Choosing Your Brand Direction

Greetings, law subjects and esteemed listeners. It is King Charles, your newly crowned monarch, or rather, the digital rendition that my role is self-created solely for the purposes of entertainment by our esteemed host, he goes. As you all know, the royal family has been a symbol of strength and continuity for generations. Our brand is one of the most recognizable in the world, and for good reason. So it is with great pleasure that I introduce today’s episode, which delves into the crucial aspects of successful brands, and choosing the right brand direction for your business. Though I am new to this whole podcasting Malarkey, I am no stranger to the importance of presentation, and image. After all, I was born into it. Crafting an effective brand identity is not just about catchy slogans, it’s about crafting the message that resonates with your audience, building a reputation for quality and consistency, and staying true to your values. But today, our dear host, De Gaulle will be sharing a different and much less common perspective on branding that goes beyond merely being memorable. And while I may not be the one doing the talking, my royal seal of approval is firmly stamped on this podcast episode. So, my dear listeners. Without further ado, let’s learn how to brand like royalty in the digital age.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle

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I think one of the best ways to, to make a decision about a brand direction is to focus on a problem

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That you know you will solve. So, rather than trying to just sound nice and funny, to be memorable, what you do is you just identify

02:56

The market you’re targeting. Right? So in other words, I’ll give an example. So a while back, we launched a program with an influencer, who’s a social dynamics coach that we call voice makes millions. Now what people don’t know is that this program already existed prior to us partnering up with the influencer. And that program basically

03:24

Was built as a how to start how to use your voice to some more confidently

03:32

In social scenarios, job interviews, things like that. So basically, the guy had a great product, just he didn’t really have a particular market for it. And he was publishing all this information for free on his YouTube channel. And he would give examples of how it’s being used.

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In all kinds of scenarios, dates, job interviews, presentations matter. And so when we, when we’ve done, we came in, and we said, let’s call it a voice that makes millions, and we’ll target specifically people who want to make money with their voice, meaning people who speak in any way, people who do podcasts, people who produce any kind of content and deliver that content, as well. So it was a very specific

04:25

Direction for that particular brand. So, in general, that brand wasn’t very successful. I think of all the different products we’ve launched. That one probably wasn’t very successful compared to the million dollar products we’ve launched in the past. But it was a brand nevertheless, that attracted a couple of 100 customers. And I think that’s because it was a very clear message that this training is about how to make more money by using your voice more confidently. Now at the same time there’s another guy, I don’t remember his name

05:00

I want to say something to Roger. So he basically claims that he coached Tony Robbins on how to speak or something like that. So he caters primarily to speakers.

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Right? So he doesn’t want you if you’re a podcaster, he doesn’t want you if you’re a YouTuber, he wants you if you get on stage.

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And he will kind of cater all the marketing to that particular niche. So, again, and one of the best ways to choose a direction for your brand, whether affiliate the brand or not, is to just think of the problem you’re solving or the people for whom you’re solving it.

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Actually, about six months ago or so I was browsing a website where you can buy businesses, and I was curious to see if anyone was selling that information business. And there was this one person who was selling a

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How to make money from home for stay at home moms. And that’s the bread. It was geared specifically to stay at home moms. We ran a promo actually, but that didn’t go well.

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For a freelancing product. Rather, it’s called the freelancing genius. So we didn’t really sell very many copies. And I said to the product owner, creator, and I said, What do you think is that and to which she said, Well, I noticed there weren’t too many women on your webinar. And we tend to resonate with women. So apparently, even though there’s no, like anything female in the name, and only the way it’s presented, it’s presented in a way that appeals more to women than it does to men. And I want to say a side note about that, by the way, when you’re Mark, when you’re marketing something, and when you’re trying to get attention when you’re trying to get market share. If you’re when you’re trying to get eyeballs or credit card swipes, you kind of have to be sexist and racist. And, and basically, you have to break people up into buckets. And so gender matters. Because men process information differently than women.

07:27

Ethnicity matters. Where people are from matters. I was just having a conversation earlier today with a guy, his name is Sam. He’s from the UK. And they got a business where they do these like digital or online events about real estate. Right. And so they’ve done very well in the UK.

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So in the UK, the way they sell the way they market the way they get people into the event. It’s all working very, very well, the moment they transition into the US, they did not do very well at all. Same product, same marketing. So he actually shared with me that they needed to readjust the way they market the way they present the way they even down to the price, you know, pricing it in dollars versus pounds.

08:23

Right. He also shared something interesting. He said that the people in the United Kingdom tend to be more skeptical than people in the United States, with customers from the United Kingdom. If you come out and you say, here’s how I make $10,000 a month with real estate, passive income.

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That doesn’t work as well as coming on and say, here’s how I make $1,000 or 1000 pounds per month passive income with real estate, as it turns out,

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Making a smaller claim

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works better, because apparently there’s the too good to be true objection that comes up for the UK audience much more often than it does for the United States audience.

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And so these are the kinds of subtleties you obviously get to learn along the way you learn from experience. But I guess what I’m saying is choosing that bucket. Choosing that

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Segment of the market can actually help you develop your brand. You know you can start narrow and expand over time. I wouldn’t recommend starting wide and narrowing over time with extra came in, narrowing it down, niching it down as much as you can, and then maybe broadening it a little bit.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com also remember to clean your FREE copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package