30 Years A List Builder With Joe Vitale

Hi I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details and now it’s time to claim your list building lifestyle.

00:53

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and today is going to be an episode I didn’t really think that will ever happen. This, this guest wasn’t even on my radar until recently. It’s somebody I’ve been following on and off for years, somebody who I first learned about in the movie in the book The Secret. So technically, he is one of a handful of people who helped set my life on the right trajectory early on when I was just 16 or 17 years old. But as it also turns out, he is a hardcore Elizabeth elder and internet marketer which of course made the perfect sense for me to invite him to the show and lo and behold, Ask and you shall receive. He responded and now we’re here. So guys, listeners lives builders all over the world. They allow me to welcome to the list building lifestyle, the one and only Dr. Joe Vitale. Dr. Joe, welcome to the list building lifestyle.

01:51

Thank you. I was looking forward to this moment, you’re doing some great stuff I’m glad to be part of.

01:57

Yes, we’re great to have you as well and, you know, when I when I saw just how much you’re involved in the internet marketing space, and how you’re using all the different tactics that, you know, we’ve been discussing over the years, it became really fascinating. I wanted to pick your brain about your take on list building on email marketing, and pretty much everything in between really. So I guess to start, do you mind sharing? When did you first start building your list?

02:29

Great question. Well, I stumbled on to the internet and became an early internet pioneer when the internet was being talked about and people were thinking there was golden cyberspace and I was on the internet before it was called the Internet, at least publicly. So I was on the bulletin board systems where people had computers with a bunch of phone lines going into them and we were starting to stumble around and with blinders on and blindfolds on trying to find our way. But the thing that kept reoccurring is that if we had a list, just a small list of fans or followers, and people interested in our product or service, we could find golden cyberspace and for most of us, myself included, my initial list had my name on it first and then you put your family and friends names on it and then you start asking your acquaintances to tell other acquaintances to put their names on it. And you’re just building from literally zero, you have no list, you have no context, nobody at that time knew what the internet was. Nobody knew what we were doing. Many people don’t know what they’re doing even today. But back then in the mid 1990s, early 1995, somewhere in there, it was all about building a list in any way, shape, or form. You could do it. We didn’t have spam laws back then. So you just put people on the list and unless they, you know, wrote to call Jeff or complained in some way, shape or form, they stayed on the list.

04:04

Wow, that’s great. Yeah, it hasn’t changed much. Like you said, a lot of people still don’t know what the hell they’re doing. A lot of them are either scraping lists or buying lists and doing all kinds of crazy stuff and they get in trouble. So while So you started building your list back in in the mid 90s, mid 90s, I was seven, you know. So I didn’t really have an email address. And I was growing up in Ukraine at the time and I think we just had one or two people in the entire neighborhood who had a computer. Of course, at the time no connection to the internet because there was no infrastructure. So looking back on that time, it’s a long journey. It’s been it’s been quite a while. What are some maybe the top let’s do the top three most painful lessons, you’ll learn from list building.

04:57

Painful lessons. Interesting. Well, first of all, I want to say I wrote one of the very first books on internet marketing, I wrote cyber writing and it was on how to sell your product or service without being flamed. Back then in the 90s, the word flamed meant that you were being complained about, you were getting burned online. So cyber writing was one of the very first books on how to do marketing online. So I learned the hard way about doing that marketing. I don’t have a mindset that really looks for the pain points, I try to focus on what’s working, I focus on the success, I focus on what to do. It’s more of a principle of positive psychology, that I’m a student of positive psychology says if you focus on what’s working, you will get more of what’s working. So when you ask the question about the pain and everything, that’s a tougher one for me to answer, I would think maybe what comes to mind is a couple of times, I did buy list. And I found that those were horrible experiences, mainly because they were cold lists, there were people that didn’t know me in any way, shape, or form. And a principle in selling it’s a principle of psychology is that people buy from people they know, they like, and they respect. I’ve written about that in some of my earlier marketing books like Hypnotic Writing and buying trances. And when I was buying a list, those people didn’t know me, they didn’t like me, and they didn’t respect me. It was completely cold. So it’s like that. That wasn’t the wisest move for me. So I would say that was probably a painful lesson. Yeah, for

