Copywriting In The Era Of A.I

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. Today we’re discussing a topic that’s been on the minds of many in the copywriting industry, the impact of artificial intelligence on our profession as technology continues to advance at an unprecedented pace. Many people are worried about losing their jobs to artificial intelligence, and copywriters are no exception. With software now capable of generating content. Some people are uncertain if they even need to learn copywriting anymore. But is this really the case? Is artificial intelligence truly a threat to the future of copywriting? Or is there still a place for human creativity in the industry? In today’s episode, we’ll explore this question and I’ll share with you my take on the topic and provide insights into how copywriters can adapt and thrive in a world where technology is becoming increasingly prevalent. Oh, and by the way, I will also share a personal story about how I used artificial intelligence to generate a comic book for my kids. It’s a fascinating example of how it can help with creative projects. And I think you’ll find it really interesting. And speaking of fascinating examples of what artificial intelligence can do, this intro that you just heard was actually recorded using an artificial intelligence voice trained to sound like me. Yep, I know. It’s improved a lot since the last episode. And that’s because we’ve been feeding it more and more data. As you can tell, I’m really passionate about this topic. And I’d love to know what you think about it. So when you finish the episode, please head over to Igor dot top slash voice and let me know your thoughts. Now without further ado, enjoy the episode.

01:49

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:35

I genuinely recommend everyone to master copywriting but what’s really interesting is that you really don’t need to do that anymore. And I say it with almost sadness in a way because you can now get away with not knowing a copy. And like what I mean by that is now there’s enough automation and software and artificial intelligence for you to write your copy for you. But you still need to have an understanding of what a good copy is. So yes, I do want you to have at least surface level knowledge of copywriting and in principle, how it’s supposed to work without having the skill, the language skills that I personally actually honed over the years, right? You know, a lot of people tell me that they approached me and they say, well, it’s not that my English is not my first language. How can I write English? Well, I wrote a lot and I read a lot and watched a lot of movies in English. So you know, just through practice, I improved. But you’re now stepping into a scene where the AI is so powerful, that you really don’t need to know all that much. And you can get in with quote unquote broken English or Borat English as my mentor used to call me and you can basically just know how to use the software correctly. But again, this is where we’re going. So I assume the next six to 12 months this is exactly where we’re going to be. Until then, yes, read books on copywriting and read great copy. It starts off with the Gary Halbert letter, it’s free. You can find it at thegaryhalbertletter.com . It’s great education, but it’s also great writing by Gary Halbert, his writing is amazing. Gary Halbert, John Carlton, Dan Kennedy, read their writing and automatically you’ll become a much better copywriter. But here’s what I will tell you though, the quality of your expression in English will not depend on the word choice. You don’t have to use big words, right? What you will have to do is you’ll have to master some other principles of persuasion, that are analogies and metaphors, visual words or word pictures, and you’ll need to understand human psychology. So if your English level is basic, but your understanding of human psychology is relatively advanced or moderate, you will be an amazing copywriter. In fact, if you’re like, you won’t even have to write your copy yourself, you’ll just have to enter the right parameters into the software that’s available today, such as Chad GPT, and then it will produce the copy for you. It’s amazing. What I’ve done is, as you guys some of you know, maybe some of you don’t, but I tend to create comic books for my kids. I basically tried to create educational comic book material where my children are the heroes of the comic book, it’s completely custom comic book. And as the character in it, I take them through a journey to teach them a lesson. So for example, the first one that I built was where my daughter Erica, she is the superhero that saves all the birds in the city, because three guys steal the birds. And of course, if we don’t have the birds, nature will suffer. So she goes on to save the day using some, a little bit of superpowers and a lot of brainpower. So kind of like, you know, teaching her to be thinking outside the box, she’s taken on three big guys, all adults, and she still tricks them into, you know, into submission. So this process requires me to figure out the comic book idea, then to actually write out the entire comic book script and panels. And then to draw the thing and to print it. Now, I’m not an artist, I can’t draw like the comic book. But I know how to work with text. And what I’ve done over the years is I hired writers to write the comic book, but I would kind of observe and watch that project and make sure that it’s up to my standard, right. But this time around, I’ve had this ad for about a year now. And it didn’t take action, I couldn’t find a writer. So I sat down and I created a detailed outline of what happens in the comic book. I didn’t write the comic book I just said, Okay, Scene one, this happens. Then Chris enters the room, Chris is my son, and Eric is my daughter. Then Chris says this, And Erica does this. So kind of like just trying to imagine a 10 minute little movie in my mind. And then I took this outline and fed it to a software AI, artificial intelligence. And look, it basically wrote the entire comic book. Okay, so now, I just take this comic book script, and I and I take it to an artist that takes it and makes the visuals for it. And I’ve got my book. Now, do you want to guess how long it took me to have that script done? So outline and script together, done, start to finish in 90 minutes, I basically spent half of that time doing the outline, then the other half of the time trying to just feed the outline to the AI because I still can’t really process tons of information. So I had to do it in chunks and it slowed me down. But basically, I didn’t have to write the dialogue. I didn’t have to do anything. I just kind of gave it the ad and the parameters said, Okay, we’re reading comic books. These are the characters Erica Chris Mom, this is and this is what’s happening. You know, here’s the outline. Now go write me that comic book with panels and dialogue. And it just fills the gaps. And it really does a good job. I only had to go in and tweak a few sentences the rest did really well. So that’s the level to which we’re going towards. And I think in five years we won’t really have copywriters anymore. We’ll have people who know how to work with AI, and to prompt it to write a copy. Because even today, like I would say at least 30% of the online articles that you’re reading on blogs are produced by AI. Yeah, and it does a great much better job writing those articles, then the people you would hire on Upwork Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package.