Leveraging Timely Events In Your Marketing To Stay Relevant

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Are you tired of your marketing campaigns falling flat and failing to stand out from the competition? Then you won’t want to miss the latest episode, introduced by none other than Donald Trump himself! In this episode, Igor reveals the secret to success in marketing: incorporating current events. From pop culture trends to controversial topics, Igor shares his expert advice on how to stay up-to-date with the world and use it to your advantage. But be warned, not all topics are safe to touch. Discover why news-dependent markets are crucial for success and how to navigate them. Don’t miss out on Igor’s insider knowledge and boost your sales today. Tune in now!

[00:00] In this episode, Igor discusses the concept of incorporating current events into your marketing in order to always stay one step ahead of the competition. 

[01:20] Donald Trump Introduces The Podcast!

[02:23] Importance of Being In Sync With The World:

  • It’s important to be in sync with what’s going on in the world.

  • It’s as simple as tying whatever is going on in an email.

  • When Black Panther was released and it became Marvel’s highest-grossing movie at the time, I use that as an example to speak about the importance of an audience and a list because before the Black Panther movie was released, they had like a million other movies.

  • So now all these Marvel fans are hooked on the franchise, it almost doesn’t matter if it’s a black panther, Pink Panther, green Panther, tiger, bunny rabbit, or a rat, they’re going. And it almost doesn’t matter how bad it is either.

  • That just goes to show you the importance of having lists.

[03:43] How To Keep Up With The World?

  • By reading the news, or by just following pop culture, or just looking at the economy, or just the general vibe amongst the people you can talk about controversial topics.

  • You can talk about the canceled culture, or you can talk about the whole gender identification situation, you can talk about all kinds of stuff.

[04:07] Stay Away From These Topics:

  • There are a couple of things that sometimes you shouldn’t talk about, or you should be careful about.

  • Sent out an email about abortions one time, but that did not do well.

  • Religion is another thing you probably don’t want to touch.

[06:23] News Dependent Markets:

  • Some markets are actually more dependent on it as well like the financial market, stock trading, and things like that. They’re very much dependent on the news.

  • They create new promotions all the time based on laws and new market conditions.

  • It’s all like if you subscribe to any financial email lists, you’ll see it’s these guys who are crazy. They’re like writing something else every week. That has to do with what’s going on in the economy.

[07:03] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.