06:42

Sure. It’s, it again, still doesn’t really work today, you really have to be building that audience generating opt ins. And that’s how you kind of get that ball rolling, which many people find very difficult, of course, because I guess one of the biggest complaints I hear about from brand new list builders, who need to get people to come start knowing about them, liking them, trusting them respecting them, is they just have really low self esteem. They don’t think they’re interested enough. They don’t think they’re knowledgeable enough. They don’t think they have the credentials to claim that authority status. So what would be your advice some of those people?

07:26

It’s a great question. I would advise them to read a book by Napoleon Hill called Outwitting the Devil. Napoleon Hill wrote thinking grow rich and everybody should read thinking Grow Rich, I met a multimillionaire the other day and he said he read sick thinking grow rich, 600 times 600 times. And I’ve known millionaires who’ve read that 50 to 100 times so definitely read thinking Grow Rich. Most people don’t know that Napoleon Hill wrote a book that was not published during his lifetime because it was considered too controversial. It’s been published over the last few years, it’s called Outwitting the Devil. When you start reading Outwitting the Devil, you realize the devil he’s referring to is your own mind, your own mind. So when people sit there and they want to build a list, but they go, Well, why me and I don’t have the credentials, and I don’t have the experience. That’s the devil mind. That’s the part of the mind that is belittling you. It is not encouraging what I learned to do decades ago, because my self esteem and belief was next to zero. I mean, I had been homeless at one point, I was in poverty for 10 years. So for me to come out and say, Hey, come follow me. I’m a nice guy, I got something to share with you. Oh, that was lifted cement. I mean, that was tough. So I had to work on the self esteem as well. And I learned to build the opposite of a dip. You build a cheerleader, an angel within yourself. The devil is simply a voice anyway, according to Napoleon Hill in his book Outwitting the Devil. And so when you listen to the critical stuff, and the naysayer, you’re only listening to an aspect of a personality that’s a composite of people you heard from when you were growing up, it is not true. It is not real, unless you fuel it with your belief in what you’re listening to. So what I did and what I encourage people to do, is build an inner cheerleader the part of you that can say you can do this, other people can do this, you can do this, Joe Vitaliy was almost an impossibility and now he has a big list and he’s living the lifestyle of the rich and rich and lazy. I was gonna say, the rich, the rich and famous and lazy, then then you can do it too. There are no particular skills needed. If you have a belief in yourself if you’ve got a product or service or developing one done by God, stand on your own two feet start barking about what you have to offer to the people self promote. Get the word out there but it but it begins with believing in yourself. So, learn to hear the voice of the devil and ignore it, and create and listen and obey the angel within you the cheerleader within you, Hussein, you got this, you can do this.

10:14

Yeah, and of course, for most people that would be easier said than done because of years and years and years of poor conditioning. Now hold it right there,

