Ryan Levesque’s Bucket Technique

Welcome back to the List Building Lifestyle Show where personalization goes beyond just a name. In today’s episode using this AI generated voice, I’m going to explore personalization in depth. It’s about two key elements, knowing what interests people and tailoring content to their experiences. Ever wonder why personalization matters? I’ll explain it best using Amazon as an example, think about when you buy a book or a laptop, and Amazon suggests other items that’s personalization. However, it’s not just about the item, it’s about the effort behind it. I learned this lesson with my wife, tune in to hear how I discovered the importance of personal touch. Then there’s another level of personalization. Ryan Levesque is the concept of buckets, we’ll learn how to personalize content based on different customer buckets, and why it’s crucial for your business. If you’re ready to up your personalization game and increase conversions, this podcast is for you. Tune in and transform your approach to list building with me.

1:09  

I’m Igor Kheifets and this is the List Building Lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

1:54  

Personalization today comes down not so much to the name, but rather to two elements. One element is you personalize by knowing what these people showed interest in and only kind of mostly send them what they showed interest in. The best example of that is Amazon. So if you ever get on Amazon to buy a book, you will always have something like people who bought this book also bought these books, right? That is a personalization element. Or if you’re buying a laptop, they’ll say, well, you know, you should also get a warranty and a case. Or if you’re getting, I don’t know, shoes, then they will suggest a purse, whatever. That’s personalization as well. So that’s like a big form of personalization, which I think people appreciate most because everybody knows that if you’re using their first name in the email, or in whatever they know, it’s like a machine. And people don’t appreciate things that are automated, where you haven’t invested effort into the personal touch. I learned that with my wife actually, two years ago.

3:06  

I’ve noticed that my wife really likes it when I give her flowers, like out of nowhere for no reason. Like just show up with some flowers. And they will always get a good response, right? So I was like, wow, well, I’m a Systems guy. I’m an entrepreneur, I learned to work smart, not hard. As long as I set up a system that would randomly in two to three week intervals would order flowers from a nearby flower shop and have it delivered the same day. And these are like gorgeous bouquets. I’m tall. I mean, these roses were like the size of my freaking head. Beautiful stuff. But as soon as she realized this is coming in regularly, and that I am not the one going out there choosing and picking the flowers, or that I’m not even the one picking up the phone, it ‘s just an automated email that I set up to go to the order form. And the card is already on file. And it was a lot of me that she not only didn’t like it, she got upset with me and gave me a whole thing about how their AI automates this process. 

I said, are you telling me that getting a super beautiful bouquet, even though it’s automated, doesn’t make you happy? But if I go to a superstore to get milk and cookies and just on my way out with a corner of my eyes see like a flower stand and get like a crappy looking little bouquet for 15 bucks. That gives you more joy. She’s like yes, because you picked it. I was like oh my god, okay, fine. So I learned my lesson. And, I’ve never automated my flowers again. So anyway, that’s one form of personalization. 

The other form of personalization is personalizing the content, the material to their experience, and the first person who actually took it to like a high level goal was a guy named Ryan Levesque. He’s actually one of the few people who I could never get on my podcast, still can’t get on my podcast, and been chasing him for many, many years since then even got Les Brown and Robert Kiyosaki and a bunch of other guys, but this guy keeps avoiding me.

5:15  

So he came up with the whole concept of I mean, he didn’t come up with it, just gave it a new name of ‘buckets’.  So he said, Look, whenever you’ve got a funnel that you’re building, you need to figure out your core customer buckets. Meaning that let’s say you’re doing a coaching program, and the coaching program is on relationships. And so the buckets, potential buckets for you could be let’s say, it’s about marriage, okay. And so the buckets of personalization could be information for men who are already married and want to make their marriage better, information for men who are about to get divorced, we’re considering a divorce information for women who are unhappy in their marriage, and, you know, considering a divorce, and information for couples who are working on their marriage together. So these are four different buckets. 

And you talk to these groups of people differently. You talk differently about marriage to guys than you do to women, right? It’s literally like a different language in and of itself. When two guys are talking about their marriages in the bar, that conversation is going to be fundamentally different from two women discussing their marriages overwhelmingly. So when it comes to building, for example, building landing pages or writing email sequences, if for a marriage related like program, then your subject lines will be different. Your email content will be different depending on who’s reading. And so if you can break it up into you know, guys unhappy in marriage versus women unhappy in marriage, or you know, couples where both partners know something’s off, like you will then use different features, different benefits, you will talk about the different experience, like a guy’s experience in the marriage is totally different from a woman’s experience in the marriage, right? different perspectives, different if you will, frames, different ways of looking at things and so you wouldn’t be appealing to that. And that’s how you would personalize things and as a result, increase your conversions.

7:24  

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.