Are you guilty of these all-too-common subject line blunders? Your email’s subject line is the gateway to your audience’s hearts (and their wallets). Get it right, and you’ll be showered with opens, clicks, and sales. But mess it up, and your profits could vanish into thin air! 💨💰
[00:00] In this episode, Igor emphasizes the importance of crafting engaging email subject lines while highlighting common mistakes and advocating for the study and adaptation of successful subject line formulas to improve email marketing effectiveness.
[02:17] Secrets of Winning Subject Lines:
- Email marketing is rife with poorly crafted subject lines. So, over time, I’ve developed a set of rules – rather, guidelines, that I believe we should abide by. In this episode, my goal is to share my personal experiences and mistakes with you. By learning from these mistakes, you can improve your email marketing game and ultimately make more money.
- Subject lines play a pivotal role in email marketing success. When you have a strong relationship with your audience, like the one you have with Ben Settle, they’ll open your emails regardless of the subject line. However, when it comes to list building or reaching a cold audience, subject lines are critical.
[02:50] The Clickbait Conundrum:
- First, using clickbait and misleading subject lines. This involves crafting subject lines that trick or mislead recipients into opening the email. While this might initially boost your open rates, it’s a short-sighted strategy.
- Subscribers aren’t fools; they remember deceit. If you violate their trust, your open rates will plummet, and they might even ignore genuinely good subject lines out of spite.
[05:30] Filling in the Blanks:
- The second mistake is writing the subject line before the email itself. I used to do this for years until I realized it was counterproductive.
- Writing the subject line first can limit your creativity and force you to mold your email content around it. In contrast, writing the email first allows your thoughts to flow freely.
- You can explore various directions and ideas, leading to a better email. The subject line becomes more natural, almost writing itself as you work on the email’s content.
[07:40] The Perils of Forced Humor:
- While humor can be engaging, it’s easy to get carried away and lose focus on the email’s purpose.
- Your subscribers receive emails for a reason, and you shouldn’t divert their attention with humor or cleverness that doesn’t serve the email’s ultimate goal.
[08:24] Overwhelming The Audience:
- The fourth mistake is cramming too much information into the subject line. This often stems from insecurity.
- When we’re unsure about our message, we tend to overcompensate by saying too much in the subject line. However, your subject line should create curiosity or interest, not deliver the entire message.
- Less is often more in this case. Keep it concise and intriguing.
[10:33] Don’t Be A Copycat:
- Swiping entire emails or subject lines without understanding the underlying psychology behind them is counterproductive.
- Subject lines are crafted for specific audiences and circumstances, and blindly copying them won’t necessarily work for your audience or offer.
- It’s better to break down successful subject lines to identify underlying formulas and then adapt them to your unique situation.
- It’s about grasping the psychology behind what works and applying it to your specific context. Don’t just swipe – understand and adapt.
[20:38] Listen to more episodes:
- Get access to previous episodes, the transcription of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com.