Igor Q&A

Anniversary episode where Igor answers list builders’ questions. Personal and professional. Do not miss the opportunity to get the answers to some of the questions that you too may have wondered. Two lucky list builders win prizes for the best questions.

Useful Links

    • Case Study: How Igor Made $21,779.45 In Commissions In 7 Days – discover Igor’s simple 2-step system to becoming the 3rd highest-earning affiliate marketer in the internet marketing space with very little traffic and no personal selling. Igor shows you what products to promote and which ones to avoid. He also gives you his 1-page affiliate site that has netted me over $500,000 in affiliate commissions. Attend Free Webinar

    • Swipe Igor Best Marketing Promotions – would you like to swipe Igor’s most profitable marketing campaigns that netted him anywhere from $17,750.80 to $74,400 in a single week? Would you like to know his traffic sources? Join world’s #1 online mentoring program and mastermind for list builders. Get mentored by Igor and his inner circle for just $3.23 a day. Introductory 50% discount available for a limited time. Click For Detail

    • Free On Demand Training: How Igor Built a 1,229,361 Optin Email List In 10 Months – discover a new scalable traffic source for list builders (not Facebook Ads or solo ads). Attend free on demand training from your computer to find out how I generate 967,822 clicks in 30 days using a little-known traffic source almost no one’s using right now. $497 value gift just for attending! Click To Sign Up For Free Training

    • Get a Free Copy Of Igor’s Best-Selling Book – If you find the world of internet marketing confusing and overwhelming, start by reading this book. It tells the story of how I steered off the beaten path to slavery into becoming an email marketing millionaire before my 25th birthday. Let me take you on a journey of discovery of what doesn’t work, what could work and what is guaranteed to work, while keeping the confusing technical stuff to a bare minimum. This book became Amazon #1 in just a few days selling over 2,500 copies in just the 1st day! But you don’t have to buy it, I’ll give you a free copy of the book + $3,251.88 in free bonuses. Just tell me where to send it and chip in on the shipping!

CLICK HERE TO READ THE FULL TRANSCRIPT

Igor Kheifets:
I'm Igor Kheifets and this is the List Building Lifestyle, a podcast for anyone who wants to build a wildly profitable email list working from home. If you'd like to make six figures, travel the world and help people improve their lives in the process, then this podcast is for you. I also invite you to attend a free workshop at Igor.ac where I'm teaching how I made $21,779.25 in affiliate commissions by sending just 481 clicks to my affiliate link in one day. I'm also explaining why I walked away from ClickBank and I don't promote ClickBank offers anymore as well as the five things I look for in the perfect affiliate offer.

I'm even going to show you the one page website that I use to make over half a million dollars in affiliate commissions this year, and I'll even bribe you to attend this workshop by giving you a $497 value course that shows you how to cherry-pick, high converting affiliate offers for your next affiliate promotion. In addition, I'll even give you the three offers on promoting right now that are making me money as we speak. All that and more at Igor.ac. And now it's time to claim your List Building Lifestyle.

Terrance Lackey:
Ladies and gentlemen, list builders of all ages, I'm Terrance Lackey and welcome to the List Building Lifestyle. It's my pleasure to introduce Igor Kheifets. How you doing, Igor, my man?

Igor Kheifets:
I'm doing great. Can you believe it? It's the 300th episode. We're officially doing the anniversary episode of the List Building Lifestyle. This is history in the making right there.

Terrance Lackey:
Yeah, absolutely. I'm stoked. I've been pumped about this episode for weeks, and weeks, and weeks. So I'm certainly glad we get a chance to actually record it. So I am stoked. I could tell you from my perspective, the way I got exposed to you a long time ago was listening to your podcast. And it's surreal, me being here with you now. And to celebrate your 300th episode, I think is fantastic because you just see so many podcasts out there that they drop it out after 50 or 20 or 100 episodes and you're still rolling strong. So congratulations. How does it feel, 300 episodes under your belt?

Igor Kheifets:
It feels amazing and I get it. I get it while most people drop their podcasts because it's not easy. It's kind of like running a marathon for like three years. It's really challenging to stick to that routine of constantly pumping things out. Sometimes you just run out of things to say. But I'm really happy that we're doing it. I'm really happy that you're joining us as well because it's much easier to do it when you've got someone who's literally holding you accountable or who you can hold yourself accountable to like I can to you and you to me.

And I also want to take a quick moment and thank everyone who is involved or was involved in the creation of this podcast from the people who just planted the seeds in my mind as far as us needing one to all the people that worked on the show website and all the facilitators. You know what, I'll even thank producer, Jonathan who originally helped me start it, but eventually we parted ways because I became like this high maintenance client he couldn't deal with anymore. But in any case, I really want to thank everyone on the List Building Lifestyle team. I want to thank Dennis, I want to thank Lana, I want to thank Danny and Olivia, I want to thank you, I want to thank everyone who's always working to support this movement. And of course the biggest thanks of all goes to the listeners. List builders, all of you out there, thank you so much. This episode is a tribute to all of you, which is why we're doing a special format today, right?

