The Easy Trick That Makes Your Emails Instantly Pop

Ever wonder why some emails just click? It’s all about authenticity and a touch of creative genius. Today, I’m peeling back the curtain on how personal experiences and AI generated images can transform bland emails into engaging stories, from holiday snaps in Bulgaria to a quirky AI crafted image of riding the Amazon gravy train. Discover how to make your emails not just seen, but felt ready to see how. Let’s dive in.

0:31  

I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list, working from home, if you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details, and now it’s time to claim your List Building Lifestyle.

1:18  

When I do emails, because that’s really the only thing that I do. I can’t really speak too much about anything else. When I do emails, for me, it’s about two types of graphics that I think work the best. Like I treat my email sometimes not as an update or notification list, but also almost like a like, like a personal memo. But when I send out my memos and messages, there’s two types of images that I really like to use that have generated way more response for me than any stock footage. And one is something from my personal experience, even if I’m not writing about something that happened to me, to use, if I have to use an image, I’ll try to use an image that’s related somehow to my life and I it’s not going to be professional, it’s not going to be high quality or high resolution. Oftentimes it might not even be super related. 

2:00

But for example, over Christmas I remember sending out an email about, you know, the personal freedom and the ability to choose where you want to go and free roam, etc, and how, part of it allowed me to decide to move to Bulgaria. So I posted, like, a couple of trips, a couple of trip pictures from Bulgaria, like my kids eating cotton candy. I was going to, like, a park, things like that. So it felt like it fit there and it’s authentic. One reason that I think people hate the customer support lady with a headset is because it doesn’t work with authenticity. They crave authenticity more than anything else, and we see it because there’s so many videos that go viral these days. They’re user generated content that simply, they’re not professional videos. They’re just user videos. The other part of it is, when I really need to, I’ll use ChatGPT. I’ll go to ChatGPT now since it has a function to create images, and I’ll just tell it exactly what I want to see. 

3:01

For example, I remember mainly about Aiden Booth e-formula, and it’s like, it’s a program that helps you make money with Amazon. And they’ve created a bunch of done for you, tools that allow you to pretty much do it pens off, like almost hands off. And so I had an idea, just something that I could imagine in my mind. I said, chat, GPT, hey, create an image of someone riding the Amazon gravy train. And so it was basically, it created an image of a guy sitting on top of a toy train with Amazon logo on the locomotive, with a bunch of carts attached to it, with a bunch of money in it. And so he’s, like, riding the gravy train. That just is a little bit more unique, I guess because it hits harder because it conveys exactly the point you want to make. But nothing hits as well as authentic images, as far as I’m concerned, like and the uglier they are, the better. 

4:00

Sometimes, I think we’re now moving into the age of tools, where a tool is expected to do everything. I think it’s like the mega tools are going to take over. The little tool for the consumer. It’s the best because, let’s say, in the last year, AI really started developing and all of a sudden there’s like a $20 tool for everything. So before you know it, you know kind of playing with these tools. I had like 15 different tools, each costing me 20 bucks a month. So I still end up spending a lot of money, but now more and more tools are becoming one stop shops for everything. Like with Canva, you basically have everything you need, whether you’re creating YouTube thumbnails, you know, images for your ads. You know, I mean, there’s literally a template for every. 

5:01

Very little. There’s just too many. Like, if you need a header, like a hero image for your website, if you need the signature for your email, if I don’t know, like, there’s so many different things you could be doing. And all you have to do is just come in. There’s a search box. You can type it in, and you can get going. And the tool is really user friendly, so it’s just, it’s amazing, like we can now do anything really, there’s a tool for everything out there. And it’s, it’s, it’s great, because when I started, there was no tool for everything. There were some tools, but there were so many different things you couldn’t do, and you had to find the one person in the whole world who knows how to do it. It was always like one guy, and it always was, it was always a guy, or it would be like a 12 year old kid. I am I, and I never liked the 12 year old kids because they’re very difficult to deal with, but there’s always a guy that you could find. 

Thank you for listening to the List Building Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com Also remember to claim your free copy of my best selling book at www.igorsbook.com that explains how I made millions with list building, starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including My best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.