The Book Funnel

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Igor’s secret weapon? His book, which he strategically places everywhere he goes. Listen in as Igor shares his unique approach to using a book funnel that’s been a financial game-changer, raking in thousands in lifetime customer value. Discover why a simple book can outshine other marketing strategies and why its value continues to soar. If you’re ready to uncover the magic behind this ingenious tool, hit play now.

[00:00] David O. Sacks Introduces The Show:

[00:20] In this episode, Igor discusses the strategic importance of a book in marketing, its role in providing value and building trust, and how it can be leveraged as part of a larger marketing funnel to grow one’s business.

[02:30] Why Everyone Needs To Write A Book?

  • The concept of leveraging a book as both a powerful marketing tool and a means to provide value is a smart strategy.

  • It serves as a gateway into your world, allowing people to gain insights into your expertise and style while also offering them something tangible.

  • The notion that people perceive books differently, even if they don’t read them immediately, resonates with the idea that books carry a certain level of authority and trust.

[03:05] Using A Book To Market Yourself:

  • Your approach of plugging the book everywhere you go, using it in joint ventures, challenges, or summits, and even sending it as a free resource adds value to your audience and prospects.

  • Tracking the lifetime customer value of book buyers and seeing it grow over time underscores the effectiveness of this strategy.
  • Furthermore, the idea of a book funnel, where you not only have a book but also a structured marketing funnel around it, can significantly enhance its impact. It allows you to engage with readers, build relationships, and offer them additional products or services based on their interests and needs, ultimately increasing your revenue.
  • It’s a testament to the enduring power of books in marketing and the significance of understanding your audience’s perceptions and behaviors. 

[06:28] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.