Terrance Lackey:
Yeah, absolutely. I mean, it's all about the listeners and being relevant and them tuning in to all your episodes, and all the conversations really that we have here on the show. So we talked about this and what better way to commemorate your 300th episode would be to actually take some questions from the listeners. So there's no predefined or pre-structured format for this picture show. So what I'm going to do is I'm just going to dig into our pile of submitted questions. There's a lot of questions that have been submitted, so we're not going to be able to get to them all. Some of them, they're highly technical in nature and certainly, we can't get to that.

Some of them are kind of irrelevant or some of them asked some questions that just aren't suited for a podcast. So I've weeded through these and I've pulled up some and I love to present them to you, Igor to get your frank, honest opinions and thoughts around it. We haven't rehearsed this at all so this is going to be raw and uncut, and a little different than what our listeners were used to in the past. So are you ready?

Igor Kheifets:
Yes, I am ready.

Terrance Lackey:
All right, great. So I'll jump right in here. Forgive me if I say your name incorrectly. I want to try my best. Bow. We have a listener named Bow. His question is, "Some marketers say you should email every day and they do very well online." And he says, "Like you, like Ben Seto, Michael Chaney, and like you." He says, "Some marketers don't email every day and they also do very well like Andre Chaperon, Vick Strizheus or Strizheus.

Igor Kheifets:
Strizheus.

Terrance Lackey:
Strizheus. That's a tongue twister. And he wants to know your view on this, every day emailing versus not. And what do you think?

Igor Kheifets:
Well, I'll answer it with just sharing with you what I've done today. Today, I've mailed my list three times. Two, three different segments. So each segment received one email. Those segments received an email yesterday and the day before. So I'm a great believer in emailing every day. I'm actually a great believer in emailing several times a day not just once per day. Do people like a Vick Strizheus and Andre Chaperon and others get by, by sending less than one email per day? Yeah, I'm sure they do. I'm sure they make money by running ads. I'm sure they've got some recurring revenue coming in from recurring products like membership sites or something like that. I know.

But you also have to remember that there's different business models and there's also a matter of how much is enough. Are you contempt with not getting everything you can get from your list? Are you okay with getting half the response you could be getting or are you not mailing every day because of some preconceived notion that you may be annoying your list or whatever? I know for fact that Vick Strizheus is using Maropost. Maropost is a really expensive email autoresponder based in Toronto and they charge ridiculous amounts of money and they charge you based on mailing capacity.

So I know that Vic is very selective with at least one of his primary list just because every email he sends out is literally costing you money, because if you buy say 100,000 email capacity per month and you're paying Maropost like three grand a month then it means if your list is 10,000 people big, you can only mail it out 10 times. You can only send out an email to that list 10 times because each email will be sent out 10,000 times. So 10,000 times 10 is 100,000. Before, they charge you extra. That's why I never signed up with Maropost. It's one thing that they're really expensive, but it's the other thing that they charge you a lot and they have limited capacity that they give you for mailing.

Now, Andre Chaperon does not email every day. No, he does not, if you're in his broadcast list. But if you get on his email follow up, you're going to get an email every day. He's going to get you into one of those soap opera sequence. He's going to open the loop on you. He's going to tell you a story. So it really depends where you enter in the funnel. So my take on this is if anyone, anyone who makes good money, they email nearly every day, if not every day, if not multiple times per day. Most marketers, I have followed and I know for a fact are making money be it financial markets, supplements, weight loss, anything, most of the time they mail at least once a day. People in the health market mail twice a day at least.

For example, Mike Geary, a famous guy. He used to own the product called Truth About Abs that got me on my weight-loss journey a while back basically by explaining the fundamentals of correct nutrition. So he moved out of the make money online space, moved out of the weight loss space, and moved into the health niche where he's now focused on health and promotes ClickBank products in the health space. He mails consistently like clockwork twice a day. You can get on this list by going to Nutrition Watchdog and just measure it up. See how many emails you get every single day.

Terrance Lackey:
Well, there you go. So email at least every day, multiple times a day recommended and some of these folks you see out there that you may not know that they're really emailing every day, it kind of depends on what list you're on. They probably are. That's a great one. So the next question is from Alain. Alain wants us to make sure that we point out that Alain is a longtime student from back in the VIP Igor Solo Ads days. He asked a question about a psychological, insightful question that he recently asked on Quora. And it generated quite some buzz over there so there was a lot of crazy response. So he would like to ask you that question. So here's the question. "Which would you like to clean first: your room, your desk, or your car, and why?"

Igor Kheifets:
Oh, that's easy. I'd clean my desk, I'd then clean my room, and I never clean my car.

Terrance Lackey:
Desk, never clean your room and then your car. Why is the desk first? I would add on to that.

