Igor’s #1 Traffic Source

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and I’d like to share with you a tiny bit of a conversation I had with one of my star students, David Dekel, a guy who’s now making over $100,000 per month. And during this interview, we discussed traffic. Now, a lot of times I get asked about, you know, what’s the best traffic source for this offer for that offer. And almost universally, I will always tell you that there’s just one traffic source that I keep going back to over and over and over again, no matter what’s the hot trendy thing out there in the market right now, you know, whether it’s tick tock, or YouTube or Microsoft ads, doesn’t matter. Eventually, all roads, so to speak, leads back to this one traffic source, I want to share with you about a 20 minute conversation, where it kind of you know, where I spilled my guts about what truly makes my entire business tick when it comes to traffic generation, as well as a nearly every single one of my successful students do. So in this one, I’m being interviewed by my student, David, who’s also again, a mega powerhouse in his own right. Very interesting guy. I highly suggest you look him up. Basically, he’s making 100k per month. And you know, he works like maybe two hours per day. So crazy. So he’s interviewing me about my favorite traffic source, my number one traffic source. What is it and why is it and I wanted to share this conversation. Even in spite of the production value being really poor. There’s some echo going on some noises in the background. The sound quality isn’t great. But it’s value packed, and I thought you’d appreciate it. So let’s go ahead and dive right in.

01:55

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:40

All right, so eager in this module, what I want to do is I want to cover the most important question that really all super affiliates get, which is what is your traffic source?

02:53

My traffic source is email marketing. Now the reason I chose email marketing is because if I take you back to the story that I was telling you about how I discovered what works and what doesn’t work for affiliate marketers. What I found out again, is that super affiliates have email lists, and they get 90%, if not more of their own their sales, including those big ticket sales, right? So we’re talking $1,000 5000 was 10,000 hours, they get those sales from their email list. So got me thinking what would be what would be the best way then, to build my own list? Right, I and I came to a conclusion, which I’m not sure why other people didn’t come to that conclusion earlier. The best way to build my list is probably with people who are already subscribing to other people’s lists, because they are in that mindset. They’re already raising their hand saying I’m interested in this type of product. They’re already investing time and money in order to educate themselves about that category, or niche means that they’re passionate about it. And I can actually access them quite easily. Because that’s not a criteria for a buyer that I’ve discovered over the years, I want people that I can reach like now. So if I decide to sell something right now I’m rocking the product right now, I want to be able to be in front of my prospect in 30 minutes. And so the only thing that really qualifies for me for that is email, because I can just email my list and I’m there. Email is a personal media, where people do make decisions. This is a media where people are willing to make buying decisions. This is something that people do at work. This is where we get the important documents. For example, if I’m applying for my visa extension, I’m gonna get an email confirmation from the embassy. If I’m buying something on Amazon, what am I getting my receipt is I’m getting it on Facebook or somebody’s gonna tweet it to me now I’m getting in my email. So email is still the media to for transactions. And to this day even though a lot of people are saying like email is dead, you know, Facebook Messenger is the new email, whatever. Now email is still the number one Media producing the highest ROI for online marketers compared to everything else. So I started approaching these people and I started offering them cash. I said, Look, I don’t have a list, but I’ll pay you. And so we agreed on a payment. And these people started mailing for me. And I would literally have another person every day like a different person mainly. And what I discovered, I had them surveilling from my funnel to my squeeze page where I was giving away a free ebook. What I discovered is that I was actually finally making sales almost the same time the traffic was coming in, like I was literally getting sales as I was getting the clicks. And from there, I was able to take the money, I was making reinvested back into more email traffic and kind of do the whole circle. And I rinsed and repeated that enough times to build a large email list. So now I can just send an email and make money. And I to this day, I still use the strategy where most of my traffic, not all of it, but most of my traffic is still originating from email lists, because it’s huge. It’s really hard to, to, to, to max it out. Because, you know, you think that there’s like, what, 2 billion Facebook profiles out there, right. And people say all Facebook is taking over the world, well, there’s over 7 billion email addresses. And better yet, you can’t really have a Facebook profile without having an email address first. So kind of gives you the scope of the traffic source that talking about

