If I Had To Start Over From Scratch…

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. I get this question a lot. What if I had to start over from scratch? And for many, many years, I really thought I got lucky with my business and with my success, and they couldn’t really answer that question truthfully. But these days, I know exactly what I would do if I lost everything and had to start from scratch. So this episode is for you. If you’re starting over, or if you’re just brand new, and you’re literally just getting started, and you have no idea what to focus on, enjoy.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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If I was starting over, I’d figure out an offer. Because what I didn’t realize early on is I spent so much time trying to master different skills that I completely ignored the one thing that actually makes you money when you get into any kind of business. And that’s your offer. It’s the thing that you do for people or the outcome you’re creating. Because I spend a lot of time focusing on techniques and traffic generation

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approaches, I spent a lot of time trying to master the technical side of the business, which I felt was really important when in reality, it actually wasn’t. You can get away with not knowing anything technical, but being really good at creating sexy offers. But you can’t get away

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being the opposite way you can get away with, you know, not knowing how to position an offer or craft an offer or actually pitch an offer, while being super technical, because that just means you’re gonna be busy doing technical work for No, for no outcome. My business really took off, when I figured this out when I figured out a way to either get offers or create them. And of course, the very first success I’ve had was with affiliate marketing. And that you know, was when I hit on a really, really good offer. I think that’s another thing that as an affiliate marketer, I’ve kind of gotten better over the years, that is looking at an offer and discerning is it a good one? Here’s the bad one. Is it see? Is it vanilla? Is it going to get people excited, in my market or not? But that was you know, that was all the way to my first six figures. And then I figured, okay, if other people sell products like products and services, and I hit on a, I’d say a goldmine in a way where

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basically, I’ve, I was a customer in a particular niche market, that tiny little niche market, there were about 300 people digging, but then I turned around and became a provider or a seller in that same little tiny, little niche. And that’s when my business doubled to about $250,000 that year. From there. To take it to the next level, I actually created several upsell offers that took me to my first million in the next 13 months. And so looking back, I really, I really feel that it wasn’t about knowing how to build a landing page or knowing how to load an email. What really propelled me, the 8020 rule was putting together offers and making more offers. I really think that a lot of people who get into online marketing spend a lot of time and money consuming. They kind of want to learn a new technique and they and they read a book and they’ll attend the webinar. And they’ll listen to podcasts. And they’ll really be consuming, consuming, consuming, consuming, but they won’t be producing anything. And it’s not enough to just produce content, because content alone will not make you rich. It’s if you’re producing content if you chose that path, which I’m not saying this is the right path for you. Content is a particular path only right for certain types of people and businesses. But if you’re producing content, you still have to send them to an offer at the end without your content. You know, even if you’re a blogger, you still need to send people to some kind of sales offer to actually monetize your audience. Unless of course you sell ads, in which case the offer you’re making is to the companies that are willing to buy your

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On medium. So I guess my point is, as soon as you truly understand what your offer is, what your values are to the marketplace, what you can bring to the table that transformation can create for clients, that’s when you will succeed. And that’s why you see so many people starting these agencies all over the place, you know, the marketing agencies that approached the local business and say, Oh, I’m gonna manage your social media for $500 a month, or, Oh, I’m gonna build you a search engine backlinks for you know, 200 apiece, or, Oh, I will, I will, you know, get your Tik Tok on and whatever. Right. So that’s, that’s like, the easiest way to make money, in my opinion, is to start an agency. And there’s nothing wrong with that, you know, but I think it’s a, it’s a stepping stone to something bigger, although some people do make it into a really, really big business. And so what you want to figure out if you’re just starting out, or if I was starting out, what I would do is I would ask myself, what’s the one offer I can deliver on something that could get put together that people or businesses or some kind of part of the marketplace will find sexy? And what I’m willing to do it for, like in terms of how much I’m going to charge for it? Is there any sort of bonus set I can put together for it? And what are the timeframes in which I’m going to deliver it and what is the format, and I’ll go, and I’ll pitch that offer to anyone who will listen, as long as they’re within my target market. That would be the first step. The second step, I’ll figure out a way to scale it. Because if you’ve got a winning offer, but you’re the one delivering it, very quickly, you’ll hit capacity and you’ll be burning out. You’ll be working around the clock, trying to deliver on everything that you’ve sold, because selling at that point is not a problem. Marketing that offer will not be a problem, I assure you, it will be the delivery and still having a life and your sanity. But that’s a story for another time. So that’s what I would do if I was starting over today.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how we made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.