The 27-Word Sentence To Persuade Anyone To Do Anything

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Why do people do stuff for other people? Persuade anyone to do anything in this one sentence. Tune in to find out how Igor uses the 27-word persuasion sentence to promote offers to his list.

[00:00] The podcast breaks down the 27-word sentence to persuade anyone with anything. 

[01:51] The key to effective marketing:

  • You have to nail down the problem that your target market is trying to solve and the outcome they’re trying to achieve.

[02:05] 27-word Persuasion Sentence:

  • “People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies.”

  • I think marketing fundamentally comes down to that statement.

  • So first, I’m encouraging the dream. “Hey, if you’d like to make money online, it’s possible, you just have to have the right system.”

  • You remember that you’ve tried making money online before or you looked into things before, but it didn’t work. So I said, “Look, it didn’t work, but here’s why.” 

[03:51] Why is it important to explain to people why they failed in the past?

  • It’s really hard to get over a failure mentally unless it is explained why it happened.

  • Let’s say I had three bad marriages. I mean, it’s a pretty big objection to having my fourth marriage. So the only reason to get me into the fourth one is to basically explain to me the reason why my first three failed so I don’t make the same mistake again.

  • If the failure is left unexplained and basically sits there and it can sit there for years.

[04:37] The reliability of having a common enemy:

  • You justify their failures, and again, you don’t have to do it in the exact same order as stated in the 27-word persuasion sentence. But you want to touch on these things.

  • So acknowledging that they have doubts and concerns and actually addressing them is a good idea.

  • Help them throw rocks at their enemies, people, and things they hate, calling them out and saying you also hate them is a good idea.

  • There are really a few things that unite people better than a common enemy.

[05:57] Confirm their suspicions:

  • Finally confirming their suspicions. So basically calling out the things that other people don’t talk about, calling out the things that they suspect but don’t know if it’s necessarily true.

  • Now that you can’t really make anyone do anything. You can only tap into an existing desire and sort of push people in the same direction.

[06:27] Igor’s book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.