SEO Affiliate Secrets With Greg Jeffries

Igor Kheifets: I’m Igor Kheifets, and this is the List Building Lifestyle, a
podcast for anyone who wants to build a wildly profitable email list working from
home. If you like to make six figures, travel the world, and help people improve
their lives in the process, then this podcast is for you. I also invite you to
attend a free workshop at Igor.ac, where I’m teaching how I made $21,779.25 in
affiliate commissions by sending just 481 clicks to my affiliate link in one day.
I’m also explaining why I walked away from Clickbank and I don’t promote Clickbank
offers anymore, as well as the five things I look for in the perfect affiliate
offer. I’m even going to show you the one-page website that I used to make over
half a million dollars in affiliate commissions this year, and I’ll even bribe you
to attend this workshop by giving you a $497 value course that shows you how to
cherry-pick high converting affiliate offers for your next affiliate promotion. In
addition, I’ll even give you the three offers that I’m promoting right now, that
are making me money as we speak. All that and more at Igor.ac. And now it’s time
to claim your List Building Lifestyle. Welcome back to the List Building
Lifestyle, with your host Igor Kheifets. February 2019, I was bored out of my
mind, bin-bowling my way through rooftop parties at the Traffic and Conversion
summit in San Diego. It was all the same. You come in, show your badge, elevator
takes you to the loft where a couple of hundred drunk internet marketers are
trying to get you drunk to find out how you make money, or they just lie through
their teeth about how successful they are to impress you. And after a couple of
days in San Diego, I was getting really tired of this routine. I was just going to
hit one more party before calling it a night, and so I Ubered to the location. The
big Black dude at the door pulled back the velvet rope letting me in. I was
surprised he didn’t recognize me because I’m the great Igor Kheifets, right.
Apparently, he never listened to this podcast. So anyway, the elevators were
crowded. I walked my way up to the rooftop, and when I awkwardly stood in the
middle of the floor, questioning my presence here. And then, a familiar voice
calls me out. It was Greg Jeffries actually. And I met Greg two years prior at
Funnel Hacking in Dallas, while waiting in line to get my pass. And back then,
Greg recognized me, just as he did this time, and he was just an up-and-comer at
the time. However, at the club, this time, he was no longer just another
affiliate. He was actually an Affiliate with a capital A. Because he’d gotten his
Affiliate business to make him multiple six figures, mostly passively, and mostly
on a shoestring budget. So I invited Greg on the show because I wanted to get him
to spill the beans on how to actually run a lean affiliate business. Because thing
is, for as long as I followed Greg since the day we met at Funnel Hacking, I’ve
seen a consistent theme to everything he does. Over the years, he’d built hundreds
of small affiliate income streams based on long tail keywords around tools and
training programs. He did it in his spare time, by the way, in between jobs, with
minimal equipment and on a very lean budget. Above all, however, Greg didn’t sell
his soul to the hustle devil along the way; he actually remained in control of his
time while scaling his income. He’s living the SCO super-affiliate lifestyle on
his own terms, and this episode will really not be about list building or email
marketing, because that’s not where most of Greg’s income is actually coming from.
But I promise you, the strategies he applies to his affiliate business are highly
valuable and highly applicable to list builders as well. So please helm me welcome
my friend, Greg Jeffries. Greg, welcome to the List Building Lifestyle.

Greg Jeffries: Thank you for having me on your show.

Igor Kheifets: My pleasure. As you’ve seen, I’ve been following you around, so
coming in, we had history. And I was just looking over your income reports, and
for anyone who’s interested in the income reports, that you can go to
imsource.org, and you can find those. Basically, there’s a very nice progression
of your affiliate business and the affiliate income going from a couple hundred
bucks per months — not even per day — per month, all the way to making, I think
at one point, you’ve made forty-something thousand dollars from affiliate
marketing. Although I do know you have a few courses too. So I had to get you on
the show. I absolutely had to. And you’ve also been featured on the Funnel Hacking
Radio, the Quick Funnels podcast, where they were proud to show you off because
you’re a dream car winner, and you’re one of the bigger affiliates for Quick
Funnels. So let’s go ahead and get started. And the first question is really how
the hell did you even stay in business for so long? Because you struggled for a
long time. And this is not an overnight success story. So what kept you going?

Greg Jeffries: Just the hope, desire, that it was achievable. I think you and I
are about the same age. So I wanted to believe what you and I have both been sold
over the years. I’m sure you remember the old, before VSLs, just the sales letters
of just the internet marketing lifestyle, living on the beach, with just a laptop
or whatever, making passive income. I wanted to believe that dream, and it is
definitely achievable, and you don’t have to be some paid traffic guru, or there’s
so many different ways to make money, and for me, I didn’t have a lot of money.
I never made more than about 20,000 a year at a job, so I didn’t have a lot to
work with. Yes, I had credit cards, so that’s what I used for leverage, but I had
to be resourceful with as little bit of resource, that I had time and I had
credit, but I didn’t have income, and so I tried lots of different things over the
years, but I settled on an SCO because there’s paid traffic, which you need a
budget, and then basically, with SCO, it’s mostly free. Yes, you do need some
time, and there are some tools that you can buy, but I gravitated that direction
because I didn’t have a lot of money to work with, so I just tried to learn as
much as I could about SCO. And the more I learned about it, it took me years and
years to distill it down to being simple, the way I teach it and understand it,
but it seems a bit the mold of everything that we were sold, years before, with
just the passive income. Because yes, if you get a pay traffic campaign
profitable, it doesn’t take a lot of time to maintain that, but you’re going to
have to spend some money to get that data to refine it and stuff. So I don’t know,
with SCO, I’ve found an angle to use it, and a way to create that internet
whatever, laptop lifestyle dream that we’ve been sold. So that’s what worked for
me, basically. But again, there’s many different ways to make money online, but a
lot of my income has, yes, it took a lot of time to learn all the stuff I know
now, but it took very little time between learning all that and implementing it,
the things that I’ve learned, and giving the whatever, ROI results from that.
Click Funnels is a good example. I haven’t been very aggressive at all at doing
anything in the last two years, but since it’s it pays you every single month for
their main product, I’ve pretty much made over five figures a month for the last
two years from the initial effort. So, yes, it’s incredible, to be able to coast a
little bit.