10:23

hold it right there, flag, you know, my business is to help people as much as I can. And so whenever I hear beliefs that are spoken, I want to interrupt that pattern. When people think, Oh, this is ingrained in my head, because it’s been going on since I was five years old, or it’s been going on for decades. It does not take a long time to begin the shift. You make a decision and then you reinforce it. The people right now listening to this if they have in the past, but naysaying their own value, today is the day where you stop, you interrupted in some way, shape or form. I’m doing that by being a little dramatic here and interrupting you and slamming my fist on the desk. And the idea is copy this, this interruption. This is a pattern interrupt, but copy this in your mind. And whenever you start to hear that voice, because it’s gonna start weakening even right now. But whenever it may try to sneak in, you come back in and you say stop. But I gotta tell you a story. There was an old Twilight. And do you know what the Twilight Zone was, it was a TV show in America in the 50s and 60s. It’s on reruns all the time. But I would imagine most people in this country in America would have heard of it. But the twilight zone with the spooky otherworldly show that was designed to scare people. And there were a lot of psychological thrillers. And it was written mostly by Rod Serling, who influenced me as the writer. But there was one particular episode, this is relevant to what we’re talking about one particular episode where there’s an executive, he’s sitting at his desk, and his secretary walks in to confirm a fight he’s going to take and he goes through all this stuff that he executives doing, he’s getting ready to leave for the weekend. And he’s giving his orders to smiling, he’s gonna be leaving. But then all of a sudden, there’s a great big booming voice that says he’s dead silent. And after that, his office starts to be dismantled. And he finds out that he’s actually an actor on a set. And he didn’t know he was an actor on a set of some sort of movie. And it is bizarre, and it’s jarring. And I want people to have this vision and this visual in their head. When ever that little voice of doom and gloom and undermining your confidence starts to sneak in. And it’s going to be doing it less and less. Now, remember, the big yelling, stop, and then say, Where’s my angel, because the angel is there, too. And now you want to bring up the angel on your set of your mind. And you listen to the angel who says, you know, this is awkward, this is the beginning. But you can do this. Other people have done it, you can do it, you’re on your training wheels stage right now. But keep moving forward, it’ll get easier and easier and easier. You start now.

13:31

Yeah, and I do like the, the analogy or the metaphor of this being a set where pretty much everything happens between our ears, is, it truly is a set that we can manipulate and control in and redefine and rewrite the script that’s going on there. And for me, over the years, what really helped was kind of getting under the influence of people who have a different mindset, who just think differently. And so I can maybe take a bit of that or model that as much as I could. And having grown up in first in Ukraine, and then in Israel, I didn’t really have tons of role models. So books is what really, really helped me books and mentoring. Now you mentioned that, you know, some multimillionaires who have read thinking Grow Rich several 100 times. I’ve only read it twice, but it goes back on the stand the After After I hear that. I’ve also read Outwitting the Devil three times I find it to be one of the most fascinating Soho books. Yeah, and I and I actually recommend it even more to people who’ve got kids because Napoleon Hill touches upon school, the school system and I found it to be just amazing, just an amazing book. However, besides these two books, what are some other books that you recommend? We read, if not several, 100 times but at least several times?

