My 2 Favorite Bonus Creation Strategies

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. Today we have another episode and another intro brought to you by the one and only artificial intelligence voice. I know a lot of you didn’t even notice that it wasn’t my real voice until I told you, which is pretty cool. That said, I would love to hear what you think of it. So if you haven’t submitted your feedback yet, head over to Igor dot top slash voice and let me know what you think it’s growing on you, isn’t it? Now without further ado, let’s get to today’s topic. It’s a short episode about bonuses. I know creating a bonus for an offer can be quite tricky for a lot of people, whether it’s their own offer or an affiliate offer, they’re promoting many people who struggle to find a good bonus. And let me tell you, the right bonus or set of bonuses can really make a huge difference. I mean, if you get it right, it has the power to increase your conversion and sales big time, especially when it comes to affiliate promotions. Like when there is a big launch and everyone is promoting and people can get the product from many different sources. It’s usually your bonuses that will make the difference; they will be the reason why people will choose to buy from you rather than from another affiliate. So if you’re someone who struggles with this, today, I’ll share with you my two favorite strategies on how to create the best bonus. And don’t worry these strategies work for complete beginners just as well as they work for advanced marketers who enjoy the episode.

01:18

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:03

What’s your take on bonuses? What are some of your favorite bonuses to offer? Maybe some of the ones that work best for you.

02:09

Yeah, so bonus. I try to create a custom bonus for each campaign that I run. So usually what happens is when I do a webinar on a campaign, I first mail to the live webinar. And then we have a timeframe like a movie one or two days where we offer a replay of the webinar. And what I usually do is before I send people to the replay, I’ll send them to a page where I would tell them about the bonus. So I want them to go and see the replay. Already excited about the bonus they’re going to get shall they choose to invest in the program. And so bonuses, I really don’t have a framework for it, I usually go off of what feels right to me. And there’s two criteria that I use to create it. The first criteria is to ask myself who’s buying, right? So if I know that whoever’s buying is interested in Liz building, then I can even offer a bonus that’s not related to the program that I’m marketing. So for example, if I’m not getting an AdSense related program, but I can offer Elizabeth the bonus simply because I know that whoever’s coming into that page is probably interested in this building, because they’ve been subscribing to my list. Now the second strategy is to focus on the product itself, and see what is that product helping them do? And how can I help them do it better? I remember this one particular program I promoted, or one that instructed people to post things on Facebook. And so what I’ve done is I said, Look, I don’t agree with a Facebook posting strategy. I don’t think Facebook posting is what’s going to work for you. And I don’t necessarily support that particular element of the program. But 90% of that program, I do agree with and they do support it. So instead of you getting Facebook traffic, let me let me do something special for you. And I’ll give you some actual traffic from my list. And I mailed my list with your list. So that was actually a blockbuster bonus that allowed me to create a lot of sales. Now, of course, if you’re just getting started, you may not have your own traffic service, and you may not have many of the ideas. So the best way for you the best type of bonus for you to offer to other people is information. Okay, information products. And one of the easiest ways to create a bonus, if you’re super-duper brand new is record interviews with experts, be it experts who created the product, or who operate in the same niche as the product creator, or x just general experts, you know, people that you think that your list will be happy to hear from

04:36

right. What you could do is if you promote a specific product, approach the person that is the product owner, essentially if you’re doing as an affiliate, and just ask them to come and do an interview with you where you ask them some questions. Maybe kind of everybody likes to kind of talk about themselves a little bit and then guess what? That could be an exclusive bonus that nobody else has because nobody else has it essentially. And now that’s something that you could use to be able to get people on to, to buy the product and you know, access the bonus and things like that.

05:12

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.