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Hi I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and in this episode, you’re going to find out how to make $100,000 a year selling solo ads to a tiny list. Now, my guest today is Marc Mawhinney, who actually figured out a way to monetize his 4000 person list using a very cool solo ad model, which I am dying for you to discover. And before we give it to you before we break it down for you, of course, I would like for Marc to share how he made it happen, how he came up with the idea because I’ve seen models like this before, but not too many. And anytime I meet someone who actually has the brains and ingenuity and has the balls to be honest to actually go in, you know, tell people well, if you want to mail my list, then you should give me some money. Well, that’s a great guest in my book. So, Marc, welcome to the list building lifestyle. Hey, Gora, thanks for having me. Yeah, it’s a great pleasure. And you know, the first time we spoke, I was really scratching my head and being like, Wow, this guy is onto something. Because anytime you know, you meet with someone with a list. You know, the first thing I discovered, of course, they don’t mail the list. And that’s been one of the most common things I’ve ever seen. It’s like, do you have a list? Yes. How big? Is it? 7000 people? Oh, awesome. How often do you mail it?

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I haven’t mailed it for six months, what? You’re sitting on a goldmine and you’re not mailing? So yeah. So that’s why I’m excited to host you because not only are you mailing your list, but you also figured out a great way to create stable, predictable income from it. So

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First off, let’s break it down. What exactly is the model? So I know you got a podcast, you’ve got a following, you got a Facebook group, you’ve got some presence in the coaching space, then people know you as the guy who hosts the natural born coach’s podcast. But then again, I know you monetize your list by

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what we would call selling solo ads, right? So why don’t you walk us through it? Well, I’ll be using the word JV. No, I think you and I chatted about it, where Okay, well, so you know, typical JV or whatever. But for convenience, I’ll say joint venture but yeah, I mean, the emails are part of it. But really what happens is, whenever I work with someone, I call it a flat fee JV model, where for one week, I will promote whatever we decide we’re promoting. Usually, it’s a live webinar for the partner, but sometimes it’s not. Sometimes it’s something else. And they’re involved in everything in my ecosystem, you know, so I’m emailing my list every morning about them, blog posts everywhere on social media, but the Facebook groups a big part of it, the coaching jungle, there’s almost 24,000 coaches in there. So it’s a good size community podcast, as we mentioned. So really, it’s everything that I do there. I’m focusing on them for that week. And I only work with one partner at a time just so we don’t muddy the waters. And then I charge a flat fee for my partner to keep 100% of sales with it. The email list I should mention is self-purging less because I email it daily. I’ve been emailing daily since April 2016. So it chases away anyone who’s like, Oh my God, I don’t want to hear from this guy every day with it. So it probably could be bigger if I mailed it sparsely occasionally, but it’s a daily email. Well, I assure you that there wouldn’t be that’s actually not true. Mail Chimp did a study. And they discovered that the lowest unsubscribe rates are the ones on lists that get emailed once a day. And the highest unsubscribe rates are on the list of get emailed once a month. So oh, you know whether or not you would have a bigger list. That’s one, you know, I guess discussion we can have, but a whole lot of discussion is which would make you more money. Yep. And I think what you’re doing is right, mailing them every day is absolutely correct, because it’s become even more important, I think, during the pandemic or since the start of the pandemic. Yes, because the email volume was not sure if you noticed, I noticed the email volume went up. Like people email how

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are these days and so if you want to get in front of people, you know, you better you better be there every single day. It’s noisy out there for sure. It’s noisy everywhere. But I’m a big fan of daily emails, I wouldn’t have been doing it. And I know you are too, because I’m on your email list. So I get your emails every day, and I wouldn’t have done it. I forget what 2300 plus straight days, something like that, if I wasn’t a believer and daily emails, and then this model that we’re talking about as well. Yeah, absolutely. And the model is great, the model is absolutely fantastic. You know, it actually reminded me back in the day, when I just got into selling solo ads, I was still on the Warrior Forum before they got bought out by a freelancer. Because I think as soon as that happened, that they kind of screwed up, the community really became something else. I’m almost like one of these geezers, you know, who complains about a rock band, changing their music style, and be like, all sound the same. You know, I’m one of these. So in the Warrior Forum, back in the day, I remember publishing this solo ad offer where I would mail you to my list. And I would guarantee you 100 clicks at the time, that’s all I could pull from a list of 100 clicks, that’s really it, then I would also post on my Twitter, and post to my Facebook.