06:27

that, right, there is basically all the traffic you would ever need, if you ever wanted to, you know, utilize email marketing and email traffic, to be able to build your own list. And if you think about it, I mean, I’ve heard a very famous marketer, I forget the name. But I heard him say once, the best client for a Ferrari is someone who already owns a Ferrari. Now, if you think about that, if you think about that, let’s try, let’s move that over to email marketing. So the best type of subscriber that you can have is somebody that’s already on somebody else’s email is because they’re there, they’re opening the email, they’re already used to getting emails, and that kind of thing. So this would be basically the easiest way for you to do it. Plus, not to mention, I mean, on top of everything that you talked about the social media, again, nothing against social media. Personally, I don’t do it. I know plenty of people who do utilize it and stuff. But if you think about it, like, you know, when you use email ads, versus Facebook ads, the approval process is nonexistent when it comes to email ads, like you literally agree on a price. Okay, I’m gonna get to, you know, 2000 visitors for this price. And that’s it, you send a link to your whatever capture page, you’re promoting whatever link to whatever offer you have. And that’s it, there’s no you can’t get banned. You can’t, nothing can happen. Basically, it’s it’s wild, wild west, essentially, again, assuming the owner of the offer accepts what you’re promoting. And really, it’s not even about accepting it, it’s more of if it’s a match for their list. That’s really the approval process, essentially. I mean, isn’t that right?

08:09

Yes, exactly. So the only person who can say no is the person who owns the list. But if you if you’re sitting right now, if you’re wondering, Yeah, but why would anyone with an email list would even allow me to come anywhere near their list and mail it? Well think about it this way. Think radio, TV, and newspapers, what do all of them have in common, they all make money using advertising, they sell advertising to their audiences. Basically, they have sponsors. So in the same fashion, a lot of a lot of people and companies out there has got email lists, they’re not really monetizing their lists nearly as effectively as they should be. And they know it, a lot of these companies, they just build a list and never even mail it, or maybe mail it once a week with a recap of content. So when you show up on their door, and you offer them cash for email drop, um, it’s it is a very sexy proposition. And as long as they don’t feel bad about your product, and sometimes they’ll even ask you, you know, for review, access and review some of your sales material, as long as they like what they see. And as long as they feel it’s a match to their list because they don’t want to upset their email subscribers by mailing something that didn’t subscribe to receive first place, they will most likely say yes. Now here’s the beautiful part. Let’s just say you’re brand new. And let’s just say you’re getting started with a very small budget, say 50 bucks, okay. And you approach this list owner that has a list about social media and you have a product that you’re promoting that teaches people how to make money on Instagram. And you will ask them, so how big is your list? And they say, my list is 10,000 People say cool. So how much would it cost to mail that list? And they say it would cost to mail my list $500 now you only have 50 bucks. So now you’re out right? You have a $450 gap. You can’t really you know, close but you But here’s what you can do. You can say, okay, cool. So I’ll definitely be hitting up your entire list as soon as I can afford it. In the meantime, can I can I have you mail 1/10 of your list only 1000 subscribers for just $50, which is literally 1/10 of the fee, would that be okay with, you know, again, to the list owner to the person who owns list, I mean, it’s just as easy to mail their 1000 subscribers as this to mail their 10,000, it’s all the same, to segment 1000 out of 10,000 is very easily done, usually automatically by their email responder software. So when you say something like that, and especially if you use the, the quote unquote, excuse of saying, You know what I want to test it out first, I don’t want to scale to 500 bucks right away, let me you know, let me test it out with a smaller campaign. To them, it makes perfect sense. And they’ll take your $50 and they’ll mail their 1000 subscribers and even to them, it’d be interesting to see how that particular segment responds to your offer. So then they’ll feel more comfortable scaling to the full list when it’s time. So again, this strategy, no one talks about it. Very few people use it. But when you use it correctly, you literally you can find just one list, literally just one list that you can tap once a month, and that would be your entire business, for example. There’s entrepreneur.com, right? So David Entrepreneur Magazine, they have a website called entrepreneur.com, you go to their website right now. And if you have anything that you want to promote, that has to do with entrepreneurial, you know, achievements, or, you know, starting a business or, or doing anything really, you can promote to them. Now, you know how big their databases David,

11:38

it’s probably millions of people. Exactly, it’s,

11:42

I think it’s 3 million monthly readers, which means that probably out of those 3 million, I would assume maybe 500,000, or direct mail where they would like gather newspaper, will the magazine in the mail, but probably 2.5 million or 2 million are email subscribers. So imagine what you can do and how quickly you can grow your business. If you just mailed out to a small, tiny little segment of 2 million subscribers that are all subscribing to Entrepreneur Magazine, meaning that they’re interested in either being an entrepreneur or they’re already are an entrepreneur, or they’re probably interested in improving their sales skills, probably interested in running a business or starting one, probably on the lookout for new business opportunities. Right? So imagine the possibilities of going from zero to literally exploding overnight, like just don’t super-fast, because you’re tapping a big existing audience that’s very easy to access.