14:57

Well, that’s almost a cruel question for somebody like me because I, I write books, I mean, and I’ve written at some books myself, I collect books, I have one of the largest collections of motivation books, mindset books, metaphysical books, marketing books. I have biographies, my God, you mentioned first of all about not having the role models and people that you could be with that thought differently. I didn’t either growing up, but I just want to point out that the library is full of books, by very successful people, biographies, autobiographies, how tos, and those are all free. And that’s where I went through growing up. And books are always my first line of information. Whenever I want to do something, learn something, acquire something, I go to books first these days, I just buy them. But in the early days, I went to the library and they were free. The second thing I want to say is there’s so many books, but I’m going to tell you a quick story that ends up with a book recommendation. I went to Thailand for the first time a few years ago, and there was a young man who brought me over there and I did not want to go it was a long trip. But he was saying that I changed his life. He was offering lots of money. So I said yes, I went met me at the airport. It was 35 years old, 35 years old at the time. And he told me the most inspiring story right there at the airport waiting for luggage. He said that I think it was 15 years earlier when he was 20 years old. He was homeless. It was homeless on the beaches of Thailand. No money, no job, no car, no apartment, nothing. And out of his desperation, he called an old friend of his back from his home country, which was in Sweden. And the friend said, I’m not going to send you any money, but I’ll send you a book. And he sent him the book The Secret. Now we you mentioned the movie, the secret. You mentioned the book The Secret. Well, my friend who’s homeless gets the book and he’s mad. He’s starving. He doesn’t want a book. He wants money. He wants food. He wants a leg up. But he decides, well, there must be something to this. How can you start reading the secret gets even more aggravated. And he thinks this is all hogwash, this stuff doesn’t work. And he makes this commitment to himself. He says, I’m going to prove the secret does not work. And I thought, Wow, what a setup. I’m going to prove that the secret does not work. So he begins to practice. He says, Well, let me see if I can manifest a cup of coffee and he visualize it in firms that somebody buys my cup of coffee and thinks, well, that’s a fluke. Let me try lunch. And he visualizes it and affirms it, and so forth, and somebody buys him lunch. And now he’s thinking, well, maybe there’s something to this. Let me try getting a job. Let me get a part time job. So when I meet him at the airport, 15 years have passed since he was homeless. He’s standing in front of me, a billionaire 35 year old billion heir who had, at that time, the largest real estate company in southern Thailand. Yeah, 20 other businesses including coffee shops at a gym and an attorney studio went on and on. He’s telling me this story and I’m thinking, have you ever told your story? And he said, No. Well, I worked out helping him write his book. And that would be the next book I’d recommend homeless to billionaire by Andres Pyrrha. Pei are a homeless to billionaire Andres, Piero Pei, Ra and co authored by me. That would be the next book that I would read right there. And since we’re talking my books, I can’t help but say one of the greatest books of all time in the self help literature was Victor Frankel’s Man’s Search for me. I have read and reread that book. I’m going to be interviewing his grandson for my TV show soon. That book is life changing Man’s Search for Meaning. And I will also mention if people haven’t read Maxwell Maltz is 1960 classic a masterpiece to Psycho Cybernetics. Psycho Cybernetics. I reread it recently and I almost burned my own books thinking. Nobody needs anything else. But PSYCHO CYBERNETICS by Maxwell Maltz it is so complete in its writing, slightly dated came out in 1960. But even thinking Grow Rich, which came out in 1937 It’s still slightly dated, but my God, it’s still relevant. So all of these so many more. Yeah,

19:29

I think I think the books you mentioned are mentioned are incredible. Victor Frankel’s Man’s Search for Meaning is something and helped me along the way when I was going through a personal crisis, you know, after I started making a lot of money and I really couldn’t find meaning in much of everything that I was doing. And and the other book you mentioned, it just something you get something and go back to write every now and again for me the concept of he or she shares the concept of the of the MyStyle how a person And there’s a missile that needs a target. And so unless you have a target, you really can go anywhere. And the missile when it blocks on the target, it’s constantly just goes away from the target, but then it kind of shifts back to the target and this basically just correct. Yeah, it’s self corrects. Thank you. So that was that was an incredible concept for me to grasp as well. Since this is a Marketing Show, perhaps you can recommend a few marketing books.

