Don’t Split The Difference

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Are you leaving money on the table by not mastering the art of negotiation? Have you ever wondered if there’s more to the initial offer? Igor shares a real-life negotiation tale where he transformed a podcast funnel deal, initially confronted with a $15,000 upfront fee and a whopping 25% commission. Tune in now to unlock the art of negotiation and seize the deals you truly deserve! 

[00:00] Donald Trump Introduces The Show:

[00:15] In this episode, Igor discusses the importance of negotiation in various aspects of business dealings, including partnerships and collaborations. He shares a recent experience where he negotiated the terms of a business agreement, emphasizing the value of not accepting the initial offer and seeking better terms.

[01:59] The Value of Negotiation:

  • This is a valuable life practice – not settling for the first offer, even if it seems great. You can always ask for more, and the worst-case scenario is they say no.

  • I recently had an experience with relaunching a podcast funnel and negotiating with an agency. Their initial offer was $15,000 upfront and a 22-25% commission. I didn’t accept this and negotiated. I suggested waiving the startup fee since it essentially covered onboarding, and after some discussion, they agreed.

  • Then we talked about the commission. I didn’t want to pay 25%, so I negotiated it down to 20%, and we closed the deal. 

[05:38] The Key Takeaway in Negotiations:

  • The key takeaway here is that you shouldn’t settle for the first deal. In negotiations, agencies may have certain rules or prices, but you can often find room for flexibility.

  • When they’re willing to work with you and adapt their terms, it’s a sign that you’ve reached a better deal. It’s not about them bending over backward; it’s about finding common ground that works for both parties.

[06:27] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.