3 Hottest Traffic Sources of 2019 With Gauher Chaudhry

Igor Kheifets: I’m Igor Kheifets and this is the List Building Lifestyle, a podcast
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it’s time to claim your list building lifestyle.

Welcome back to another episode of the List Building Lifestyle with your host Igor Kheifets.
It’s 1996, and Gauher Chaudhry discovers the internet. He creates an email address using
a college server and subscribes to a daily joke mailing list. The owner of that list has built
an audience of 100,000 people who are getting one joke a day forwarded to them. Soon,
the list owner figured out he could sell an ad space and post it to the subscribers of this
exact mailing list. They could grab a spot for just $300. Gauher inquired about the next
open slot and turned out, there’s no room for the next six months. Having done the
math and figured out this guy just made $100,000 emailing jokes to people, he was
hooked. For someone who was just offered a $26,000 a year paycheck as a college
freshman, until this moment he thought he hit the jackpot. Now, it’s been 20 years
since Gauher discovered email marketing. He’s now a widely recognized authority
on pay traffic generation and media buying. He’s the founder of the Digital Sumo
Event, an annual traffic seminar taking place in Ontario, Canada. I attended Gauher
events last month and quickly realized I was in a room full of really smart people
who brought real value and real world experience when it comes to traffic
generation, and especially paid traffic and media buying. I invited Gauher to the
List Building Lifestyle to share what’s working right now in traffic generation.
Gauher, welcome to the List Building Lifestyle show.

Gauher Chaudhry: I’m so excited to be here Igor, thank you for bringing me on.

Igor Kheifets: My pleasure, my pleasure. When I came back from your event, that
was just a huge eye opener. It was a humbling experience, because I was not the
smartest guy in the room, you know.

Gauher Chaudhry: I wasn’t the smartest guy, either. There were a lot of smart
people in the room, guys who have done numbers that just kind of blow me away in
terms of the amount of traffic that they’re buying on a daily basis and the amount
of money they’re spending buying that traffic on a daily basis. Not only did, you
know, I put the event on every year, but one of the reasons why I do put the event
on Igor is just because I also learn so much from these guys when they get up on
stage and let it loose.

Igor Kheifets: Yeah, and I was surprised how open the speakers were about just
kind of going into everything they were doing because, I mean I go to a ton of
seminars obviously. Especially since relocating to Canada I’ve been going to even
more seminars. The one thing I noticed, that many seminars are just pitch fests,
right. They just, you come in and instead of just learning you get introduced to
ideas, but eventually it all leads to one thing. That is, give me money and I’ll
give you the full thing, right. This seminar no one pitched anything, and more
than that everybody was really open sharing what works for them now.

Gauher Chaudhry: Yeah, these guys were pretty transparent Igor. They revealed their
funnels, they talked about different clients and how they propelled clients to 10s
of millions of dollars. Didn’t pitch anything because I don’t do a pitch fest, and
that’s not my business model. I think these guys were so open and giving because
they understand the market is so massive. So huge in terms of the amount of
traffic that’s available out there, that no one person or even one company can
dominate it. By revealing some of the stuff that they’re doing, not only does it
give people in the audience ideas, but the smarter individuals actually act on it
and come back and tell these guys what works and what doesn’t work. Additional
ideas that they can actually run with also in terms of improving their existing
campaigns. All in all, it was just a kind of like a giving event where people were
just sharing knowledge bombs to help each other. I think that not only did I learn
a lot, but everybody learned a ton from this years event.

Igor Kheifets: Yeah, absolutely, and the questions were really smart, too. I hope
those are in the recordings, and we’re going to be sharing with you guys how you
can get the recordings of this years event later in this episode, so stay tuned for that.
Let me then go ahead and ask you the question that’s probably on everyone’s mind,
and that is what works in traffic right now?

