How To Make Thousands Of Dollars Per Day With CPA Marketing With Aidan Booth

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and today I’m hosting one of the biggest affiliate marketers in the world, who also happens to be a kickass entrepreneur in every possible way, shape and form. He is a multiple time Clickbank number one vendor, I think this is arguably I don’t have the data, the data to back this up, but arguably the number one vendor in Clickbank history. He released multiple programs, you might have heard of things like niche blueprints, the 100k factory to seven figures cycle, the Kibo code, which is the most recent, that you’ve probably seen before, because everyone and their brother promoted it. And he is also a successful offline business owner where he’s got products sold in over 20,000 stores offline, across 56 countries. And most recently, he has been focused on CPA marketing. And his recent project has been bringing him 1000s of dollars every single day with CPA, which is what we’re going to focus on today. So please help me. Aidan booth, Aidan, welcome to the list building lifestyle, a pleasure to be here, I’ve been looking forward to finally being able to get on your show. Awesome. Well, dude, you’re in the right place. Because of this audience, this show is all about making money. It’s all about freedom. It’s all about control over your life by the virtue of having more money and being location independent. And CPA marketing is a model. I think it’s one of the oldest models online, but it’s still one that has this cloak of mystery around because anyone who figures out CPA doesn’t go around showing it to other people. These are underground people you never hear. See, I know there’s this one guy here in Toronto, who I was introduced to a couple of years ago, who was doing like $100,000 a day in AD spent promoting. I don’t even know what he wouldn’t tell me. So like, there’s people out there, you never heard of them. And they’re doing ridiculous numbers, which, you know, you are probably either on the way to becoming one of them, or you already are in us not telling us. So, to start, I want to bring our members up to speed on CPA marketing. And how is it different from classic affiliate marketing situations where you would go on Clickbank or did you store, pick up an affiliate link and just run with it. So CPA marketing is about cost per action. And it’s about getting paid for an action that someone that comes to your website takes and that action is opposed to affiliate marketing, traditional affiliate marketing, someone comes to your website, they buy something, when they buy something, you get a commission, when you’re doing CPA marketing, you don’t even have to sell anything, because you can get paid for information that you are able to gather from people that come to your website. So that could be a zip code could be just an email address, it could be just a phone number. And when you gather this information, you’re able to get paid really good money for it while simultaneously building up an audience as well. So I kind of feel like it’s got the best of all worlds when it comes to affiliate marketing. It’s definitely its own little subset. And like you said, it’s shrouded in a little bit of mystery. But it’s definitely an area of affiliate marketing that’s been incredibly valuable to us over the years. Yeah, and in many respects, I think CPA, when it comes to volume, is bigger than affiliate marketing. Because companies like Max bounty, which is one of the biggest CPA networks out there, they do well over 1220 mil a year in profit, or 200 million a year. Last time I checked, because we actually looked into starting a CPA network at one point but decided not to. And it’s a big, big, big space and what I really like about it is that, like you said, you don’t really have to sell anything with affiliate marketing. It’s a very straightforward model. Use you sell you eat, you don’t you don’t eat, right, like you make a sale, you get that commission, but here, you can truly promote things like insurance offers, you know, car dealers, mortgage applications, right, that doesn’t necessarily need to be a monetary exchange free to make a lot of money, right? Yeah, exactly. So a classic example might be, you know, someone in Florida is looking to get a home loan, and maybe they won’t qualify for one with a local bank. However, you might be able to connect that person with a range of companies that could give them a home loan. So in that regard, what we’re really doing is playing a connector role and

05:00

providing real value, large value for someone who needs, you know, something to be solved, another example of that, a personal example. So I do quite a bit of real estate, and I’ve got real estate in Manhattan, but I cannot get mortgages with most of the mainstream USA banks, because they are more suited to people who are in the United States or not in the United States, I’m kind of like a special case. But there are still banks out there that will work with me, and do great terms and everything. So if someone can connect me with them, then it’s kind of a one on one. And in our CPA marketing business, we really are that connector, we are the ones that can provide, or be the bridge to a solution to a problem that someone may be having. And that’s why when we say you don’t need to sell anything, genuinely, you are not selling anything, you’re never saying hey, go and buy this, or hey, go and do this, you’re just serving up a solution to a problem that people are searching for a solution to.

