How To Go From Waiting Tables To Being A Millionaire In Under 18 Months Using Organic Traffic With Andrei Yermejev

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and today, I’m hosting Andrey Yermejev, who’s actually just been approved for a two comma Club Award for making a million dollars with high ticket affiliate marketing. This guy used to wait tables and run a restaurant business. And in just six months from starting his affiliate business, he went on to quit his nine to five, and go full time online. So if there is anyone, I’m excited to interview, it’s him because this show is all about more lifestyle, higher quality of life, higher income without having to make sacrifices of your health, your relationships, or anything else that you know, you consider a success metric. So, Andrew, welcome to the list building lifestyle.

00:49

Thank you so much for having me. I’m excited to be here.

00:52

Awesome. We’re excited to host you, man. So you’ve got a pretty crazy story. And it all goes way, way, way back to World War Two. Now, obviously, if you guys are listening, you’re not watching this podcast. Obviously, Andrei is not like, you know, 122 years old or anything like that. But the story is pretty fascinating. So tell us like, where did it all begin?

01:15

Yeah, so it all started with my grandfather, right. So my grandfather is Russian. He was fighting in World War Two, with the Russian army. But then he happened to get captured basically by the Nazis. And then he was forced to fight his own people basically, on the Nazi side. So from there, you know, he was in concentration camps. And when he got the opportunity to flee the war with a bunch of Russian people, they ended up getting inside a boat. And the goal for them was to go to Australia. As far south as I could go. But what ended up happening is that they ended up going to Peru, just to get supplies. So as soon as they got there, everybody got out of the boat, just to get the supplies. And as soon as they get out, the ball leaves them. And a bunch of Russian people got stuck in Peru. And if they didn’t know the language, they didn’t know basically anything. Right. So they just had to make their life there. At least they were away from the war.

02:22

Yeah, absolutely. Man, it sounds like a scene out of a movie, you know, escape, captured betrayal. But you know, Peru isn’t like the worst place in the world to get stuck as a Russian. Because at the very least, there’s no brutal winters. So you can be pretty resourceful. Yeah, and I guess the culture is great, you know, get to have some fun dancing. So what happens next? Like, what, how did he meet your grandmother?

02:55

Yeah, so they were basically taken by a group of priests. And in this prison, they knew the language, they knew how to speak Russian, and then they showed all the Russian community how to speak Spanish. So from there, you know, he started living his life there and working and he ended up meeting my grandmother, from there. My father was born. But then, the only thing that I really started was that I was never able to actually meet him. You know, I wish I actually met him, but he actually passed away when my dad was 17.

03:27

Wow, is that really some sort of disease or?

03:32

Yeah, he ended up getting cancer. So he died very young. But I think that’s why I like history so much, just because I remember the stories that my dad would tell him, tell me about him. And history became basically my favorite subject. In school.

03:48

Yeah, yeah. He sounds like a role model. I mean, he didn’t give up, he found a way out of a really, really nasty situation. So fast forward to my guesses somewhere in 2020. You’re miserable. Restaurant industry worker who realizes nine to five sucks. So you get into affiliate marketing. So how did that happen?

04:16

Yeah, so I was a restaurant manager for over eight years. And I did it all right, like wait tables, I didn’t clean toilets. I did everything in the restaurant. But then it got to the point where I actually ended up having a family. So I met my wife in the restaurant, and we ended up having a daughter. So from there, I still did the restaurant business for five years. So I basically miss so much of my daughter’s life, because I was always at work. Right. And he got to the point where I wasn’t making enough money. You know, it ended up being that we were in so much debt, and it was just not working out. So eventually we started looking online, basically I was like, Oh, how do I make money online? So instead of getting a second job up, I went on Google and I typed it in. And then that’s where I found this opportunity of affiliate marketing. From there, I just put my head down. And I started learning and learning and implementing everything that I was learning. And I started using social media to promote the product that I was promoting. And thankfully, six months from there, I was able to make more than what my full time income was making. So then I realized that time was way more valuable than me basically killing myself working a nine to five.

