The Subject Line Strategy

Hey everybody. Welcome back to another episode of the List Building Lifestyle Show. I’m Joe Rogan stepping in with an artificially generated voice to introduce our main man, Igor Kheifets. Today we’re tackling the essential skills of crafting email subject lines that grab attention and drive clicks. 

This episode is jam packed with insights that will benefit you. Regardless of your experience level and email marketing. Igor will share his expertise on everything from direct no-nonsense approaches to more subtle strategies that spark curiosity and engagement. We’ll cover the importance of brevity, the power of storytelling, and the intrigue of blind subject lines. So if you’re eager to enhance your email strategy and better connect with your audience, you’re in the perfect spot. Igor Kheifets, is here to share his wisdom right here on the List Building Lifestyle Show. Let’s get started.

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I’m Igor Kheifets, and this is the List Building Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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I take pride in my ability to grab good subject lines. And, you know, there are several ways to approach crafting subject lines really. One is just to be super pragmatic about it. And that is to just factually state what’s in the email, or what’s the email about, like, I call it the mom technique. Like if I were mailing something to my mother, I would use very little marketing, right, very little tricky stuff where it wouldn’t be planning tricks. And instead, it would be extremely like if I wanted to send an article to my mom about some herbs that help cure high blood pressure or something, right, that’s exactly what I would put in the subject line of my email, it would be something like herbs that cure high blood pressure or occur herbs for high blood pressure, or maybe article about herbs. 

So it would be very factual, there wouldn’t be any psychology behind it whatsoever. And sometimes in an inbox full of emails that are marketing tricks, this will be counterintuitive, and therefore it will stand out. Another thing that I usually advise against is making the subject lines too long, like if you make them too long, they will get cut out. 

Or when people like to see them in their inbox, they won’t see the whole thing. So you don’t want to do that. Um, and another thing that you can try is just a straightforward how-to subject line. So how to benefit, right? Basically, you know, whatever the dream outcome for your reader is just how to sleep better, how to cure hemorrhoids, how to lose five pounds off your waist in two days, how to et cetera, et cetera, et cetera. So that’s very easy. And others are like something that implies a story. One of my all-time favorite subject lines,

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it reads my wife, my best friend, my bedroom, there are many different ways you can interpret that. And it also makes it curious to be like, what, you’re his best friend and his wife and better. And I like, the brain kinda does the rest, right, the BRI kind of throws a bone in the brain and does the rest. Well, this specific email was about any time my best friend would come in, and we would play FIFA on the PlayStation, my wife would get together with me and she would lock herself up in the bedroom.

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So, it’s just an example of how you can, you know, tell the story and then imply the story in the subject line. Another one, what I would call a blind subject line is where you give no information in the subject line whatsoever. You may use one or two words.

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Like literally just one or two words. For example, let’s say a million articles about inline herbs that help with high blood pressure, right? And it can read something like I really want you to see this, right. So I’m not, you know, explaining what the hell is inside. I’m just kind of building curiosity and saying, I really want you to see this. And other times you find that works a lot. Quite a bit. You can kind of reuse it all the time as Hate. Hate says nothing, right? Just Hey, and so that’s again, this is more tricky stuff and

5:00  

But you kind of tweeted, like, how would you? What would you put in the subject line if you were closing, you know, like buddies with the person receiving the email? So you would probably like to be super factual or you would not mention what’s inside, you would just have some kind of generic Hey, in the subject line. When I’m emailing you about something like a webinar, or an event and we’re starting, you know, you’ll probably see me do that a lot where I’ll do like, Hey, you coming question mark. Right? That’s gonna be the subject line. If I’m mailing out,

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like a new offer, right? Sometimes I’ll state the offer in the email. So last week, when I was inviting people to do the five-day class, one of the subject lines that we used, which was very effective was the five-day live class with evil or only $7, again, doesn’t require much creativity, just factually, because the offer is so good, because I don’t make offers like that all the time. That was the subject line.

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Whenever you’ve got any sort of scarcity happening with your offer, you can always use the scarcity in your subject line. Meaning, you know, like, let’s say, it’s the last day to buy the product you’re promoting at half off, that’s the subject line. The last day is half off, or the 50% Discount expires today, just the scarcity itself becomes the subject line, right, just a few tricks like that.

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Thank you for listening to the List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with lists building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.