Why Hype, Claims and Proof Must Go Out Of The Window

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I used to run the largest coaching program in the Solo Ad space.

But I got tired of babysitting people.

And now I only privately work with my Solo VIP Club members.

The VIP club is where work with beginners.

I help them become top earners.

And one of the biggest challenges for a beginner top earner is not having proof.

Which means they can’t make claims to attract prospects.

But little do they know – they don’t need proof.

They don’t need to make claims.

In fact, making claims achieves the complete opposite – it makes you invisible to the prospects who are allergic to claims.

There’s a faster and easier (100% ethical) way to get prospect’s attention and win over their heart and wallet.



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.