05:33

Right? Wow, that’s interesting. So just a disclaimer, or I guess, the fine print for you. If you ever listened to the show, you know, I’m not a big fan of social media, I don’t have a huge social media presence. I don’t really, I burned out real fast when I tried the social media route with some of my coaching programs, and it kind of was the debt in favor of more automation. However, you know, I’ve also recognized that there’s more than one way to skin the cat, of course, and to each his own. So, while I’m not a big fan of social media, it is fascinating that you’ve been using 100% organic marketing in order to build that sort of income. In fact, in just one and a half years, 18 months, you went on to make your first million dollars online.

06:24

Yes. And everything was with organic traffic. So no money, young ads, just putting content out there. And literally five to 15 second videos that I’m making every single day, put it on social media, on different platforms, you know, you have TikTok, Instagram, Facebook, YouTube, be consistent. And that’s basically everything that I’ve done.

06:50

Well, it’s not. And, you know, this is a trend, I’ve been seeing more and more on social media, we’ve started producing more content for social media. And I’m noticing that short form content is getting way more exposure, like the algorithm just pushes that content all the way through. And, you know, I used to think short was just under a minute, but I’m realizing that a minute might be long. At this point, like, I spoke to you. And I spoke to a few other people who also do kind of similar organic marketing. And some of them don’t even talk in their videos, they just kind of have a selfie video going for like 10 seconds like this. And then, you know, they put a bunch of text on the video with some music. So now, this I mean, short term content is what’s like 50, like you said, five to 15 seconds. Yeah, that’s fine. That’s where we’re at as a society. Now. That’s why we can’t even consume more than 15 seconds of video content.

07:52

And you gotta put it this way, right? Like people have short spans of, you know, attention spans, right? So the moment they see a video, there is a one swipe, right? So the more direct you keep a maybe you have a hook on the video, it makes people actually watch the whole thing. And then the whole thing is just gonna be 15 seconds.

08:13

Yeah, but it’s crazy. Like, what sort of, what sort of hook do you need to put into a video? Or let me paraphrase that. So I’m going to be the devil’s advocate here, right? I’m going to be trying to poke holes in that strategy. Because it’s, you know, my brain is still struggling to accept it. You know, I’m an old dog in Old Guard, right. So I’ve been doing this for like, 15 years, I’ve seen all kinds of iterations of social media. I started when social media was Myspace, when everybody was friends with that guy, Tom, you know, so we used to build social media, like these MySpace profiles, where we would like treat it like a website, you tell your whole story, put in some of your interests, and I kind of just produce them by hand, there was before any kind of software was invented. And then, you know, I really thought I hit the jackpot when somebody came up with a Facebook software that would automatically add friends, and I abused it so much, I got put in Facebook Jail every now and again. So that was my social media exposure early on. And back then video even wasn’t part of it unless you upload it to YouTube, but it wasn’t really that connected. Now it seems like from what I’m observing everything shifting to Video, Video is dominating over text. And short, really, really short form dominates over long form, unless you’re an exception to the rule like Joe Rogan, I guess. But what sort of customers are you able to generate if they’re only watching five seconds of you on screen? And then moving on to something else? Like how do you even get them to, to get on your list or even build a list or is it more about having them, follow you and just watch gazillion videos? Was until he finally decided to look you up on Google. Like, how does that work?

10:03

Yeah, so what people want to do, basically, they want to consume as much content as they can possibly get, right. So if you do, if you post a video, and he’s really interested in somebody else, then that person is most likely gonna go to your profile, and then they’re gonna consume multiple videos of your content, like, this doesn’t happen with just one video. So you got to show a lot of consistency through like, maybe a month, right? And then from there, they’re gonna start digging into your content, and then they’re gonna start asking questions like, Okay, what is it that you do? Right? In some of my content, I’m also sharing my story. So when you start sharing your story, then that’s how you end up getting your target audience. Right? So for example, for me, I worked in the food industry, a lot of people also work in the food industry that watch my content. And then they see that I got out of the food industry. So now they’re really interested in, okay, how can I also get out of the food industry? So then that’s what I put in my content. And then eventually, they ended up going to the link on my bio. And that’s how I’m able to grow a list. Right? So that’s important, you always have to grow a list. Because of social media, I’m sure that you already know that accounts are easily banned. Accounts are easily deleted, accounts are easily hacked in social media. So the best thing that you can do is get them out of those platforms and put them into your list. Yeah, absolutely.

