The Untold Tricks of Elite Copywriters

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If you’ve ever wanted to peer deep into the human psyche or master the art of anticipation in your writing, then this episode is definitely for you. Igor will reveal some of the best copywriting tips he has up his sleeve. These are real gold nuggets. If you apply this advice, you will not just be a good copywriter, but you’ll be on your way to becoming a great one. So get ready to change the way you think about copy, learn the secrets to crafting copy that flows effortlessly, and discover all the tricks that separate the pros from the rest. 

[00:00] Ryan Gosling Introduces The Show!

[00:20] In this episode, Igor reveals his best tips and strategies to become one of the greatest copywriters in the marketing space. 

[01:43] How To Excel As A Copywriter?

  • To truly excel as a copywriter, you need to embrace the perspective of others, step into their shoes, and immerse yourself in their inner world and interactions with the outside realm.

  • Cultivating a profound interest in people is vital. However, this can prove challenging, especially within the context of North American society, where people tend to maintain a guarded facade.

  • Consequently, skillful research becomes crucial. Engaging in discussion groups where individuals candidly share their frustrations can yield valuable insights.

[03:09] Most Common Trait Among Successful Copywriters:

  • An inherent trait of effective copywriters is their ability to communicate effortlessly as if engaged in a natural conversation. Superior copy flows seamlessly and feels unforced.

  • This kind of copy resonates with readers on a personal level and reflects a deep understanding of their inner thoughts, concerns, aspirations, and past disappointments.

  • Such copy mirrors the very essence of the reader’s experiences, evoking a powerful connection that prompts engagement.

[04:36] Make The Offers Sound Interesting:

  • Transforming mundane content into a vibrant and captivating proposition requires deft positioning. It’s here that your ability to make an offer sound exciting becomes paramount.

  • Equally vital is the knack for translating novel concepts into familiar terms. Often, as a copywriter, your task involves encouraging individuals to explore new avenues. To achieve this, you must convey the novelty in a comprehensible way that resonates with the reader’s existing frame of reference.

  • Finally, a copywriter’s finesse extends to anticipating objections. By preemptively addressing potential concerns that might arise as the reader progresses through the copy, you imbue your writing with a level of foresight that resonates deeply.

  • This ability to preemptively address doubts grants your words an almost magical quality, instilling confidence and a sense of understanding in the reader.

  • By immersing yourself in the reader’s perspective, crafting seamless conversations, presenting exciting offers, translating novel concepts, and addressing objections proactively, you’ll harness the power to create compelling copy that resonates profoundly with your audience.

[10:41] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.