My #1 Tip For Starting A Service Business

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If you’re looking to make a splash in the service business, this episode is tailor-made for you to grab your notepad and pen, because you’ll want to remember every word of this episode. Tune in now and unlock the coveted secrets to achieve unrivaled success.

[00:14] In this episode, Igor shares his top-notch advice for experts wanting to take the leap and start their own business, whether it’s a coaching or service business.

[01:41] Choosing A Specific Target Market:

  • You need to pick one… figure out your ideal market, that one group of people that you know you can help, and you want to help.

  • You can’t be all things to all people; most people need a specialist.

[05:05] Building A Focused Marketing Message:

  • Once you’ve decided who you want to help, we can then build your thing.

  • Set up your landing page to be talking about things that are really important to that market.

  • The landing page should address the specific challenges or concerns of your target market.

[06:55] Targeting An Uninterested Market:

  • Choose a market that wants your help and is willing to pay for it.

  • Don’t try to sell a business owner on an eight-week coaching program about getting the most out of their employees.

  • Recognize the market opportunity and tailor your approach accordingly.

[09:28] Igor’s Book On Email Marketing:

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WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.