20:24

Absolutely. I love marketing. I love copywriting. Before the show you had mentioned you would read my book on PT Barnum. And that’s a book I would recommend. It’s called there’s a customer born every minute. I wrote that in around 98. And I updated it around 2006. And it is a book that many marketers whether it’s Dan Kennedy, or mark Joyner, or other names that people would know. Absolutely love that book. And I’m very proud of it. Not so much because I wrote it but because I investigated PT Barnum enough to find out what his 10 Rings of Power was, and his 10 Rings of Power things that anybody listening to this call can apply today, you’ll use you’ll do in your own unique way. But PT Barnum lived in the 1800s, to use what was available to him technologically wise. But today, you would use the same 10 Rings of Power, but you would apply the technology including the internet, and list building up today. So I would recommend there’s a customer Born Every Minute by yours truly Joe Vitalik. And then I am a huge fan of Dan Kennedy, I just mentioned Dan Kennedy, Dan Kennedy has influenced me more than probably any direct marketer that’s alive today. And I would say go buy everything by Dan Kennedy just go to shop and whatever he’s written just go and click Add to Cart. He has a bunch of be it no BS guides, no BS guys. And I’ll tell you when I was learning copywriting he had a book, I think it was called The Ultimate Sales Letter. And the Ultimate Sales Letter simplified copywriting and I use that to help build my list. Because when you go to write to your list, you need to write compelling copy, which is why I ended up writing Hypnotic Writing. That was my creation. And my I don’t know that the thing that I was leveraging to be compelling and different than stand out from the crowd, from all the other list builders out there. But when I was learning copywriting it was Dan Kennedy and the ultimate sales letter in him and Gary Halbert. Gary Halbert is gone now. But Gary Halbert had written a lot of things, little pamphlets that came out, they’re probably still in print on eBay or on Amazon, that helped a lot of people and I can go on forever with marketing. I’m also a fan and student of John Caples. John Caples, wrote one of the most famous ads in history. They laughed when I sat down at the piano. But then when I started to play dot, dot, dot, that headlines been copied by everybody. You know, they laughed when I pulled up in my new car, but then when I started the engine that that died, they laughed when I said it, I found a way to you know, lose weight overnight. But then I showed him my before and after pictures. And that does mean there’s stuff that John Caples came up with and he wrote books on how to do marketing, how to write ads, how to write copy all of these guys, Dan Kennedy, John Caples, my Barnum book, all of these are worth reading.

23:39

Yeah, well, I think that’s what people don’t do. And if they don’t go back, they don’t really go read the old stuff.

23:43

That’s the number one mistake. That is the number one mistake. The wisdom of the universe, the wisdom of marketing, the wisdom of bliss building is all of vailable for anybody will that will just go and do an Amazon search, or a Google search. The new books are there to buy the old books have been digitized and you can read them online. Oh, my God. This is that’s been my secret in every field. I’m a singer songwriter. When I wanted to do that I went to books when I was doing strongman training and that’s when you bend horseshoes and nails and all this kind of ridiculous stuff. I went up books when I was learning how to write sales letters and put up copy and everything. I went up books when I was learning about persuasion and influence and NLP. I went to books when I needed a mastermind and I didn’t have the people around me and couldn’t afford to go into one that was being charged. I went to books, books, books, books, people get off your or stay on your butt and just read. It’s not that hard.

24:44

Yes. And I think selling the books here in the authors that you mentioned are great and they were mentioned on the show many many times. I want to give my take on the books you mentioned first of the Ultimate Sales Letter. That book was the first copywriting book i picked up. And that was around the time when it finally realized and I guess I kind of knew that but it took me time to accept it as an idea that copywriting is the number one skill everyone should have in internet marketing or any kind of direct marketing of any kind. Any business. copywriting is the number one skill, the bread and butter skill. And what Ultimate Sales Letter did for me. You mentioned that simplified copywriting for you. For me, it did something that Dan Kennedy No, he’s one of the only people in the world who knows how to do this. It formulized it. It turned this abstract scary process of writing something into building blocks. So all of a sudden copper it became a Lego for me headline pre head sub head open there, you know, guarantee close, all of a sudden, it’s like, oh, there’s like parts to it. It’s kind of like putting together like a Lego thing. So that was huge. That was just absolutely huge. Gary Halbert, and other and other author and other outside influencer, if you will, pretty much anything by Gary Halbert, especially if you can get your hands on some of the seminar recordings. Those are really cool. One time, I don’t know, remember, I don’t even remember where I got it. But I was watching the recording of the seminar where he was breaking down the money math of of direct mail, it was fascinating to see how he was like, calculating the cost of postage and the cost of printing the cost of this and how many conversions he was expecting how it’s going to hold be profitable. It was it was truly, truly epic. Of course, we you mentioned one of your books, there’s a customer born every minute, which I think everybody should read for the simple reason that we all have. Again, I say this, maybe it’s because of my own belief system. But I see this everywhere where people have this is a zero sum game mindset. They think the marketplace is the small shrinking thing, and that there’s no room for them to come in and penetrate it. Well, that book, what the biggest takeaway for me was, if a guy with a circus, back in the day where there were like, half a million people living in the old east coast or something, could get 7 million visits to his circus in a matter of a couple of years. And they were like coming in wagons and trains from all the different parts of the country. I was like, There’s no way I can put 100 people a day on my list it just, if you could do it back then. And now I have all this technology and reach it just No, no way I can, I can definitely do that. So that was eye opening. Hypnotic Writing is another one you briefly mentioned. But again, because it’s your book, he didn’t really push it. But I want to really put a spotlight on and Hypnotic Writing is a really, really cool book. The biggest thing for me for some reason, the takeaway for me, and I usually have one takeaway from a book that I really take to heart. For me, it’s the repetition, the repetition can be hypnotic. And I think we don’t do it enough, we tend to say something once, or maybe twice, but we never really get it, you know, drilled home, in our writing. So that was a really cool concept for me.