Igor Kheifets:
No, no, no. It's my desk, then my room, but never my car. I actually never ever, ever clean my car. My wife is literally begging me sometimes to take it to a detailing place or whatever. And eventually she just gives up, takes it to herself. Now, here's why. Why my desk? Because my desk is the time and a place where I need my cognitive functions at their highest. So as far as I'm concerned, that place has to be clean so I can think.

Now, my room, I'm assuming that we're talking about my bedroom or a room where I spend my leisure time, I would clean it second because I spent very little time in it. I spend maybe less than two hours, maybe less than an hour of conscious time in my bedroom every day. Okay? Obviously, when we're talking about making love, we don't count that. Okay? So I don't want people to think that I fire quickly. Anyway, so my bedroom I just come in and I just fall asleep. I almost don't spend time on my bedroom, because even if I get into my bedroom, and I don't want to go to bed, guess what, I'm starting to feel sleepy and groggy because of a habit. You get into an environment that dictates your behavior. So that would be the second choice.

And the reason I don't clean my car is because as far as I'm concerned, first off, it doesn't affect the way it drives. So even if I'm driving a dirty car, it'll still drive as well as a clean one. And second, it's not about whether it's clean or not, it's about the badge. So I don't mind my neighbors looking at me and be like, "Oh, he's got a dirty car." My neighbor is looking at my car and be like, "Oh, he's driving a Porsche. Okay. I wonder what he's doing for a living. Maybe he's a doctor." That's the car concern. So I literally never, ever, ever wash my car. And my desk would probably be my priority for sure.

Terrance Lackey:
Well, there you go. He mentions that this is an insightful question. It tells you a lot about people's values, their priority, prioritization of leisure over tasks. So the desk is certainly a task. Oh, by the way, he asks, that we shamelessly plug him at alainlikes.com. A-L-A-I-N likes.com. Anyway, going on. Raquel reaches out, and she asks a question and the question is what affiliate programs do you consider evergreen and pandemic resistant?

Igor Kheifets:
Oh, that's a good one. I think the beauty market is pandemic resistant because people want to look beautiful even when they're stuck at home especially when their face is now online and on Zoom meetings and stuff like that. Then you've got stuff like I would say make money is definitely resistant. Financial markets are experiencing a boom because the stock market is very volatile. So people are always asking where should I move my money, where should I invest, and stuff like that. Weight loss, it really depends because there's been an increase... I think the number one or number two highest selling item in Amazon right now is a device that helps you bake bread, a bread maker or a bread baker.

So I'm guessing people are now gaining weight. So losing weight will definitely be a great market if not during the pandemic then getting out of the pandemic. I think salsa dancing or self-help retreats, and workshops, and stuff like that is probably not a good market, but I think fishing is still a good market. Fishing is still a very good passionate market that the pandemic doesn't stop it. I think golf is a great market, but pandemic probably stops it because the golf courses are closed. What else we got there?

Self-help. Self-help doesn't go anywhere. It's still there. Dropshipping seems to have kind of taken off even further than it used to. Shopify is offering three months free trial. So we're seeing lots of businesses that were selling stuff offline are now moving to Shopify to dropship and stuff like that. So these would be the markets. There's probably more markets to. Markets like health and back pain and bedbugs, those markets never go anywhere. Photography, it doesn't go anywhere. In fact, photographers are probably going outside right now and taking more pictures or taking pictures at home more actively than they did before.

So anything as far as photography equipment or anything like that still is very viable. Video games, social gaming is also very powerful. In fact, I'm invested in several stocks that deal with games both Xbox and PlayStation games as well as mobile games. All the stocks are up. Everything is up. So it's definitely on the up-and-up.

Now, on the other hand things like marketing to small businesses. I got a friend who's got a video marketing agency. He's looking for business. He's very discouraged now because nobody... They're not even willing to talk because all they have to think about now is how do we pay rent? How do we get the bank to allow us not to pay our mortgages for a little bit? So these markets are definitely hurting. Anything that revolves around serving the small business or the medium business, they're hurting.

Now, on the other hand one final market is something that most people don't think about is accounting or compliance market. Or if you're a lawyer and you offer services over the internet, you're probably busy right now because people are filing for government funds, for relief funds and stuff like that. There's regulations that change, it worked. How do you control employees and when they work from home? And all kind of stuff like that, that businesses did not have to deal with before.

Terrance Lackey:
Wow, that's a great list. One theme kind of jumps out at me when I listen to your list is that people want to make this time productive. If they can't get out and about, they want to try to improve themselves or improve their financial situation or lose weight. So there's a lot of those that are keeping themselves entertained. So those are going to be evergreen for sure. Matter of fact, I just reached out. You know what we see on TV where they have this weight loss for men, where they send you the food? It was like 3:00 in the morning and I signed up for it and now I got two boxes of food that I'm supposed to live off of for a whole month. So wish me luck on that one.

Igor Kheifets:
You're a soldier. You can easily pull that off.

