Why List Segmentation Is A Real Game Changer

Welcome back to the list building lifestyle. I’m your host Igor Kheifets. Today I’m excited to dive into a topic that is absolutely crucial for anyone who wants to take their email marketing game to the next level list segmentation. Now I know what you’re thinking about list segmentation. That sounds about as exciting as watching paint dry. But trust me, this is a topic that’s going to get you fired up. List segmentation involves putting your subscribers into different buckets based on their interests. It can be incredibly powerful for your email marketing, because it allows you to send more targeted and relevant messages to your subscribers. Instead of sending a generic email that may or may not be of interest to your entire list. You can send specific emails that speak directly to their needs and interests, which leads to higher engagement, more clicks, and ultimately, more sales. So in this episode, I’m going to be revealing the power of segmentation and how you can start using it to make the most out of your list. As most of you already know, this intro was recorded by an AI voice. So if it sounds a little bit robotic, it’s because it actually is, but don’t worry, we’re working on improving it even more. Meanwhile, if you have some feedback about the voice, good or bad, I’d love for you to go to igor.top/voice and let me know what you think. Now let’s dive into the episode.

01:14

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best selling book, the list building lifestyle Confessions of an email millionaire at  igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www. igorsbook.com for details. And now it’s time to claim your list building lifestyle!

02:00

Yeah, so list segmentation, you want to think about it as putting people into buckets. So let’s say you have a list of 10,000 people. And if these are, let’s say these are women. And

02:13

Basically what you’re doing is you’re mailing out a promotion this week about lipstick or something. And you’ve got a couple of 1000 people clicking on that promotion. So you segment those people and you and you mark them with attack. 

02:27

So almost every email autoresponder software has a tagging system, so like a label, if you will, right. And so you can tag people with different tags. And so you mark them lipstick promo. So now you know that these particular women on your list wouldn’t be interested in lipstick. Then the next week, you’re mailing the whole list again. And this time you’re mailing about shoes, some kind of high heeled shoes or whatever. If we were doing guys, I would say muscle cars, beer, video games, you know. So anyway, you mail about high heeled shoes. And this time you got 3000 people clicking the opening, etc. you tag them with high heeled shoes. 

03:08

So this way you’re slowly but surely learning about your subscribers, and you’re learning about what they’re interested in. And so next time you’re going to be mailing about something, you know, you’ll have a segment that’s more responsive towards one type of offer or another. And so there’s really no no limit as to how you can segment your list. You can literally segment them in an unlimited number of ways. But on the most basic level, just a few examples that you can use. If you aren’t collecting this information up front, you could be segmenting men and women. So I see this done in the health niche a lot where when people opt in, they request for an email address. And then there’s like a, like a choice thing where you tick a box. It’s like I’m a man or woman, right? And so this way, if they’re promoting like, say, a product about let’s say pelvic health, it’s a big like sub niche in the in the in the health space where you know, it’s things related to to female pelvic region, you ain’t going to mail it to guys, it’s just going to be a waste of time and you’re going to annoy them probably. On the other hand, if you again, you’re building that health list, right, and you and you’re coming across a prostate product, something to do with prostate Well, females don’t have a prostate so no point in actually mailing them. Now of course you can make the argument that yeah, you should because if they have a boyfriend or a husband that has the issue, true but for the most part guys don’t like to disclose stuff like that even to their closest house.

04:53

Another way to segment would be a buyer versus non buyer. This is something I actually show you and teach you in the e-farming challenge, where I say, Look, if they’re a buyer in the bought through your link, have them reach out for a bonus. And once they do, you can tag them in your system. And you can say these are my buyers. And then so buyers, you can choose to treat them differently. You could also segment based on the funnel. So I’ve got tons of different funnels. In fact, this is something I learned last week, which should have been more obvious to me, but…

05:29

I noticed that many of you are subscribing to like a million different sequences on our list. And that’s because you entered through a funnel, and then you signed up to another funnel. And so because of that, you’re now getting like 15 different sequences because they’re really long. And, and so it creates an impression that we’re mailing you five times a day. And that’s actually five different sequences mailing you once a day each. So anyway, that’s another way to segment like if you’ve opted in into a webinar about traffic, then I want to know that I want to know that you’re interested in learning more about traffic. 

06:10

If you opted into a webinar about list building, or a webinar about email marketing, or a webinar about something else Microsoft, that’s right, I have a tag system. Not Not only that, but once you like, sign up to a webinar, and this is getting a little bit more advanced. Once you sign up to a webinar, my system will tag you based on whether you signed up and did not attend or signed up and attended or signed up at attended but didn’t buy or signed up, attended and bought. So there’s really no end to this. It can be a really deep rabbit hole. But on the most basic level, these are some of the examples. And so the way you do it every time a person takes the action that would classify them as a part of a different segment. So whether it’s an open or a click or a purchase, or give you a piece of information of some sort, you can then tag them using the tagging system in your software. And this way, you will know who they are.

07:15

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. 

07:26

Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.