Gauher Chaudhry: Well, I mean one of the main things that we covered Igor at the
event was Google and Facebook, because they’re the 800 pound gorilla, they can’t
be ignored. If anybody wants to scale massively into the millions of dollars a
month in sales, at some point Facebook and Google have to play into that role.
They still work, but the thing that people need to understand is compliance.
That’s why that was one of the topics that were covered at the live event, was
compliance with Facebook and with Google. The big thing that most people need to
understand is that Facebook and Google are not out to get you. I mean, they want
our money, but they want to do it in a risk free manner, meaning that you’re not
putting them at risk if you’re making outrageous claims or false claims. I know
that many people who might be running health related offers or make money related
offers, it’s very hard to meet Google and Facebooks compliance rules without
killing the marketing itself, or the marketing message itself. They’re looking for
additional traffic sources, and there are other traffic sources out there that are
not as strict as Google or Facebook. They’re working for us currently in our
health business, in our digital agency business. Those sources are places like
Twitter ads, where really they don’t have the rigid compliance rules as Facebook
and Google do. We’re still doing great with Intent Ads, which is PPV or PPT ads
using a network like Propel Media or Rapsio. Interestingly enough, Igor, just the
timing of this podcast, we’re starting to test Snapchat ads this week. The
challenge there is I know that most of the demographic on Snapchat is
traditionally younger-

Igor Kheifets: Seven years-old.

Gauher Chaudhry: Well, maybe even younger, but the idea here is that
if you can maybe tackle it from an affiliate point of view. For the people
who are listening that don’t have a product or service or business, one
of the easiest ways to get started is affiliate marketing. Now, it’s just a matter
of, you know, with a 188 million daily users I mean, there’s something that you
can obviously sell this audience. The question is, is what. We’re going to be
fooling around with that in terms of, I mean, they have a lot of inventory
available, but I think one of the most untapped sources of traffic and everybody’s
heard of this, and that’s why Tommy Power’s presented at it, at the event about
it, was, I still think is underutilized, is YouTube ads. The reason for that is
because there’s so much video content being uploaded to YouTube every single day,
that there’s so much more ad inventory that’s being created because of that, that
they can’t keep up with filling that in terms of advertisers. That’s just,
presents an amazing opportunity for guys like me, for guys like you, who want to
use video ads to reach a bigger market. Because, with more inventory increasing
and not being filled that just means cheaper advertising, so that’s just a massive
market there.

Igor Kheifets: I wouldn’t call it necessarily cheap, because even if you’re paying
a small amount of money per view, you still have to get lots of views to get
conversions. But, I will tell you this, we have been running YouTube traffic,
really cold, just keyword traffic to a webinar campaign that we’ve created in the
last couple of month. At first it started out really kind of just uncertain, but
now we got it to a point where we are getting, well again, they’re not super
expensive, they’re not dirt cheap. They’re someone in between, but the engagement
we’re getting from YouTube traffic is way higher than we used to get from Facebook
when I tested Facebook. I no longer waste time on Facebook, even though I know it
works for some people I just kind of walked away from that. Got tired of the whole
banning thing and you know, like all the regulations and stuff. Yeah, YouTube is
definitely a traffic source you should be checking out guys. You should be looking
into it, but of course there’s a challenge with YouTube, because you have to be
willing to get yourself out there. If you’re the face of your business or if
you’re not, you still need to create some video ads. Which is something Tommy
Power’s and I discussed when I brought him on the show. He spoke about how to
utilize YouTube ads without actually being in the video.

Gauher Chaudhry: Yeah, I mean we’re doing the same thing right now Igor, we’re
running YouTube traffic to a webinar and you’re right, we’re seeing a higher
engagement from users who are coming through YouTube versus Facebook. I think,
once again, it’s because they’re already in a video environment, that staying
around for an on-demand video webinar is just kind of congruent with what they’re
doing at that moment. That could be one reason why. But, when we’re promoting some
of my webinars, it’s not even me in the video, it’s going to a certain like
rawshorts.com and creating just cartoon videos. You don’t necessarily have to get
out there if you’re camera shy. Obviously if you’re the face of your company
that’s probably going to be a more impactful video than a PowerPoint or a cartoon,
but once again, it all comes down to testing and it’s working well for us, so.

Igor Kheifets: Yeah, tell me more about RawShorts, what is that?

