Design, Message, and the Secret Thing That Sells

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When it comes to marketing, design often takes a backseat to the message. You don’t need a flashy website or email to make money. In fact, focusing on the words and how you communicate matters much more. Simple, even “ugly” pages can still be highly effective, especially in industries like affiliate marketing, where proven templates and headlines work for years. The key is to understand your audience. 🎯 Curious to learn more? 🤔 Tune in to find out! 🎙️

[01:07] Focus on What Matters:

  • Save your time and use templates like those from Canva to streamline your design process.
  • Avoid overthinking details like color schemes; you can refine them later.
  • Ensure your designs are easy on the eyes, avoiding harsh color contrasts.
  • Invest more time in crafting your marketing message than worrying about design elements.

[02:08] Content is Key:

  • Even simple, unattractive designs can be effective, and still make money.
  • People may question plain designs, but results matter more than looks.
  • Plain emails with simple text often perform better than fancy, image-heavy ones.
  • Focus on delivering a clear, valuable message—it’s the content, not the design, that matters.

[03:21] Why Fundamentals Stay the Same:

  • In some businesses, like design or photography, looks matter, but not everywhere.
  • In affiliate marketing, simple landing pages and old templates still work.
  • The psychology behind why people act on offers doesn’t change much over time.
  • Headlines are crucial, and proven ones can last for years without needing changes.
  • Emotional triggers, like wanting to fix a relationship, stay consistent in any market.
  • The message matters more than the visuals—people focus on solutions, not design.

[06:39] Igor’s Book On Email Marketing:

CLICK HERE TO READ THE FULL TRANSCRIPT

WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.