The Book Funnel

I’m David Sacks, entrepreneur and investor. Throughout my journey in the tech world, I’ve constantly been reminded of the crucial role of effectively connecting with audiences. And today I’m thrilled to bring to you Igor Kheifets. The list building lifestyle show, before we dive into today’s thrilling episode of the podcast, a quick heads up even though I might sound like David Sachs after a double espresso, it’s just AI pulling some nifty audio tricks. Our digital age is more than just algorithms and data. It’s about human connection, stories and trust, and nothing fosters this trust quite like a well written book. A book is a window into the author’s mind, offering insights, values and adapt that’s challenging to convey in shorter formats. But how do you take this value and introduce it to a wider audience? Enter the book funnel, a strategic approach to guiding potential readers from discovery to deep engagement. The synergy between a book’s inherent value and the strategic power of a book funnel can be a game changer, and Igors expertise in harnessing this synergy is what set him apart and made him an Amazon Best Selling Author in multiple categories for multiple weeks. This episode will explore the potent combination of traditional book value with the innovative dynamics of a book funnel. If you aim to uplift your email marketing game, where we work into your strategy, then you will definitely walk away with a few gems from today’s talk. So, as you tune in, remember to absorb, analyze, and act now Igor, let’s unpack this fascinating topic, shall we?

01:33

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:18

With all that you’re doing in your marketing, can you share one idea, one example of how you’re using that book and make a big difference not only for you and your business, but even for readers’ lives? Like what are you doing with that book and make a difference? Well, for the lack of a better word, I plug that book everywhere I go. Like I just try to plug it in because it’s bestselling it’s a it’s a no risk, low entry barrier way to find out more about what I do and whether what I do can help you, as somebody who connects with me whether you’re a potential JV partner, whether you’re a customer, whether you’re just maybe you know, someone, and you can share the book with them, right?

03:00

This is really just, you know, my life story. In a cover that gets the conversation started, like you said, it’s a great way to offer value to like I’ve participated in quite a few. What do you call them like summits or challenges where there’s like a lot of people coming in, and everyone’s contributing something? Well, you know, I contribute my book, I just, you know, send a free copy of my book.  

03:26

And, you know, that has a lot of value plus, and people get to feel it in their hand like something about, I don’t know what it is, but something about someone holding your book in their hands physically, even if they don’t read it. Even if they don’t read it, even if it’s just right there on the shelf, still, they think about you still they think differently about you too, because you know how many times you subscribe to an email list and completely ignore everything that person sends you. Or how many times did you like, share your email address in exchange for a free report? Only like and you have a specific email address. You do that, by the way where he’s like, it’s my junk email address, you know, like, that’s what I’m gonna give you. But it doesn’t happen with a book. It really doesn’t like people find the book to be of value. And going to that makes all the difference. Yeah, you know, it reminds me I remember watching the seminar by Frank Kern, and I don’t remember if it was mass control or list control, but it was one of them. And he was doing a speech about something. And then he said something that stuck with me throughout the years, he said, don’t do as the Guru’s say.

04:41

Do as the Guru’s do. Right? And so, like when you go through my stuff or anyone else’s stuff, you have the opportunity to do it. You have the opportunity to spot these patterns that all the Guru’s share in common. One of them is of course a book and the other one is a book funnel. I have a book funnel Dean Graziosi has a book funnel Tony Robbins has one John SRF has one.

05:00

I mean, there’s like, what Ryan Levesque has one. I mean, Frank Kern has quite a few actually. And he publishes them specifically for the purpose of putting them in funnels. So, the book funnel has been one of the most incredible things for my business. Like if I get a book, subscriber or book customer again, to me, this person is really, really valuable. I’m talking 1000s of dollars in lifetime value, compared to somebody purchasing a $500 course, having actually less of a lifetime value, compared to a $10 book buyer. And again, I track this stuff, I have a person full time on staff. Her job is a very nice lady, her name is Margarita. Her job is to track sales, calculate, you know, average lifetime customer value, and just ensure we know what the hell we’re doing. So as soon as we published the book funnel, I had to track this on a monthly basis. And what I noticed is, every month you would come back and that average lifetime customer value would be a little bit higher, a little bit higher, a little bit higher, so there’s not only value in having it for the sake of social proof, there’s monetary value and having a book funnel, and it continues to appreciate over time.

06:28

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how we made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package