05:59

Now that’s pretty crazy. Because

06:03

this scale, you know, this model, it has a scale like you can, you can truly scale this, beyond what most businesses can possibly do. And you can do with while being a one man or one woman show, you really don’t necessarily need a huge team, you probably need to master a couple of, you know, skill sets, like you, you do need to understand what the tracking software is and how to pass a pixel and stuff like that, which is very learnable if you’re just willing to sit down and watch like maybe 30 minutes’ worth of YouTube videos. But the amount of money you could be making, doing virtually no work is ridiculous. Just absolutely ridiculous. Now, my question to you is this. So you already have a bunch of really cool businesses, you’ve got a big team, you’ve got real estate investments, like what did you do? What made you decide to get into CPA now? So actually, CPA marketing was one of the very first things I got into way back in 2006, we purchased a website, which was monetized by CPA marketing, and I think we purchased it for, I want to say about $40,000 at the time, and over the following five years, that website probably made us about half a million dollars, just by set and forget. And the method that that website used way back way back then and 2006 is almost identical to what we’re doing today. Now some of the traffic sources have changed. Some of the ways we build our websites have obviously changed. But the methodology and the simplicity has stayed the same. So I think CPA marketing has, if not the first was definitely within the first couple of businesses that I started online. And it’s been good to me and it’s been growing pretty much ever since.

07:53

Now, that’s crazy. Now, a lot of people listening to this are probably brand new to CPA marketing, and they don’t even know where to start. And I know that one of the bigger challenges for a brand new person is to first find their reliable CPA network to even work with because there are tons of fly by night. You know, one man or one woman operations people just quite literally put up a page, but it’s not really a network as much as it is some dude in his mom’s basement and, you know, hitting people up on LinkedIn asking them for offers. So how would you go about

08:33

vetting the CPA networks because that would be a big deal. When it comes to setting like a really solid foundation for your SEO, you know, the CPA marketing business. You’re definitely right about one thing that there are a lot of cowboys out there that have got their own CPA networks. In fact, anyone can sort of set up their own CPA network, we’ve got a CPA network of our own, which is very sort of high level for people that are spending 1000s and 1000s of dollars per day. However, there are many sorts of mainstream options out there. Max bounty is one that you mentioned a while ago, we’ve got a very good relationship with them because we are one of the highest earners on the platform. But there are many, many more. So commission, ClickBank, for example, are now starting to do a lot of offers that are around at all with payouts around CPA marketing. I think if I was just getting started though, I would probably head towards Max bounty and have a bit of a browse through the different offers that they’ve got there. And then from there, it’s really a case of building a website that presents that offer in some way and driving traffic to it.

09:47

And would you say that once you found a good network

09:52

like you can just randomly pick an offer or is there in you know, I don’t mean to get too technical because I know you’ve got a program

10:00

coming out. Now this one I love this stuff, and I could talk about it all day so we can dive as deep. Okay, all right, then we’re gonna pick your brain. So you know, what’s the best stuff? So once we were on the network, right, we then we’re going to be so let’s take Max bounty. I remember going to max bounty dude, there’s like, there’s like a million different offers, there are dozens of different niches.

10:22

And everything looks sexy, right? There’s like high EPCs, the numbers are jumping at you. How do you go about now that you have so much experience with this? How do you go for how do you pick an offer to promote? Well, the first thing that you want to sort of get a grip around and understand are the different metrics that are at your disposal. One thing that a lot of people look at is the earnings per commission, and some offers could pay you hundreds of dollars for each commission, and others might pay you $1 per commission. But there’s no, there’s no rule to say that the one that pays you hundreds of dollars is going to actually make you more than the one that pays you $1. So there are lots of little caveats to look at. But fortunately, we are given a lot of metrics that show us what the most profitable offers are across the board, what we tend to do is apply somewhat of a shotgun approach, and we will select a series of maybe five different offers to test. And we can test them very quickly, because the websites that we’re building, so they tend to be sort of very small websites, things we can whip up quickly. I mean, our websites might have 20 to 30 words on them, that might be the extent of what the landing page has. And then because they’re so quick, we can turn on the traffic and see results in 24 hours. And we’re going to know by doing that, and just by spending a very small amount of money, which are the ones that are showing the most promise, and then we can start doubling down on them. So I guess to answer your question, we start off by looking at some of the basic metrics, but we take them with a grain of salt, because they can sometimes be a little bit skewed, depending on you know, the type of selling that’s going on with them. For example, if a massive traffic source started promoting one offer, it could massively skew the metrics doesn’t mean it’s going to work for you. But anyway, you look at the look at the offers, look at the metrics with a grain of salt, choose five or six, almost at random, but amongst the best that you can identify on there, run some tests traffic, see which ones are the most promising, and then double down and see if you can optimize for those.

