Risk, Reward, and Chicken Nuggets

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Igor’s own experiences of feeling insecure and embarrassed in his youth have shaped his approach to success. Tune in as Igor explores the importance of teaching value, self-worth, and the ability to embrace risks and their consequences. 

[00:00] In this episode, Igor shares his perspective on success, risk, reward, and parenthood.

[00:50] Personal Pride and Happiness:

  • Erica, my daughter participated in a local, like a local festival, where she got to perform and do and perform in two categories. She was singing and dancing.

  • Seeing her perform on a personal level is just amazing.

  • Making sales at this point doesn’t bring the same sort of feeling as seeing her perform.

[01:25] Teaching Value and Self-Worth:

  • To teach her to strive towards success, but not make it mean that if she doesn’t become successful or win a competition, she’s less worthy.

  • Remind her that… it’s very subjective, it’s art… it’s in the perspective of that one particular person who was judging your performance.
  • I remember… I felt insecure and embarrassed sitting on the bench. Because I felt like I was on the sidelines… and I felt like a loser.
  • So I ended up excelling in academic studies… being a straight-A student and being the best at those things.

[04:02] Encouraging Risk-Taking and Embracing Consequences:

  • I want her to be able to be okay with taking risks… to be okay with dealing with the consequences.

  • Anyone who becomes a successful person, usually, they have that ability… they can stomach the risk, and they can stomach the consequences of their decisions.

[04:40] Shifting Focus from Winning to Personal Growth:

  • It’s not just about did you win… I want her to have a more complete sense of who she is… to celebrate her wins as much as she would want to be upset about her mistakes.

  • I really want her to have a more complete sense of who she is and the ability to celebrate her wins… rather than thinking, ‘Ah, third place, and some other girl was better than me.’

[05:40] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.