Gauher Chaudhry: RawShorts is a place where you can go to create very short
animated videos. It’s very cheap, and you can just drag and drop and create videos
fairly quick. I know that when Ryan Skelly presented at the event about Facebook
and Instagram and using video ads, he also mentioned another service called I
think Wave? I’m not 100% sure, Wave Video. If you Google that, that should …
and, that’s another service that allows you to drag and drop and create these
short, four, five, six, seven minute videos that really kind of engage users and
grab them in terms of getting them to a webinar, to a direct sales letter, or to
any kind of sort of funnel that you want to put them through. Like you said Igor,
you don’t need the $20,000 Hollywood production studio in your house. You can
literally listen to this podcast, go to one of these services that I just
mentioned, and create your first five minute video probably in less than a half an
hour.

Igor Kheifets: Yeah, absolutely, and I’m looking at these websites right now. We
have rawshorts.com and there’s also animatron.com/wave, or you can just Google
wave video. It basically allows you to either use videos that already been
created, or create like slideshow style videos that engage and get attention. You
just capture the visitor using the power of the written word because you’re
writing on the screen, which is kind of cool, again, you don’t have to get
yourself out there, which seems to be an issue for many people. In fact, I know,
the more I talk to people about video ads and YouTube ads the more this comes up.
Sometimes it’s a conflict, sometimes they’re working a full time job and don’t
want their boss to find out they’re doing something, so I totally get that. Yeah,
so YouTube ads for sure is definitely something to check out, and it’s vast, it’s
huge. If you’re willing to do the testing, and if you’re a video type of person or
if you’re willing to create some simple videos that’s definitely a way to go. Now,
what I have found though is that it’s really difficult to convert, to profitably
convert anything other than a webinar funnel on YouTube. That’s been my
experience. What about you, have you had success with anything other than the
webinar funnel?

Gauher Chaudhry: With YouTube we did have initial success with selling, with
sending people to a 30 minute VSL. Once again, that worked well when we were
targeting searched keywords on YouTube. Not so much with just general display ads
in YouTube, but specific keywords where people were looking for a specific
solution to a problem. Whether it was like a liver flush or a liver cleanse, or
fix liver fatty, or fatty liver disease. That did work well on YouTube for us, but
other than once again webinar funnels, we haven’t really tested anything other
than the 30 minute VSL or a webinar funnel. Legion we still have yet to test, but
I found it’s just that the webinar, the evergreen webinar is working so well Igor,
that we’re not messing around with the YouTube funnel-

Igor Kheifets: Yeah, don’t fix what’s not broken, I totally get that.

Gauher Chaudhry: Yeah, we’re fixing the back end and that’s just making a better
webinar so that the traffic comes in and converts better, because it’s already
there, it’s already working, so why would we mess with that.

Igor Kheifets: Yeah, absolutely, absolutely. We briefly mentioned Twitter ads,
what about Twitter ads, are you still driving them to a webinar, do you create a
special type of offer for Twitter?

Gauher Chaudhry: Twitter works phenomenally for a lot of different things. We’re
sending direct Twitter traffic to 30 minute VSLs that are just crushing it,
converting way better than Facebook, converting way better than Google traffic.
Why? I think there’s a few reasons, number one being that Twitter in 2017 was
ranked the number one platform that people go to get their news. Some of our VSLs,
the tweets that we create our news worthy, and that’s allowing people to actually
engage with the videos. The other thing is that Twitter’s not nearly as compliant,
or rigid in terms of compliance as Google or Facebook. Where, for example, you can
use before and after photos, where even on a place like Snapchat you can’t even
use before and after photos in their ads. Twitter really is kind of like the wild
west right now in terms of what they’ll allow you to do. Being able to use certain
creatives, I think it pre-frames the prospect when they’re going to our VSLs, and
that’s another reason why they’re engaging with our VSLs and sticking around a
little bit longer. The other thing Igor is that the inventory is so cheap. If
something gets good engagement, you can get clicks for as little as, we’ve been
able to get as little as 14 cents for US traffic.

Igor Kheifets: Wow.

Gauher Chaudhry: Yeah.

