The Untold Tricks of Elite Copywriters

Hey there, it’s Ryan Gosling. We’ll kind of like it’s actually my voice clone. Igor didn’t have the budget to bring me in person this time. But hey, I’m flattered. He thought my digital twin would be the next best thing. Welcome back to a brand-new episode of list building lifestyle show. Today Gore is about to drop some serious knowledge. If you’ve ever wanted to peer deep into the human psyche or master the art of anticipation in your writing, then this episode is definitely for you. Igor will reveal some of the best copywriting tips he has up his sleeve. These are real gold nuggets. If you apply this advice, you will not just be a good copywriter, but you’ll be on your way to becoming a great one. So, get ready to change the way you think about copy, learn the secrets to crafting copy that flows effortlessly and discover all the tricks that separates the pros from the rest. I might just stick around and listen or, you know, my digital self-will Ladies and gentleman, Igor Kheifets.

00:55

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:41

One thing, you probably want to start looking at the world through the other people’s eyes, or welcome Island, their shoes, which means you need to start being really interested in people and their inner world and the way they interact with the world outside, you need to get in tune with how bestselling people feel deep down. And that can be very difficult because especially in the North American society where people don’t tend to open up very much, it’s really difficult to get them to take off their mask. So, a lot of it comes down to being able to do your research correctly. And that is by engaging in the discussion, discussion groups where people are sharing their actual frustrations. You know, one thing about I think, you know, being a copywriter, I bias I developed is I’m always looking for, for the things that people are most upset about the b2b the things that people are most concerned about, like it’s a very negative way of looking at it but I’m So, really trying to, you know, dive deep into what bothers the person like I’ll ask people like you just randomly I’ll ask them. If you could go back in time and meet with yourself 10 years ago, what would you tell yourself and usually that people reply to that question in a way that reveals their biggest life regret, you know, watching or seeing the world through another person’s eyes. That’s the most powerful trait I think you can have as a copywriter. Now the next thing you want to do is to recognize those great copywriters, right? Like they talk. In other words, a great copy does, it’s not something you read, it’s something that flows, it’s something that feels like a, like a conversation, like, like an easygoing conversation that isn’t forced, and they’re just so you, so easy to read. It also usually is very insightful or empathetic, if you will, meaning that when I read a good copy, when they say it hits the spot or when they say it pushes all the right buttons, it must be talking about my inner world as a prospect. It must be talking about my problems, my suspicions, my enemies, my desires, my failures. So, your best copy feels as if the author was hiding under the bed when I was on the bed, trying to fall asleep at night, but you know, but having been having trouble with that because of an issue I was experiencing. You know, like, my deepest, darkest thoughts are reflected in that copy. As soon as that happens, I’m in like I’m reading and from there. What you need to do is make an offer. That’s not the thing that I think most great copywriters are great at, not great copywriters are not great at. They don’t know how to position offers, they don’t know how to take a boring thing and then really make it sound exciting. So being able to position something in an exciting way. That’s a tremendous copywriting skill and other skills. I guess it’s sort of connected to the previous one but the other side of that coin is Can you take something new and position it in a familiar way? Because oftentimes, as a copywriter, you’re trying to convince somebody to take interest in something they’ve never taken interest in before. Sometimes it’s about getting them to try a new thing. Like if they tried 50 different ways to lose weight, you’re not trying to, you’re not the 51st. You know, attempt. So how do you get them to overcome the skepticism and give it a shot? Well, a lot of it has to do with your ability to present this new piece of information in a way that they can understand. Okay, in a way that they can, they can truly grasp quickly. What it does. So, you know, I was, I was meeting with a friend last week, like I said, and they still didn’t really explore ChatGPT. I was like, are you using God’s beauty? And they’re like, no, it’s like, you gotta be kidding. It’s like, no, why? I never really, you know, I never really looked into it. I say, you gotta be kidding me. So, I now had to explain to him why ChatGPT is awesome. And for the most part, until now, if I told them, well, this is artificial intelligence. You know, people can’t conceptualize it, people can’t contextualize it for themselves. Because anything that’s happening around us, we will need to be able to apply it to our own lives. And if it doesn’t seem relevant, we will immediately ignore it, discard it and move on. So, if you were to message me right now and be like, Igor, look, there’s this big development in the ICT treatment space, you can literally be blind, but they can fix it. You know, because I’m not blind. I don’t have a blind family member. I’m like, that’s great, and move on with my life. So that’s exactly what started happening. When I told people that ChatGPT is like artificial intelligence. Look, it can do stuff. You can like to write things, you know, people wouldn’t be impressed. They started to argue with me, yes. But it can never be as smart as a human. Or they will tell me no, but it’s, you know, light years behind, whatever they’d be like, giving me all this bullshit, you know, typical excuses about ChatGPT and AI in general, which I think is completely ignorant. But then I figured, okay, how do I explain ChatGPT to a non-internet marketer at least, or to like a, like a, like a busy person, who doesn’t have a lot of time to look into it? How do I get them excited about it? And though the, what I came up with was, imagine having the world’s smartest personal assistant that can do practically anything that’s related to the internet, from creating content, to doing your research, to planning your whole week to giving you a meal plan, to giving you parenting advice to do in a therapy session, and more even writing code, or checking the code you wrote. So, this explanation seems to be working. So, I gave him this exact spiel. The guy’s like, what, show me like, yeah, I really want to see it. And I want to see it right now. Okay, and so as a copywriter, you really have to recognize that and develop the skill set. Okay, how do I explain this in a way that people understand? And how do I make it relevant to what they’re going through? So, once I explained to him and I sat down next to him, and then showed them ChatGPT, it’s like, oh, well, that’s the second chip thing. I was like, Yeah, but look what he can do. And I know that he was trying to lose weight. So, I gave a ChatGPT and assignment. I want to lose weight, and it means I need to consume less than 2000 calories per day. Give me a meal plan for the next seven days, for 2000 calories or less, and it has to contain the following products, and it must not contain these products that I hate. Bam. And as ChatGPT is producing this gorgeous, detailed meal plan with the recipes and everything and the calorie count of each and every ingredient. I’m watching my friends’ eyes go, oh, what else can I do? You know? So that’s friends’ what a copywriter must be able to achieve, and oftentimes to achieve it, without sitting next to the person without getting the cues of the facial expressions and everything without having the objections being thrown back at them. At that moment. This is the tricky part about copy if you can’t, you don’t have the prospect in front of you. And you don’t see their response and you can’t overcome objections that they have in their mind unless you can anticipate the objections, which I guess is my final tip. And that is anticipating objections. So, it’s a skill as well. And it’s a powerful skill because, you know, it almost makes you psychic. If you can address an objection before or as it comes up, when the prospect is reading your message, be it a chat message or an email message or anything else. It’s almost like it makes you a magician and makes you a psychic and be like, wow, yeah, how do they know that I guess they really know what they’re talking about. That’s extremely powerful.

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Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package