Quick Fixes for Slow Email Days

Are you stuck on what to promote next? Today, we’ll explore two strategies to keep your email campaigns active even when you’re unsure what to send, whether it’s having a backup list of offers or trying out new ones on the fly. These tips will help you stay flexible and find unexpected successes. Let’s get started. 

0:24  

I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle. 

1:10  

When you’re starting out, you’re sort of deciding what you’re running on a day to day basis. So if you don’t have something to promote, rather than sitting down to write an email promoting nothing, I suggest you do one of two things. One, you can get ready for this, and you can just build a, I’d say, Rolodex of different offers you can promote whenever you don’t have anything else to promote. I have a few offers like that, that I can fall back on. It does happen to me every now and again. For example, actually just happened to me last month where I had a gap of about three or four days where I started promoting something and I could tell the audience just wasn’t really liking it, so I cut the promotion. And that’s something you have to be able to do. You have to, you know, swallow your pride and say, Okay, well, it’s not working. It’s better to just stop it and switch to something else instead of mailing something that doesn’t work. So I had to stop about two days in, and now I had a gap, so I just went back and, you know, grabbed one of the proven offers that I can promote every so often and it just mailed that. 

2:36

It wasn’t a big hit, because it’s an offer I promoted several times, so a lot of my audience has seen it before, etc, but it was still better than mailing whatever it was mailing before that. The other option is to simply go and find something. Today, it doesn’t take all that much time to go find an offer to mail. So I would, I could mail something today, and then the next day mail something else, and the next day mail something else again. And sometimes it’d be a paid offer, sometimes it’d be a free offer. There was really no rhyme or reason. I would just literally try things out and seeing what would work, which sometimes is, is the most beneficial thing you can do. Just keep testing and be okay with most things not working, but once you find the thing that does work, systematize it, make it happen on purpose. 

3:00

Because you know, one of the keys to success, believe it or not, is not, is not so on social media, they would always talk to you about, oh, have a system this, and we got a proven blueprint for that. Like, anytime I get on Facebook, every third post is an ad, and someone’s like, Oh, we got a proven system that put, you know, a million dollars into my bank account last year. I got a proven system that puts 20 people on your calendar. You know, everyone’s got a system. Everyone’s got a system. Well, sometimes when you’re just finding your feet, the best thing you can do is just test different things, and what’s going to happen is you will come across things that work just by sheer accident. In fact, you might even be testing something, just one thing, and then in that instance, in that test, something that was part of the process but wasn’t the goal of the test would show up to you and would make it, make itself, you know, sort of visible to you. And you’re like, oh, wow, look at this side effect that happens kind of like how they discovered sweetener, right? It was a guy who was working on either explosives or some plastic or something, and then he didn’t wash his hands and went to grab a bite. And then he kind of his food got a lot sweeter. And so he figured out that that was like a sweetener. 

4:02

One thing that I’ve noticed over the years is that I would often be working on something, trying something out, not often even developing a new project, but rather just doing something that I would normally do, but try a different way to do it or something. Or maybe just by sheer accident, it would happen in a way where I had to adapt because of an issue or a problem or a time of year, or maybe my software would glitch and I had to do something by hand, or vice versa. I. Couldn’t do it by hand, so I had to go for software. And by sheer accident, I would find a thing, a trick, a method, a set of action steps, that would just show some really cool results, like, all of a sudden I’ll see that a campaign produced a lot more money. 

5:00

And I would go look at it and be like, Oh, it’s because we had to mail three times today instead of one time like before. Why did we mail three times? Because we mailed and then the website went down, and then we had to mail again to let people know the website is back up again. Then we had to mail them again. Actually, we didn’t intend to, but what happened was the assistant who was loading the email accidentally clicked a button and scheduled two emails instead of one. So, you know, things like that can often lead you to breakthroughs, and you didn’t necessarily anticipate them, you didn’t plan them or meditate on them, but they happen. 

6:03

And so what I found is that successful marketers, they’re able to recognize when something like that happens by accident. But then, rather than saying, Oh, that happened by accident, that’s lucky, interesting and just moving on, they take that and they make it happen on purpose, in a systematic fashion, virtually anything that I’m ever able to spot that is going to go to breakthrough that happens by accident and not like on purpose that we pre-plan. I look into it, I study it. I’ll take the extra 235 hours that I need a focus time to understand what happened there. And then I will ask myself, how can we now make it happen on purpose all the time, if there’s any possibility of that or chance of that happening, we’re going to make it happen. 

7:00

Thank you for listening to the list building lifestyle get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com, it explains how I made millions with list building starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints, go to www.igorsbook.com now to claim your free package.