12:35

Okay, yep, sounds good. And you probably always want to be testing because looking at the numbers that whoever’s given you, for whatever reason, you know, I’m big on the webinar space. And webinars also come with metrics, you know, people talk about EPCs, earning per attendee earning per registration, registration rate, things like that. And, you know, these numbers, oftentimes, I would look at other people’s webinars and their numbers. It almost seems like, if I were to send 10 clicks to that webinar, I’m going to make a million dollars, you know, but you know, there’s been, there’s been lots of times when I, I’ve channeled a lot of traffic to someone’s webinar, and I walked away with very little show for just recently, actually, I sent 13,000 clicks to a webinar that performed, let’s just, let’s just say,

13:28

poorly, and I don’t want to underwhelming curse today, but it was underwhelming, yes, definitely did not meet my expectations, personally, for my experience, but you know, the initial impression based on the numbers that I was presented, it was like, wow, like, this is a no brainer, like, all I need to do is just loaded the email and just hit send, and money will come out, you know, jumping at me for my screen, it’s just it’s a no brainer, but it’s definitely not the case. So you always want to run some tests. Now you said you test things very quickly, you’ve got an approach to building relatively small websites. So I’m assuming these are one pagers, just like a landing page. So would you mind sharing with us?

14:14

How much like how much traffic do you tend to drive to a landing page? To test it out? And to say, Okay, well, you know what, this looks good. We’re gonna scale this or, Oh, this looks like it’s crap. And we’re not gonna scale this. Yes. Also,

14:29

In terms of budget, that does depend a little bit on the amount of money that you’re going to get paid back from an offer. So if it’s an offer that pays very low commissions, like, let’s say $1 per action, then if you’re spending 20 or 30 bucks in traffic, you should know how that’s gonna go for you. If it’s an offer that’s going to pay 50 or $100 in commissions, then you might need to spend more like 50 to $100 to be able to get enough traffic to be able to make a statistically significant decision and or,

15:02

yeah, decision about whether or not, that’s an offer that you’re going to be able to optimize. But we’re not talking megabucks, I mean, typically, we would spend under $100 for each test. So if we’re testing for different products, you know, it’s going to be anywhere between $100, at the low end to taste all four of them up to about $400 at the high end. But there’s a lot that you can do to mitigate risks, and also need to understand that, if an offer doesn’t work, you don’t lose all the money. If you might spend $50 and make $25 back, it hasn’t been profitable, but you haven’t lost everything. And in most cases, there’s a good amount of optimization that can be done to make sure that you’re testing in a way that really is stacking the odds of success, you know, mostly as high as they can possibly be in your favor.

15:51

Okay, that’s fair enough. Now, this is just me being curious. Are there any niches or offers that you never touch? Like something that you look at? And you’re like, there’s no way this is gonna work? Or you kind of look at that, and you’re like, you get the gag reflex? He’s like, Yeah, this is too yucky. I don’t want to touch it. Like, is there anything like that? Yeah. So I think what tends to happen with CPA marketing, as you don’t need many niches to build an absolutely massive business, I mean, you could just have one niche. And that could be earning your 10s of 1000s of dollars per day, and saying that I have done my fair share of testing over the years. And one of the ones that I put a bit of energy into, trying to get working, which I never really cracked the code on was home insurance. So I’m not sure why that is, it just didn’t work for me. It’s not so that it wouldn’t work for someone else. I do know people that make hundreds of 1000s of dollars a month, and home insurance. But it’s been one that, you know, given my experience, I’ve tried it a few times, I probably wouldn’t try it again.

16:51

But thankfully, like I say, I mean, once you’ve found one or two offers that convert, I mean, that’s really all you need.

16:59

Is there a limit, though? Like,

17:02

Is there a cap to how much you’re allowed to make with a single offer, because when, you know, when I think about our experience with CPA marketing, you know, at one point, we decided to start leveraging CPA as a vendor. And so we created a CPL affiliate program. I actually went on to teach a program that I still teach, called elite traffic Pro, where I show how we’re using CPA marketing to generate leads and to only pay for the good leads, and to not pay for the crappy leads. And, you know, we generate incredible results. So we’ve built a list, well over 1 million people doing that. But when we allow other people to run us, we actually keep them, you know, we say, you know what we don’t know you. So we’ll only let you drive 300 leads before we have to, you know, evaluate your quality, and we haven’t really come across the capping issue ourselves.