11:27

Absolutely. So if it’s not a big secret, what’s your list were you able to build in the last 18 months?

11:36

So it was up and down, but probably around 50,000? Right now? 50,000? People, people in my list?

11:43

Yeah, that’s really good. That’s really good. How often do you pay off an email to list?

11:49

If they are going through my sequence probably like once every single day. But then after that, I tried to email them once a week, maybe I could be doing more. But once a week is where I have my list after they’re done with the sequence, of course, right? And how long is the sequence? The sequence goes, have to sequence going right now, they usually go around 20 days for the first one. And then the second one is another 15 days. So maybe less than a month.

12:17

Nice. Okay. So you’re putting people on your list. Now, as far as I know, you’re not really allowed to, to link out from your videos on TikTok and other platforms, they don’t like that. So what do you do to get people to actually go and opt in?

12:35

Yeah, so I do have an opt in website, you know, with the thank you page. So basically, I focus on promoting one main product, right? So from there, I make my content and then I tell people either through messages, messages, or through my content itself to go to the link on my bio. Tik Tok is the hardest one to message people and actually communicate with them. So I tried to get them off Tik Tok to go to Instagram. So Instagram is so easy to just message people. And it’s so easy to just send the link through the messaging as well. So then, as soon as I have a conversation with a lead, at the end of the conversation, I have them actually go into my website so they can opt in. So my opt in rate right now for somebody that goes into my funnel is like, above 80%, just because I’m having those conversations with people. So whoever goes on my website is most likely going to opt in, because I already build that rapport, I rebuild that conversation. And then at that point, they have seen so much of my content that they can actually trust me.

13:42

Right, right. And it’s, it’s a personal thing kind of dropping a seat and going to opt in, which is really interesting. So you want to tell me then last 18 months, you had over 50,000 Instagram conversations,

13:56

maybe more to be honest. What may power?

14:00

How do you do it?

14:02

Yeah, so it just started, you know, day by day, at first I was horrible at talking to people, right? Like, I didn’t know how to talk to them and everything. But then after a while you end up getting like a small script, right? So that way, you can go back to it and be like, Okay, well, I know what to say now, for somebody to come for a lead to compare to a cell. So from there, Instagram has a cool way that you can basically add like keywords on the messages. So if I put just one letter on the message messaging, it can translate into like a whole paragraph basically, that I want to send.

14:39

So you get them on Instagram, through tick tock, but basically, it still sounds very time consuming. Like do you have all these conversations yourself? Do you have a network of assistants?

14:52

Right, so at first it was all me right? I was just a one man show. I think it was me until I made maybe multiple six figures. So maybe I made like 200k. And it was still only me. And I was just, I was spending like maybe four to five hours a day just doing the messaging. And then I realized that okay, well, I can spend my time somewhere else better. So I ended up hiring a VA. So now I have somebody that works for me and hand handles all the messaging for me. And then I get to focus on other areas of the business.

15:26

Right, so just one VA, to have all these messages, one

15:30

VA, one VA, all these messages, she was from a full time, eight to nine, eight hours a day. And she’s that’s all she does. There’s a lot of traffic that happens in the accounts. That is

15:43

not so she’s got like four different social media accounts open and people messaging. And her job is to get all of them to message you on Instagram, where then she takes them and says, Hey, opt in here.

15:55

Right? Yeah, firstly, we have that conversation with them to figure out if it will be a good match or not. And yes, she follows my script, because I perfected my script. And she goes from there. And he basically works the same if I was doing

16:10

Wow, wow that is insane. It’s a great, great, great system, you must have really figured out that magic script or something. So back to your content strategy, right? How often do you post?