Igor Kheifets: Well, in many ways — and I noticed that only after I succeeded
online — this industry is a lot like where you have to believe in it before it
gives you the money to believe in it. And then it self-perpetuates into more and
more and more, which is what we’ve seen with you, where your success snowballed
into bigger and bigger and bigger as you’ve started getting some results. And
yeah, when it comes to the dream and for me, it was exactly how you’re describing.
I literally landed on a page with a guy in a hammock on the beach with a laptop
and a case study that basically, I believed. From day one, I was a believer.
Because I really wanted to, let’s face it. It’s really nice thing to believe in.
And I’m really happy you stuck around, because you’re a true inspiration in that
way. Where you’re basically taking on a really slow and painful road of SCO, which
I’ve been there. I took that role. I didn’t like it. I didn’t like it at all. And
you make it work. And you’ve been able to simply it too, for other people, which
we’ll tell you guys more about that towards the end of the episode, so stick
around. So I guess my next question is, you’ve become one of the top affiliates
for Click Funnels, but you’ve also promoted pretty much every other tool out there
— What Prestige, Click Trackers, et cetera, et cetera, et cetera. Do you mind
sharing your philosophy when it comes to choosing the product you’re promoting.

Greg Jeffries: Well, the kinds of products that I’ve tried to promote for SCO
are ideally ones that are more evergreen, have to pay a recurring commission, and
high ticket. And so if you can get all those things together, that’s the perfect
little trifecta, because since SCO is a little bit more of a longterm marketing
strategy, you want that stuff to stick around. You’ve put in effort, you want it
to produce results for a long time. And another angle is launch jacking, and that
doesn’t necessarily have to just be for internet marketing products. There’s all
kinds of physical products. Apple launches products every year, so you could
piggyback off that. And that’s probably not going to pay dividends for a long
time, but there’s going to be a huge rush around those surges in a very short
amount of time. So that’s another approach, but generally, I like to stick to more
evergreen types of of keywords. So, not trying to pooh-pooh on Click Funnels, but
I feel like everybody, because they see me and some of the other people getting
commissions from Click Funnels, they think it’s the greatest thing in the world.
And it’s a great tool, but you and I have been around a little bit longer than
Click Funnels, and things come and go. There’s seasons to all this stuff. And you
can predict the future based on what you’ve seen in the past, and Click Funnels is
probably not always going to be the same as they were when they first launched.
We’ve already seen them start to change their terms and conditions, because
they’re growing, evolving into a real company instead of just a cool scrappy
internet marketing startup. So I try to get people to think a little bit broader
than just Click Funnels. And oh, where I was going with this, think a little bit
more generic, because Click Funnels is one of many ways to make money, whatever.
Let’s just pick your business opportunity. Whatever’s popular this year.

Igor Kheifets: Oh, dude, it’s been so hard lately, because they’ve all been
shut down by the FTC. But it’s not a business opportunity per se, actually, just a
friend of mine who owns a really cool affiliate program, let’s do John Crestani’s
Super Affiliate System.

Greg Jeffries: Right, so before, just what is it? Two years ago? It was called
something else. Still kind of the same thing, but it was called something else. So
if you went after those terms, well now you’ve got all of this content out there
for whatever it was called before, I forget. And so those searches are going to
continue to go down. But if you focus on more generic things, like make money
online but the longer tail keywords around that, and you’re using redirects, then
you can substitute whatever the business opportunity of the year is. You can
switch it out with his stuff, Click Funnels, Legendary Marketer, whatever. What
was it? Empower Network, whatever’s the popular.

Igor Kheifets: Oh, I pity those who optimized for SCO for Empowering.

Greg Jeffries: Right, right, it was great for a couple of years, and then now
it’s not. It doesn’t exist anymore. So if you’re going to go that route, then it
would take a little bit more effort to probably get some traction for more generic
types of keywords, but it gives you a little bit more flexibility. So just want to
communicate that to people, to not get super-focused on any one opportunity,
because they’re going to change over time. It’s great, in the beginning, with
Click Funnels, I went after videos more instead of blog posts and websites. And at
the time, Click Funnels, they were so new that I’m pretty sure I had more video
tutorials on YouTube than they had in their help support documents. And so people
would find me. So yeah, I piggybacked off that opportunity, people were searching
for that, so I got some traction there. And I’m sure you can agree with me on
this, when Click Funnels came out, I don’t think anybody in our space knew that it
would still be around five, six years later, because at the time Click Funnels
came out, Lead Pages already existed. Sam Cart came out around the same time, so
we’re like, “Which one’s going to win?” “I don’t know.” And, “Is Click Funnels
going to be around in another year? Is this just a really long product launch?
What’s going on?” And it’s evolved into what it is now. So you never can really
tell.

