What You Need to Know about Campaign Promotions

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Curious about the real payoff of promoting other people’s campaigns? 🤔 Sometimes, you could find yourself pushing products with little to no financial return—no commissions, just low-cost items that don’t add up. Let’s get into what really happens behind the scenes on The List Building Lifestyle. 🕵️‍♂️

[01:30] Summits:

  • Igor promoted some campaigns for others but can’t say if they worked well because there was no commission and the products were cheap.
  • Summits don’t usually make much money. The most earned from one was $200 after promoting it for five days.
  • The main reason to get involved with a summit comes from being featured as a speaker. This sometimes requires promoting the event.
  • The reason for promoting the summit is often part of the agreement, rather than a choice driven by potential earnings.
  • I don’t promote summits to my best customers because the returns are too low and this could potentially detract from more profitable engagements with these customers.

[03:09] Challenges:

  • Challenges are better compared to summits. Igor mentiones mailing one or two challenges but appreciates the concept.
  • The real benefit of challenges is that they keep the audience engaged. 
  • For instance, participants can explore new tools or create projects, which is good even if it doesn’t make a lot of money.
  • Promoting a challenge feels worthwhile, especially if it’s well-organized and by someone respected, even if it doesn’t earn a lot of cash.

[03:55] Documentary:

  • The main reason for promoting a documentary was for personal branding and increasing social proof rather than for direct earnings.
  • It helped show that he is recognized in his field.
  • Although some money was made (about $2,000), it wasn’t a lot compared to how many people were reached.
  • Being featured in the documentary was also a way to prove his success to others, including his family, making it more about gaining respect and less about direct earnings.

[05:55] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.