The Best Cure To The Shiny Objects Syndrome

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Are you struggling to stay focused on your goals? Do you find yourself constantly distracted by new opportunities or ideas? You may be experiencing Shiny Object Syndrome. Tune in to learn the best way to tackle this issue and how to create a hierarchy of values that will help you stay focused on your goals.

[00:00] In this episode, Igor dives deep into the concept of shiny objects syndrome, its best cure, how the hierarchy of our values shapes our life, e-farming, and more!

[00:40] Do You Like Igor’s AI-Generated Voice?

[01:57] What Is Shiny Object Syndrome?

  • Shiny object syndrome is not a problem. It’s a symptom.

  • It’s a way for the brain to escape things like decision-making, or dealing with what you might consider a complex problem at present, the awareness level that you read right now.

  • Shiny Object Syndrome is a symptom of avoiding making decisions or dealing with what might seem like a complex problem. 

[03:00] Best Cure To The Shiny Objects Syndrome:

  • The best way to tackle it is to actually focus on that particular complex problem or decision you’re facing right now.

  • Most of the time, when I’m not focused on a particular goal myself. But as soon as I set this goal, I know this is my thing to do. It is almost like everything else becomes irrelevant and invisible to me.

  • As you’ve identified that one particular goal, and you fully embrace it, and you go for it, the shiny object syndrome is not even, it does not occur to you.

[06:25] Create Your Hierarchy Of Values:

  • You need to sit down and create a hierarchy of values, which you can actually go and set up and go through the free process.

  • It’s like a quiz and this exercise basically asks you a bunch of questions about where you spend most of your time, most of your money, and most of your energy in many different ways.

  • You will be able with these answers to identify the top five things where you put the most value in your life.

  • Learn more at

[08:02] How To Connect Your Values To Your Business?

  • Once you’ve identified your hierarchy of values, you will zero in on what’s important for you. 

  • Then identify your top thing, if you’re really determined to make your business work, you need to find a way to connect it to the top thing.

[11:29] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.