Igor Kheifets: Yeah, so first off, what you’re sharing, it’s really good advice
as well, for people who build lists. Because what I’ve seen people do is direct
link to Empower, instead of building their own list, their own tribe around their
own information and vision and mission and purpose. So they’re not immune to the
marketplace swings, if you will. Because most people who, if you look at the …
Let’s do the biz op industry since we’re talking about biz ops, if you look at the
leaders, for example, the ones who stuck around, most of them have tribes and
lists that they’ve built for themselves rather than for their opportunities, which
is very, very smart. Now as far as Click Funnels, yes, I think you do. Between you
and Spencer Mitchem, I think his name is, you guys probably have the most
tutorials. And I actually used one of your tutorials in my comprehensive 37,000
word guide to list building, where I had recommended Click Funnels as a tool, and
then I used your tutorial to give people the basics overview, because there was
just so many tutorials, you could just pick whatever. So yeah, you definitely walk
the talk in that department for sure. And regarding, I guess, what I want to drive
home here is that I’m noticing that you’re promoting tools and software and all
sorts of things that all people need who try to make money online, but you don’t
necessarily get married to any one tool or concept or anything like that. So you
know about the market of make money online people, people who are trying. And so
you give them the tools, which I think is really, really smart.

Greg Jeffries: Yeah, we all have different strengths, and I guess something
I’ve identified in myself over the last couple years is I don’t consider myself a
salesman. Yeah, I’ve been through lots of courses. I know a lot of marketing
buddies that are really good at selling. I consider someone like Alex Becker a
really good salesman, Chris Reichert, [Lynn 00:16:49] Sumter, John Crestani —
they’re really good salespeople. Yeah, I just consider myself a marketer. My angle
to promote things is to generally to not focus. Like, if there’s Click Funnels, I
wouldn’t focus on, “Sign up for Click Funnels, “Click Funnels is the best tool.
These are the reasons that Click Funnels is amazing,” because Click Funnels may go
away. But I just try to teach them how to use the tool, because I think one of the
things that a lot of people struggle with, with Click Funnels, and all these other
business opportunities, is they get a bunch of people in the door, and then the
churn rate is crazy high because you didn’t tell them what to do. You didn’t tell
them how to use that tool. So they’re like, “Hey, what do I do next?” And you give
them no direction. So I try to give people, my way of creating value, I guess, is
just give them some direction. If I was going to refer people to you as a solo ad
vendor, I wouldn’t just say, “Here, use your Empower link, just buy some clicks
from Igor, and good luck. Yeah, just direct link, it’s easy. You’re going to make
a lot of money.” I would try to give them some value and direction of, these are
the kinds of, maybe a template for a landing page that converged really high with
his list. This is how I would position things so they can hopefully get-

Igor Kheifets: So you go deep. Something you referred to in one of the
interviews that you’ve done, where I think someone, they were talking about launch
jacking, I think. And you said, “Yeah, to successfully do that, you have to create
some quality content.” That you actually labeled yourself, you said, “Look, I’m
not a salesman. I am a marketer, but maybe not even that.” You said, “I am a
content curator more than anything else.” So it seems like you put a lot of effort
into the quality of the bate, the content, the bate, that you get the people with.
So the selling or the conversion part of it takes care of itself at some point.

Greg Jeffries: Yeah, I’m pretty sure I’ve borrowed that from another marketer
over the years, but it’s like I don’t focus, again, let’s just keel using Click
Funnels as an example. If I was promoting Click Funnels, I don’t focus on Click
Funnels. I focus on, “Here’s all the things that you can do with it. And in order
to do all these cool things that you really want to do, you’re going to need Click
Funnels. And since I gave you all this direction, if you don’t already own it, you
might as well get it through me, and I’m more likely to want to help you out if
you buy it through my affiliate link, [obviously 00:19:31] and stuff.” So it
naturally leads to the sale n stuff. And all that comes down to really just
putting in a little bit more extra effort. Everybody is looking for the fast, easy
button, and I have a problem with this. I’ve always taken the long, slow route, or
whatever. But that’s what it took. But it didn’t take that long. One of my sites
that gets a lot of traffic through Click Funnels, I focused one month on it. That
was it. That was two years ago. One of the channels that’s gotten led to the
initial success with Click Funnels, I spent one month making videos, two, three
years ago. That was it. So imagine if I would’ve followed through and did a second
month and a third month. I would have a lot more content. And yes, it takes a
little bit of time to sit down and create a custom video for, let’s just use your
industry of solo ads. There’s a lot of long tail keywords around solo ads. There’s
solo ads for [inaudible 00:20:43], there’s solo ads for every single business
opportunity out there. So you could take the time, or someone on your team could
take the time, to sit down and make a three-minute video for solo-ads for, again,
let’s say John Crestani’s offer, or whatever offer’s popular the year. And there
would be a small, probably only a small amount of people that are searching for
that thing, specifically. But when they find it, they’re going to be like, “This
is exactly what I was looking for.” And that’s probably going to lead to
super-high conversion rates rather than just a generic video around solo ads and
why they’re better than Facebook ads.

Igor Kheifets: Yeah, that makes a lot of sense, and dude, this interview’s have
been so great for my ego. When you say that that solo ads is my industry.

