How To Build a Responsive Tribe With Tammy Montgomery

Igor Kheifets: I’m Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
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Welcome back to another addition of the List Building Lifestyle with your host,
Igor Kheifets. We’re back and I’m here with my friend, Tammy Montgomery, AKA
the fearless momma. Tammy, thank you so much for being on the show.

Tammy Montgomer: Hey, Igor. Thank you so much for having me. It’s a pleasure.

Igor Kheifets: Yeah, the pleasure is ours, trust me. I haven’t, you know, really
been watching you for the last couple of years, although I know you’ve been in the
industry for a long time now. Recently, you’ve been making quite a splash with the
Fearless Momma system and I thought it would be really cool to get you on the show
because I’ve got a ton of female clients and they always ask me, like, “Igor, does
your stuff work for women?”, you know, “Igor, does marketing work for women?” “Can
someone in her 40s, walking away from a full-time job in teaching, do this?” All
these kinds of, you know, questions that show low self esteem because of the way
that society has been conditioning women to feel like that, which I think is
completely bogus. Now that I have a six-year-old daughter, I’m paying more and more
attention to that every single day.

I wanted to bring you on the show because you’re just a testament to a powerful
female who just is dominating the industry. I’ve seen literally almost every top
earner that I know, you know, either talk about your system or join your system, and
promote you, right? This is a big testament to your success. To, kind of, get us off
on the right foot, why don’t you share your background, you know, how did you end up
in this industry and what inspired you to, perhaps, you know, launch the Fearless
Momma System?

Tammy Montgomer: Yeah, absolutely. What you just said is really, truly, kind of
where I thought, you know, way back when. I didn’t have any self confidence. I
actually had met my husband when I was 20 and he said to me, you know, “Tammy, you
don’t have to work, you know, in a factory. You don’t have to go to college.”, and
I said, “What are you talking about?” I really have to owe my husband a lot of
credit here to building my self confidence, and he has through the years. You know,
what you just said, a lot of women, they don’t know how to begin. They don’t know
how to start a business, they don’t know to even get into entrepreneurship.
Furthermore, they don’t think they deserve it. I’m really, really excited to have
so many people, like you said, top marketers, so many people are coming into this
Fearless Momma opportunity with me and it’s overwhelming some days. I’m just so
humbled by it.

I think one of the biggest reasons why I did put this program and project together
is because of what you said. A lot of women, they see men, you know, making a lot
of money and I’ve always been one of those people where I want to break through the
income ceiling, so to speak, you know, and how can you do that? You can’t just do
that by working in a corporate America job. I have a 20-year-old daughter, you know,
so I get that, what you’re talking about with the six-year-old daughter you have and
we’ve talked about this before, but really the bottom line is self confidence. If a
person doesn’t have self confidence and they don’t know what they’re doing, for one,
then they’re not going to be successful.

That’s the biggest thing that I think people realize. That they do see a lot of
gentlemen out there and they’re just crushing it right and left, and they just kind
of, like, “Oh, gosh.”, you know, the female, “We’re not able to do as well as the
men.”, but the Fearless Momma is here to prove that wrong. It’s just, kind of, a
little bit of competitiveness in me. I actually grew up on a farm and, you know, I
had a lot of great men influencers in my life. My grandpa used to say, “Tammy, you
know, hey that horse threw you off, but get right back up on that horse and get
going again.” It’s my background to be very, I guess you could say, you know,
competitive but also to just realize that I deserve it as well.

My husband, again, like I said, has always supported me in my home-based business.
We actually, our background is mortgages and real estate. In fact, he still does
real estate, but there was a time where, him and I, we didn’t know what to do. A lot
of people understand about what happened with the crash of 2008. We were actually
doing really with real estate and mortgages and then that happened in 2008 and I
said, “You know what, Bob?” I said, “We have to start an online business.” He
thought at first it was kind of crazy, but I proved that wrong. I said, “Well, we’re
going to do this together.” We do a lot of traveling now. We’re able to do that with
our children and we’re also able to teach them that, you know, you can break through
and get away from having to have a 9:00 to 5:00 job because of the internet and the
lifestyle that we lead. It’s been quite an experience and I’ve put a lot of my, you
know, 10 years of experience, online experience, into the Fearless Momma product.