Igor Kheifets: Oh my god, wow. What kind of demographic should be expect, is it
all over the spectrum?

Gauher Chaudhry: It’s all over the board.

Igor Kheifets: Yeah.

Gauher Chaudhry: 50% women, 50% male. I was surprised because even for some of our
weight loss products we get a lot of males converting. Once again, we’re able to
use before and after photos of successful case studies, and predominantly you
think it’s women but we’re getting a lot of men engaging with our … they’re a
little bit cynical in terms of the comments they leave on our Twitter ads. But,
they’re still buying the product, so I mean, you know. Twitter we want to make a
big push for, I mean they have different ways you can advertise on Twitter and we
started experimenting with web cards, and the traffic just exploded when you use
web cards. The only issue was that conversions dropped, so we had to scale back
and use native tweets. We’re still trying to figure out the web cards. I think if
we better qualify the ads for web cards, that might allow it to be able to scale,
but for people who are listening don’t dismiss Twitter. I mean, there are days
where we’ve been getting 20 to 30,000 visitors from just Twitter alone.

Igor Kheifets: Wow. Per day?

Gauher Chaudhry: Yeah, yeah.

Igor Kheifets: Oh my god, wow.

Gauher Chaudhry: The inventory is there, the traffic is there.

Yo, it’s Igor. If you’re loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I’d really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks.

Igor Kheifets: How do you see all this changing in the next say six to 12 months?

Gauher Chaudhry: Well, the scary thing is Twitter’s cracking a profit now, right. I
mean, anytime a company starts making money that’s when they start tightening up
on compliance because they’ve gotten over that hump. I don’t think that Twitter
will allow certain things within 12 months, and I think all of the big companies
like Facebook and Google and Twitter and Snapchat are going to try to fall in line
with compliance, because the last thing they want is the government to come in and
regulate how they sell advertising. But, while the times are good right now, as
long as you’re in compliance with what they’ve written as things that you’ve got
to do to comply you should be okay. I know that make money is a little bit harder
on Twitter. Not as hard as Facebook or Google, but as long as you word your ads
correctly then you can still get away with running traffic there.

Igor Kheifets: Yeah, what I’m finding is that on Google or, well I don’t know
about Facebook, I’m very anti-Facebook so I’m not going to go there. But, Google,
YouTube, which is same as Google of course, same company. It’s all about showing
what you’ve done in the past if you want to make claims. You don’t show what other
people have done in the past unless it’s super verifiable, and definitely don’t
promise what the customer can do shall they follow through, right. That’s a
guaranteed recipe for getting banned.

Gauher Chaudhry: Of course.

Igor Kheifets: If you talk about say how I maid $10,000, that’s okay, but if you
say how you can make … that’s bad, that’s bad, you’re going to get banned for-

Gauher Chaudhry: That’s a no no.

Igor Kheifets: Yeah.

Gauher Chaudhry: Yeah.

Igor Kheifets: For sure.

Gauher Chaudhry: It’s all in the wording Igor, I mean you could come across
basically and say to somebody I’ll show you how to make $10,000 without saying it.
When you talk about how I made $10,000 and it was real easy, that implies well, if
it was easy for me it could possibly be easy for you. I mean it’s just all in the
wording, you know what I mean?

Igor Kheifets: Yeah, and you also don’t have to focus exactly on the money too,
because what I found out was when it comes to these big networks, the conversion
difference is not substantial between say saying something like how I made $10,000
in the last 30 days, versus, how I built an online business that I run from my
kitchen and walked away from a job, or whatever. Right, so in other words you
don’t really have to shove numbers down peoples faces, or if you’re in weight loss
or you know, you don’t have to say how you can lose 15 pounds or something like
that. You can actually say how I became healthier and how, or like how I went from
my hospital bed to running with my kids everyday or something like that. You can
say things that like you said imply a result, imply transformation, versus
actually spelling it out. Which can be even more powerful, because we will
challenge what people tell us. We will never doubt what we conclude on our own.