Greg Jeffries: Well, hey, yeah, just for real. I don’t know if you see this,
since you are Igor, but one thing I’ve noticed over the years is there has been a
lot of vendors that have come and gone. There’s other names that I’m familiar
with. And then there’s brands of solo ad sellers, but there’s very few people that
use their name, for solo ads, that have stuck around for, I don’t know, 7+ years,
however long you’ve been actively in the game. Which is really impressive, because
one thing I’ve observed is it’s hard to use your name for a long period of time,
if you’ve done a lot of shady stuff. It’s easier to hide behind a brand because,
again, it’s more versatile. You can move around. But when you’ve screwed a lot of
people, I find it hard to do in the space for along time because it’s such a small
community. And you realize that when you go to these live events, that everybody
knows everybody. So you don’t want to burn too many bridges.

Igor Kheifets: Yeah, well you’d be surprised. Obviously, one of the secrets was
do less shady shit. You don’t see it, but there’s a sign in my home office
somewhere, it’s like, “Do less shady.” But no, if we’re on a serious note, one of
the reasons why os many people have come and gone is because solo ads have not
been profitable for many of them because the game changed. And so I can honestly
admit that if it wasn’t for Dennis, and of course our coding team that’s been
being led by one really exquisitely high-quality coder, I’d be out of the solo
business by now as well. So in many ways, I’ve been the guy who beats the drum in
the front of the parade, but the parade was taken care of by Dennis, for the most
part. And so the reason we’re in business is because of him, because of all the
amazing crazy stuff that he keeps develop with out team. Now, with regards to the
community being really small, it is truly really small. And I’ve had something
come up in the affiliate space, where I basically burned a bridge with a JD
manager, who raised a bunch of noise about it. All of the sudden, I’ve seen it
backfire. I’ve seen people approach me about it, ask me questions. Another guy,
for whom I made $250,000, who all of a sudden doesn’t want to work with me, which
is, of course, shows through callers. But then again, yes, the industry’s very
small, and you have to be conscious and careful about your name. Although, this is
not to say that you will always be on everyone’s good side, because I’ve gotten on
more bad sides for people than I care to admit, and that’s just the nature of the
game. The beautiful part, though, is you can still burn bridges and make a lot of
money and still have lots of friends and still have lots of people. So all in all,
just take in good stride, regardless.

Greg Jeffries: This is true.

Igor Kheifets: Right, so by the way guys, you’re listening to this. Notice that
we don’t go into the techniques and technical stuff of the SCO, because if you
want to go deeper into that, you should probably just learn directly from Greg,
and he’s got an amazing course that’s called SCO Affiliate Domination, if I’m
getting that name right.

Greg Jeffries: Yep.

Igor Kheifets: And you can just google that. It’ll come up on the first page in
the first spot, because obviously, he’s an SCO guy. So that course will teach you
more about how to pick your keywords, how to optimize them, what sort of content
to create, how to basically launch the shoestring affiliate business. Its’ going
to take awhile to build, but it’s certainly worth building. Now, my next question,
really, is so we’ve gone over how you choose the products. We recognize that
there’s seasons to everything, so we’ve got to make sure we pick things that are
more evergreen. There’s more than one way to skin the cat, so if you’re optimizing
for Click Funnels, you might as well optimize for Sim Cart and Quatro, whatever.
Quatro’s probably the latest, the newest thing, unless, have you done any Quatro
stuff?

Greg Jeffries: I still haven’t. See, I’ve literally been telling people in the
interviews what to do for the last two years. And just for anybody wondering, I’m
getting back in the game now, finally. So two years later, I’ll give you all a
huge head start, and now I’m going to circle back around and prove to everyone
that there’s competition. It’s not as competitive as you might think. Even after
two years of me literally telling all of my secrets in multiple interviews, I’m
starting to see some people do the things I say, but still very few, and I still
find my content after two years. So I’m sure you get similar type questions with
your …

Igor Kheifets: Oh, dude, it’s worse for me.

Greg Jeffries: “WHen’s the timeframe? when am I going to make my first dollar,
and what’s the competition? What about the other 5,000 people that might be
sending the same email to their list?” “Oh, that doesn’t matter.”

Igor Kheifets: A couple years back, it was about a year after me and Dennis
hooked up and started working together, I was scheduled to fly out to Florida and
give a speech at an event about solo ads. And the rom was going to be full of
people who do solo ads. So getting ready to that event, back in Israel, Dennis and
I are just sitting down, and I’m like, “Dude, what should I teach? Because I don’t
want to give them all my secrets.” And he said something really profound, which
explains pretty much everything about the industry we’re in. And he says, “Look,
you can probably give them everything about your business, and 99.9% of them still
will do nothing with it. So don’t worry about it. Just go and teach some good
contents.” And he was right. He was absolutely right.