Terrance Lackey:
Yeah. I'll let you know how it goes. All right. So we got another one from Glen. Glen reaches out and he says, how... This is a great question by the way. How would you recommend a typical list-building lifestyle day would look like? So he's kind of looking at what would you do, how would you divide your time? Would that be growing your list? Or using the technical side, scheduling, email content, kind of how would that typical list building lifestyle member, listeners day look like if you had to paint maybe an ideal one? I added that one in there. But that's Glen's question.

Igor Kheifets:
So here my answer to Glen. It would depend on where I am in my journey because the way I break down my day to day is not the same way I would break down my day if I was just getting started to build my list. So back then, back in the day, I was focused on only one thing. I was focused on putting together list building funnels and trying to optimize them and trying to figure out how to get the highest opt-in rate and the highest email response rates looking for offers to promote. So always looking for a highest converting affiliate offers I could stick in my funnels and I could stick in my emails and driving traffic.

These are the only three things that would matter. So if I wasn't building a funnel then I was writing an email. If I wasn't writing an email, then I was thinking of ways to run ads or to create content for my blog. That of course didn't work. Or basically, the only three things that mattered were getting more clicks, converting more clicks into opt-ins on my list and mailing that list with offers. I don't know how many hours you've got in the day. So I don't know how you break it down. But if you have to break it down into hierarchy then the first thing to do is to focus on your funnel because until you have one, you don't have anywhere to send traffic to. Then I would start driving traffic and then I would work on my follow-up and of course daily emails.

Terrance Lackey:
There you go. Follow-up and daily emails. Absolutely. All right. Going over to Bruce. Bruce comes in and he says... This is kind of related to the question you just answered about the evergreen areas, affiliate programs. Bruce asked a question about biz ops and health and fitness industries. He says that you talk about promoting other products outside the biz op field. He wants to know how he presents his product that's not in a biz op field to... Let's see. "I present other products to my biz op and fitness list." So I'm reading that to be, he wants to introduce a current list to maybe a fitness product to a current biz op list. He says or should he instead create a new list of product seekers. So can you migrate a list from one industry to the next or should you just start from scratch?

Igor Kheifets:
So there's the legal legally right answer to this and a real world answer. So the legal answer is no. If they signed up to receive a weight loss newsletter, you'd better not mail them with a money-making offer. And if they signed up with the money-making offer, you better not email them with a weight loss offer. So that's the legal answer that I'm obligated to give. But in reality if you want to do that, you could probably have a better chance of promoting a weight loss offer to internet marketers or people seeking a business opportunity, then you would vice-versa because there's a good chance that there are unfit people on a biz op list than there are people who are interested in business opportunities on a fitness list.

Terrance Lackey:
Well, there you go.

Igor Kheifets:
But if I had to do that, I would probably build a list from a list. What I would do is I would gently email my biz op list saying that there is a way to lose weight and if they want to find out more about it, they can opt in to this list to get more information. And then I would not annoy that list with that anymore, because the problem will be not... It may arise not from mailing that list once about weight loss. The problem may be from mailing that list with weight loss all the time because then you're annoying them, because they signed up with the expectation to get one thing and all of a sudden they're getting something else.

Terrance Lackey:
Makes sense, makes sense. And you want to keep those spam complaints or anything like that. So yep, I like that one.

Igor Kheifets:
Yo, it's Igor. If you're loving the content, hop on over to listbuildinglifestyleshow.com for more free training and a free transcript of this episode. Oh, and I'd really appreciate if you logged in to iTunes and rated the show. It really helps. Thanks.

Terrance Lackey:
Matthew reaches out to us. Now look, Matthew sent a bunch of questions in and thanks a lot Matthew for your enthusiasm, but we had to pick one. So I chose one from Matthew's list and here it is. What do you think about ringless voicemails in the biz op space as a sole traffic source instead of solo ads? For example, have a ringless voicemail direct and then direct them to a domain that directs them to your capture page.

Igor Kheifets:
Yeah. This is an interesting question because I've had an experience of having someone who is also by the name, named Matt, promote my webinar. And instead of mailing for it to his email list, which he didn't have or which he could mail for some reason, he just ran a bunch of ringless voicemail campaigns. And to be honest with you, he did not do pathetically badly. But I know it's like a weird way to say he did well. I can't say he did it really well, but I've had email campaigns that bombed and did worse than he did with ringless.

So ringless, what really surprised me is just how many people actually listen to their voicemail. And how many people actually open up their browser and go to your website, if your website domain is catchy and short enough for them to go and type it. Personally, I've never had much success with ringless. We used it as a follow-up mechanism, but then again, we never used it as a cold mechanism. We never use it as a means of getting in front of a customer for the very first time.