28:12

And when it comes to the repetition, from a hypnotic standpoint, the mind has to hear something more than once, in order for it to take it in and accept it. And the rule of thumb and and advertising. In the old days, it was you had to run your ad at least seven times before people even saw it the first time. And these days with everything that’s competing in terms of all the distractions online, and all you have to say whatever it is that you’re trying to get across multiple times, you will get bored doing it before the audience ever does. And that’s something I’ve always reminded in myself is that there isn’t the mic, the title of my book, there’s a customer born every minute, there’s 7 billion people on the planet. Just because I’ve seen my own email or my own website, or my own ads a few times doesn’t mean those 7 billion people did. There’s a customer being born every minute. It’s very small, limited. Thinking to imagine that there’s a limit to your own audience. Even the smallest niche is constantly growing, because there’s new people getting interested in whatever it is that that niche is all about. So I would say keep in mind that you’ll get bored first. So repetition is essential to hypnosis to the mental commands in and marketing in general.

29:33

Yeah, decade. He tells a story about his. I think it was an infomercial client that would call him once a week and say, Hey, we need an infomercial, because he would sit down and watch it every night before bed. And then Kenny would be like, where are the numbers down? Like no numbers are great. Then we don’t need a new infomercial. Stop watching it and go to bed. Dan

29:52

Kennedy is absolutely correct. Most of us are gonna get bored with our own emails and our own websites and our own messages longer. For the public does, and we’ll get bored with it because we see it every day. And if there’s some Bozo who’s watching his own infomercial every night, of course, he’s got to get bored with it, he or she is going to be seeing it way more than the public. The rule of thumb is that repetition is the key. We need to repeat whatever our offer is for it to get into the mind. Old school advertising, you say you have to run an ad at least seven times before people see it one time. They’re glossing over it. And these days, with all the distractions, we have to keep running our material. So we don’t want to make the mistake that because I’ve seen it a lot, and I’m getting bored with it that the rest of the world has no, there’s 7 billion people on the planet. Oh, a lot of them. I’ve never heard of you. Yeah, so you got work to do keep marketing. Yes. And

30:49

a lot of people still think it’s seven. By the way, like the amount of time somebody has to see your offer, I think now, we’re like, at 60, because of just how I

30:58

was gonna say 70. Right. It’s just crazy. But yeah, we got to keep going.

31:03

Yeah, and you know, not have to think about it. If if you’ve been building your list, or at least thinking about it and trying different techniques. Since mid 90s. That means you’ve, you’ve now seen about 30 years worth of different techniques. And of course, since we moved to the internet, in internet time, 30 years is like a billion years, because everything changes so fast. So perhaps you could share with us your go to technique or zone the techniques you prefer to leverage to build your lists.