Gauher Chaudhry: No, of course, and in some cases you like you said that might even
work even better, because with so much skepticism on line. Sometimes when people
see claims like make $144.58 an hour they don’t believe it, whereas something a
little bit more realistic like how to develop an online business so that you can
quit your day job in a year is a little bit more realistic.

Igor Kheifets: Gotcha, okay. Twitter ads, YouTube ads, and I really want to
complete the trifecta here, so give us a brief introduction into PPV ads, because
I know a lot of people don’t, not only they don’t understand how to do that, they
don’t even know it exists.

Gauher Chaudhry: Yeah. Well I mean, PPV is just basically short for pay-per-view.
Networks like Rapsio and Propel and Media Traffic, what they allow users to do is
they allow them to buy new tab impressions or pop up impressions. These are
unblockable pop up or new tab impressions, and they’re full page ads and they’re
basically driven by what’s called adware. That is basically software that people
download onto their computers so they can use, and in exchange for the free
software they agree to accept the occasional ad per day. Now, once again this is,
for some people who might be listening to this, they might be thinking in their
mind well this sounds like spyware. Which is very, very different. Spyware is
malicious software that’s put on your computer without your knowledge and changes
your homepage and does all of that. This is very different. This is licensed
software, the user has to accept it, and then user agreement. It’s very easy to
get rid of if you don’t want it anymore, and it’s currently sitting on about 80 to
90 million computers worldwide giving a massive amount of ad inventory for people
who want to potentially bid on competitors domains or relevant keywords, so that
when somebody visits a competing domain or does a search for a relevant keyword
that the advertiser chooses to bid on, such as me or you, then our full page new
tab ad or pop up impression will appear. Just in my experience, Igor, I don’t know
how much more targeted you can get than being able to pop up right on your
competitors website.

Igor Kheifets: Yeah, that’s crazy. When I first found out about PPV, and I admit I
was never able to make it work profitably and I probably didn’t really try hard
enough, because I moved into solo ads at that time and it just seemed like a much
easier option for me. But, it really does not get more targeted than just knowing
exactly who’s your best competitor is and who’s making the most money. Like, if I
was say, if I was starting a company that was a drag and drop sales funnel builder
for internet and affiliate marketers, I’d just go on PPV and I’d just bid on
clickfunnels.com.

Gauher Chaudhry: Exactly.

Igor Kheifets: This is it, I’m getting the best customers, and Click Funnels is
already spending all this money, all this time, and have an army of affiliates
driving all this traffic to clickfunnels.com. I’m just sitting there and siphoning
as much of it as I can and doing absolutely no work at all, besides perhaps hiring
somebody to design my pop up.

Gauher Chaudhry: Exactly, that’s it. That’s all we do all day, I mean like I said in
the health market we’ll drive anywhere from 500 to 600 leads a day at less than a
dollar. To pull that off on Facebook or Google, we’re looking at paying six to eight
dollars per lead. At that CPA that just doesn’t work for us, and that’s why we love
PPV, because the leads are cheap and they convert. I mean, they convert, I don’t
want people to think that the quality of the traffic is anything less than Facebook
or Google. In terms of what we’re seeing Igor it’s actually better than Google or
Facebook, because it’s just so, so targeted. I mean like you said, if you’re selling a
funnel builder and you’re bidding on Click Funnels, how much more targeted can
you get?

Igor Kheifets: It’s amazing, but I have to point this out, I have to point out two
things. First off, is I know you’re driving traffic to a capture page, so you’re
building a list, right.

Gauher Chaudhry: Exactly.

Igor Kheifets: This is really important guys. No matter the traffic source you’re
using, free, paid, social media, PPV, Twitter ads, doesn’t matter, build your
list. This is where you recoup most of your money, this is where you generate the
best customers, this is how you get a much larger customer value. Another thing I
want to point out is that it’s really important for you to have high lifetime
customer value when you’re driving paid media. Because, even if you’re getting
these at a dollar a lead, which your lifetime customer value is 20 bucks, you’re
not going to get anywhere. The only reason we can scale traffic is only if we will
eventually make more money, multiples of what we spent to get the customer with
our profits then what we’re putting in. That’s the formula. That’s why LCV or LTV,
depends on how you call it, that’s why lifetime customer value is probably the
most important number, because you can go backwards from there.