16:26

Right? So you want to be as consistent as possible. So I post three times a day. So every morning I do it three times? Yeah. So every morning, I do my thing, you know, I go to the gym, I just joined like a CrossFit gym. So I take care of myself first, before the business because I think that’s really important. So from there, I got home. You know, I talked to my wife, and then from there, I ended up creating my three pieces of content for the whole day. Right, sometimes I am really motivated, and I create maybe four or five. And then I have leftovers for the next day. So that way, the next day, it’s not like I’m rushing to create the new ones. So that’s how I basically and then usually I spaced them out two or three hours each video that I post,

17:09

right. And so when you create these three pieces of content, do you then post each one of them on to each platform.

17:18

So I use the same video because I use Tiktok, basically to create content on Tik Tok, right, because I need to have people leave tick tock so I can actually have a conversation with my leads, right? I am not a fan of data to be honest, right. So I just use it just to create the content, because that’s just how I started is like the best place to start. If you’re gonna create content, tick tock is the best place to start. Because you can have one video go viral, right, and then after that, you’re gonna get so many followers. But to actually have a conversation with those people, you need to get them out of there. So I created a tick tock, and I posted the video. And then from there, there’s an app where I can download the video, and then remove the watermark. And then I post them on Instagram, and then YouTube shorts. And then Facebook reels as well.

18:06

Do you optimize them for keywords as well? Or is it just naturally posting and the algorithm does the rest,

18:13

right? So you have to use hashtags. So hashtags are really important in some of them. And then you want to optimize it as much as possible, right? So you don’t think that description of the video has to be something that makes sense with the video, right? You don’t want to create a different description of the video that doesn’t really make sense with the video. So it’s very unique for each time that I post. But for the most part, the hashtags. You want to use at least three to five hashtags in each view that you post.

18:41

Right, right. Okay, wow, this is crazy. This is like a proper system. It’s not just, you know, the, you know, when we think about social media influencers, we think somebody who just leisurely films like a selfie video out of their bed or something and just goes or, you know, on the other end of the spectrum, it’s somebody with a professional video crew following them all day long. Because they’re, you know, because they’re famous or something, or if they’re like a model, then it’s just basically an Instagram husband or an Instagram boyfriend. But this actually looks like a real business. Like this looks like even though you’re not a big fan of Tik Tok, you kind of recognize how much traffic there is to it. So you found a way to siphon people off of Tik Tok to a messaging platform where they engage you, which for you, what you’re saying is it’s Instagram. And from there, you point them to your website with an opt in form, which is where the magic happens. So it all still leads back to getting people on your list.

19:45

Exactly. Everything goes back to the list.

19:48

Wow, this is interesting. So what about once they’re on your list? So what sort of engagement are you seeing there will be kind of open rates are you seeing what sort of engagement that every sale Um, you know, the do you make come through the list? Or do you have to go opt into your list and then come back to your Instagram or chat to your assistant again, and she needs to close the sale on the spot? Like, how would you say things pan out?

20:13

Yeah, so since I’m having an actual conversation with every lead on almost every layer, of course, there’s also people that go straight to the link on my bio, right? So there’s people that I don’t have a conversation with. But they are action takers, I guess you can say. So they go straight and they buy, right. But then there’s a lot of people that they do need the conversation to happen. So a lot of them actually buy through the conversations that I already talked to them through. So for the most part, if I’m already talking to somebody, and I’m following my script, and then I end up giving the link, that person is going to buy right away. So they’re not really going to be on my list, but that person will probably buy it right away. Right now I have about 20 to 30% open rates on each email that I send out. Right? I don’t know if that’s good or bad, to be honest. But it’s 20. Yeah, it’s not bad at all. Yeah. And then from there, I’m gonna say maybe 20% of those people buy through the emails that I send out.

21:15

Right. The rest go back to you and chat with you.

21:20

Guys are either before or after in the in the messaging area,

21:25

right? So, how many conversations at any given point are happening? For you and your team?

