Nice Guy Syndrome and How to Overcome It

Why do nice guys often find themselves stuck in middle management, rarely finishing first? My friend recently shared a powerful summary of Robert Glover’s insights on this, explaining that being too nice often means suppressing your own needs to keep others happy. In today’s episode, we’ll explore why breaking out of this mindset and learning to embrace decision making is crucial, especially if you’re transitioning from a routine job to the demanding, decision-heavy world of entrepreneurship. Let’s dive into how decision fatigue affects us all, and why prioritizing your own needs might just be the key to real success.

00:46

I’m Igor Kheifets, and this is The ListBilling Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home, if you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, TheList Building Lifestyle Confessions of an Email Millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com, for details, and now it’s time to claim your ListBuilding Lifestyle.

01:32

I have this really great summary by a buddy of mine who studied a lot of Robert Glover’s work, and then he kind of summarized everything about nice guys. And there are so many different things here that kind of explain why nice guys never finish first. They usually get stuck in middle management, right? For example, it’s hard to just take things out of context here, but basically, nice guy syndrome can be one of those things, if you secretly suspect that it might be relevant to you,then go read the book, No More Mr. Nice Guy, by Robert Glover. Great stuff. Great stuff. At the very least, it’ll teach you that you don’t have to suppress your own needs to please other people.

02:19

Now, the second component, if you do believe that it’s possible for you, would probably mean that there’s a lot going on in your life, and maybe it’s a case of decision fatigue.

Most of us, I’d say most people, spend their lives either striving towards or living it on autopilot. So what I mean by that is, most people would prefer to live their life by waking up, you know, eating the same thing for breakfast, going to work, doing the same thing at work, coming back, basically living life where they don’t experience much variety, and where they don’t take risks. The reason for that is because it’s easier to live life this way. And what makes it really easy is that they do not need to make decisions and they do not need to take risks in those circumstances.

03:30

The reason why having a job seems like easier than building a business or running the business is because you do not have to make decisions in your job. You do not have to carry the weight or the responsibility in your job, as you would as the business owner. So when you transition into this role of a business owner, or an entrepreneur, you’re all of a sudden asked to be making decisions about so many different things. Which offer do I choose? What’s the headline I’m going to put here? What’s the subject line in this email? How am I going to close this link? Am I going to use this email sending tool or this email sending tool? Yada, Yada, yada. So all of a sudden you go from a life that’s fairly comfortable where you are, you know, pretty much making the same sort of decisions every day. You’re very familiar with those decisions and conditions, till the sudden, you’re in a brand new territory, and you’re having to make lots and lots of micro decisions every single step of the way,

Starting with something as simple as which credit card to use to sign up for a Get Response account? Which domain name do I use for my e-Farming business? Which signature am I going to use in my emails? and on and on and on, okay?

05:03

All these decisions require willpower, and willpower is a finite resource. It’s like a battery on your phone, okay! you can charge it, but then it gets depleted towards the end of the day. So your best, your highest decision making ability is actually first thing in the morning, the first hour or two of every day is when you’re going to make the best decisions. In fact, I would even go as far as arguing that it’s the time, it’s the only time of the day when you’re going to be capable of making decisions. Let it sink in making decisions, because in the afternoon or closer to the end of the day, your decision making ability gets diminished and you will always default to the status quo.

05:58

Thank you for listening to The Listbuilding Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at list www.buildinglifestyleshow.com Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with List Building, starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com, now to claim your free package!