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And I would basically make it into this whole package. Then when I was I was surprised, because I would offer you know, different options, kind of like a menu, you know, just social media, or just email, and then social media and email. And almost everyone would go for the package that included all three. So when I saw what you’re doing, and you know, you know, if you want, we can break down the package, as I’m sure there’s lots of coaches listening who might be interested in buying it. But the way you’re doing it is very, very smart. Because you’re stacking up that value, man. Yeah, I’m part of its convenience, keeping it simple. I don’t like to have 10 different offerings or whatever. So it’s kind of that one choice? Well, I guess two, I have a week long option, I also have a three day option, which is about half the day is half the price just condensed into three days with it. So I do add some other bonuses I give them. I have some digital products that I have and things like that. But I also look at the longer term. So anytime someone in my Facebook group, for example, asked a question, they’re looking for someone who’s an expert or could help them on x, the first thing goes in my mind is watching my JV partners, or book writing coach, you know, when I’ve done jayvees With those before, so I’ll tag them. And the other day someone needed help with a challenge right away. I’m like, Who do I know, that’s a challenge expert. I tagged him and brought him into it. So besides their podcast episode being live forever, right, this could be six months, a year later people hear it. Also, I look at it that they’re gonna get some spin off business that could be three months, six months down the road, or whatever. And that’s why a lot of my partners we do encore I say of course we do. Maybe four months down the road, six months down the road, we do it again, when sometimes past and it’s fresh again. And those are great, because I’ve already vetted the partner, I know that they’re great. The big three criteria I have just if anyone’s ever interested in setting it up for themselves, has to be something that’s relevant for my community, obviously, in my communities, coaches,

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it has to be something that’s good, because my name’s attached to it. So we’re going to make sure that it’s legit, and it does what it says. And then finally, you and I’ve had this choppy for a try to keep up ones that aren’t. If I just did one two weeks ago with someone who does YouTube ads, probably wouldn’t do one this quickly as someone else that does it. And now you and I had a conversation a while back where you said, well, don’t be so quick to judge with that Marc, because I know you’ve experimented and stuff. And maybe I’m overthinking it. So I’m opening that up a little bit where I’m going to not be as strict on that criteria. But those are generally the three things I look for. Yeah, and you know, about the frequency, the promotional frequency at one point that was, you know, for me once every three to four weeks. And these days, I can do them back to back no problem. And you know, one of the reasons there’s actually two reasons for that, that I found to be acceptable. First reason is, if somebody’s into something, they’re really into something like I was having this conversation with someone, I just don’t remember who I was just at the Erickson Gauls expert Summit. And, you know, we were discussing pretty much the same thing. And I told them, Look, you can bore people with things they’re interested in. So if somebody is interested in YouTube ads, and they’re really trying to understand YouTube ads, and I can speak from experience as somebody who actually went through a phase of several years of trying to figure it out. And finally now we’re at a place where we’re putting about $100,000 a month into YouTube ads. So, you know, I would consider myself someone who figured it out. Although truth be told it was more about the offering and was about the ads. But that’s like neither here nor there. Like I was consuming everything I could find about YouTube ads. Like if there was a coach, a consultant