Gauher Chaudhry: Exactly, and I think if more people realized that Igor than, you
know, the problem is, is as marketers and paid media buyers we’re always focusing
too much on the front end. How can I get more customers, how can I get more leads,
where in fact if you kind of optimize your back end to work with your existing
traffic, work with your existing leads and increase the average order value or the
average lifetime value, that’s going to actually help you on the front end. In
terms of acquiring more customers and more leads, because you’re going to be able
to afford to pay more for a new customer, new lead, because you’ve got such an
amazing back end developed in the back. People just don’t do that, and I think
that if there’s focus there then it just makes the whole front end a lot easier.

Igor Kheifets: Absolutely, it makes your life easier because you’re not worried
about paying a dollar a lead or two dollars a lead, you can handle both. Then, it
becomes, I mean you show these charts at the event, it’s like some new traffic
sources are getting you a dollar a lead traffic, other traffic source are getting
you five dollars a lead traffic, but you’re getting both because you can afford it
thanks to your back end. Which is where the true power is. You have options,
you’re able to make a profit on all kinds of traffic sources, and you end up
building a real business rather than a one-legged stool that can fall as soon as
you get banned from one network.

Gauher Chaudhry: Well, not only that, but when you’re building an email list you’re
building your own audience, your own tribe, basically your own network. If you do
end up getting banned, which is inevitable in some cases, then who cares when you
have your own tribe of a couple hundred thousand people on an email list, because
now you don’t have to be governed by their compliance rules and basically their
way of telling you how you can market and deliver your message. I mean, everybody
like I said, I mean if I could go back to 1997 again all I would have probably
done from day one is just focus on list building.

Igor Kheifets: Oh yeah, absolutely, I mean, man, we’ve only spent the last 220
something episodes saying that.

Gauher Chaudhry: Yeah.

Igor Kheifets: You know, on this pod-post.

Gauher Chaudhry: I just think a lot of people are just, I don’t know, a lot of
people shy away from email because they’re too scared. But, that’s just the
reality of it, is that people have to realize that if you want to build a
sustainable business you need to build your own audience, your own tribe. Building
a Facebook fan page or even a Facebook group, or whatever it may be, or a
following on YouTube, you’re still at the mercy of the network if your audience is
till there. Because, it’s not really your audience, it’s Facebook’s audience and
Google’s audience, and they’ll do whatever it takes to make sure that you are
giving them a good user experience. If you’re not, boom, you’re gone. Whereas,
once again, when you build your own email list that’s something you can tap into
multiple times in a day if you wanted and not have to worry about what you can say
and what you can’t say.

Igor Kheifets: Yup, totally agree, totally agree there. Now, obviously we can’t do
justice to everything you shared at the seminar, everything that other speakers
shared at the seminar, there was just a lot like you said knowledge bombs. It was
crazy. I couldn’t take notes fast enough. What else have you covered, just give us
the bullet point version, what else have you guys covered and is there a way for
us to get the recordings?

Gauher Chaudhry: Yeah, I mean we covered a lot of topic. I mean, obviously we
covered the big boys of Google and Facebook and Instagram, but we also covered
native ads and YouTube. I mean, native ads are continuing to grow, there’s billions
of impressions of native ad impressions available on a daily basis. We also covered
funnel optimization, creating funnels that actually convert. This goes once again
down to talking about lifetime value of bringing somebody who’s much more qualified
into your funnel. We covered Twitter ads, and how it’s the wild, wild, west. I had one
of my team members actually cover Pinterest, we’re actually putting a big push on
Pinterest. We’ve had great success on Pinterest ads, and I know we haven’t talked
about this here, but for anybody who’s got a demographic that’s predominantly
women, Pinterest is 90% women. With some of the stuff that we’ve been doing with
Pinterest, we’ve been able to generate upwards of 1000 free visitors a day in just
organic traffic from pins that we’ve put out there. That was also covered during the
session, and then we talked about influencer marketing. I know we didn’t have the
time to talk about this, but that’s going to be a big business Igor. I think reaching out
to people on Instagram who have massive followings, but they don’t know jack about
how to monetize that following and they’re actually dead broke. There’s an opportunity
there to have them endorse your product or service, reach the masses, and it’s
just another avenue of getting traffic that I think is going to get a lot bigger,
because apparently everybody wants to be the biggest person on Instagram or
Snapchat or whatever-

Igor Kheifets: Apparently.

