You’re Not Really Learning If This Key Step Is Missing

Over the years, I’ve noticed a pattern: so many of us are chasing knowledge, consuming information at an incredible pace, believing it will be the key to transforming our lives. But here’s the thing, what if simply knowing isn’t enough? What if all that reading, learning, and planning isn’t actually creating the impact you hoped for?

Now, don’t get me wrong, I love learning as much as the next person. But I’ve come to realize there’s a crucial missing piece in how we approach growth, and it’s something I want to share today. If you’ve ever felt stuck, frustrated, or like you’re putting in effort but not seeing results, this conversation is for you.

00:45

I’m Igor Kheifets, and this is The ListBuilding Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com
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01:31
I really think that people have missed the point about learning. And the point is that consuming information and learning are not one in the same. What I mean by that is I have had multiple friends, multiple people I know in my personal life, professional life, who are lifelong learners. They are constantly consuming information. They read a book a month, sometimes a book every two weeks, sometimes a book a week. I have one friend who literally reads, at least two books a week, okay! and most of the time that reading doesn’t resolve any changes. And I’ve developed a theory, and I’ve seen it all around, especially since I became a coach, and I’ve seen it, you know, within our own, of course listed in ListBuilding lifestyle community. I believe that oftentimes people use learning, or not really learning, but consuming information. They use, like acquiring new information, as means to feel like they’re learning and being productive. But in reality, nothing actually changes!

So, if you’ve ever had the experience of investing a lot of time, money and effort into a subject matter for, let’s say, five or ten years, and then finding that you’re an expert on it. You can teach a class on it if you wanted to, but your own personal results in that area don’t seem to reflect your knowledge. That’s because you’ve acquired lots of information, but you haven’t actually learned!

I believe that learning happens not to require information. I believe that at some point, once you’ve acquired some information, there’s no point in acquiring more, in that particular subject matter, because the learning will happen once you start applying the information you’ve learned to practice, and once you started practicing that information, all of a sudden you start learning at a much deeper level.

03:50
So, in my opinion, it goes back to the whole idea of, you can’t teach a kid to ride a bike at a seminar. You can’t, you know, have me read a book and know exactly how to, you know, drive a car, like show me a person who read a book on driving a car and immediately knew how to do it? No, there’s a reason why you have to go through an extensive course and then have lots and lots of hours behind the wheel with an instructor before you could actually drive the car on your own.

Now, I believe most things in life are not like that. You can still self learn. You don’t have to have an instructor or a teacher right next to you to do it, but to learn, you have to do it, right? Because you read and you remember, right? someone tells you something, and you listen, and you might kind of like, just remember what they say. But it’s only by doing something you will actually learn.

Because oftentimes, the things that we’re learning in the process of doing are way more subtle, and the understanding you gain. Sometimes you have to gain it on the whole being, you know, not just in your brain, like I can have you read a book about sex? But will you truly experience what that is, without having it? No! So in many ways, when people learn, consume information, read books, go through courses, get coaching, etc, they then get into the habit of actually just acquiring information. And they think that they’re advancing, they’re progressing, they’re productive, but they’re not!

05:46
This is why I’m often annoyed when I talk to younger kids. You know, I’m pretty young, I understand that. But when I talk to the 18 year olds, 19 year olds, 20 year olds, and they tell me they are going to college to learn business. Now, I didn’t go to college. I graduated the Israeli Air Force Academy. I’ve barely graduated, actually. So, I never went to college. I don’t have an MBA, etc.

But here’s the deal. I know business because I’ve done business, I’ve learned marketing by actually doing the marketing. I learned, you know, list building, actually building email lists. So when I got into it, I had no clue! I made mistakes, many of you heard me tell the story about building an email to 1000 people and they discovered it’s dead. And that’s, you know, I will waste my time if that happened, yes! But that’s how you learn.

But when kids go to college and they’re like, it’s like, okay, so, who’s teaching you? “Oh, he’s a professor in college, and he’s been teaching business for the last, you know, 30 years”. My first question is, “did he do any business?” And they’re like, “no, no, he’s a professor in college, like he’s teaching’. Well, you know what? If he’s ever doing a class on how to teach, I’m in. But if he’s doing a class on business, and he never did business, he never made a living from his own business, why would I ever go learn from that guy? Right!

So, having information and actually doing something or learning how to do something, two different things. Yes, information is important. It kind of sets the foundation for the whole thing, but you really have to do things to learn.

07:49
So that was a big concept for me, which I knew intuitively, but I didn’t truly grasp it, until I had kids, because I learned that just telling my daughter something about anything, didn’t necessarily teach her anything. So oftentimes I would start challenging her, and I would put her in an environment, she would have to learn how to do something, and once she went to the experience and she bumped into a challenge, had a problem. You know, that’s when you could actually help by guiding, but the learning process, that’s where it happens!

08:30
Thank you for listening to The List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at www.listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com, now to claim your free package!