How To Keep Your Email List Healthy

Yo, what’s up is to dope fences. Snoop Dog rapping slow week and the list building lifestyle show. If you want to pimp up your MailTips game, and come listen to Igor, don’t be lame. You have to build it big and strong. Now it’s time to admit what’s gone wrong rather than dead subscribers. They aren’t no good about cutting them loose like a homie who lifts the hood. They don’t open a maze, they don’t click through. So what holds on till the like there’s some kind of proof. It’s time to trim the Fed. It’s time to get lean. And if you need inspiration, just listen to the scene. My main goal in this show, he keep it real. He tells it like it is, he doesn’t sugarcoat it, conceal it. Today’s episode, he says a clean, good list dropped in Daily Mail, using the dead weight. So let’s go, let’s do with less greenhouse. It’s about quality. It’s not about science. Then let’s raise a glass. Let’s make a toast to a better list into our favorite podcast host.

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I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 Bonus packages includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle. That subscriber could be somebody who just got on your list but doesn’t open your emails. But a dead subscriber can also be somebody who’s opening your emails. But as a freebie seeker essentially and never wants to buy anything from you. So the way I discourage freebie seekers is I try not to use the word free too much. Whenever I’m inviting people to opt into my list, I always try to focus on the big idea or the benefit of opting in of the big discovery that’s going to take place when they opt in to my list rather than the fact that it’s free. I see people really overselling though the word free way too much, you know, they kind of stick it everywhere. And by that I mean, it only conditions people to expect free stuff from you, right? Especially if you mail free stuff, like one thing is, you give away something for free to get people to opt in, then you’re like upfront about it being free. But you can do it in a way that actually encourages purchasing too. For example, if you ever did anything like a strategy session, where you make people opt in for a free strategy session, but you don’t hide the fact that there’s going to be a pitch at the end of it. Or if we ever did a webinar funnel, where yeah, it’s a free webinar. But when they get on the webinar, both on the confirmation page and in the webinar itself, you know, we say, Hey, this is a structure that is 9010 90% value, 10% pitch. So after we go through like a good 15 minutes of value, then we’re going to switch to a pitch. And when we switch, we say hey, would it be okay with you? If we told you more about this program, opportunity, whatever service? And, you know, usually, based on what I’ve observed, is like 95% of people say yeah, and there’s going to be like a couple of percent. Who’s going to be like No, to which of course I say, Well, I see like most of you said yes, it’s a couple of notes. Well, if it’s enough for you, then no hard feelings, you can leave the webinar now. Because you will not get any value from this point forward. And these people still don’t leave. They kind of stay to spite you like this. So they stay on to hear your pitch, despite you. So and then people kind of switch from arm here to get free stuff. Where I’m here to learn for free. They switch to Okay, he’s going to pitch us something, he’s going to pitch me something, and I might consider it. I can say yes, I can say no. And it’s a different vibe, right? Because people love my stuff. This is a huge misconception that I’ve observed over the years is a lot of people, especially the ones who never really, truly take off in marketing of any kind. They’re really afraid to pitch, they’re really free to pitch and I think the problem with that is they think they’re making people uncomfortable by pitching. But what really happens is they’re themselves uncomfortable pitching because they think people hate buying. Now people are hate being sold to people or hate being kind of they hate it when you kind of shove it down their throat almost right when you don’t want to get pitched when it’s not the right time for you but you really consistently trying to pitch something, but they love to buy stuff and they’re actually looking to buy stuff all the time. All the time. Even when they complain about it, by the way, like my wife can complain about oh, I’m getting emails from On Vera Moda with another 40% off, and she’ll complain as she’s opening the email and reviewing the offer, right. So I’ve always been a great believer in people voting with their wallets. So people love buying stuff they do. So don’t think for a second that the only way you can get somebody to opt in to your list is by bribing them with freebies, that’s actually not true. And don’t feel compelled to only email free stuff, that’s also not true. You don’t, you really don’t need to email free stuff, people are perfectly fine, and are conditioned at this point, to get offers by email. In fact, another fun fact is every now and again, my wife will go and check the mail. For example, when I order coffee, some beans arrive in the mail and go into the business mailbox. So my wife goes there, opens the mailbox, and pulls out the beans, and she pulls out a bunch of ads, either catalogs, blue from Canada tire or some real estate ads, whatever. And you can see her keeping the catalogs. She actually and every time is like Why are you keeping this crap? It’s like, well, it’s interesting. I want to flip through to see if there’s anything I like. I was like, What do you have the internet, we have Amazon Prime, you know, we have like so much like it’s right there. It’s the same crap. He’s like, No, but she likes it, she likes to flip through it, maybe I don’t know. But she actually keeps the damn catalogs. And I end up throwing them out two weeks later, because I can’t stand looking at them. But in the same way people flip through their email inbox every single day, they literally go into their inbox looking for things to review. And that’s normal. So that’s one way to discourage dead people or dead subscribers. They’re actually like people, but subscribers from your email list. The other way is, you will always have no matter who you are, you can be Igor Kheifets, you can be Frank Kern, you can be Rich Schefren, you can be Les Brown, I don’t care who you are, you’re gonna have a bunch of people on your list who just don’t open. I don’t know why. I don’t know what forces are. At play here, I don’t know if it’s the content. If it’s email delivery, there’s really no explaining this, there’s no one variable that defines it. But no matter who you are, your email open rate will probably never exceed 40% on average. Now at any given point within say, a 30 day period, you’re going to have different people opening your emails. So different parts of your list will be opening your emails, but eventually, you will have a portion of your list over time that never opened a single email. So on a really healthy list that will be maybe 15 to 20%. On a less healthy list could be even half the list. But there will be a portion that would just won’t open. And so tragic. The bad news about this segment is you just have to remove it. The tragic thing is you just delete these people from your list. And before you start complaining and be like No, but I spend money and spend time energy. And they cost me a lot to get them. Yes, it did. But here’s the game we’re playing here, as a list builder. As an E farmer, you’re playing a different game, you’re not looking to have every single email subscriber you’ll ever generate, to engage with you, this is not going to happen in the same way that not every social media subscriber will engage with you in the same way that not every webinar attendee will engage with you. So in every media, including email, there’s always going to be those people. But with email, the beautiful part is the ones who engage. The ones who engage with you, they stick around, they stay with you. Well, I don’t want to say for life, because that might not be true, but they stay with you for a long time. And so once you’re like in someone’s inbox, it’s you’re penetrating their psyche into their heart. And if you stick you stick and eat these people, this cluster, this core cluster of people who will actually open I read your emails over time. That’s your bread and butter. That’s your asset. It’s not like even if you have a 60,000 person list, and there’s like 30,000 of them are active but only 3000 of them are rabid followers. That’s enough. It’s really enough. You really don’t need the whole list to be in love with you and engaging with you and then hanging on to every word you don’t operate with much smaller numbers. Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.