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And book author, YouTuber media buyer, there was anyone who mentioned YouTube ads, I would listen, because it was so important for me to figure it out. Or, you know, I love espresso like I’m a big espresso connoisseur, like, here’s right now I’m drinking this Italian where we go blend cold for TSA, which is great. It’s actually from the Happy Goat Coffee Company, believe it or not based in Ottawa, Canada, the best M coffee demonstration I’ve ever had. So, it was not a paid endorsement. By the way, I actually did not make a commission just now. Believe it or not. So like you can’t bore me with coffee and espresso, I’ll try anything. If you know one time I was overhearing a, like I was listening to a podcast episode, somebody mentioned the blue Jamaican volcanoes breast or something immediately. I literally just go and google that. And I don’t want to get a package. Now it turned out not to be very good. But like, if you’re passionate about something, you want more of it all the time. Like my dad, he loves soccer. And so he watches everything, like he watches every league, every game, even if it’s a Russian League, that kind of sucks. Almost plainly in slow motion, sometimes he’ll go for it. And that’s one. The second thing is

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I’ve been kind of looking into my list. And this is specific to my list; it might be different for your list. But ever look into my list. And I’ve been checking to see if I’m tagging people who open my emails. So I know exactly which promotion they open as well. So if you opened an email, like this week, and then the previous time you opened it, it was six months ago, I’ll know. And I looked into it. And turns out it’s different people opening emails on different weeks, which means different interests attract different people on my list. So even if you’ve mailed something for a week or two, it doesn’t mean that the next week is going to be the same people opening your emails, even if the open rate remains the same. Like it’ll be averaged out at 20%. Open Rate, but it’s going to be different 20% Yeah, that’s a good point. I have a twin brother who’s into guitars, and he is enrolled in so many guitar lessons. He’s always buying new guitars. That’s his hobby outside of business. And yeah, so that’s a perfect point. The other fun fact, which I learned a few years ago, is that you would know, being a connoisseur , that it’s espresso and not espresso. There’s a Twitter account that will tweet people who say espresso, it’s really the most annoying thing in the world for me when somebody says espresso, oh, man, what’s it called? I want to go. I forget the name. But if you don’t mind, the toy twitter bot is set up as somebody says espresso and automatically tweets to let them know. But that error, it takes it quite seriously. So if you check out I don’t know espresso bot Twitter, you Google or something. You should be able to see it there. But because I was one of the violators years ago not being a coffee drinker espresso, I don’t like tea or anything, I would think Oh, espresso right.

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Do you know it’s like it hurts my ears? Yeah, you know, it’s so bad. It’s so bad. Yeah. It’s truly espresso. Not Express. I don’t know why people say experts. Maybe because they think it’s fast. Like it’s an express cup of coffee or something. I don’t know. If they’re ever thinking, yeah. Yeah. Because maybe it’s the ES we’re not used to hearing s bras like that. Versus Xpress? I don’t know. Yeah, it’s one of those weird things in life like that was at the Berenstein Bears and stuff like that. But people mispronounce that. Yeah, we should, we should. I mean, we should just shame them. There’s a place in hell for people who say Expresso. Just say.

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All right, well, let’s dive, you know, back into the model. Now, how did it come to be like, did you start out and you immediately decided that’s going to be my, my packages? Like, how did you even come up with the idea of selling this as a service, rather than running joint venture mailings for people? So no, I got online with coaching in 2014. And for the first four years, I did joint ventures traditionally, so I would promote someone, they’re selling a program, whatever price and I get 25% of the sale, or 50% or 40%, whatever. What I was finding with the promotions, I do the campaigns. I’m allergic to swipe, copy, I mean, I’ll pull ideas from swipe copy, but I’m not the type to just copy and paste if a partner gives me a swipe copy because I’d like to have it in my own language or whatever. So I put a lot of work into the creation, the content creation and stuff for the campaigns. I found that I was putting so much work in there that was part of the reason I set up this way so that I was Hey, make sure I’m getting paid and compensated fairly. The other reason I did it was more bandwidth issue. I’m sure you get this all the time you you’re you get people reaching out to you that you don’t know Hey, or love to connect with you on Zoom for virtual coffee or virtual espresso. And you know