Now, another thing that ringless sometimes made me feel a little bit uncomfortable with, was that, again, it's a bit of a gray area because you're not allowed robocalling anymore. There's a law against it. So if you're doing ringless, chances are, you're not literally picking up the phone yourself every time and you don't have an army of assistants. Now, somewhere in Wuhan and China are calling people. You probably have a software that is dropping those voicemails. So the workaround, around those robocall laws or anti-robocall laws is dropping the voice file, your little voice file into the voicemail box directly without calling them.

So if you've ever had your phone notify you that, "Oh, you got a new message from this number," but you never heard a call come in, that's how they did it. They placed it directly into the voicemail box. So that's a bit of a great area and I wasn't sure if I want to build my business on that. But would I try it out if I had a very easy way to get started and understanding of how to do it? Yeah, I would definitely give it a shot.

Matthew, I guess that's a really long way to give you the answer I should have given you from the start and is go test it. There's really no answer to anything besides go test it. So if I tested it, I can share my test results, but the reality is, if you want to find out if it works for you, you have to go test it.

Terrance Lackey:
There you go. Okay. Moving on to Giancarlo. Giancarlo sends a really short and sweet one for you. Can I add my picture in every email at the bottom above my name for personalization? So can he? I'm sure he can, but should he?

Igor Kheifets:
Yes, you can, and I'm not sure whether you should. I didn't notice whether a picture at the bottom of every email increases or decreases your conversions. Chances are, if you're mailing them, you have an avatar picture, which means when they get your email it has like a small, tiny, little image so you can place your face in that image, so you don't have to place an image inside every email. But with that said, I find the timing of this question very interesting because we're just started testing a brand new template where every email does contain my face inside the email.

So for now, I'm seeing higher response rates. I'm not sure if it's because of my face or because of the formatting of the email itself, but I don't think that just makes them breaks. Plus, you have to really have a good face. I mean, Giancarlo sounds like he's got a better face than Igor. If we define faces based on names, so Giancarlo, if you've got a beautiful face, why not. If you got a charismatic smile or magnetic eye contact or whatever, sure why not, if your face is an advantage. It's kind of like the same advice I've heard about music and in marketing videos.

You don't want to use a music in a marketing video if that music basically gets in the way of the message. But if you can use music to enforce the message, then you should use it. But for most people, that just basically means stay off the music.

Terrance Lackey:
Well, there you go. We can also split-test it, right? So you can just see if it works if there's any difference?

Igor Kheifets:
Yeah.

Terrance Lackey:
Okay. Bill comes at you with one. It's kind of a three-part question. Kind of those questions you ask the president. Well, I have one question but it's really three parts. So Bill he writes, he says, "Igor, we're living in unprecedented times. People are scared, nervous and uncertain about the future. What have you notice, if anything that has changed the market and the make money online niche?" There's a couple add on questions on top of that. Have the prospect or buyers actions changed or shifted or has your communication changed to acknowledge the new reality?

Igor Kheifets:
Yeah. These are good timely questions, and I'll go from the back. So has my communication changed? Yes, absolutely. I reference to the quarantine all the time. Sometimes I'll even reference specific articles. I'll reference to unemployment. I try to give them more solutions that allow them to get started in a shorter amount of time because everyone feels pressured. This week actually as we're shooting this, I'm mailing out a promo for a $5 a day ed plan, which is a program by my buddy Mike who shows you how to get started with $5 a day and build your affiliate marketing business in the weight loss space that way. Right? So it's very timely because right now people are afraid of spending a lot of money in the form of ads.

So my message of going out there buying solo ads is not as accepted, I guess. And if you tell people spend $500 versus spend five bucks a day, now they're much more sensitive to that. The other question have prospects' actions changed or shifted? Yes, they have. So for one, I'm seeing more buyer's remorse. People are much quicker to go back on their buying decision, try to back out of a system and they need more reassurance that this is going to work and that they're making the right decision simply because they're afraid that they're not going to have money coming in next month.

Another thing I noticed that people are willing to put less money up front. So it's a little bit harder to get people to put out $2,000 up front for something, but they would still get the same $2,000 thing if you allow them to break it down into six payments. So back in the day if I was doing a $2,000 offer, and I offered a six-payment plan, then I'd have 80% of people take me up on the $2,000 offer because eventually they would end up paying less.

But now more people go for the payment plan. So my guess is because they want to minimize the spending considering that their income has been limited in some way or because they're uncertain about what's coming up. It's really about the uncertainty of the future. And that's why it's so important to continue to market aggressively and to build an online business of your own, because as far as I'm concerned, I don't think about the future that way anymore.

The amount of money I make every day gives me certainty in my future. I've been always telling that. I'm always seeing that since the podcast started that I derive certainty in the future in the amount of money I make so that's why I continue, and continue, and continue to say build a list because your certainty, your source of income will come from certainty. So your list is a source of certainty in the future. And the last question is has anything changed in the market or in the make money online niche?

