Content Begets Content

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. You all know content is important, because it’s how you showcase your expertise, build trust, and establish yourself as an authority in your niche. And of course, it’s also how you make sales, you already know that you need to create content and create as much as you can. But it’s not as easy as it sounds right? It is a daunting task, especially when you’re just starting out, it’s easy to get overwhelmed by the sheer volume of content that’s out there. So today, I’ll reveal to you the real secret as to how people are managing to create such huge volumes of content and how they are so good at it. And just to be clear, I’m not talking about having an AI voice. Read your podcast intros for you while you focus on something else, you can only get away with something like this, as long as your audience actually likes your AI doppelganger, which luckily seems to be the case for us. Now, if you happen to disagree, you can talk now by visiting Igor dot top slash voice or you can forever hold your peace. Just kidding. Let’s get to the episode and talk about the real way you can get better at creating content.

01:04

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:50

You see one thing as somebody who creates content for a living, let’s put it this way, because email is content, videos is content, webinars are content , sales pages are called everything’s content. That’s what it’s called. And then you kind of break content down into sales content and not sales content, you know, podcast as a content. So one thing that came to me as a shock is when I first realized that after like two or three years of writing emails, I was able to look back into my email autoresponder account. And I was like, Wow, I can’t believe I wrote all these emails, if I was like, at a certain point, trying to look forward in time and try to imagine, oh, look, I’ll have to create content for the next 52 weeks. That is extremely intimidating. There’s no way that I would ever bind to the idea that I can, that I can create enough content for 52 weeks, like then I’m going to write 365 emails at least, and maybe even send two on opens each time. So that’s like 720, some 30. Right. So there’s no way that you could convince me that I can come up with that many. But here’s the thing. There is a saying that I learned from my friend, Ben settle that says content, emails beget emails. It can also be stated that content begets content. So the more you create, the easier it is to create. In other words, you know how sometimes you’d wonder if you’re writing a song, or if there’s a songwriter, and they come to a halt, you know, and they’re like, can come up with anything. But at the same time, there are people who write, you know, songs and hits all the time, and they just never stop coming. Well, that’s because once you kind of the second Newtonian law, you know, body motion stays in motion. Once you get into the habit of creating something, you will continue creating it. It’s like these ideas are coming to you from the ether, kind of like what Tesla used to call where he said, you know, everything that I’ve created is, you know, God told me about it, I was just a messenger. So these ideas are coming to you. So once you’ve created your first promotion, the first bonus, as you’re ready to do, the second one ideas will come. As you read through the third one ideas will come. And because you will be thinking about it all the time, other things will happen as you go around your day. And you don’t have to physically go places. I mean, like as you live your life and you go about your business. And you have this problem in your head that says I need to come up with an idea for this promo, or next week I got this promo coming up or I want to promote this product. What’s going to happen is you’re going to come across different ideas and other pieces of content and marketing pieces and just random things in your life that will spark and trigger ideas that you will then apply to your promo creation. That’s how problem solving for the brain works in general. We carry a problem in the brain, maybe even multiple problems Lamson, we see something here, read about something, a beat, you know, get told something that triggers an idea. That’s exactly what’s going to happen to you. That’s how you’re going to come up with the next bonus package and the next bonus package and the next bonus package. It’s really impossible for me to give you a blueprint that says, here’s 52 Bonus structures, or here’s 173 ideas for bonuses, because at some point, they become repetitive. And you will be like, Yeah, but that’s not enough. And what if you’re trying to create bonuses for the next you know, 15 years, and I for the next year, so you’ll see that as you go, you will come up with more ideas, and it’ll just happen. It’s kind of like when you’re driving in the dark, you know, it’s a highway, there’s no lights, the only thing that you have is yours is your front lights on your car, you can only see about 50 feet in front of you. But as you’re moving, you see the next 50 feet as you drive further, see the next 50 feet so even though you can only see 50 feet in front of you, you can make the whole journey of several 100 miles this way. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.