Greg Jeffries: Yeah, it blows my mind. Because it’s kind of like what Russell
Bronson teaches. I don’t know if you’ve been to the last two or so of Phone
Hacking Lives, but this time was the first time this year, in 2019. I showed up
for a few minutes of the, whatever, main opening speech with Russell, and it was
pretty much the same introduction as last year. And so he’s teaching the same
things over and over again, but in different platforms. So he’ll teach it from
stage, he’ll teach it in a book, he’ll teach it in a course. It’s the same
information. If you want to save yourself thousands of dollars, just buy the $10
Expert Secrets or something. So yeah, it’s like you can just repeat it over and
over again, and your true competition, it doesn’t really go up that much. It blows
my mind just how really uncompetitive, especially when you get really granular,
like there’s SCO but you’ve got to remember that there’s so few people that know
anything about SCO to begin with, and affiliate marketing. And when you combine
that with a product like Click Funnels, who you might think that it’s a big brand
because we’re all in that space. Internet marketing, make money online, is a
really, really tiny niche. I used to think it was big because I like to make money
online. I was interested in that. And then, when you talk to regular, everyday
folks, you realize how few people on the planet know anything about this world. My
parents have no clue about this internet stuff. I gave them my dream car, so they
know Click Funnels now. They’re like, ‘How’s that Click Funnels stuff going?”
Because I pay them for their car every month. But other than that, they don’t
understand this world or how it’s possible, and there’s just so much out there. So
just imagine focusing on doing whether SCO, or list building or whatever, and just
there’s a thousand lists you could build. But just in the internet marketing
space, let’s just say four-year plus offers. While there are thousands of people
that might be interested in those types of offers, there’s millions of people that
have no clue that they exist, and so they just … Yeah, your true competition is
extremely small and minute. You’ve been making quite a bit of money for some
while, if you can agree with me on this, but I feel like the more money I make,
the more realize there’s a whole lot more money to make. It just seems infinite.
When I finally hit six figures, I’m like, “Wow, not only is this possible, that
this should be normal, there’s millions more that I can see that I just have to
create the vehicle that I can go siphon it and grab it all, because it’s just so
much money, there’s so many niches, so many keywords out there, and now I’m in the
smallest of all niches, probably.

Igor Kheifets: You, it’s Igor. If you’re loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I’d really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks. Well, it’s pretty small, but it’s intense. I always
recommend people getting started with make money online niche, because there’s
always something happening. People want to get the most up-to-date material.
There’s a new tool. There’s a new technique. So this niche is always pumping with
money, but in terms of size, yes, I completely agree with you. Weight loss, muscle
building, supplements, financial, dating — these are huge niches, absolutely
ginormous, weigh big and make money online. And even so, for some reason I feel
that, just like you, there’s still so much money to be made, pretty much with
whatever it is that you do. Because in our business, what we can do, which I don’t
think that most businesses can do, is besides going wider into different niches
and sub-niches and micro-niches, we can also go deeper into the same niche, then
just like Russell, deliver the same content in a book for $10, in a course for
$997, in an event for three and a half, in a private mastermind for 25, or
whatever, you can do exactly the same thing with pretty much anything. If you
wanted to, and I know you don’t just because you care about lifestyle more than
you do for the money, you’d already been doing, I don’t know, 250 people in
workshops on search engine optimization where you teach the same shit this year
that you’ve taught last year. That would’ve happened eventually. So absolutely
agree with you on that one. And I want to add another concept, which most people
don’t necessarily consider when it comes to competition. I believe that online,
specifically, and very specifically, in the online marketing niche, competition is
an outdated concept. Because I’m not in the SCO space, so I look at it a little
bit differently, but for me, many of my competitors are actually my partners. For
example, let’s just take John Crestani. So John Crestani promotes my traffic
services in the backend of the program because we serve his clients with traffic,
for one. And he also promoted my course, which is also about affiliate marketing,
but not the kind of affiliate marketing that he teaches, and vice versa. I ran two
promos for John Crestani, made a decent amount of money for him and myself
promoting him. So we’re supposed to be competitors, because we’re teaching
sometimes the same things, yeah, there’s an overlap there. But at the end of the
day, we end up making more money because we promote each other to our audiences
and help each other expand horizons and get people moving. So yeah, competition,
in many forms, is often your partner when it comes to the make money online space.

Greg Jeffries: Yeah, I completely agree with that. it’s mindset shift for sure,
but yeah, most all the dream car winners, I’m friends with all of them. And we’ll
just cross-promote each other. It’s nicer to team up together and have friends
than to yeah, I don’t really see anybody too much as my direct competition because
there’s just so much opportunity, there’s no reason for, if you make $100,000 I
won’t see that as, “Oh, there’s only 100,000 maybe left for me.” There’s infinite
amounts for both of us.

Igor Kheifets: Yeah, if you saw this as a zero-sum game, you and me together
would be looking at Russell Bronson and bee like, “Yeah, there’s no money left for
us. Nope.”

Greg Jeffries: Wow, and yeah, it blows my mind. And I like what you said in the
beginning of you just have to convince yourself to believe it before it happens,
and that’s true, especially with SCO. One of the common questions that I get is,
“How long is this going to take? When am I going to start to see results?” Then
you just have to start taking action, and from that action, you’ll get results and
you’ll get a little bit more insight into what it takes and your strategies.
You’ll tweak them, you’ll optimize them as you go on, and you’ll get better and
better. I don’t know when things are going to kick in, specifically. I just know
that they will, based on past results. So I just know if I put in effort, I will
get results at some point in the future

Igor Kheifets: Well, you have the winning formula. So you’ve seen this formula
work, and until it stops working, you have no reason to believe that the results
will be any different. So until we get that … And yeah, honestly, it really
comes down to what kind of mindset do you have, and are you willing to change it?
Because most people have the scarcity mindset about pretty much everything in
their life related to money. But of course, this can go into other areas of our
lives, such as love and other things. And so, for me, I started out with the
scarcity mindset, and any time I saw other people making money, especially with
affiliate programs I was promoting, I was like, “Aw, there’s less money left,”
thing. But now, it’s definitely not the case. And even — and you’ve probably
noticed this, because you had released your own courses by now. But what I also
noticed is that I can now create money, in a form of new products. So I know that,
if I release a new product, given the fact that I’ve got a fan base of people who
want to do business with me as long as that product solves some kind of a problem
that they have that I know how to solve, I know I can create new money. And that
changes everything, when you learn how to do that.

