How To Get 20 Cent Google Adwords Clicks For Your Amazon or Shopify Store With Travis Zigler

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You can earn annual sales of millions of dollars for as little as 20 cents per click with Google PPC. How? You’re in luck because Travis Zigler is joining Igor to teach you the strategy which made him half a million dollars by selling eye care products. 

Guest: Travis Zigler generated half a million dollars a year for his eye care brand with his unique Google PPC strategy. He also runs an agency to help Amazon sellers how they can leverage the same strategy for their brand. 

[00:00] In this episode, Igor is joined by Travis Zigler to discuss and reveal the best tips and strategies to make the most out of Google PPC at super cheap rates. 

How To Get 20-Cent Google Adwords Clicks For Your Online Store?

[02:15] How did Travis crack the code to generate super cheap targeted clicks?

  • I just kept learning and buying educational courses, and online advertising courses.

  • I took a combination of SEO, blog posting, and learning blog strategies and combined it with paid advertising.

  • Instead of trying to keep people on my blog, we were all about driving sales on Amazon at that time. We sent them to this blog post, and then we’d send them over to Amazon to buy, and due to Amazon’s higher conversion rate than our blog or website ever is, we just saw it start to take off.

  • And the more it took off, the cheaper the clicks got the more leads we got, and the more traffic we got.

  • We were pushing uphill for a while and then once we got to the top of the hill, it just started flowing, and couldn’t really stop it from there.

[04:15] Travis shares a brief overview of his PPC strategy:

  • The key thing with this strategy is the keyword that you’re bidding on.

  • We get really granular with our focus. The keyword that we’re bidding on is going to have that keyword all over the ad.

[04:35] How to choose the best keyword for your ad?

  • What we’re doing is getting into the mind of the consumer and what they’re trying to think of when they’re searching for that on Google. And so they search for this word. Our ad has that word in it or how to solve it.

  • We focus these keywords on problem-based keywords.

[04:53] How NOT to choose keywords for your ad?

  • Most people, when they’re doing Google advertising, they’re focused on product-based keywords, a product-based keyword.

  • So we sell eyelid wipes. Eyelid wipes is a product-based keyword. But we need to start thinking about what problem to solve.

  • If your product doesn’t solve a problem, then we have a big problem.

  • We don’t want to go after that product anymore because it’s not doing anything for you.

[05:27] How to strategize your ad placement?

  • Our advertisement will be five top tips for Dry eye. And the number one tip is going to be to clean your eyelids with eyelid wipes. And we’re going to discuss dry eye a little bit more. But then that product is going to come in the article organically.

  • So this person, when they click on your ad. It’s like you’re reading their mind. They’re typing into Google Dry eye. They see an advertisement for Five Top Tips for Dry Eye. They go over to your blog post.

  • You then discuss Dry Eye, and kind of warm them up. And then by the time they get to the product recommendation, it’s your product. And then they’ll go over and buy it on Amazon.

  • It looks like it’s an unbiased article, even though it’s biased. And we had it on our website, and then it would send it over to Amazon, and we track that using Amazon Attribution links.

  • We had to do it through Amazon Associate Links, which was a mess. But now they have Attribution links on Amazon, which makes it a lot cleaner.

[06:19] Can you use Travis’ strategy on digital products or courses?

  • It’s been working for a bunch of different niches, not just in the eye care market.

  • As long as your product solves a problem, that’s all that really matters. 

[08:25] Making a claim vs. identifying a problem:

  • When you try to make claims in your ads, the claims are often flying over them.

  • Whereas if you talk about the problem they’re experiencing, you’re almost joining that conversation that’s already happening in their mind.

  • They’re searching for it right now. It’s not like they’re wondering about it and sort of kind of thinking about it. It’s like at this moment, this very second, they’re typing in this problem and asking for a solution, and there you are appearing in front of them.

  • You’re sending them to a warm-up page, a page where they can actually just read what they’re actually researching or the problem that they’re having, and then you offer them a solution. Kind of more of a soft sell than a hard sell. 

[10:44] Using another platform’s credibility to sell your product:

  • You don’t need to make any claims, especially if you’re sending the traffic over to Amazon because the social proof is already there and they already know and trust Amazon.