21:35

Let’s put it this way. If I do post a video, right, and I haven’t really touched it in a while. You’re barely awake to 100 requests of people interested in what I put on the video. So every day, there’s probably more than 100 requests going on, on Instagram, basically. And then, I don’t know, maybe like 200 people every day that you go through the conversations. And that’s the thing, though, you can’t really spam them right? Or like having so many conversations going at once, because then you end up getting flagged for spam. So you have to just pace yourself. And the way I do it is whoever replies before, like, for example, somebody’s reply yesterday. And then today, I have to answer to the ones that reply or so first before the people that are interested today. So that’s how I keep that rotation. And I just keep it going from there.

22:27

Wow. So how many days does the conversation last, like on average, how many days before you convert them?

22:34

The conversation could be five or six the same day. Because literally my script is like 1234, maybe like four or five messages. That’s all. That’s all my whole script. So it will be fast, depending on how much traffic the account has. But if I’m having a lot of those people interested in what I’m trying to offer, then my goal is to at least reply to one message for each person, depending on how many people there actually are messaging.

23:04

Wow. Okay, I see. I see. So. So you said that the call to action that you’re making? It’s either go check out the link in my bio, which leads straight to your OPT on the website? Or sometimes, like how often do you make the call to action and message me? Or send me an Instagram message or something?

23:29

Yeah, so I tried to mix it up. The cool thing about Instagram is that it tells you you’re not an analytic, right? So it shows you when you have people engaged in your content. So if, for example, that analytic goes down where it goes negative, right, like people are not engaging with my content, then I changed my call to action. So my call to actions usually are either a link on my bio, that way they can go check it on and go straight to my list. Or I tell him to message me about a key war. So I can just start my script from there. Or if I do have low engagement on my videos, I tell them to leave a comment on the video. And then when that happens, I’m just tricking the algorithm, having people just comment on my videos thinking, Okay, this video is poppin. Right? This video is gaining so much engagement. So let’s push it out to more people. And then when that happens, it’s just a cycle of just your videos, keep doing work, you’re doing well. And then what to do when somebody comments is, first I send them a message, right? And then from there, I reply to the comments saying hey, by the way I message you. So what I want to do basically is send them as many notifications as I can. So they can be like, Oh, wow, my phone is blowing up. This guy actually replied to me. So I have like two or three methods. So I liked the comment. I reply to the comment, and then I send the message. So now they’re getting three notifications from me. Right? So most likely what’s going to happen? They’re going to reply to the message. Yeah, that’s

24:59

smart. That’s you’re really smart. And all this systematize, which is the part that I love, because I hate to be a slave to, to any method, like, I can always I know it can always go back, if things go really wrong for some reason, and I have to start over, I can always go back to the manual labor approach where, you know, I would be at my computer 24/7. And I know exactly how to make the money. But I’m a big fan of automation, because it allows you to scale without having to increase your workload, which is why I’m a big fan of list building. Because you can increase your list size, and each time you mail the list, or each time you’re on a campaign, you’re generating more revenue and have a bigger impact, just because the size of your audience grows much, much bigger. Right?

25:49

Yeah, well, 100% I think the list is the most important one to be honest.

25:54

Yeah, I mean, for you, your audience is going to spread, I still think Instagram is the most valuable asset for you. But you’re smart to be building a list. That’s, that’s really, really smart. You know, person, I think you’re underutilizing it by mailing it only once a week. But that’s a conversation for a different time. There’s only one last piece of the system that we haven’t discussed. And that is. So what will you send them? Is it? Is it a lead magnet in the VSL? Is it a webinar like? So you, you got them to message you on Instagram, you put them through the script? And so where do you take them? Where do you tell them to go?

26:35

Yeah, so usually, I have a free video that I give. So basically, it’s like training. So that can be my lead magnet. So I teach them about the business, basically what I’m trying to offer. And then from there, I basically that video is going to tell them if that’s something that they actually want to do, right? So if they end up liking, and then thinking, Okay, I might be able to do this thing, eventually those people can convert into buyers. So that’s how I’m making basically Commission’s right away, right. And the reason why I say that building the list is so important is because I have had accounts being shut down before, you know, I had accounts with 100,000 followers being shut down, and I cooling at all, I could No, basically get it back. So I emailed them, and nothing really happened. Right? So when I build the list, right, and the list is always going to be mine. Right? So it’s super important to just get those people out of those platforms, because you never know when an account is going to be shut down or not. Especially in my field where I mean the Make Money Online type of field. Right. So she told a lot of people about my report. Yeah, a lot of people my report, and then I’ve gotten I’ve gotten two Instagram accounts shut down completely, just because of

27:52

that. Really? Well. How do you recover from that?