Igor Kheifets: I’m happy you said self confidence. I was listening to an
interview by Dan Sullivan, who also actually grew up on a farm and he’s widely
considered to be one of the smartest entrepreneurial thinkers on the planet. He said
that, you know, when he was growing up, in school they taught him that we operate at
a limited potential. In other words, say, if a human being is 100% potential, then
most human beings operate, like what, 2% of potential, and that some of the highest
achievers operate maybe at 10 or 15 or maybe 20% of potential. He said he’d never
like this idea because it felt limiting to him. It’s like you’re always trying to be
in the 100%, which you can never get there. He reframed it and he said that we’re
always operating at 100% of our potential, it’s just we put our own ceiling, so we
basically operate within the 100% of our potential within a certain bracket of self
confidence.

When you say that, you know, you’ve had the great role models growing up on a farm,
your grandpa, your father, your mother, who instilled self confidence in you and
basically allowed you to believe that, you know, why not Tammy, right, why not me,
like-

Tammy Montgomer: That’s right.

Igor Kheifets: I’m just as good as anyone else and probably even better and
smarter. This self confidence you were saying led you to asking for more, demanding
for more, living more, doing more, growing more, giving more and I think that’s
definitely one of those things that is just missing for so many women out there, and
men, too. I mean, don’t get me wrong, if you’re a guy listening to this, I’m seeing
more and more guys who are just pussies. For example, in our office, we’ve got Lana,
right? Lana is, you know, she’s basically running the show, right? She’s the deputy.
The Deputy Igor, and Lana is only 25 or 24 years old. I’ve got to tell you, Lana has
more balls than most guys I know. She can go through more stress, and more work
load, and more, you know, tough conversations than most guys I know. I’ve seen guys
crack under pressure, you know-

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: Not even, like one-tenth of what Lana can actually hold. When you
say self confident, it hit so good, it hit so well because if only more women online
just realized that, look, you don’t need anyone’s permission to be successful.

Tammy Montgomer: That’s right. Yeah, you really don’t. I mean, and it boils down
to knowledge. You know what I’m saying? A lot of the internet marketing training and
courses, and things like that, that I took, it was always, like, you know, very much
a lot of motivation. What I really started getting irritated by was why don’t they
just teach the how to, and the nitty gritty, and, like, how you build lists and
things like that, and become the knowledge that you really need to have that self
confidence. Many times it’s just that monkey chatter in our heads that think that,
well, you know, they don’t look at the simplicity of how to have a list and a
system, and it’s really, kind of, a money magnet at that point. I just think that no
matter what gender you are, I mean, and I have a lot of guys that join this and
they, you know, become fearless poppas.

My husband, and I mention him again because he’s very fearless, he taught me at a
very young that, you know, like I said, you don’t have to work for anyone. We can
be self employed, and we can do what we want to do, and just really live the
lifestyle that, you know, that we’ve wanted for our kids. We’ve taken them all over
the country, all over the world, you know, Mexico, Hawaii, things like that, so they
can experience it.

The other thing I want to mention, Igor, a lot of times is women don’t realize that
this doesn’t take a lot of your time. I’m a very busy wife. I’m a very busy
stay-at-home mom. I’ve homeschooled my kids for-

Igor Kheifets: Homeschool. Wow.

Tammy Montgomer: Yes, I homeschooled both of my children, Robbie and Amanda, and
I was able to do that because of my internet-based business. I was able to pull them
out of bullying situation, and this is going to hit home for a lot of women. When
you see your kids coming home from school and they’re crying, because let’s just
face fact, Igor, school’s not the way it used to be, even when I was-

Igor Kheifets: Well, school is crap.

Tammy Montgomer: Yes, it is.

Igor Kheifets: School is crap.

Tammy Montgomer: It’s terrible, and to see my kids coming home and they were
crying and, you know, here they are, teenagers and boy, the bullying, the drugs, you
know, it’s all over the place. I’m very glad we made that decision, and the only way
I could have done that is with a home-based business, to be able to homeschool, you
know, children. That’s, kind of, my push, my why, is to get other parents to realize
that, you know, the school systems are not teaching your kids what they should be
taught in this world to survive.

