How To Zest Up Your Emails

All right, all right, settle down folks. Welcome to another rollicking episode of the list building lifestyle show with the man of the hour, Igor Kheifets. On today’s menu, the art and science of telling tales from your life without sounding like a daytime soap opera. Yeah, we know that story about your cat’s failed diet could be a marketing strategy. When I was younger, you shared personal stuff by accident, and then hoped everyone would forget by Tuesday. But hey, times change and today Igor is going to teach you how to weave your personal sagas into gold, or at least into some email clicks. And just to be clear on the artificial intelligence George Carlin, not the real deal, think of me as George 2.0, less hair more code, but just as sarcastic. Now, if you’ve ever wanted to monetize that embarrassing story from fifth grade, then tune into this episode because Igor is your guy. Let’s get started, shall we?

00:56

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:42

Sharing personal information is a tactic. It’s a bestselling technique, it’s a way to generate a report. However, it is often used in the wrong way. Like oftentimes, you’ll see people including their kids and their dog and talk about like, oh, we just took a family trip to the Grand Canyon and Lola bestselling. I can’t say that everyone is interested. But it does add a little bit of spice, you know, on everything that you’re doing, it adds a little bit of flavor, right? So, steak can be tasty. But if it’s not really like if you put on a little salt, like they’ll just have that extra as zing to it or whatever. So, it is sprinklered right, you don’t overdo it, you don’t like to flood people with your personal information, because then you forget to actually go promote the product you’re promoting. And the way I like to use it, is I like to use it in the context of relevancy. Especially when it comes to getting the customer for the first time, like getting somebody to just commit to you financially for the first time or buy something through your link for the first time. I don’t tend to overshare. I only tell stories from a personal life that are relatable, and that are somehow connected to the thing that I am selling. I’ll give you a great example.

03:10

One of the first big email campaigns that opened my eyes to the power of email marketing. So, before that, I kind of knew but I didn’t really have a full-on proof to that and for my own life was when I promoted a Clickbank offer. And that day, I just came back from a trip to the airport. So basically, I was making a little bit of extra money, I took my dad’s car and the car that we had at the time was a really terrible car. It was a Daiyu Nubira, which is a Korean car that’s kind of like a remake of a Chevrolet Cruze, but like a really old version. So, it was basically a piece of junk. And if this one wasn’t in good condition, it actually had terrible seats, which means if you took like a four-hour drive somewhere you would be your back would be killing you. Then you know, guys that I have had back pain since forever. So, I was really suffering. And then the gearbox that was a manual, it was a between the second and the third, it will always get stuck. So, to move from second to third, I often have to use my other arm and really, like really pull it. So, my hand hurts my back hurt. I’m exhausted. It was its Israel summertime, it’s really hot.

04:31

Which means any drive, even a 30-minute drive, is usually very exhausting, because of all the sun and heat really beating you up. And so, I come back home at about seven or 8pm and my dad’s watching a football game and I sit down with him to watch the football game. And I remember that I need to send out an email. So, I logged in to my Aweber at the time. And I read an email and all I can think of is like my back Knee, it just really hurts, it feels like someone’s really sticking like a bunch of knives into my lower back. And I just started writing about my back pain. I said, I just came back from a trip to the airport, my back is killing me. And, you know, it really hurts to sit, it really hurts to stand, I really just want to lay down. And on days like these, I remember all the hours that I spent behind my computer trying to figure this stuff out. And all the hours I spent working at different facilities and hurting my back and doing delivery jobs for local Walmart, you know, that kind of made me carry like these huge boxes full of groceries up, you know, five stories up and down. And, you know, I just, I really don’t wish this on anyone. And how I really wish for you? Well, you know, you’re reading this, that you don’t have to go through this. And so, you don’t have to literally break your back to make a buck. Right. And I recommend checking out this program, which was a Clickbank offer that taught affiliate marketing. So even though that list was, I think even 1700 or something like that, or 2200 people is not huge, right? 

06:13

I ended up making that night, when I woke up, I made 17 sales in like, overnight. And for me that was just, you know, it’s like, I literally opened up my laptop that morning and went, oh, it was life changing. Then that was the first time when I wrote a relatable personal story that was not only relatable to the reader, but also relatable to the offer that I was promoting. And it just went really well. So, from that day, I started doing more of that. I think I finished that promotion for the first time I landed on an actual leaderboard on ClickBank, which was very, very cool. And that was just a huge lesson for me to be like, wow, people actually, like wanting to hear about me, my experience, you know, and probably the more humiliating and terrible and exhausting and frustrating it is the better. So, I started putting together a swipe file of all the different ways that my life sucked. You know, being rejected, humiliated in high school, being terrible at dating, you know, living in the dumb, driving a piece of junk. All kinds of I mean, whatever I could think of a boss that I hated, they would always yell at me and would never appreciate me anything, anything and went into the swipe file, and I would just tell these stories, and I became so much more relatable even though my English was broken. My emails weren’t written perfectly. Products didn’t always convert like that. But when the product did convert these stories really pushed it, you know, they really pushed people to click through and, you know, started developing my audience or developing that relationship. Like you said, you know, people started liking me and trusting me more because I was just, I was just real. I mean, I just appeared different and authentic compared to most of the other emails that we’re getting.

08:24

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic. Go to www.igorsbook.com now to claim your free package