Gauher Chaudhry: Whatever it may be, especially teenagers right, whatever it may
be. If you have a product that fits an influencer, that’s something to potentially
reach out there. Yeah, the recordings did come back, there’s probably about a good
eight to 10 hours of footage from the life event. They are available for purchase,
and I know that you are going to supply the URL for people who are interested in
getting their hands on those recordings.

Igor Kheifets: Yeah, guys, so if you want to grab the recordings, which I highly,
highly, highly recommend you do, you want to go to igorsoloads.com/sumo, because
the event is called Digital Sumo so it’s very easy to remember.
Igorsoloads.com/sumo, S-U-M-O, and you can grab the recordings. Now, personally, I
particularly enjoyed okay the presentations on the first day, but you’re also
going to find some really sick value in the Facebook presentation. Again, I’m
anti-Facebook, but I have to admit when this guy is showing how they’re spending
30 grand a day in Facebook ads promoting this health food company, an e-commerce
company, I was like, “Oh my god, wow, this is just incredible.”That was pretty
neat. I also think you guys should check out the YouTube presentation by Tommy
Powers. There’s definitely, the native ads will probably be one of the bigger
revelations for you. I also really enjoyed the presentation by Simon, I think
Simon Stanley his name is, on email marketing, and I’m going to be hosting him on
the podcast as well. Overall, if you want to build your list, if you want to grow
your business, if you want to have multiple streams of incoming leads in your
business so you don’t have to depend on any one traffic source. If you’re not
doing anything other than solo ads right now, and obviously if you’re listening to
this podcast you’re probably doing solo ads, then you want to check out these
recordings, okay. Again, the link is igorsoloads.com/sumo. Go there right now,
they’re available for you. Grab them, check them out, take notes, and most
importantly go and implement because I mean after discovering what you’re going to
discover from these recordings there’s really not going to be anymore excuses left
for you not to get leads. Not to get really targeted leads. Gauher, thank you so
much for taking the time to sit down with me and chat about traffic today. Also,
where can we go to learn more about you and your work, not just about traffic.

Gauher Chaudhry: Real simple, just go to digitalsumo.com and that gives information
on some of the services we provide and our blog. We do create additional blog
posts on different traffic and conversion topics. Like I said, we’re testing with
Snapchat and actually Linkedin ads now, especially for people who are doing
B-to-B, business-to-business, you might want to look at Linkedin ads. They do have
a paid traffic platform too, which can work very well for B-to-B businesses.

Igor Kheifets: Sick, all right. Well, it seems like it’s a never ending, like you
know what I love about this episode now is that even if anyone had a, this sort of
limiting, scarcity mindset about traffic and leads? There’s no way you walk away
from this episode feeling like that again, right. It seems like there’s more
traffic than I can ever tap into. There’s just not enough hours in the day to set
up enough campaigns.

Gauher Chaudhry: Nobody should ever have a traffic issue, Igor, it’s always a
conversion issue. As long as you’re focusing on increasing your conversions, man,
the traffic is, it’s just all out there for the grabbing.

Igor Kheifets: Nice, nice, I love that. I love this positive message. Cool, so
guys you heard the man. If you would like to get the recordings once again, the
recordings of the Digital Sumo event 2018 that took place in Ontario, Canada, you
go to igorsoloads.com/sumo, S-U-M-O. Highly recommend you grab these, and until
next time we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the
traffic workshop I’m conducting this week where I’m showing how I built a list of
four-million-three-hundred-thirty-one-thousand-six-hundred-and-fifty-six email
subscribers without losing money. And how my clients are pulling anywhere from 50
to 500 new leads per day on their list at a profit without any list-building
experience. Just go to Igor.cx to claim your free seat now.