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but really could be a disguise sales pitch to get you to be an affiliate, promote whatever there’s or selling. And I just getting a stock on all these calls and I kind of threw my arms up in the air, I set it up this way in late 2018, set up the page, which is www.jvwithmarc.com Marc with a C. And this way I could send people to that page, I and I would say to them, Hey, I just like no, I do my joint ventures differently the most, you can get the details at this page. And if you’re still interested in chatting, there’s a link to book a call with me there. And it chased away anyone that was willing to pay just strictly commission or whatever. So I really saved myself, I don’t know, I would say at least 100 calls a year, maybe 200 or more, because I send so many people to that page, but a lot of people aren’t willing to pay. They just want to do the commission thing, which is totally cool. That’s their business, their choice. But that was the other reason why it was more for time management and to protect myself and my schedule, because I was just getting swamped with all these calls. Okay, so just like many things, I guess it gets created out of necessity. Wow. It’s, you know, how many inventions have you heard of where they were created as a result of necessity or a freak accident, but in this case, is it a strategic decision to protect your sanity and your time and your assets? Well, can I tell you a really quick story when I first launched it, which showed and I’m sure you deal with us all time Igor a lot of people who are reaching out to me prior to this, we’re kind of foolish crap. They’re going on, like they had to sell, just that we were gonna sell a ton of it, I was gonna make these huge, you know, commissions or affiliates from it. And you know, a lot, a lot of times, that’s not the case. So the very day that I got that page set up, and I switched my model, a mutual connection connected me with someone. She had a $5,000 offer for coaches to help them sell from the stage if they did speaking stuff. And so I didn’t get a chance to send her to this page. She didn’t know that I did as a flat fee, because it was literally the day I brought it in. So she was given me the pitch and she’s laying it on thick as we’re doing the chat. And she said Marc, I guarantee we do this, we’re gonna sell 20 No problem. So that’s $100,000. Right? And total revenue, and she said, you’re gonna get 50% of it. So it’s $50,000 for you or whatever. And she would just really like you to tell me, I got that vibe. My spidey senses were tingling, that she was full of it. So I said to her, I said, Well, I have some really good news for you. I said, you’re not gonna have to pay me $50,000. Commission, you’re only going to have to pay me now at the time I started at $2,000 because this was brand new. Now it’s six hours I charge for the week, I said, you only have to charge me or pay me $2,000 instead of $50,000. And I gave her the link which she opened up while we’re on the call to her demeanor when ice cold like it’s just frigid. I needed a parka there. And she said, I don’t pay for promotions. And I kind of humored and I said, Well, I’m curious, why not? I said because they said you guarantee your service or $100,000 Worth would you rather pay 2050 1000 you’re saving $48,000. And it was a very quick call and ended shortly after, what I gleaned from that was that she was full of it, she we weren’t gonna solve 20 spots were the thing she had done with no skin in the game, that doesn’t hurt for me to throw it out to my community and or whatever. She’s not losing anything with it. But I proved right there that she wasn’t terribly confident in what she was selling. Because if not, she would have jumped at paying just $2,000 versus 50,000. And some people just can’t take rejection, you know, they, they want to make, you know, they want to ask, ask, right. But they just can’t take rejection, and they take it personally. I mean, just from my experience, I had a very similar experience. I was speaking to someone who you might know, because that person is a coach as well, that person might have been or might not have been on your podcast. And, you know, they put together a JV giveaway event, what I call the JV giveaway event, but they call it something else, but essentially is like you get featured amongst 100 other people giving away something. So to me, it’s a JV giveaway. And, you know, she actually said that, you know, whoever wants to participate has to pay right now. Personally, I didn’t feel that it was worth it for me. Because of me being kind of mixed with a bunch of other people there. I don’t feel like putting money into it would have necessarily made me get the exposure that I wanted. So I said politely No, but you know, I still stayed on the call. We still had some chat you know, good chat, I actually suggested to her a tweak for her thank you page

