The 27-Word Sentence To Persuade Anyone To Do Anything

Welcome back to the Lisbon lifestyle. I’m your host, Igor Kheifets. I think one of the most fascinating parts of online marketing to me is the act of getting a total stranger to send you money over the internet. And that’s why the topic of influence has always been an area of great interest to me. Because I’ve never really understood why a complete stranger would actually listen to me. And do as I say, when I asked them to pull out their credit card, until many, many, many years after I started, I came across a 27 word persuasion sentence that explained why anyone does anything for anyone else. In this short episode, I’d like to share with you what this 27 word persuasion sentence is, that breaks down to five things you need to do to get virtually anyone to do virtually anything that you want them to do. Enjoy.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Why do you think it’s important to explain to people why they failed in the past? Well, I think one of the first things you have to get right is you have to nail down the problem that your target market is trying to solve and the outcome they’re trying to achieve. I think it’s really important. It always goes back to that 27 word persuasion sentence that I always talk about. The 27 word persuasion sentence states that people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them grow and throw rocks at their enemies. And so I think marketing fundamentally comes down to that statement, these five things right, encouraging someone’s dream, justifying their failure, telling them it’s going to be okay. And whatever their fears are that you know, it’s going to be alright, confirming their suspicion and helping them throw rocks at their enemies. So let’s break this down for the market for people who want to make money, right. So first up, encourage the dream. So you’ve probably seen videos, ads, texts, emails that say, hey, if you’d like to make money online, it’s possible you just have to have the right system. Everybody. Like everyone saw this before, right? I mean, we see it every day. Because if you have a dream of making money online, you automatically gravitate towards people who say something like, Hey, I’ve got a way to make money online. And you said, oh, really tell me more like I didn’t actually say it right? Because it was an internal response. It’s like, really tell me what so then what happens is you remembered that you failed in the past, you remembered that you’ve tried making money online before, or you looked into things before, but it didn’t work. So I said, look, it didn’t work. But here’s why. So if you were doing this in the weight loss market, and you know, I was saying something like, Hey, I got a really cool way to lose weight. And then I would say something like, but if you struggled to lose weight in the past, here’s why. And I would give you a reason why it failed. I’ll give you a reason why you couldn’t stick to your routine in the gym, why you couldn’t, you know, go on counting your calories for three years straight, why couldn’t give up sweets, or, you know, you were craving those calories or whatever, I would basically talk about it as a reason why you failed in the past, it’s really hard to get over a failure mentally, unless it is explained why it happened. Let’s say I had three bad marriages. I mean, it’s a pretty big objection to having my fourth marriage. So the only reason to get me into the fourth one is to basically explain to me the reason why my first three failed. So I don’t make the same mistake again, only then I can say, oh, yeah, that makes sense. Now I can try again. Okay. But if the failure is left unexplained, and basically kind of sits there, right, it just sits there. And it can sit there for years. I mean, there’s some people holding on to these failures for years and decades, and we’re talking about overcoming something like that. It’s tough. It’s really tough to get them to even pay attention to what you’re saying unless you talk about the stuff so you justify their failures. And again, you don’t have to do it in the exact same order as it states in the 27 word persuasion sentence, but you want to touch on these things, then, of course, allay their fears. So acknowledging that they have doubts and concerns and actually pointing out things like head on addressing them is a good idea, helping them throw rocks at their enemies, right so people and things they hate, you know, calling them out Insane you also hate them is a good idea. So I mean, if you ever heard me talk about Facebook ads being what they are, right? That’s a common enemy for us like me saying Facebook ads are expensive, they banned people, they’re impossible. You can never get them working overpriced. The people who sign up through Facebook ads, don’t open their emails, I see all these things. And it’s relatable. It’s something you can go ahead and say and point a finger at Facebook and be like, Yeah, I’ve had a similar experience. Yeah, I tried wanting an ad to an offer and got banned. Right. So when I tell a story about getting banned six times from Facebook in my book, and it’s now been more than that I’ve been still trying to get on. So my point being is that we have something that we share a relatable, a common enemy, or there’s really few things unites people better than a common enemy. Like if there’s two nations at war, but there’s a third nation that is at war with these two nations, trust me, there’s going to be an alliance at some point against that third enemy, you know, it always happens like that, and finally confirming their suspicions. So basically calling out the things that other people don’t talk about calling on the things that they suspect, but don’t know if it’s necessarily true. Now that you can’t really make anyone do anything. You can only tap into an existing desire and sort of push people in the same direction. So if somebody has no desire to lose weight, you can’t make them but if somebody has a desire to lose weight, but doesn’t know how, that’s when you can come in and nudge them in that direction. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic booklets go to www.igorsbook.com. Now to claim your free package.