It really hit home a couple of weeks ago, if you want me to be really raw about this
on this interview, my daughter, one of her best friends from high school just
overdosed on heroin. She passed away, and this happened just a couple of weeks ago.
When I learned about that, that was really one of my biggest reasons, of course,
obviously, you know, to have resources to be able to help those children that are
suffering like that, that have drug addictions. We just have to be more and more
aware of what we are going through right now in the world, and it is a really big
drug epidemic. It really is. People have to realize and, you know, women have to
realize that they’ve got to take care of their family. So much of society is always
pushing the woman outside of the door, too, to stay up to snuff with the men and
making money out there like that, but you don’t have to. You can stay home and you
can take care of your loved ones.

Igor Kheifets: Yeah, absolutely. Another thing that I think a lot of times,
especially men will overlook, is the fact that you didn’t give up motherhood,-

Tammy Montgomer: No.

Igor Kheifets: Or educating your kids, for the sake of the business.

Tammy Montgomer: That’s right.

Igor Kheifets: I’ve been studying some, you know, what I love doing is just
studying successful people from, like, way before, and then reading about their life
and how they were brought up. A lot of times, you know, anyone who had a successful
father really was brought up by their mom because, you know, the dads usually just
take off and build their own careers while the mothers were the ones who support
great men who grew up and vice versa. There’s been a study by The Rolling Stones
magazine where they, kind of, found out that it’s always the parent of the opposite
sex that influences the child most, like a successful child, right? A lot of
artists, and celebrities, and accomplished people, and presidents, you know, always
are influenced by the parent of the opposite sex.

I think you’ve done your kids a huge service by, not only being a great role model,
although an ambitious mother who wanted to achieve something in her life and she
did, but also, you know, you didn’t sacrifice the relationship with them, which is
what many successful male entrepreneurs actually choose to do.

Tammy Montgomer: Yeah, very good point. Yeah, your relationships with your kids
and, you know, if you’re successful in your career and things like that, it really,
bottom line, is what’s your relationships with your kids? We’re very close. We’re a
very close knit family. We do a lot of things together, day trips, you know, things
like that, and it just really boils down to, you know, having the next generation to
really respect and to really understand what hard work is all about, and just being,
you know, smart about it. That’s just really what I think. Bob and I really are glad
that we’ve, you know, taken this direction in helping so many people.

Igor Kheifets: Yeah, absolutely. Let’s talk about how you helped a lot of people,
and you’re helping lots and lots of people every single day.

Tammy Montgomer: Okay.

Igor Kheifets: You’ve created the Fearless Momma System, so for those who don’t
know, what is it?

Tammy Montgomer: Well, it’s essentially a 100% commission program now. It started
out to where it was a front-ended funnel. I’m not sure if a lot of people understand
what that means.

Igor Kheifets: Oh, they do, yeah.

Tammy Montgomer: Okay.

Igor Kheifets: Over here, in the List Building Lifestyle, you know, we know a
funnel is,-

Tammy Montgomer: Sure.

Igor Kheifets: What a list is, what a followup is,-

Tammy Montgomer: Okay.

Igor Kheifets: What a CTR is. We’re an advanced bunch of people.

Tammy Montgomer: Okay. Yeah, I figured that. I was hoping that the lingo here is
going to be, you know, kind of, the words that everybody understands. Tim Berger is
the owner of a big ticket company. I’m an affiliate for Six Figure Empire is what
it’s called. He had asked me in early spring, he saw my transformation. Actually in
the last year and a half to two years, I’ve lost over 100 and some pounds. Everybody
loves to work from home, but boy, that refrigerator is right there, you know? I know
a lot of women, especially at my age, you know, menopause, all this kind of stuff,
right, we’re being real here today, but I put on 100 pounds and it was a lot of
times just really easy to make an excuse. I started, because of my success, I
started getting asked to do live events. I’ll tell you what, Igor, if that’s not a
motivation to get weight off, I don’t know what is.

