Your Inbox, Your Kingdom: The Strategic Advantage of Email Marketing

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

00:50

Did you know that 96% of consumers check their email every single day and many of them do it multiple times per day, sometimes at the expense of safety, such as checking your email at the traffic light, or even when you’re going to the bathroom. More studies show that over 60% of people who receive promotional messages in their email inbox actually purchase as a result of reading the email and clicking on those links, as opposed to just 12.5% who buy from social media. In this video, we’re going to talk about why every business should build an email list and how exactly you can do it starting from scratch. If you’re new to this channel, my name is Igor Kheifets. And this is the list building lifestyle and plays for anyone who wants to build a large responsive email list, make six figures and travel the world while helping people. If you would like to build a large email list, this is the channel for you. You should subscribe to future videos so you don’t miss out on any hot tips and tricks on how to build your email list. But isn’t email dead? That’s what the mainstream media might lead you to believe. Let me assure you the opposite is true.

01:55
Email is the dominant media when it comes to influencing buyer decisions. And it’s responsible for more dollars made online than any other media including video and social media combined. In fact, if you dig into the data, you’ll quickly find out that email is still the predominant business and decision-making media that we use online. If you follow the mainstream media, you might think that it’s Twitter and Tik Tok and YouTube and all the other social media platforms that are siphoning all the attention. And you might be right.

02:28

But when it comes to actually making you money, email is king. Because yes, while people do spend hours and hours on social media, they actually go and check their inbox to make any buying decisions. And you know that to be true. Because when it comes to closing a real estate deal, talking to a lawyer, exchanging emails with your CPA, or following up with a customer email is what we used to do and not social media. In fact, when you buy anything from Amazon or Walmart, where do you get your receipt? Is it your Twitter feed? Is it your Instagram DM? No, it’s your email inbox, and therefore, anything that’s truly important in your life. And anything that has to do with buying a product or a service usually will land in your inbox. And this is true for nearly everyone I know.

03:20

Now let’s talk about why you should build an email list. There are a few reasons that are not so obvious to most people. First one being leverage. One of the best reasons one of the most important reasons to build an email list is it gives you a tremendous amount of leverage. And you’re finally able to work smart and not hard when it comes to making money and influencing people’s decisions. Think about it. Let’s imagine you have a list of 5000 people who’ve been following you and reading your emails for a couple of years. And let’s say you had an inspiration, and you decided to write a book. So here you are writing your book, you got the cover done, and you’re ready to publish it. And now you have to launch it. And guess what, you now have 5000 Hungry people waiting for you to send them an email and let them know where they can buy the book. Now this might sound like a hypothetical example. But that’s exactly what I’ve done with my book The List Building lifestyle cover, which you can now see on the screen. I launched this book and made it into an overnight category best seller on Amazon, actually across multiple categories as a result of putting it in front of 1000s of people on my email list and asking them to go and buy the book on Amazon.

04:30

I then told them that if they forwarded me their Amazon receipt, I’ll give them a bonus for buying my book. And as a result, I had a tremendous amount of people buy my book in a very short period of time pushing it to the top of the category in small business and digital marketing. The same week that people like Gary Vee were launching their books. It is only thanks to my email list and not thanks to my social media following that I was able to launch my book and take it from nothing from complete zero on day one. to become an actual best seller, and propelling it further, in order to get me interviews on different publications, podcasts and more. A book is just one example of how I use my email list to instantly launch successful projects.

05:15

Over the years I’ve launched multiple projects, be it courses, programs, physical items, events, seminars, that all became extremely successful immediately, only because of my email list. And what’s more, I didn’t have to go out and spend 1000s of dollars on media and promotion, or go look for JV partners, because I myself had this tremendous asset in the form of an email list. And another reason you should build an email list and not rely on social media or any other form of media is that your email list is the only form of online reach that no one can take away from you. In fact, your Facebook account, your Instagram account, your tick tock account, your Twitter account, your YouTube account can all be shut down just like that. And we’ve seen it happen to many famous people. One of them being of course, the former president, Donald Trump, who lost his facebook and twitter account almost the same week. However, your email list is something that you control. And even with the GDPR, compliance, and laws that came out in recent years, you’re still in control of the email list that you built.

06:31

Therefore, if for any reason, you lose any platform whatsoever, there’s still one place, you can always go back again and again to and that’s your email list because no one can take it away from you. Even if your email service provider decides to, for some weird reason, get rid of you, you can simply transfer your database to a different provider and start emailing once again the same day. One more thing to mention about that is that social media can often be tricky, and you don’t always have to be banned or suspended in order for you to lose your reach. We’ve seen all these stories about people getting shadow banned, just because they’re seeing something that platforms don’t like, then as a result, they go from having a tremendous reach to having no reach at all. This simply doesn’t happen with your email list as long as you maintain healthy email list hygiene and proper sender frequency, which is something we talk about on this channel.

07:28

Now if you’re watching this and you’re thinking yay, or but it’s probably not going to apply for me because my business is different. You’re probably wrong. I don’t know what your business is. But here’s what I do know. So far, all the different clients and students that I’ve worked with in the wide range of businesses that I’ve seen list building have an impact on, there’s simply no business that I know of that can’t benefit from list building. You’re probably listening to this and you’re thinking, Igor, it is so great, but my business is different. And this simply doesn’t apply to me. Let me just reassure you that you’re probably wrong. I worked with people on their list building email marketing for over a decade and a half now, and I haven’t seen a business that can benefit from having a large responsive email list. Whether you’re a therapist, a coach, consultant, you’re selling physical stuff on Amazon, you’re selling physical stuff off Amazon. Whether you’ve got a service or an agency, it doesn’t matter. You need an email list because having one will easily double your income in half the time now you know why you need an email list. In my next video, I’ll share with you exactly how to start building one from scratch. Even if you’ve never done this before. And even if you don’t have a lot of money, make sure to subscribe to my channel so you never miss an episode. And if you’ve got any questions about list building, feel free to post them in the comment section below and myself or my team will answer them.

08:49

Thank you for listening to the list building lifestyle. Get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package