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that will increase her bottom line for this as well as a trick like a bit of a not a blackhead but you know like thinking outside the box but still a legal trick that would help her actually build a much larger list and make a lot more money from the whole thing. And kind of we parted ways. Friends now. Will it turn into something in the future? Might not but that’s really the JV game. You take that risk when you decide to invest in pursuing a joint venture it might work might not work like

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I, before we got on the call, I spoke to a guy from a real estate space. Very nice guy runs a service and mastermind, which wasn’t a great fit for me, but we still ended up making an introduction for me that might turn into something. And now if you need something, he’ll reach out to me. So, you know, it’s, it’s,

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you don’t have to take things personally. Yeah, I guess my point is, but it’s hard. It can be hard, because, you know, she might have gotten rejected in the past, and that really hurts. So he/she just ended up transferring those emotions over to you. But I think he did the right thing to stand your ground. And it was a nice little flip, you know, flipping that table on her and be like, Well, if you’re so confident, sure, why not? And that’s really cool. I mean, I still think as a list owner, your number one priority should be your own sanity, your own income, your own freedom, and, you know, get everyone else to play by your rules, rather than, you know, bending over there. So I think that’s great. And

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I guess not a question I have is, so right now, the going rate is of us doing this. So if you’re listening to this, and the going rate went up, don’t come knocking on my door, please. But right now, the going rate is 6k. For seven days and 3k for three days.

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I’m curious, how did you get the original price of 2k? How did you price it? Like? Was there a rule book that you followed? Or that you say? Well, you know, that’s how I feel it shouldn’t be priced? Like, wow, did you structure the price? Well, I know it’s not terribly scientific, but I increased the law of supply and demand.

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When it was at 2000, I started to get swamped with people who wanted all these spots, and I’m like, Man, I’m gonna be doing jayvees every single week and, or whatever, I need to still promote my stuff. So I increased the kind of, you know, help with that, where the demand was there. And then every six months to a year, I’ve increased against a wind from 2000 3000 3000 4004 to five, and then five to six. And it is a little bit of testing it, you know, dipping your toe in and seeing you know, now I wouldn’t go out there and say, Hey, I’m charging $20,000 Right now, you know, I want the partner to get the value from it and stuff to, but it’s more of just same thing with coaching fees forcing, which I recommend coaches do force themselves every six months to a year, they’re improved. As a coach, they’re better off than they were a year ago, the client should be getting more value. So push your fees there, you deserve to keep, especially now with inflation, right? We’re in Canada, the US getting hit with inflation to do that. But um, yeah, just push yourself. And every time I’ve increased my fees, whether it be coaching, this package that we talked about here, whatever, there’s a little bit of hesitation, because like, Oh, I’m filling my spots. Now, I’m like shooting myself in the foot. But then I never regret it. You know, it’s, so it’s a bit of a balancing act, you want to be aggressive with the charging and stuff, but you don’t want to be overly aggressive and push too far, either. Yeah, and that’s great, because most people, like they’ll just never raise their prices, because they’ll just be afraid. And again, like you’re doing so many things, right? It’s just, you know, it’s so easy for me to highlight them, you know, just not being afraid to raise your prices, and probably the price will go up in the future, you know, when you continue to get more requests, because supply and demand, like you said, you know, kind of like what happened during COVID, right? Housing market went up, all of a sudden supply and demand. Like, I actually just built a deck, as well. And, you know, I got a,

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like a price quote from this guy who was wanting to build me the deck a couple years back, and the quote was about 40 grand. And, you know, uh, you know, he came back and he can come back to me a couple years later, and he’s like, Hey, are you still looking for a deck someone to build? He was like, yeah, sure. And he quoted me half that.

