Discover the secrets behind choosing the most effective lead magnets, understand how they can turbocharge your list building, and gain exclusive access to Igor’s treasured advice on attracting a discerning audience of buyers while sidelining transient email enthusiasts. This is not merely about email marketing; it’s about crafting a thriving network of engaged and loyal consumers. Subscribe now and transform your list-building approach!
[00:00] Morgan Freeman Introduces The Show!
- Leave your feedback at igor.top/voice.
[02:09] Lead Magnets & Their Role:
- The traditional practice of giving something for free to obtain an opt-in may not always yield the desired results, as it can result in attracting freebie hunters who may use fake or seldom-used emails.
- The remedy lies in captivating people with an innovative idea or a fresh discovery rather than just a giveaway.
[03:45] The art of attraction:
- The importance of offering value to your audience by highlighting common mistakes that could potentially hinder their success.
- The actual solution or the ‘how to fix it’ part is withheld. This strategy not only provides value but also positions the provider as an authority.
[05:31] Generating Buyer Leads:
- Buyer lead or buyer email subscriber is at least 10 times more valuable than a non-buyer lead.
- By offering a super-light or stripped version of an expensive product at a significantly reduced price, you can attract such leads.
[07:19] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com to learn more.