Here I am behind the computer and I’m doing videos and stuff like that, not showing
my face a lot of times. I decided that I would love 120 pounds and I did. Then the
owner, Tim, he recognized that and he said, “You know what? You should really do a
product. There’s a lot of women just like you, a lot of women out there that, you
know, the age category you’re in, in 40s-50s, they want to know how the heck did you
do it. So I did. I put together modules, I put together training, I put together,
you know, how you have to be consistent, especially when you’re trying to lose
weight at this age category. The metabolism just isn’t the way it used to be. I did
that. I created a product. It was not a commissionable product, so I created a
front-ended funnel and then I started getting so many requests, you wouldn’t believe
it, so many requests on my team, my big-ticket team, and they wanted me to turn it
into a 250, 100% commission front-ended funnel.

I went to Tim Berger, and I said, “Let’s just collaborate here.”, and we did. We had
a great synergy. I’ve known him for eight years, actually worked with him for eight
years in the big-ticket space. We decided to put together this front-ended funnel
for the whole system, and it’s been going very well. We just launched this,
actually, October 10th, and I think the numbers are in the 700s now of members that
we have helped. It’s not just about the money, it’s about [crosstalk 00:16:26].

Igor Kheifets: And these are paid members, right?

Tammy Montgomer: These are paid members, yes. [crosstalk 00:16:29].

Igor Kheifets: Big ticket, $250.

Tammy Montgomer: That’s right. It’s a perfect price point. It’s not just your
normal, typical, you know, yes, you could say, modules and training in the back, I
mean, I literally break it down how I’ve been able to lose the weight. Like I said,
a lot of times, entrepreneurs, they put on weight, so it’s not like it’s a weight
loss product. It’s not that. It’s more of a transformation product because, like I
said, Igor, if you put your mind to it, you know, you can do anything. I have a lot
of mindset trainings in the back office, you know, what happens if the you-know-what
hits the fan? I mean, there’s things. Sometimes, you know, lists go down, videos go
down. I mean, I’ve gone through it all, so I’ve put a lot of my experience in this
industry into the product. Then we just, we packaged it together and then we
launched it, like I said, October 10th, and it’s just been going, like, crazy,
gangbusters. I’m so honored that so many of the top marketers are purchasing this
and using it.

There’s some people that use it for their products, or their big ticket, which is
quite amazing, but the back end, of course, is the one that I’m in. Also, the other
benefit is people get to come on our live zoom every single Monday and sit and chat
with me and what over seven-figure earner does that? I’m not sure of many-

Igor Kheifets: Yeah, very few.

Tammy Montgomer: If anyone.

Igor Kheifets: Yo, it’s Igor. If you’re loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I’d really appreciate if you logged into iTunes and rated the show.
It really helps. Thanks!

Yeah, myself included, by the way. It’s really hard to get me out onto, like, a
platform of some kind and just talk to people. I do it occasionally, and I’m going
to be doing it more this coming year,-

Tammy Montgomer: Yeah, me too.

Igor Kheifets: But, yeah, it’s definitely one of those things that is just rare.
It’s also undervalued because, you know, we were briefly chatting before the call,
you were mentioning that, you know, just like for anyone else, it’s not like you
have the magic, you know, Midas touch, and that any lead that comes into your funnel
all of a sudden becomes a customer.

Tammy Montgomer: That’s right.

Igor Kheifets: A lot of people opt in for free, they check out your videos, they
maybe look at your stuff, they disappear for a month, whatever. You mentioned
something, you said that the reason why you’re consistently getting signups is, you
know, one of the biggest reasons is because you actually take the time to
communicate to your members-

Tammy Montgomer: I do.

Igor Kheifets: By doing these calls with them.

Tammy Montgomer: Yes, that’s correct. Mm-hmm (affirmative).

Igor Kheifets: First, I wanted to ask you, like, how do you conduct these calls
and maybe there’s a structure to it, so maybe some of our members can model that
with their tribes. Also, I wanted to, perhaps, chat a little bit about how it adds
another dimension to your business and your communication with your customers
creating a different level of relationship thus, of course, resulting in your name
standing out in the inbox.