Greg Jeffries: Yeah, you’re not just stepping in front of the existing problems
and traffic. You’re creating a little tangent or something of your own little
stream of money that you just carved out of nowhere, because you had an existing
audience, maybe, or something. So just, i wanted to say all that to communicate,
just i know a lot of people have probably watched or read The Secret Law of
Attraction, all that stuff. And yeah, when I was broke, just a couple years ago,
it was just something I had to kind of fake it ’til you make it, lie to myself
until I got there. But now that I have been on the other side for a couple years,
hopefully it comes across in my voice, in this interview, but yeah, it’s something
that I see and live and feel every day. So it really is. I call it the wealth
snowball, because a lot of people talk about debt snowball, and how it’s so easy
to get in debt, and once you’re in debt, you’re just spinning in circles and going
farther and farther down, but once you start to get a little bit of success, and
you play your cards right and build relationships, things seem to spiral upward,
too. Because you’re very successful, but you’re not a one-man show. You have
friends in the space, too. And they have friends, and they have friends. So when
we meet at these events, a lot of times you’re talking to someone that you know
that’s incredibly successful that I’ve never met. So that creates a new
relationship. And it’s amazing, just how much awesome things can happen in such a
short amount of time, that you can just put forth some initial effort. Nobody can
do the work for you, unfortunately. Unless you invest in Igor’s Done-For-You
Coaching Program.

Igor Kheifets: Unless you do that, absolutely. So unless you’re willing to pay
$250,000 to have me do [crosstalk 00:38:26]. But yeah, I totally agree with you,
man. But I want to demystify this a little bit for people, because I don’t want
this to sound too metaphysical at this point. The reason I believe you are
successful, just like anyone of us in this industry, is because you’re applying
correct principles of behavior in an environment with reasonable chances of
success. Meaning that you’re applying SCO principles with affiliate marketing in a
market that is always hungry for new stuff, and always researching and wants to
stay up-to-date and gets tools. So agan, not to rain on your parade in terms of
believe and you shall achieve. I do believe that. That is why, before I start a
new project, I first draw up a clear picture of exactly what I want that project
to look like, how much I want that project to make me, and how much time is it
supposed to take. So I try to get as specific as possible about what the end-goal
is, so then I can believe it, and then I can build it. But we also have to
remember that what you do correctly is you choose your niches right, you choose
your keywords right. You create good content around those keywords that make
sense. You are consistent with it as well. You have multiple, multiple, multiple
of these different campaigns. Because again, guys, I would recommend you hit
imsource.org right now as you’re listening to this, unless you’re driving, then
don’t. But check out Greg’s income report, because you look over time, you’ll see
that he’s got dozens and dozens of income streams that give him $60 a month or
$200 a month. It’s not like everything that Greg does all of a sudden makes him 10
grand a month like Click Funnels did. And in fact, Click Funnels continuously
remains one of your bigger income streams, but the principles are correct, the
consistency’s there. In an environment with high probability of success,
therefore, you start making more money over time. That’s awesome. That’s perfect.
Which is why anyone who wants to do affiliate SCO should definitely go and check
out your course. Just google SCO Affiliate Domination to learn more about that.
Now, we’re just about to wrap up this show, and obviously, if anyone wants to find
out more about your techniques and the specifics of what you do, they should get
the course. Again, the name is SCO Affiliate Domination. Now, the last question I
do have is, if you could go back in time and just tell yourself something, just
say back before you started making money, what would you tell yourself?

