How To Deal With Uncertainty

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In a world where change is both feared and resisted, Igor defied the odds and embarked on an extraordinary journey of transformation. Growing up in post-Soviet Ukraine, he faced adversity and rejection, but his unwavering spirit propelled him forward. Today, he stands as a testament to the power of embracing change, inspiring others to rewrite their own narratives and unleash their true potential. Get ready to be captivated by Igor’s remarkable story of resilience, determination, and unwavering belief in the transformative power of embracing change.

[00:00] In this episode, Igor discusses the topic of dealing with uncertainty as an entrepreneur. He shares valuable insights and practical tips on how to navigate the unpredictable nature of business and adapt to changing market conditions, and more!

[01:25] Being Jewish In Ukraine:

  • We were a Jewish family in a predominantly non-Jewish area where some people knew we were Jews and others people did not, but it wasn’t something we necessarily wanted people to know.

  • If you know anything about post-Soviet Russia and Ukraine, when it comes to being Jewish, it’s really bad.

  • I remember in 1998 there were elections. It was the election year and President Kuchma was running up against some other guy. And so Kuchma was friendly to the Jews. He didn’t really get in the way, but the other guy, he wasn’t.

  • In Israel, even though I was Jewish, I was still an outsider because I didn’t speak the language. And basically, I got beat up for the same reason, but for a different ethnicity.

[04:55] Embracing Change:

  • I had to initiate change myself eventually by basically being scared of how things would look if I didn’t change them and start an online business and take on a whole other journey.

  • Change is a requirement to not only survive but to thrive and eventually develop this character and then build these habits of change-making. The habit of embracing change is a good thing.

  • The first five years in online marketing were really, really stressful because there are always major changes.

  • I don’t care what industry you’re in, there are very few industries where there are no major changes happening. And if we’re driving traffic, Google AdWords, SEO, Facebook ads, solo ads, inboxing, and email marketing, there are always changes occurring and things just can’t be the same way every single year.

  • They say life happens for us, not to us, and this is a really nice way to say that whatever change comes your way can be a great thing if you let it be a great thing.

[07:53] Losing 100,000 Subscribers Overnight:

  • I lost my 100,000 subscriber AWeber account. That was my prized account, the one that was delivering the most clicks and that account was making me at the very least $3,000 each and every single day.

  • It was probably the easiest money I’ve ever made in my life because all I had to do at the time was get someone to pay me for a solo ad and commit to say anywhere from 1,000 to 3,000 clicks.

  • That day I was so emotionally charged that I ran for about seven kilometers and I remember exactly why because I timed myself too. I was timing myself to make it interesting and take my mind off of AWeber.

  • The AWeber shutting me down became this stepping stone to success. And I don’t want to sound like a cliche, but it really was a great thing that happened to the company and to me personally, because it taught me all these lessons. Now looking back, I now realize that I could have made it into a bad thing.

  • It’s not automatic that you will automatically have a bad thing lead you into a good thing. No, not at all. It took a while. It took time to first accept it and it took a while more to figure out what’s the best direction to move forward.

[12:48] How To Commit To Something?

  • Whenever things would happen to me, I would only try and figure out a solution for the next thing, for the next challenge, but at some point, I started doing the whole reason why or the 10 reasons why this is good or 10 reasons why this is bad.

  • It really helps you commit to the outcome and really stick to the outcome, even if it’s getting difficult because you have all these reasons why you need to succeed.

  • So if you find yourself in that situation trying to determine whether to take path A or path B and you find both of these paths really scary. Not necessarily paths that you want to be on in the first place, know that choosing one of these directions is a good thing for you as long as you can make it into a good thing. It’s just you can’t see it now until you make the first step or the 10th or that 100th step on that journey. That’s how life works.

[17:17] Listen To More Episodes:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.