12:39

Right? Right. And this is, by the way, the exact the exact traffic source and the exact strategy that took me from zero to where I am today. I mean, especially in the very first few months that that was essentially what you kind of drilled into my head when we were first kind of training would be like, Look, you’ve been doing it wrong, you know, because I’ve tried everything. I’ve tried a whole bunch of different things. And one of the first speakers was like, did you build a list? I’m like, No, that’s like, well, that was your problem. That’s a great. You got to start doing that. And then I remember my very first month, I reached just almost under 3000 subscribers. And to me, it was like a huge achievement. And the dollars were very, like, it was a big correlation between the amount that I was making the in the list that I had, it wasn’t exactly like $1 per se, but it was very, very close. And then the next month, I built it to over 6000 subscribers. And the next month I made $9,000. In the next month after that I built it to over 10,000 subscribers in the next month after that I made $12,000 basically. So as you can see, like, the bigger your list is, the more money you can make. So when you’re starting out if your list is small, don’t worry, if you’re not making millions of dollars, there are 1000s or even hundreds of dollars. And it takes time to build this. But essentially, once you have the email list, it’s the same work to sit down, send out one email, it’s the same work to send it to 10 subscribers as it is to send to 10,000 subscribers or 100,000 subscribers because the same email that goes out. So that’s your leverage there, essentially. And one thing that I really want to highlight here is when you have access to a traffic source like this, too, when you have basically your own list, you are essentially breaking the chain between time and income. I mean, I know that you’re really big on that, Igor. So maybe if you can elaborate on that a little bit. Yeah,

14:36

absolutely. The one that one of my favorite parts about list building is the fact that you grow your income as you’re going your freedom because your workload with relation to how much money you’re making is not really growing. For example, June 2015, and 2018. My income went from 600,000 something a year to 1.8 million a year in those three years. So A year to year I increased my income. And I over the course of these three years, I tripled it. Now, do you think I work three times the hours? Maybe I found a way to have 72 hours in the day? No. Did you? Do you think I worked more intensely? Is that the those hours that I did work? Probably not. I’m just as dysfunctional as everybody else that night, you know, probably put in maybe one or two productive hours of effort every day. So no, it is because my list is tripled in size. Okay, and when the list tripled, and I invested the same amount of time and effort to write the emails to that list, and I promoted the same products that list, all I got was just three times the result, because there’s three times more people on my list. And that’s again, going back to the whole compound effect, right. So kind of like building a brick house where you put a brick on top of a brick on top of a brick all the time. This is why it’s so powerful. This is why it’s not a fad, this is not this is why it’s not something that’s going to be gone tomorrow, because you’re building this stuff as an asset. And you’re bringing in more and more and more when you do it. Right. Like people stick with you. For years, I have clients to this day, that been buying my products for the last seven or eight years, literally, I didn’t even think that exists. And most people starting online business don’t even think they’ll have clients, I have relationships. Now, going back four or five years with people who found me one time got on my list. And ever since been kind of subscribing to my emails, sure, don’t buy every product that I promote. But every now and again, once a year, twice a year, they’ll pick something up. And that’s beautiful. Think about it. Like again, imagine having a store like say we’re not talking about online marketing, but we were talking about having a jewelry store. So imagine year to year, adding 100 new clients to your store. So not only you’re able to continue doing business with the first 100 clients you got in the first year, but in the second year, you’ve added 100 More, and maybe out of those initial 100, say 10 left and 90 state. So now you have 190 customers. So all you have to do is send them an email and say, Hey, we got a new jewelry piece here with a special vise come on in, check it out, guess what you’ll be making more money just because your reach is bigger

17:14

100% 100%. And that is so so important. So for everybody that’s watching this, start building your list. And again, in my opinion, and from everything that I’ve experienced, people who are already on email lists are probably the best people to have on your email list as well. So whether you take the approach of approaching websites directly, which is a fantastic technique right there, because essentially, you’re tapping into websites that might not be selling, like sort of like email traffic all the time, you might be the only one or one out of 10 or one out of 20 people that every single month they send your offer to their list. Or you could just go the direct kind of route and go through whatever channels you want to go through solo vendors and things like that people who have made it their business to essentially sell email ads to their to their list. But either way, you need to start building your email list. I know that certainly for me, it’s true that literally that the biggest thing that made a difference in my business. As soon as I started building my email list, that’s when everything changed, everything changed. So that’s a big hint. Again, you could ignore it. But I rather you know, you probably for your own financial health, don’t ignore this. So start building your email list. And a year from now two years from now your situation might be like you might start like we all think about this as like, oh man, eventually I eventually I’ll be able to go to like, you know, Disneyland or something with my kid. And eventually I’ll have that car you know, eventually, eventually finally shows up one day, you know, and when he shows up, it’s awesome because you’re able to do all these things that you thought before we’re like completely impossible. And there were only reserved for those people who have like blue blood or something like that. That’s certainly not the case. Once you have an email list and you basically do it the right way.

19:07

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com Now to claim your free package