Marilyn Monroe School Of Creating Products

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Are you afraid to release your product because you don’t think it’s good enough? If so, then you’re in luck because, in this episode, Igor will share his secrets to creating and launching successful products. Don’t waste your time with great ideas that never see the light of day. Learn how to turn your ideas into reality. Tune in now!

[00:00] In this episode, Igor discusses the dirty napkin concept of marketing, the importance of creating, letting go of the fear of failure, and more!

[01:19] The Dirty Napkin Concept:

  • Stream the full episode to discover Igor’s dirty napkin concept and getting Marilyn Monroe’s number.

[03:00] The Importance Of Creating Content:

  • When it comes to creating marketing material, when it comes to marketing, anything online, you will have to create, and this is something a lot of people don’t get.

  • They think they can just stay in that consumer mindset and continue to try and get results that way.
  • It may not be a whole sales funnel and a product, but it still will be content and websites and emails and you know, things like that.

[03:36] The Fear Of Failure:

  • When it comes to creating a lot of time, what I see a lot of times, you know, holding people back is the fact that they want it to be perfect.

  • The customer doesn’t really care about the quality of the product.

  • They will just keep on waiting, keep on working on it and they will never release it. So the marketplace never gets to judge whether it’s perfect or not.

[06:48] How To Release A Bad Product?

  • No product out there is perfect. And if you want a great example of seeing someone making billions of dollars with a product that’s not perfect, look at Coca-Cola.
  • Bill Gates is the most amazing example of how you release a bad product now genuinely bad. If you ever used Windows when it was like Windows 95 and Windows 9798, XP, I mean, the number of times I reinstalled Windows XP on my computer.

[08:44] The Importance Of Customer Feedback:

  • If Bill Gates would have been like, “Let’s wait until it’s perfect.” You would have never been even making money online because no one would have a computer in the first place. And there’s a huge lesson in it.
  • You can’t just wait for it to be perfect because it will never be. And it’s only your customers who are going to provide you with that valuable feedback to make it perfect.
  • As much as you think about yourself as being a smart person, you don’t know you just don’t know what the customer wants.
  • To develop your products, develop your funnels, develop your business, grow your list and get more leads, you need money, and that money will come from someone else. But no one will give you money unless there’s a value exchange happening. And the value exchange cannot happen until you release something into this world until you claim a stake in that marketplace until you climb that mountain.
  • Stream the full episode to learn how you can effectively develop and evolve your products through beta testing.

[16:25] Listen To More Episodes:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.