Content Begets Content

Content is important because it’s how you showcase your expertise, build trust, make sales, and establish yourself as an authority in your niche. But it’s not as easy as it sounds right? It is a daunting task, especially when you’re just starting out, it’s easy to get overwhelmed by the sheer volume of content that’s out there. So today, Igor will reveal to you the real secret to creating such huge volumes of high-quality content effortlessly.

[00:00] In this episode, Igor reveals the real secret as to how people are managing to create such huge volumes of content and how they are so good at it.

[00:34]  Do you like Igor’s AI-generated voice?

[01:50] Email Is Content:

  • Email is content, videos are content webinars are content sales pages are called everything’s content.

  • And then you kind of break content down into sales content and not sales content, you know, podcast as content.

[03:06] Content Begets Content:

  • There is a saying that I learned from my friend, Ben Settle that says, “Content, emails beget emails.”
  • So the more you create, the easier it is to create.

  • Well, that’s because of the second Newtonian law, body motion stays in motion.

  • If you get into the habit of creating something, you will continue creating it. It’s like these ideas are coming to you from the ether.

[04:05] Creating Your First Promotion:

  • So once you’ve created your first promotion, the first bonus, as you’re ready to do, the second idea will come.

  • As you read through the third one ideas will come. And because you will be thinking about it all the time, the other thing will happen as you go around your day.

  • And you have this problem in your head that says I need to come up with an idea for this promo, or next week I got this promo coming up or I want to promote this product.

  • What’s going to happen is you’re going to come across different ideas and other pieces of content and marketing pieces and just random things in your life that will spark and trigger ideas that you will then apply to your promo creation.

[05:44] Make Your Journey:

  • You can only see about 50 feet in front of you. But as you’re moving, you see the next 50 feet as you drive further to see the next 50 feet so even though you can only see 50 feet in front of you, you can make the whole journey of several 100 miles this way.

[06:17] Igor’s Book On Email Marketing:

Useful Links


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Who Is Igor Kheifets

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list.

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.


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