18:04

What I will say is that the benefit, I think, is that if you find an offer that works really, really well, if you can double down in that, then you can really get a foothold in that niche. Because we’re not just talking about making a commission, one time when someone submits their zip code or something, we’re talking about actually short getting that commission, but also capturing the email address, if that’s part of what’s being shared, and then being able to nurture that relationship. So if we are in the car insurance space, for example, or the mortgage space, then, you know, we could have a whole list of people who are interested in car insurance. And there’s not just one offer that we could send, it was lots of different things we could see in them. And it’s no longer just limited to CPA, marketing income either. So that’s I think the benefit of doubling down in one niche, there’s absolutely no issue with having multiple niches going at the same time, you’re certainly not limited by what you can do. I just think in my experience, when I’ve applied that focus, and really tried to focus on just a couple of niches I’ve done, I’ve done better with it.

19:13

You know, you mentioned two really big points. Most CPA marketers don’t build a list and it seems like you do, which I think is a big difference maker. Because when you’re building that audience, you can like you said, you can go back again and again with more offers. And you know, this reminds me of what Credit Karma does. Ever since I moved to Canada, I’ve discovered what the heck credit score is. And I signed up for Credit Karma. And you know what, basically to stay up to date with my score. And I noticed that Credit Karma continuously emails me with different offers. They’re like, hey, based on your credit score, here are 17 Credit cards that you can apply for and I bet they got a CPA relationship with those credit card companies, where for every one person who applies or gets

20:00

prove that they make a lot of money. So a company like Credit Karma, builds a list and makes money through CPA. And it’s like the largest credit related company in the world, which I find fascinating that they build their entire business on the CPA model, which I think kind of clearly tells you how legit it has become now. Now I know we’re short on time. And I would love to keep picking your brain because this is stuff extremely, extremely, extremely interesting. However, I know we can’t, because you’re a busy guy. So I did arrange though, a training that we’re going to be doing together, where we’re gonna have a deep dive into CPA marketing together. And you guys listening to this, if you’re interested in CPA marketing, if you’re interested in finding out how Aiden actually makes 1000s of dollars every single day, just passive on top of everything else he’s got going on. And trust me, he’s got a lot going on, so you should go to Igor dot top slash CPA, and register for the free training right now. Okay, so again, if you’re interested in learning more about how you can make money with CPA marketing, then the link is Igor dots, top slash CPA. And you’ll be invited to a free training that I’m doing with Aiden, about his method, traffic sources, landing pages offer selection, and everything in between, that’s important to building a highly profitable and highly scalable CPA marketing business. So we have to wrap up, but before we do it, and maybe one last tip, or an embarrassing story, about CPA marketing and your experience with it, I will say that, if people can tune in to the workshop that we’re going to do, I’m going to be able to show my screen and show you a lot of the things that we’ve been talking about. So you’re going to be able to see the office, see how we select them, see how much money we’re making, and to see how simple the whole thing is. So we’ll be able to get into detail and answer all of your questions on that if you’re able to attend. I think one last tip, people really underestimate the value of the back end of the email list, you spoke about this, and he saw Credit Karma using it, we make more profit on the back end than the front end, you could run this, we’re the only profit you were making was from the Commission’s that you make on the front end. But if you’re doing that, you’re going to be leaving so much money on the table. And the two things actually play together nicely. So when you build a back end, and by that I’m talking about building an email subscriber list, you can make so much more money. And it’s really no extra effort at all. So I think if you ever do dive into CPA marketing, you should do it. With that in mind, and make sure you don’t miss out on that opportunity. It took me about two years before I started building my email list. And to this day, that’s probably been the biggest mistake that I made. And this is going back to 2006. When we bought a CPA website, I was not collecting the emails, and I missed out on probably 100,000 plus email subscribers in a very lucrative niche, which was actually in the credit space as well. So you know, there’s a mistake and a tip, double combo there for you.

23:18

Oh, yeah, I mean, you don’t have to convince the listeners of this show on the virtues of building a list. Because I’ve been doing that for some time. Every time they get on the show. It’s like Hey, guys, and by the way, you should build the list. Now seriously, no matter the model, using CPA or anything else, building a list is the single most profitable thing you can do long term, to guarantee that whatever you’re doing is actually profitable. And it has longevity in it. It has a runway, because it’s nice to make money. It’s nice to have a chunk of money come in. But it’s even nicer when you can make another chunk of money come in the next day by sending out an email. So I think that’s a really good point. Thank you for that. So again, guys, the training that I’m doing with Aiden, real soon, is coming up and you should go to Igor dot top slash CPA right now, to sign up for the training. There’s also a link in the description and a link in the show notes if you go to our website listbuildinglifestyleshow.com. And with that, Said, Aiden, thank you so much for carving out 30 minutes to sit down with me. I really appreciate it. I know you’re so busy. And I look forward to the training that we’re going to be doing together and to learning more from you about how we can kick some ass with CPA. Thanks for having me, Igor and I look forward to chatting to you more about this soon. Thanks, guys.