What I've seen is I'm basically seeing more activity. I'm seeing more and more people coming out and preaching solutions. I'm seeing more and more people make more claims and say, "Hey, would you like to make money in COVID-19?" So they're kind of using it as an excuse to market, which is good because it's better than not using it as an excuse to market at all. But what I can also predict is that the moment we're out of quarantine, all these people, they're out and the tide will go back down and you will only see the usual suspects and the long-term players like myself, like my friend John Crestani, like my buddy Matt Bacak, like my buddy Anthony McCarthy. So all the usual people that have been stable throughout the times. And all these other guys they will just sort of fall off the side of the wagon.

So that's a temporary change, and my guess is only because they have nothing else to do, really. I mean, their mind is literally not preoccupied with something else so they choose to invest in this. So those have been my observations.

Terrance Lackey:
Excellent, excellent. Great. Richard reaches out to us and he says, "Igor, how do I get approved at large lead banks when you only have a budget of 3 to $500 per month?"

Igor Kheifets:
Yeah, actually this is a very technical question that he asked that shouldn't have made it through to the podcast, but I'll answer it anyway because I already answered it for him earlier today. I sent him a video where I answered it. Basically, the idea with lead banks is you don't want to just come up to them and say, "Hey, I only have 3 to 500 bucks per month," because these guys they want long-term players. So if you tell them that you're coming in with 300 bucks, they're not going to work with you because it's going to probably cost them more money just to set you up. While you don't have to tell them you have tens of thousands of dollars, and not that any advertiser does. In fact, the people like myself who do spend tens of thousands of dollars.

We never say how much money we've got, because it makes us an easy target. So instead we focus on how much money we would like to start with or how many leads we would like to start with. And that allows us to just get going with a very small investment upfront to gauge the quality of traffic. Now, this question, the reason I didn't want to answer it on the podcast because it is out of context, because if you don't know what a lead bank is, you have no idea what I've just said.

So if you want to find out more about what lead banks are and how I use them to drive as much as 967,822 clicks per month, then you need to go and attend the free webinar at igor.cs. So that free webinar will show you exactly what I do and how I use lead banks to build an enormous list. How I used it to generate as much as 1.3 million leads in just 10 months and how I am basically taking those leads right away and using affiliate marketing to convert them into profits and then reinvesting back into more traffic.

So this is a paid traffic technique. It's not solo. It's not Facebook Ads. It's not Adwords. It's really fast. It's super scalable, but there are of course the specifics and the intricacies of using it. So if you want to find out more about that, go to igor.cx and attend the free webinar.

Terrance Lackey:
There you go. So that was a more advanced one that slipped through. Hey, we have another one here. I love these type of question. It comes from Sven and he asks, "If you lost your entire business and you were forced to start over with only 200 bucks in your pocket, what would you do to turn it into a profit as fast as possible and scale it?"

Igor Kheifets:
So I'm going to corrects Sven's question and say that $200 only in your pocket is not enough to start a business. Not enough. It's just not going to happen. It doesn't matter if you want to do dropship or anything like that. You need money to start your business. Be it because you need to buy some tools or a website or some traffic. You'll always need to be spending some money. So instead of focusing on how much money do you have in your pocket and how to make money with that amount, what I would do is I would get a skill. A skill that I can use online in order to make some money that I could continue to invest my business.

Because when I didn't have the money and I didn't have any money when I got started, I developed a skill set. I learned how to build landing pages, I learned how to write sales pages, and I learned how to create email campaigns and write emails. And I just did that. I had people pay me a set fee to do it for them so I can earn money. So basically was training my hours for dollars. And by doing so, I was able to match what I was earning online with what I was making offline working full-time by the way and I was able to take that money and invest it into my business buying tools, traffic and things like that. Because without a source of income that you can devote specifically for your business, you're going to have a lot of trouble, a lot of trouble trying to scale it.

And I'm not just talking about buying trainings and mentoring programs, which you need anyway. You kind of have to get them, otherwise it's going to take you 10 years to figure this out. But I'm also talking about just the necessities of running a business, getting an email autoresponder, running some traffic, getting your host and getting your domain, getting an elite page, building account, paying for like a productivity tool of some kind like money.com.

So all these things are needed and they all add up at the end of the month. So instead of trying to figure out how can I get by with little money as possible, why don't you figure out, how can I create an additional source of income even as small as three to $500 per month so you can then take that money and devote it evangelically to building your business. That is a much better way to do it than trying to figure out how to squeeze blood from stone.

Terrance Lackey:
Okay. Here we have another one from a listener and I'll call him W. He says, "What do you feel about ad blockers?" In all the kind of technology that seems to be coming more prevalent and how will it affect ads being seen in the future?

Igor Kheifets:
Well, I've actually read this article two days ago that said about 20% of all internet users are using ad blockers right now, which means when they get on YouTube, they're not seeing those pre-video ads and post-video ads, and in the video ads. When they get on the websites, they're not seeing retargeting ads. So on one hand, it makes it a little tricky, but on the other hand there's still 80% of the internet who doesn't have ad blockers. So as far as I'm concerned, we're good. Plus, there are many sites that literally tell you to disable your ad blocker because they run on ads, they make money by offering ad space.