27:56

I had to, I had to start from zero. Yeah, so I had to start from zero, especially on Instagram, right. But the cool thing about it is that they have the list already built. So I will just send an email to my list. And then most of those people in my list will come to the new account. And guess follow me Give me engagement right away. And then eventually that account will blow up, blow up. Once again, right. And then you just rinse and repeat. You start the process again.

28:23

Yeah, so what was the biggest account? Have you ever managed to build one? How many followers and where are you? Where are you today? With that?

28:33

Yeah, so right now I have an account that has 100,000 followers on Instagram. So I actually run three Instagram accounts. And they’re all basically me, right? Like I’m, it’s just my same content. So I have multiple ones: one has 58,000 followers, one has 100,000 followers. And then another one, I just started the third one. And that one has like 3000 followers. So I’m just constantly like, you know, building followers and basically getting as much content as I can possibly out there. So my goal is always just to focus on traffic, the more traffic I can get, then, the more I basically make money.

29:13

Yeah, yeah, absolutely. And do you? Do you do any kind of ninja stuff like, you will only log into one of these accounts through a proxy connection from the Netherlands and the other one that you know, from the US and so on, do you get like another PC just so you can or phones specifically for that? Like what do you do?

29:34

Now? Not at all actually, I have three accounts running from the same phone. Yeah, so I’m able to just switch from account to account and Instagram is the only one that I have never seen any problem with. But if you do it on Tik Tok, or either on Facebook, you can really have multiple accounts running from the same phone because then you start getting flagged. I don’t think so you start getting flagged and you start getting you know, low engagement and then sometimes it’s to spend another account thinking it is just like a scammer account or somebody trying to scam people right using your image. So Instagram is the only one. Of course they have different usernames, right and different email addresses. But yeah, I run everything basically from one phone.

30:18

Wow, did you get your assistant phone as well to run them? Well,

30:23

Yeah, she had a phone array because she’s a VA, right? So no, but I got

30:27

Her. Like, I’m trying to imagine if I were to implement the system, like I would probably send her like an iPhone in the mail or something. So she can have a separate device to manage the accounts, you know?

30:41

Yeah, no, actually, she does it all. I gave her the logins and she just does it all. Basically, she logged in. And so far, nothing is wrong with it. You know. So I know, I haven’t gotten flagged, you know, Instagram hasn’t told me anything. So, I mean, we’ll see, right, everything is a learning experience. Right, more hiccups are going to come in the long run.

31:02

Yeah, and you know, one thing that I’ve always been worried about different online methods, but especially social media is how very quickly over time, it becomes a game of diminishing returns where, you know, say today, you put up three videos and generate 5000 followers, while a year from now, you’ll have to put up 30 videos to generate that sort of impact. Like, that’s something I’ve been seeing pretty much all over every area of my life, you know, where you start off, and small effort brings in big outcomes or huge ROI. And then over time, as the strategies adopted as the marketplace changes, as you know, then same thing, by the way, with, like building muscle, right, you go start, you know, in the gym, it’s really exciting. Start seeing results right away. But then over time, you know, you need to put in more effort or different types of effort in order for the curve to continue to climb, and you’re never really generating these giant leaps as you used to in the beginning.

