The Frame Game: Identify Promotion Frames That Work

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. If you’re a loyal fan, you know that in the last episode, we talked about the importance of framing your promotions, and how using different frames or different angles can evoke different emotions and can affect the way people perceive and respond to your promos. If you missed that episode, I invite you to go listen to it before this one, because today, we’re going to continue that conversation and dive deeper into the different sorts of frames I usually use in my promotions. And most importantly, we’ll talk about how to identify the frames that would work best for your list, because as a marketer, it’s important to understand that each list is unique and that the frames that work for one list may not work for another by understanding the demographics, interests and pain points of your audience, you’ll be able to craft frames that resonate with them and increase your conversion rates. But before we get into it, I have to remind you that the intro you just heard was recorded using an AI voice. I know, I know. It’s not as smooth as my natural voice, but I thought it would be fun to try something new. So what do you think? Head over to eager dot top slash voice and let me know if it’s a hit or miss. And don’t be afraid to be honest, I can handle it. Just remember, I’m an AI, I don’t have feelings. Now. Sit back, relax, and let’s get started.

01:15

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:00

What are some of your favorite frames that you know you find work like? Pretty consistently? Yeah, well, my list is pretty simple. And my relationship with my list is also pretty simple. We get each other. I know that my people want to know easy and fast ways to earn an income. But at the same time, they’re being realistic. So for example, that promoted things really into crypto opportunities. Remember, there was a time when I was even trying to recruit you and you want. And you and you wisely, wisely stood your ground and said, Yeah, I’ll wait. I’ll wait and see what happens to Bitcoin. So you know, I didn’t get as much of a response, as I, for example, got about for a business opportunity about Google AdSense, where, you know, you can have someone publish your content or build your website, and then you make money off of ads. I also got a great response talking about affiliate marketing. So it turns out my email list is really, really into promoting other people’s products. And they’re always looking for ways to improve those results. For example, if I announce to them that there’s a new type of affiliate marketing, which is a promo I read literally a couple of weeks ago, and they nailed it with 67 sales of a $997 product. What I said was, here’s a new way to do affiliate marketing. That’s not Clickbank. That’s not JVZoo. That’s not MLM, you know, I got them on a webinar, and the webinar taught them about pay per call affiliate marketing. So again, brand new for them, for most of them. And the pay per call has been around maybe for what, two years, three years, maybe something like that. I had another one where I yeah, I remember one angle that worked really well was give stuff away for free and still make money, which was a program that taught them how to build a list by giving away free stuff, and how to monetize the people who opted in to get the free stuff, right. So you basically kind of like you invite people to claim a freebie in exchange for an email. And then on the back end that taught you, you know how to monetize them. So basically, as you can see, a lot of my angles revolve around making money from home. And you know, one of the challenging things about being an illest owner and having to email your list all the time, is having to come up with new ways or exciting ways to talk about the same stuff, if you think about it, right. But it’s a challenge I’m up for. I mean, I’m always looking for new ways to position things. And, you know, every now and again, I would come across something that would allow me for that, like, again, this example with new type of affiliate marketing actually set a record, I was able to bring over 1200 registrants to the webinar, which is well beyond of what I was able to do before I think my previous record was 830 or something. So like I exceeded that by 3% because of this exciting new angle. So now I know and I will kind of see how I can further develop that. And the best thing you can do guys is to quite simply test angles and see what works and you will quickly will then just a couple of weeks, you’ll find exactly what gets through. And once you find those right angles, all you’ll need to do every single time is just put a slightly different spin on it, and then it gets exciting for them again, right? Because that’s something I learned a long, long time ago. If you email them about something they think they already know. That’s when it doesn’t when it’s not interesting to them. And you know, once or twice every now and again, that’s all right. But if every single day, email them about things they already know, they kind of leave, they unsubscribe or they stop buying, but the moment you produce a new spin, you get engagement again. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.