So as far as I'm concerned, it's not a threat. But I'll give you a different perspective on ad blockers that you may have not considered. As a marketer, if you've got your ad blocker enabled, you are seriously missing out on tons and tons and tons of educational material you should be studying, looking at other people's ads especially in your industry. So if you're using an ad blocker and you're a marketer, or you want to call yourself one, I highly suggest you disable it immediately because you are not getting that dose of inspiration and new ideas that you otherwise need.

Terrance Lackey:
There you go. All right. We're going to just shoot right over to Rob. Rob says, "What factors do we need to have in place for high email deliverability to subscribers' inboxes regardless what email platform we use?"

Igor Kheifets:
Well, that's a really technical question and it's probably going to take me at least three hours and 15 other experts on the show to answer. So I can't really answer it in a quick-fire way, but what I can do is I can suggest to Rob to go to listbuildinglifestyleshow.com right now and sign up for our mastermind and within that mastermind, he will find a special training that I recorded with someone I consider to be an outmost expert in email deliverability and inboxing, Dennis Ray. And I actually had Dennis speak at the List Building Lifestyle Toronto email intensive last year and he had done a full day, a full day just on email deliverability, inboxing, and automation.

So we had Dennis recently on a coaching call. He came in and he explained exactly step by step what you need to do regardless of your email platform to inbox. And that's available to List Building Lifestyle Club members. So you need to go to listbuildinglifestyleclub.com. Actually, you need to go to listbuildinglifestyle.com, not List Building Lifestyle Club, listbuildinglifestyle.com and sign up for our mastermind and you can access that training immediately upon signing up. I highly recommended it.

That training alone is worth tens of times of what the admission price really is. And just being able to pick Dennis's brain inside the mastermind as well as get very specific advice by saying, "Here's my email. Here's my from email. Here's my from name. Here's my system. What am I doing wrong? How can I improve my email deliverability?" That is also extremely valuable if you're already using email marketing to make money. So Rob go to listbuildinglifestyle.com and get into the List Building Lifestyle Club and you will have this question answered right away.

Terrance Lackey:
All right. And finally, we have a listener, her name is Rosemary. I know she's in the medical field. This is pretty insightful because I know that there's a lot of people, a lot of essential personnel out there doing a lot of jobs and in healthcare, in other areas. They're critical and they're really swamped right now, but they want to build their business. And she's finding it a challenge to implement the List Building Lifestyle and getting her business set up, because of just the added demand of this COVID-19 response. Do you have any advice for her or anyone else trying to manage a demanding workload and trying to transition into a List Building Lifestyle?

Igor Kheifets:
Yeah, absolutely. First of, you have to figure out whether you're a morning person, or a night person, or a day person. For me, I'm a morning person and the only thing that worked, especially when I was just getting started and I had jobs, and at one point had two, was giving the first hour of every day to myself. You'd be surprised how much you can do in one really focused hour every day. So I would suggest devoting one hour if you can maybe 90 minutes in the morning first thing to yourself and your business and your List Building Lifestyle.

Even today, I still have this habit where I wake up. So for example today, I woke at 5:55 a.m., so almost 6:00 a.m. I go downstairs, I make an espresso. I don't brush my teeth. I don't bother looking in the mirror. I don't bother eating. I just make my espresso and for the next two hours, the world is mine. My daughter is asleep, my son is asleep, my wife is asleep, no one's bothering me, no one's calling me, besides maybe the people from Israel because of the time zone difference, but I don't even look at my phone. The first two hours they're mine, and I focus on what's important.

So if you ever wonder, how am I able to produce so much content, how I'm able to produce so many offers, promote so many products or otherwise, you're wondering how the hell am I able to do all of that altogether, then this is my secret. The first two hours of my day are mine and mine alone. They don't belong to my customer support. They don't belong to my customers. They don't belong to my family. They don't belong to my parents, my friends. I am basically putting my own agenda first. Then for the rest of the day, I can squeeze everything else, but until then I have to do what's important first.

So that's how I wrote my book. That's how I created most of the programs that are now part of the List Building Lifestyle ecosystem. That's how I built the solo ad business as well because we had to create a ton of different stuff in the solo ad business and that means like literally gigabytes of content all the time, videos and everything. So the first hour, and if you can more of every day should be yours and you structure everything else around that.

Terrance Lackey:
What fantastic advice. In this age of distractions, that's... I think I just read a book called Deep Work where it talks about just deep focus on something for a period of time. It's something that we rarely get to do. So that's really great advice there, Igor. Great answers to all the questions. Thank you, listeners for setting your questions in. If you sent one in, we didn't get to it, our apologies. We only have a certain amount of time. So, Igor, 300 episodes down. Are you ready for some more?

Igor Kheifets:
Yes, sir, I am and I'm ready to pick a winner because we promised they'd think one or two winners will be picked from all the questions that were submitted. So, Terrance, let's do this.

