Because if we can answer that question, we can easily start making money because we will know exactly where to advertise, we will go to that place right now we will find out what are the ads that people are running, we can swipe those ads, we can figure out the unique selling propositions and pretty much everything in between now, and another thing you can do is when you basically go and pretend that you want to become a customer for your competition, so let’s just say you decide to a dog training product that you want to sell. And let’s just say it’s going to be a course on How to Train Your Pitbull, or whatever. So what you need to do, you need to go and find other people who are selling dog training, and you need to actually go and buy their products. And as you’re buying their products, and you’re signing up on their lists, okay, what you need to do is to pinpoint the unique selling proposition, you need to understand what the primary copy angles that they’re using are? What are the hot buttons they’re pushing? And how do they package their offer, how do they price, their offer, et cetera. So you need to be paying attention to the offers, and the sales copy and the positioning that they’re using in order to say, okay, so if they’re selling, if they are the leaders in this market, and they are positioned this way, and they set up their unique selling proposition this way, and they price their products this way, and they package their products with these bonuses, and they offer this kind of format, and they offer this sort of support, right, all these things matter, because they’ve probably tested a bunch of different offers and a bunch of different approaches that you know, allowed them to arrive at the place where they’re now dominating the market. And so you need to literally steal it, you need to ethically or unethically doesn’t really matter to me personally, because I’ve been funnel hacked more times, and I can remember I’ve even had people swipe my entire websites word for word, which didn’t work for them, because that actually doesn’t work. But you know, you need to funnel hack your competition and preferably as you do, I would recommend using a screen capture software, for example, something like loom video like loom.com to record yourself actually doing it so you can watch it again and again and again. So you can review everything because this is going to be the place where you find the most gold for your business. This is going to be the place where you find so much material that gives you the edge you’re looking for to have a winner the first time again. All these things that I’m sharing with you right now are the things that I did not do when I launched my failing products. But those are the things that I do now, whenever I want to launch anything at all, even if it’s a $97 offer, a $50 offer or a $5,000 offer. This is the information that I’m looking for in order to understand what to sell and how to sell. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic. Go to www.igorsbook.com. Now to claim your free package.