Greg Jeffries: This is hard, because back then I didn’t know as much as I know
now. So I definitely spent way longer than I probably should have going through
courses and reading books. I’m sure a lot of people, your listeners, can identify
with this. Because I always thought that I didn’t know enough in order to take
confident action. And you’ve probably heard of focused on one thing. But it’s hard
to focus on one thing if you’re not sure that that one thing is the thing. So one
of my things that started to change for me, when I started to go to live events.
And my second live event I went to was JVZoo’s Marketing Mayhem in 2016. And I was
chatting with John [Shugert 00:42:02], and I knew he had had a lot more financial
success than me, in a short amount of time, when he’d just got started. And I was
like, “What led to that? How did you have such with great amount of success in
such a short amount of time. I’ve been in this world for so many years and my path
to success is …” I was making some money, but I wasn’t making enough yet to quit
my job. And he said, “Oh, just I started to go to live events, and I found mentors
and recommendations there.” So I would recommend that same strategy, because
things started to change significantly, financially for me when I started to go to
live events. I know on the front end, they seem like they cost more, but I was
spending just as much money, if not more, on 1,000 little $97 Clickbank products
for years. And while you may stumble upon a great one, you don’t have any
accountability. There’s no mentorship, no one else to talk to. So when you make
the effort to go to these live events, you got to think of the caliber of people
that are making the same sacrifice to be there. So they’re taking time out of
their day. It costs money to get there. Even if the event’s free, they got to pay
for hotels and flights and food and stuff. So the caliber of people that you’re
going to meet at those live events, even if they’re a beginner, at least they’re
motivated, they’re motivated enough to go to the live events. So go to live events
and ask for recommendations there. Find a mentor, but I think you’ll have a lot
greater chance of potentially losing money or getting screwed if you just try to
cross your fingers and hope you pick the right mentor, just by a Facebook ad,
because a lot of times, I feel like people are going to be less likely to lie to
your face in person. So you can meet a lot of these people that you’ve seen ads at
live events, or you can, a lot of times, meet some of their students and they can
tell you the truth about them, if they’re legit or not. So my two pieces of
advice, to myself that would just shortcut my paths to success significantly,
would get out of my comfort zone earlier. Go to these live events. You may not
pick the right event on the first try. Who cares? You’ll probably get some tips to
better events if you go to a dud one or something. Just the ones that start out
with is Funnel Hacking Live, Traffic and Conversion Summit are two big ones that
there’s going to be a lot of entrepreneurs there, if you’re looking for
recommendations, as are generally every year, so far. So those are two
recommendations, and then just get out of your comfort zone, talk to people there.
When I first went to my first live event, I was way more shy, because I didn’t
know anybody. I hadn’t done much. My body language communicated that, because I
wasn’t making that much. But the more events you go to, the more people you’re
going to meet. You’re going to be more confident. The second, third time, I saw
you, or whatever, I’ve already seen you at an event. I’ve bought some of your
services. I’ve made some money for you with affiliates stuff. So to sum it all up,
go to live events and find a mentor there. Because working one on one with
someone’s really going to help you leapfrog your way to success. And yes, both
those things cost money, but I think you’re going to find that you’re going to
actually save money in the long run, because you’re going to be saving time, and
you’re going to be saving a lot of money not doing the things that probably don’t
work. Because a lot of the people that do go to these events, they have made a
decent amount of money. And so just ask them, “What’s working for you?” The last
couple of years, it’s been Shopify and Dropshipping, Shopify this and stuff. So if
that’s the trend, way that things are going, then try to find a Shopify person, if
that’s interesting to you. If you’re interesting in building a list, try to find
Igor. And you could just aSk him, “I’m sure you got a lot of products. What’s the
best one of your products that you recommend if you could only pick one?” And you
could just save a lot.

Igor Kheifets: Dude, you’re setting me up. I’m itching, right now, to pitch
something, and I’m holding myself back big time. You’re setting me up. You’re
building the stage. I got to get on the stage.

Greg Jeffries: Yeah, so I know that was a long-winded answer, but yeah, just
make an effort to go to some live event, meet people there, and find some sort of
mentor direction. And I feel like you’ve said some things that allude to this,
too. If you’re just interested in making money and you don’t know what’s the best
thing to focus on, try to detach yourself from being married to any one method for
making money. So if you think that you would like to start a Shopify store, but
you don’t know anything about Shopify, and you don’t know anything about list
building, but you meet Igor at a live event, and he’s like, “Yeah, that’s actually
a pretty low-maintenance business, and these are the pieces, and this is how it
works. I have this training, blah, blah, blah.” Then do what makes money first,
and you can follow your dream later. If you just have this idea, this store or
brand that you want to create, and you’ve seen all these testimonials for an
amazing sewing machine or something, and you want to create an e-com Dropshipping
business on Amazon and stuff, you may find some great system to implement that,
and it may work out as planned, but try to find somebody that’s doing something
that’s having success. It doesn’t matter what it is. You don’t have to be married
to list building, but if list building is what gets you your start, and it’s
making 20,000 a month, there’s something in a couple of months, then do that. And
then once you have enough money, then you can do the thing that you’re passionate
about, or you love, or something. Don’t be so focused on what you think you might
like to do if you don’t know how to make money with it yet. A lot of my projects
that I’m doing now, they don’t make money for quite some time as I’m building
them. And they take cash flow, so where’s that cash flow come from? It comes from
SCO. And maybe when I was more broke, I didn’t maybe like SCO as much, but now
that I’ve made money from it, it suddenly becomes a lot more fun and a lot more
sexy, because it’s what makes me money. I’m sure there are days, years ago, that
you probably didn’t like list building too much, but now that it’s made you a lot
[crosstalk 00:49:14]

Igor Kheifets: Oh, I hated it. It was so complicated. But I knew it was the way
to go. Because every guru had a list that they always emailed me with offers
[inaudible 00:49:22]. After the launch was over, they’d be coming back and be
like, “Okay, so check out how we made $4,000,000 in a day.” And it’s like, okay,
so it all starts with having a huge list. Okay, all right, okay. I get it, I get
it. Buddy, I totally get your advice, so go to live events because of the energy,
because of being able to talk to some of these smart people who are making money
in person, as well as the people you may have never heard of. Because a lot of the
people that have it figured out don’t really produce products. They just make
money really quietly, but they will go to the event and they will be hanging out
at the bar. And when you start talking to them, it’s like, “Oh, yeah, I got this
seven figure business in the underwear niche.”

Greg Jeffries: Those are the people to pay attention to. It’s like the quiet
ones in the corner are like, “Who’s the guy that Igor’s talking to?” Maybe there’s
a group of four people, and you know Igor, and you recognize the other two because
you’ve seen Facebook ads, but who’s the guy that they’re all talking too, and they
have all their attention turned to? Whose that mystery guy? He’s probably making
more than all of them combined. Those are the people that you want to meet.

