The Incredible Power Of The Labeling Technique

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Picture this: a technique so powerful, it’s been employed by the world’s most skilled negotiators. We’re talking about the minds behind intense high-stakes situations, like the legendary Chris Voss, a former FBI hostage negotiator and author of the game-changing book “Never Split the Difference.” It’s like having a secret code to unlock people’s minds. Now, brace yourself as we delve into the wild world of email marketing with none other than Igor Kheifets, a true maverick and genius in the field. Get ready to revolutionize your email marketing strategy with the power of the labeling technique!

[00:00] Joe Rogan Introduces The Show!

[00:16] In this episode, Igor dives deep into the “labeling technique” which is used by some of the world’s best negotiators for decoding people’s minds.

[01:57] What Is The Labeling Technique:

  • The technique I like to use is to label people’s feelings and label their emotions.
  • When I’m looking into promoting a product, I try to think and kind of guesstimate how people who would most appreciate this product feel.

[02:08] How To Use The Labeling Technique?

  • What I love most about the technique of labeling someone’s feelings or experiences is that you can use it not just in your headline, you can use it everywhere.

  • Always echo experiences, you can always echo emotions, and you can always echo the dream outcomes that they have. And then inject it into every single piece on your page, be your bullet points, your opener, your headline, your guarantee, your bonus package, whatever, doesn’t matter where, just inject it.

  • Create a sense for the customer to be like, “They get me to understand what I’m going through.” That’s the most important thing you want to have.

  • Stream the episode to learn how Igor uses the labeling technique for email marketing. 

[08:10] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.