32:06

Right, so you want to stay ahead of the game a little bit, right? So for example, when I was doing tick tock, right, everybody was doing tick tock, nobody really did Instagram, when I first started doing my, my promoting on tick tock, like, nobody really did Instagram. And then I saw the opportunity. I was like, Whoa, nobody’s really doing this on this platform. Right? Especially my niche. Right. And so I started doing it. And then what happened? He blew up. Right? So before, you know, I have had so many people tell me, how are you getting so much traffic? Right? And I just don’t know, I just head over to Instagram, right? Learn the platform, you know, start being consistent there as well. So it’s not just about tick tock. But then from there, you know, more opportunities came up like Facebook reels, right? Firstly, it was tick tock, then Instagram came on its own with short form content, then there were YouTube shorts that came out with short form content, like, less than a million videos, and I found that it was Facebook reels. So you always want to stay on top of the Hey, what’s he’s the, on top of the game? Like, what’s the newest thing out there? Right? So basically, just trying it out, is that you have to be some kind of an innovator, right? You don’t, you can’t really stay stuck in the same thing. Right? Because once you stay comfortable in an area, then you’re most likely not gonna grow as much, right? Or maybe you’re gonna stay consistent. But then how do you get to the next level? Right? So I want to feel uncomfortable. Sometimes I want to, you know, that’s why I go on podcasts, right? Because I’m not communication skills. You know, it’s something that I’ve been really uncomfortable with. And, you know, English is not my first language either, right? So do you want to see, there you go. So I just want to put more and more into my play. Basically, that’s what I’m trying to say,

33:52

No, I get an engineer, you’re trying to stay ahead of the curve? And it seems like you’re, you’re thinking outside the box? That’s for sure. I don’t think anyone in any industry or field ever gets ahead thinking just like everybody else. I mean, my approach, at some point, I switched it from just trying to fit into trying to be different. Yeah, because it’s really hard to send out a painting lime green, if everyone else’s painting lime green, you know, like, it’s just not going to happen. You have to do something else. You know, I remember there was a time with Facebook ads where everybody would have a Facebook ad image without a border or an outline. And then one guy figured it out. And he put in the red outline around the image all of a sudden, you know, you see like, his click through rate is through the roof. And then, you know, all of a sudden that becomes a method, right? All of a sudden, they’re teaching this Oh, the secret to Facebook ads is putting that red outline around your image, which of course it wasn’t. But everybody picks up on it. Everyone starts putting red outlines over their images and what do you know, it’s not really working. So now the next thing is to put a green one around the image. Joe, you always have to be thinking differently. Well, all right, Andre, so we’re about to rip up. Obviously, you got to salivate. You got us excited about organic. And I’m assuming it’s something you are teaching and talking about in your content, in your podcast, and in other projects you have going on. So where can we go and find out more about you may be working with falling on social media, your website, any projects you’re working on right now?

35:36

Yeah, so if you can find me on Facebook, if you just type my name, Andre, Jeremy, Jeff, you’ll be able to find me. If you want to reach out to me, you can, you know, send me a message and we can go from there. But yeah, my newest project is I do have a podcast with one good friend of mine that I met in the online space affiliate marketing space. So my podcast is basically about sharing stories, basically sharing stories about business, about marketing, we believe that you have to evolve your life. So everybody goes through an evolution either with your personal experience with your business, where we live. And we basically just come in there to interview people and we just share stories, right? We motivate people, and we go from there. So that’s my newest project that I’m super excited about. And yeah, I can’t wait, you know, to have more people in that show. And hopefully, you know, we get more listeners every week.

36:33

Yeah, absolutely. So they care to share the name of the show, the website of the show, how can we find it on Spotify or any other Yeah, while guest platforms?

36:43

Yeah, so wearing a lot of in wearing all the main podcast platforms. The show is called the Evolved Marketing podcast. So it’s by Andrew German Jeff and my partner Brian Brewer, so you can find it on the website as well. www.evolvedmarketingpodcast.com

37:02

All right, there you go guys. Go and check it out at www.evolvedmarketingpodcast.com

 or look it up on Spotify, Google podcasts, Stitcher and all the other major platforms. Andrew, thank you so much for giving us this short form video content social media masterclass. I really appreciate you kind of pulling back the covers. You’ve got a great system going on, man. I really hope you keep succeeding, keep scaling this thing and really just keep on exploding because this is a tremendous story. I’m sure your grandfather would be proud. Just listening to this. It’s really inspiring and the best of luck to all your projects and to the new podcast. So there you go. Guys, thanks so much for tuning in to the Lisbon lifestyle until next time we chat. Have a good one.