Igor Kheifets: Yeah, you bring up JVZoo. I went to JVZoo 2014. And I think it’s
always in the same hotel, the Orlando hotel with a big shopping mall attached to
it. So there’s this Irish pub or some kind of pub inside the hotel, in the lobby.
And I remember I was sitting with a bunch of my students, which is where I met
them for the first time in person. And then a guy walks in, and everybody’s quiet.
It’s like, “Who is this guy?” It’s like, “Oh, this is the guy who owns Warrior
[Plus 00:51:03]. He just sold it for $10,000,000.” It’s like, “Oh, wow. Oh my
God.” I didn’t have the balls to come up and talk to him, because I thought he’s
some sort of a god at the top of a mountain or stuff like that. I would have come
up to him now and just spoke to him, because i realized that he’s just a human
being that bleeds and takes a dump every now and awhile like we all do. But yeah,
being in the same room as these people and seeing real money walking around, it
changes a lot, it changes a whole lot. And I agree with you, that going to live
events is definitely one of those things. I built my business to multiple six
figures, and eventually to seven figures, before I went to a single event, because
I was so far away, in Israel. And it cost a lot of money and jet lag, and the
price to pay was too great for me. But I agree with you, that if I did go to
events faster, earlier, more often, I would probably have succeeded way faster
because it sort of breaks these … You know how race horses have these blinders
on? It almost takes away the blinders at some point, by being next to these people
in a room.

Greg Jeffries: Oh totally, because you realize, like you said, that most of
them are just ordinary folks. They’re not really any smarter than you. And I know
people have used that a lot. “You don’t have to be smart, blah, blah, blah.” But
it’s true. Not to say that they’re not smart, but I won’t say their names, but I
met two really good SCOs at that JVZoo event. And there was a lot of other amazing
marketers there too, but I was talking to them, and talking to them was what gave
me the confidence to do more of what I was already doing. Because it was working,
but I was tiptoeing my way using these strategies, because even though I had some
results, I was like, “Well …” I was still in that scarcity mindset of, “Well,
I’ve got one video that’s ranking for product name review, and maybe it’s making
money, or maybe it’s not.” I was trying to understand 100% of everything of the
SCO game, and after talking with them, you size people up pretty quickly. And I
was like, “Man, they probably know 20% of what I know, but they’re talking action
on all of it.” Meanwhile, I’m over here with 85%, and I am making way less than
them, and they didn’t know half the stuff I knew, and they were fine with it.
They’re all like, “Yeah, I just do the things I know.” With SCO, you may have
heard of private blog networks and stuff. One of them, he was like, “Yeah, I just
bought my links. I don’t really even know how to build a private blog network.”
I’m like, “What?! So you don’t even deal with all that?” He’s like, “No, I just
focused on writing articles, and then yeah, I just buy my links from some other
guy.” And he’s always on page one for launch jacking and stuff. Makes tons of
money. He had an $8,000 watch on his hand, and I was like, “That’s more money than
I’ve ever made in a month, and you’ve got it on your wrist.” But it just, like you
said, takes the blinders off, because these are real people and if you get six or
10 people around you, and they all tell you they’re making six or seven figures,
one of them might be lying, but they’re not all going to lie to you to your face
there. And so it’s completely different from seeing a video of one of our friends,
of people we know, saying, ‘Hey, I’ve got this seven-figure system. I’m in the
video on this, whatever, YouTube ad, or a Facebook ad that you’ve clicked.” It’s
different seeing them in person. You’re like, “Wow, this is really, really
possible. It’s not in a book or a whatever, or a video or a course. These are real
people. And literally, if they can do it, I know I can do it, because they’re
nobody special, really.”

Igor Kheifets: Yeah, you’d be surprised that many of them are actually
dysfunctional too. So don’t judge the message by the messenger, because the
messengers are always fucked up. Just my observation from going to these seminars.
And I am not excluded, by the way. I have a bunch of warns about dealing with me.
Anyway, Greg, thank you so much for an amazing talk. Guys, if you want to learn
more about how Greg makes money promoting affiliate products with search engine
optimization, just get on Google right now and type in either “Greg Jeffries SCO”,
because there’s a Greg Jeffries baseball player that’s currently taking over the
whole first page. But that’s not for long, because I hear his days are numbered
there. Or, or you can search for “SCO Affiliate Domination”, which is the exact
course that Greg’s teaching. You can go online right now and get it, and he’s
going to walk you through, step by step, everything he’s doing. And with this one,
you can be certain that he’s not holding back. Now, because you know how sometimes
people release courses just to make money, and they hold a lot of stuff back that
actually works for them, so you either don’t end up competing with them. But just
like you’ve heard so far in this call, Greg’s actually not afraid of competition,
and he is giving away his secrets and his system in that product. So that’s SCO
Affiliate Domination for you. Greg, thank you so much, and until next time we
chat, have a good one. Thank you for listening to the List Building Lifestyle. Get
access to previous episodes, the transcription of today’s show, as well as other
exclusive content, at listbuildinglifestyleshow.com. Also, don’t forget to claim
your free seat at the workshop I’m hosting this week, where I show the two-step
system that made me the top affiliate for people like Matt Bacak, John Crestani,
Richard Leck, Michael Cheney, and many, many others. In fact, on this workshop,
I’m going to show you the exact approach I take whenever I promote an affiliate
offer, the exact offers I promote, as well as how I was able to make over half a
million dollars in commissions using my small list of just 18,000 people promoting
a weird type of product that almost no one else promotes. All that is yours at
Igor.ac. So go ahead, claim a seat right now, and I’ll see you there.