31:37

I’m going to tell you my number one technique. For the longest time, I kept it a secret, only most recently that I write a book about. And it’s really what I call karmic marketing, karmic marketing. I build an empire on karmic marketing, I built a list from zero with karmic marketing. And like I say, recently, I came out with a book called karmic marketing. Well, let me give people the essence of it is, in essence, giving away for free, which you would normally charge for, as an incentive for people to go on your list. Now, a lot of people practice some version of this, but they make mistakes and doing it. So let me explain it a little bit so that people watching or people listening to this, can actually grasp it and use it. So first of all, I say you want to have something of value to the people that are potentially going to be on your list. So not some random thing that’s unrelated to your product or service. This needs to be relevant to what you ultimately want to be offering people. The second thing is it needs to be something that hurts you a little bit. And what I mean by that is you want to give away something that you really, really, really want to charge for. Because if you really give away something that is of real value, the people will know it, and they will value it. So if you have, I don’t know, you’re a tax attorney, and you have a checklist on how to save money on your taxes, and you’re gonna give it away for free to anybody that signs up for your list. That’s cool, that works, and you’ll get some people to sign up. But if you’ve got a secret checklist that you’ve used to help some of your clients save lots of money on their taxes. And it would be even better if you could say a specific amount, and you normally would charge like $500 for this secret checklist. The only tax attorney that has it is you. But you’re gonna give it away to get people on your list. Now you’re talking, because now you have something people really want. And that’s the secret to karmic marketing. You want to give away something but not just any old thing you picked up off the floor out of your trash can or something you were giving away anyway, you want to give away something that maybe you’ve been selling. Maybe this is a product or a service or a digital thing that magick that you would typically get money for. But you want to build your list. So you’re telling people normally I get $5,000 for this, but because it’s so valuable, and I want you to become familiar with me and what I do, I’m going to give it to, all you have to do is go to my website, put in your name and email address or whatever else you want there. And then you will give it to Jay Abraham called it an ethical bribe. It’s an ethical bribe. But I think we need to fine tune it a little bit and make sure that it’s not just an ethical bribe. It’s actually the lottery win that you’re giving to people for for their service, but also for their information. And I’m calling this karmic marketing. I have earn this and I still do this, I have tons of things that I still give away. All because I want to get people on my list for one thing, but I also want to befriend them. It goes back to that role we talked about earlier, people will buy from people they know they like, and they respect, but I can give them a taste of my work, they might stay they might buy later, and they might be on my list.

35:26

You know, one of the most common things I see in my customer base, especially with people who go for our mentoring programs, is they write in their applications, that they’ve been kind of following me for quite some time. Sometimes it’s years, sometimes it’s a few months. So they’ve been on the list for a while before they finally decided to pull the trigger. So something got them on the list. And then they don’t necessarily make that decision to buy or to partner up with me, or to sign up for any of my mentoring programs right away. There is a time buffer. There is this this for different people is different time amounts, but there is a time for them to sort of like I guess, learn to like me, and trust me, or maybe just life gets in the way or something. But I’ve seen this over and over again, all the time that people will get on your list. And then it might take a while before they finally decide to pull the trigger.

36:29

Every now and then I’ll hear from somebody who says they’ve been on my list for 25 years. And I thought Who are you. And they’ll mention, especially when the movie, The Secret came out in 2006, I started hearing from lots of people. And I always knew if they were longtime fans or longtime people on my list, because they would mention I bought some of your early marketing stuff like I bought hypnotic writing when it was an ebook, or I bought hypnotic selling secrets when it was a digital product. And I’ll go oh my god, these are the early people. These are the people that got on and stayed on. And I think what we’re doing is we will them onto the list with karmic bargaining with an ethical bribe. But then we have to build a relationship, that relationship is not built, usually instantaneously. Usually, they’re kind of watching. They’re reading your emails. And sometimes I miss the emails, but they’re kind of keeping an eye on you, the CEO if you dropped the ball to see if you drop your mask, to see if you screw up along the way, in some way, shape, or form. And the longer they stay there and you build a relationship with them, when you finally come out with a product that resonates with them, they won’t have a hesitation to buy. At that point, though. Oh, I’ve been following Joe for 15 years, he now has karmic marketing as a book. Oh, imagine that from time to time I want to go get it. So there’ll be that but we have to play the long game. And I really do think maybe this is another tip to share with your people. I really do think you have to love everybody on your list. I used to and I think I still do today in my email I do. I end my emails with love. Dr. Joe, love Dr. Joe. But it’s not just a feel good statement. I actually mean it. For the longest time I realized that your gold is in your list. And when I realized they’re the ones paying all my bills and in the early days building my career and building my my sense of recognition in the in the world. I started to be overly grateful to kind of grateful gratitude, we have tears in your eyes. And I realized I really do love these people. If we whether you say love or not, but you have in your heart that you love them, they will feel it. Call it esoteric call it metaphysics just call it sound ethical communication. Feel Love, and they will feel the love. And ultimately, they’ll stay with you. Yes.