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Right. So supply and demand, apparently, went down because the housing market got deflated a bit. And all of a sudden, people don’t refinance their home to do renovations. The price of you know, wood or shipping or something went down all of a sudden, it’s different. So supply and demand, man, for sure. And I’m really, really happy for you for having such demand to like if you continue to have demand and I know that just recently, there’s a big marketer, Best Selling Author, New York Times bestselling author who was a mutual friend of ours, who ran a promo with you. We’re not going to reveal their name, but like, I’m seriously impressed. Because if they keep coming back, and they keep paying your prices, that means your list and your audience convert. And that’s awesome. Because I mean, there’s plenty of solo ad sellers and I don’t. I know you don’t consider yourself to be a solo ad seller, but anyone who sells advertising to the list in my book, I kind of classify them as such. So there’s many services out there that give us a bad name. You know, they sell crappy traffic bots, injections. You know, they go through great lengths to sell all kinds of crap. So you know, when

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You’ve found something of quality when the price tag that kind of matches, you know, you get what you pay for that kind of thing. Yeah, exactly. And I always tell people, when sometimes we’ll be able to, can you guarantee how much I’m going to make from it? And I would love to say, Yeah, you’re gonna make X amount. I say there’s only guaranteed life, death and taxes, and COVID stuff that seems like a never ending. Vida, what I do say is, I guarantee that I will put my most, as much as I can into this, you know, like, it’s, I’m not going to half ass, but I’m going to be, you know, promoting the heck out of it. Which, you know, knock on wood works really well. Now, there have been the odd campaigns where for whatever reason, the results aren’t what we’re hoping for, you know, or whatever, it’s hard to control that. Sometimes I’ll do a little something extra for them, they got something going on down the road. Luckily, it has happened many times. But just because I want to keep my partners happy, right? It’s long term, I view it more the marathon instead of the sprint, so I’m not looking for it to be a one and done. And that’s the only one we do ideally, with partners, we’re doing multiple ones over the years with it. So that’s all I can do is I can, you know, put the most into it with my people. And then hopefully the partner has a good system in place to convert the traffic and everything that’s being sent over. Yeah. And you know, I’m curious, did you ever have a campaign where you regretted not being given? Where you were like, you make 6k. But the campaign and producing 60? And you’re like, damn it? Well, I had one partner. And I don’t think he minds me, telling Sean camp, not the basketball player, Shawn camp. He’s a young guy who’s in the online space. And he made close to 30 on the campaign, and we did a few I think it was one we did on December 23, which I wasn’t, I wasn’t sure about because it’s so close to Christmas, but ended up working out well, because the people that went onto his webinar, the number of registrations and people attending were a little lower than usual. But the sales were a lot higher, because of someone’s going on a webinar on December 23, two days before Christmas, they were probably pretty serious, right? So in that case, if I’d done a 5050 split or whatever, he could have made double or almost triple what we did. But hey, he’s happy. He’s tickled pink and gave me a great testimonial, and we’ll do more down the road as well. So yeah, I mean, that at the end of the day, there’s gonna be some that it’s going to hurt me with, there’s gonna be someone’s going to help me with and I mean, like you mentioned, I’m all for having boundaries, structure your business a way that you want to structure, you know, it’s your business, your rules, and you have to be willing to tell people sorry, no, I don’t do it this way. And I find so many coaches, and people in the online space are so eager or horny for money there, they’ll just bend over and take it. However, with the money, that’s not the way to go. You end up being frustrated and miserable and regretful, and I just, I like having to here’s my package, if you’re interested, cool. If not, that’s also okay. And, you know, good luck. Yeah, you’re totally right. I was just at this event, I was hanging out with my buddy Joe. He’s got a real estate info business. And, you know, we spoke about selling high ticket coaching. And he said, Well, I’ve sold 50k coaching, and I can do 100k coaching. But like, if I would just hate myself, he says, you know, like, there’s some things you know, you won’t do you know, when you kind of have to set those boundaries, you have to know what these boundaries are. And I really respect that.