Terrance Lackey:
Okay.

Igor Kheifets:
You pick one and I'll pick the other.

Terrance Lackey:
Okay. Yeah, it sounds good. You want me to go first?

Igor Kheifets:
Yes, sir.

Terrance Lackey:
All right. So I'm going to have to actually go to the question, let me find it, even though the dollar amount wasn't right. That's the question, I'm going to call out Sven. And his question is a question I think that anybody getting started in any industry in any business who meets someone who's successful in that business wants to ask them is, "What would you do if you had to start over today and how would you do it?" I think that's a fantastic questions. It's very insightful and there's many people out there that are curious about where to get started. I think that's a good question. Even though it's not the most complicated or currently relevant with regard to the news, I think that's a really good question that will benefit a lot of people. So Sven's got my vote.

Igor Kheifets:
All right. So fair enough. Sven's got the first prize and he'll get to pick whether he wants a List Building Lifestyle t-shirt or a List Building Lifestyle mug. My warmest suggestion is to get the mug. It's amazing. And so now, the second winner for me. So at first, I was thinking maybe Alain because Alain asked what would you clean first, your room, your desk or your car, but then you know I don't think it's fair to pick him because it's a very good psychological question to get to know the person a little bit, but it's not really a marketing question per se, right? It's not really a list building question or an email question, which is where my preference goes because this is a List Building Lifestyle podcast.

So for me to be honest with you, I'm a little bit torn between Bow who asked about like how come some people do well with one email a day and some people don't email every day? And the other question that I really liked was from Bruce about whether you can mail weight loss to biz op and whether you can mail this up to weight loss. So in between the two, give me just three seconds to make a decision. Gun-to-the-head decision-making right there, one, two, three. I'm going to go with Bruce. So Bruce who asked, can you promote weight loss to biz op lists and vice versa? That's the question because it really made me think. This is the kind of entrepreneurial spirit I really want to see more often the world where people think beyond the constraints of the boxes they were put in. So Bruce, you get to pick a t-shirt or a mug.

Terrance Lackey:
There you go and Sven as well, right?

Igor Kheifets:
Yes.

Terrance Lackey:
All right. Well, congratulations winners. You're all winners in my view. Thank you, Igor. We look forward to many more conversations and helping the list builders and then all the listeners. Any final words before we sign off?

Igor Kheifets:
Yeah, I honestly did not think we'll ever make it to 300 episodes. I was really shocked when I made it to 100 and I think we made it to 200, and right around the time when I moved to Canada which was about two and some years ago. So it seems like the progression from zero to 100 was faster than the progression from 100 to 200, and that progression was faster than my progression from 200 to 300 because that's when I really slowed down. I took a few breaks.

So it is my hope that we'll progress from 300 to 400 much faster than we did from 2 to 300. And we need your support, List Builders. The more people listen to this podcast, the easier it is for us to drop everything we're doing and come on air for you. So all I ask is you take a moment today to email a friend and recommend this podcast to them, all right and we'll do more Q&A episodes because the amount of feedback we've gotten from this one was really cool. I didn't think we'll get so many questions but we did because a lot of people they're like flies in the wall. They're really complacent, but list builders are not.

List builders are different. They're proactive. So thank you, Bow, Alain, Raquel, Glenn, Bruce, Matthew, Bill, Giancarlo, Richard, Sven, W and Rob, and all the others who did not make it to this list because they asked questions out of context or they were technical or they were just a little bit crazy all together. So thank you and thank you, list builders for tuning in and we'll catch you next time.

Thank you for listening to the List Building Lifestyle. Get access to previous episodes, the transcription of today's show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, don't forget to claim your free seat at the workshop I'm hosting this week where I showed the two-step system that made me the top affiliate for people like Matt Bacak, John Crestani, Richard Leck, Michael Chaney, and many, many others.

In fact, on this workshop, I'm going to show you the exact approach I take whenever I promote an affiliate offer, the exact offers I promote as well as how I was able to make over half a million dollars in commissions using my small list of just 18,000 people promoting a weird type of product that almost no one else promotes. All that is yours at Igor.ac. So go ahead, claim your seat right now and I'll see you there.

Who Is Igor Kheifets

Igor Kheifets is the 3rd highest-earning super-affiliate in the internet marketing niche.

Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry’s leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison.

Igor boiled down success in affiliate marketing to a set of predictable easy steps anyone can take to generate commissions.

126,860

weekly fans

[email protected]

Contact Us

All rights reserved © – Igor Solo Ads Ltd.

Top
×
These 16 Deadly-Effective Marketing Maxims Can Turn Unresponsive Optins Into An Army Of Raving Fans Almost Overnight...

...Without Leadership Skills, Testimonials Or Even A Shred Of Income Proof!

Break these rules and go broke fast. Abide these rules, and watch the market reward you with more money, more sales and more fanboys than you'll know what to do with... Guaranteed!