39:00

Now we’re almost out of time. So I want to shift gears and talk about your new TV show. I know you got a new TV show and it’s called Zero limits living. Yeah. So tell us a little bit more about that.

39:12

Thank you. I’m very excited about it. Every Friday, I’m hosting an episode of zero limits living, it’s taken off and it’s so popular at this point. It’s surprising to me that it’s seen or heard on 1000 different platforms, 1000 platforms across the galaxy, which means it’s on YouTube, it’s on Amazon Fire. It’s on Apple TV, it’s on Spotify, pretty much anything you can name and I’m reaching out and I’m interviewing the legends. I’m interviewing the the authorities, the experts, the authors, the speakers, the controversial, and the one thing that I’m doing in the show is I’m exploring a question and the question is, do we have any limits? I don’t really think we do. But I’m going after science to some going after philosophers and going after the metaphysics of going after authors, and their sharing their processes, their techniques, and I always get around asking, Hey, do we have any limits, really, that’s why the show was called Zero limits living and I put all the episodes at www.zerolimitslivingtv.com To make it easy for people to go and binge.

40:24

Alright, alright guys, so if you want to watch Dr. Joe’s new TV show zero limits living, you need to go to www.zerolimitslivingtv.com. Alright, so it’s especially for you if you’re somebody who just wants more, right? If you don’t accept the idea that we do have limits and that life has limits and that we’re supposed to ask for less or not ask at all. If you want more, if you want to find out if and how you can get more, then you should check it out at www.zerolimitslivingtv.com. Or you can log on to any platform that you typically log on to watch TV, and you’ll probably find it there. Right? Because it’s over. It’s on over 1000 platforms. So Dr. Joe, thank you so much for sharing this time with us here on the list building lifestyle. It’s a true pleasure and an honor to be hosting a veteran list builder. And not only that, of course, a veteran internet marketer and a veteran author. I mean, you probably written more books than I send emails. So it’s it’s just, it’s pretty insane. Any any last word of advice for our listeners? Well, first of all, thank

41:40

you for having me here. It’s a great joy to share this information with people and I’ll probably regret not talking about some books that I forgot when you asked me What books would you recommend? Like oh my God, there’s so many of them. The number one thing I would remind people is don’t undermine yourself don’t undermine yourself believe in yourself believe in what you’re doing believe you can build a list believe you can grow that list believe that they’re going to buy from you over time. You really do need to up the the belief meter for yourself and read Outwitting the Devil read psychic or psycho cybernetics, read karmic marketing, read whatever it takes to do it, but create this cheerleader within yourself and believe in yourself. That is the key believe in yourself.

42:29

Yes, and I really liked the concept of the of the inner cheerleader. It’s such a, you know, having grown up in Ukraine and the Jewish family where you get to take a lot of criticism and guilt and shaming. You know, that concept was really alien to me. So thank you for bringing this up and for allowing us to explore it some more. So this was Dr. Joe Vitale, everyone. Thank you so much for listening and we’ll see you guys on the next one. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at www.listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.