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And yeah, like you said, like, for me, personally, the reason I love selling solo ads is not only because of this possible fluctuation and results, but the predictability because I started singing solos, and shortly after I had a baby. So I was like a young father, I was forming my household building my castle, right. And so for me, knowing that every day, I’d make $1,000 Give or take, you know, based on how much volume I had that time. Like, that really helped me because I don’t know about you. But I’m extremely risk averse. I grew up poor. And

29:05

I remember, I really remember what it’s like, for real. I mean, there were times in our life when I actually had to take my piggy bank. When I was a kid and back in Ukraine. I remember that day it was minus 20 Celsius. So kind of, I mean, you go outside with a cup of water, you, you know, kind of spill the water and it freezes in the air, you know, before it hits the ground. So I was really, really bad. And that day, my parents approached me and my mom and my dad, they said, look, we don’t have any money, and we need to go buy something to eat. So would you mind if we borrowed money from your piggy bank? To which I said, you know what? Sure. And I don’t know why, but I felt really proud doing that even at that age, but I had this. I loved having this piggy bank man. It looked like Scrooge McDuck.

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Remember that the duck tails, right? So I had the big Scrooge McDuck, and he had this thing where you slide the coin in the back of his head. Now, there was no way to open him up to take the money without breaking him. So we went to the kitchen, they handed me a hammer, put it on the table. I was like, bam, and I broke, smashed his head. And that day, we counted the money. There were 67 grins, which was Ukrainian money. So that day, we spent about half the money to get some bread and milk, you know,

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a sausage and stuff like that. But it’s something you don’t forget, right? And so for me, no matter how many millions of me, no matter how much money comes in every day.

30:45

You know, it just never leaves. So that’s why I really liked the school with Yeah, and I’m not equating growing up middle class in Canada, what you went through in Ukraine, but I built a big real estate business through my 20s. And everything went belly up when I was roughly 31 years old. 2009. And I’d gone from having, you know, 100 agents and employees at a big house, you know, four car garage Bay, the Mercedes and Lexus, all that stuff, the toys. When everything collapsed, I was visiting my father afterwards. And it was parked in his parking garage because he was in an apartment complex downtown. And when I started visiting him I was getting ready to pull out of the garage. It was going to be like $2 or whatever to pay to get out of there. And I was literally scooping up quarters, you know loonies, being kind of like I could hope the guy can find a loony. Here’s some quarters, dimes and stuff to pay the $2 to get out of the friggin parking garage. And I’m thinking man, I went from driving $100,000, Mercedes CLS 550, to scrounging for $2 to get out of a parking garage. So that’s still with me. Now, even though I’ve been doing online coaching for eight and a half, almost nine years, I don’t think it will ever leave me. It’s more it gets inside me. You never forget that right? Like a wound. It may heal over but it’s scarred. It’s still there with it. So I get what you’re saying with the Scrooge McDuck thing? It’s, yeah, it’s not fun, but it sticks with you. And hey, it motivates you to stay on top now. Yeah, yeah, it really does. It’s like when you burn your hands on milky blown water, so to speak, you know, there’s an old Washington saying for that. And it’s so interesting. I even once had a conversation with my buddy here. He’s a, he’s in Canada, and he’s big in the CPA marketing world. And he was actually telling me how he admires this. Because he didn’t grow up like that. And he doesn’t have it. And he was telling me that, you know, he sees that I’m constantly doing something like that. I don’t sit still. And I keep going. And I keep doing and keep producing.

32:55

And that for him, it’s really difficult to continue to motivate himself. So pass a certain number.

33:02

And he says that, you know, he asked me why. And I said, Well, that’s why, because I remember I remember like it was yesterday, I remember what it’s like to not have money to worry about where money is coming from. I remember, when I was still, when we’re still in Israel. When I was in my late teens, every morning, I would wake up and my mom would make me breakfast, some eggs, and some, you know, bread and butter. And I would you know, I would be at the dinner table eating and I would always be across from her putting on some makeup because she was getting ready for work. She worked at the factory. And you know, she would always be angry. Like, I thought she was angry. But now I understand she was worried.