  • Having Amazon as your brand kind of boosts your credibility. That’s only natural. 

[12:18] How to get people to opt into your list?

  • The first thing that we always want to make sure we’re focusing on is the sale. We’re always trying to make that sale first because we know if we get our product in front of them, they’re going to come back to buy our repeat purchase rates, almost 40% for our brand. And so we know they’ll come back and buy other products as well.

  • But to get the email list, there are two things that we do. The first thing is the pop-up that has a free Amazon PPC Masterclass.

  • When you come and I’ll put this free Amazon PPC Masterclass against any paid course out there, we just want to give you as much value as possible.

  • Because I know when you’re looking to hire an agency to do your ads, you’re going to come to us first if we give you that value upfront. But it has to pop up again around the problem that they’re trying to solve.

  • Offering them a free book and a free audiobook. And so it makes them want to put their email address in to get that free book. And so we’ll send them a PDF version of the book, then they’ll also get an audio version of the book as well.

  • And so they’ll get two things all around the problem that our product solves with the problem that they’re actually researching.

  • The other way to get emails is through a brand called And so Retention is the software that you actually plug into your website. It’s only legal in the US. 

[15:11] What not to do while marketing through email? 

  • If you’re just doing it to get emails and you’re just going to spam them, it’s not going to work.

  • You’re going to get a lot of spam complaints and your email software service is going to get shut down.

  • You have to serve and you have to focus on the problem. As long as you focus on that, it works.

[15:30] How to promote to your email list?

  • So what we do is when we put them into a sequence, we put them into a sequence that just sends them back to blog posts around that problem. It has no sales in it. It just goes back to the problem blog post and that’s it.

  • There are no hard sales in those emails. It’s just about giving value.

  • That’s how we were able to have high open rates in the 30% with click-through rates, anywhere from the 3% to 7% range, depending on what the blog post was about.

  • It creates this perpetual machine where you’re getting blogs or you’re getting visitors from google, they’re then getting on your email list, and then you’re sending the email list back to those same blog posts.

  • Your blog just organically grows over time, not just from the PPC traffic, but from your email traffic. And then as a result of those two things, your SEO traffic will go up as well.

  • So it’s a combination of those two things. It sounds like a lot of work, but it’s not that much work at all, because once you get it going, it takes literally an hour a week to maintain just to make a new blog post, to then put it into the email sequence and then make sure everything’s working right. 

[17:24] How to format your email sequence?

  • The first thing is we give them away what they came for, or something around the problem, their product solves.

  • And then what we do is we just talk a little bit about why we created what we created, what we offer to them, kind of more of a soft sell, and then we just go into dripping the blog sequence out after that.

  • So what happens is I’ve created my first blog around the problem that my product solves. And that’s going to be the first drip sequence in that blog post after that little welcome series.

  • The next week or the next month, I will create another blog post around the problem that my product solves. But maybe twist that blog post a little bit, maybe. What is dry eye? What causes dry eyes? Could be another one. Five top tips for dry eye. Those are three different blog posts. And then now I have three different emails to add to my drip sequence.

  • I like to send those emails out every three to five days. Depending on my Amazon PPC side, I send it every three days.

[20:12] Ideal frequency of sending emails:

  • You can send it at whatever frequency you want, but I will say the biggest problem I see is people don’t send emails enough. I’m on your email list and I get three emails a day.

  • You can never send too many emails because obviously, they work because you’re still sending that many. And so don’t be afraid to send more emails.

  • My usual rule of thumb is if you’ve got a bunch of people on your list who open your emails all the time, and they open something in the last seven days, send them an extra email.

  • You’d be surprised how many people you can move off the fence just by having more emails saying, “Hey, did you forget to buy this? You should go and buy this now because the special offer is expiring.”

[22:06] Simplify your business to generate more profit:

  • The more complicated we made our business, the less profit we made.

  • It’s all about the 80/20 strategy. 20% of what you’re doing creates 80% of your results.

  • At the end of the day, we looked at it, and it was Google Ads to a blog post and Amazon PPC. And when we focused on those two things, our business increased and our revenue increased, and our profit increased.

  • Just simplify your business and you’ll be a lot better off as a result of it.

[25:53] Learn more about Travis Zigler:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.