33:43

And every now and again, they’d be like, budget cuts, and stuff like that. And, you know, so she was always concerned about, you know, Will I have a job tomorrow. And I really hated that, to be honest with you. Like I really hated the idea that you have to be worried about whether or not you have a job. Now, I can appreciate worrying about whether or not you’ll make money tomorrow, whether you’re going to find the next client or whatever. But at least you have control over whether or not you’re going to find a client or whether or not you can run a promotion. But having a job, you know, someone else can just come in and X you just because there’s budget cuts just because they don’t like your face, just because there’s COVID, whatever, that I didn’t appreciate. And so I guess that’s why I really wanted to build my own business. So

34:33

yeah. Now, really, this is just a fascinating model man. Truly, truly fascinating. Now we do have to wrap up because now we’re out of time, but in case somebody actually wants to run one of these promotions with you, where should they go? Also, please tell us a little bit more about your podcast and how we can just in general find out more about you how can we get into your Facebook group and just you know be connected with you

35:00

Sure so, as mentioned, the details on the JV package are at JV with Marc that’s Marc with the see www.jvwithmarc.com. The podcast is www.naturalborncoaches.com. And then the Facebook group, the coaching jungle is coachingjungle.com. If anyone listening to this ends up booking a JV mentioned Igor is named because I do pay for referrals. Some people’s l don’t pay for referrals or whatever for me. So my best referral partners, that’s not enough to retire on, by the way, it’s 500 bucks us. But that’s my thank you. If someone gives me a good JV partner, I’ll pay 500 bucks all day long with it. So I mentioned Igor, his name, he can buy some it’ll put it towards your DAC. If you haven’t built it already. Or you got some jerseys to do it at least for an oil change. And I’m good. 500 bucks isn’t much. But yeah, it’s a thank you for me. And it’s funny because some of my best partners have sent me business. They don’t care about the money. They’re doing really well. But it keeps me Top of Mind with it that they’re also referring at the end of the day, because they don’t, go to I do and we get along well with it. But I thought I’d mentioned that as well. So another conversation of referrals and paying for referrals. But yeah, www.jvwithmarc.com. Awesome. Well, I didn’t expect that guys just so you know, I didn’t you know, I didn’t invite Marc just because he promised me a referral commission that was not discussed. And let me put it this way. Let’s go ahead and apply this $500 at a discount to whoever goes to JV with Marc, that’s marc with a C. www.jvwithmarc.com and gets a package. So if you mentioned Igor, then you’ll get a $500 discount. How’s that? Is that fair? Yeah, that’s cool. And I did spring this on you. We didn’t talk beforehand. So. But that’s very generous. So anyone Yeah, coming through you, Igor would get that discount applied. Awesome. Yeah. And also guys, if you do end up working with Marc, then contact me at my support desk at Igor at listbuildinglifestyleshow.com. And also send you a neat little bonus about Microsoft ads. So if you’re looking to promote your business, you can actually use their platform to run some PPC ads that a lot of people are not using right now. So again, if you end up working with Marc only have to do it just once you start working with him, just email your receipts to Igor at listbuildinglifestyleshow.com. And I’ll give you any bonus promised it’s going to be worth your while. So, Marc, thank you so much for sitting down with me. It’s been fascinating. Thank you for opening up about your model. Now that we’ve done an episode, I’m sure there’s other people going to be picking it up. So my apologies about that. But it’s fascinating. I admire what you’ve done there. Naturally, of course, it’s not your only income stream, but that alone can provide the peace of mind and the stability that a you know, a middle upper class Canadian needs. So yeah, it’s been great. Thank you so much for sharing and until we until we chat, and wouldn’t want

38:02

thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. now to claim your free package.