Tammy Montgomer: Yeah, and it was, kind of, a aha moment when I suggested it to
Tim, and Tim said, “Yeah, I think it’s a great idea.” It can be overwhelming at
times. I only have 100 spots on every single Monday zoom. It’s a zoom. It’s a zoom
meeting, and so it’s transparency. Number one is, a lot of times these systems, they
don’t have anyone that even shows up or, let alone, does any training, but I
literally go, you know, from A to Z, like, okay, here’s the traffic resource, here’s
Igor’s traffic resource, here’s, you know, the solo ad resources, here’s how you do
Facebook marketing, here’s how you do Craig’s List ads. You know what I’m saying? I
have a structure and I show them my DMO, which every organization, or every person,
should have, is a checklist every single day, daily method of operations, so I go
through that and most of the time, I have new folks that are coming onboard.

It’s amazing, the breakthroughs I see every single week. I even have people jumping
on there because they listen to my modules and say, “Tammy, I’ve lost 20 pounds.” I
have one lady that’s lost 60 pounds just because of listening to my modules and
staying consistent. I mean, it’s not only just about the money and how it’s helping
people, it’s about, again, the transformation and people like to hop on there and
share their testimonials and how their life has improved, you know, how they’ve been
able to have the time freedom now in order to such and such. That’s, kind of, the
format of it. It’s a very, I guess you could say, easy going, kind of, format. We
like to have fun.

I used to own two restaurants, so I needed something. You know what I’m saying? I
had to have something, Igor.

Igor Kheifets: Wow.

Tammy Montgomer: My husband and I used to own two Mexican restaurants when we
were in our 40s, and we got that out of our blood, but I [crosstalk 00:21:21]-

Igor Kheifets: I’ll bet that’s, I mean, compared to running an online business,
that’s probably hell.

Tammy Montgomer: Yeah, we were spending a lot of time at that restaurant, let me
tell you. We had two [crosstalk 00:21:31].

Igor Kheifets: I bet like your ROY and time was probably lower than an average
employee in the United States.

Tammy Montgomer: Mm-hmm (affirmative), mm-hmm (affirmative), yeah. We were buying
a job essentially, and that’s what I tell people so many times, that, you know, the
setting up online business is way, way, way cheaper than any hundreds of thousands
of dollars it is to set up a Tim Horton’s or any of those, you know, those jobs that
you’re buying, so yeah.

Igor Kheifets: Absolutely. It’s interesting, you know, that these zoom calls were
such a big breakthrough for you because it’s ultimately so much easier to buy into a
person, a personality, and an idea, or a vision that somebody offers you than it is
in the product.

Tammy Montgomer: That’s true. Yeah, you just said it right there. It’s the vision
that I had. I wanted a community of fearless people. I call them the fearless crew.
It goes back to self confidence. Just the word, fearless, is going to help someone’s
mindset, like, okay, I’m part of the Fearless Momma crew. I’m working with Tammy.
She’s a fearless mom. You know what I mean? It’s all about the words that you say to
yourself on a day-to-day basis, and so if you have a community once a week where you
can plug your team in and, email, Facebook, you know, how a lot of people just
communicate just through that medium now? I mean, you’ve got to humanize the digital
realm and that’s really the biggest thing that I’ve noticed with my success online
is that not only do I do, you know, live events, I’ve spoken at three different live
events. I try to go to as many events as I can. [inaudible 00:23:06], you know, no
excuses. I mean, those are some of the things that, you know, people go to, but then
they get home and they’re not, like, sure how to keep that momentum going.

Tammy Montgomer: That’s, kind of, the reason why I have this concept of, you
know, plugging people in weekly. It just really does keep the unit together. Just
like-

Igor Kheifets: Oh, yeah. Oh, yeah.

Tammy Montgomer: Just like your family. Do you know what I’m saying? It’s an
extension of your family and your kids, so the fearless momma has her kiddos, you
know, every week, so it’s kind of fun.

Igor Kheifets: I mean, when you bring the personal element to your online
business, a lot of people what they want is essentially just a business where they
don’t have to show their face. In fact, I just ran a week-long promotion where I
offered people, like, a business like that, but when it comes to promoting offers
as an affiliate or when it comes to promoting network marketing companies, the
personal element is really just essential. I find that, you know, people who try to
build that business without one, or they try to substitute it with, perhaps, like a
weak, sort of, [inaudible 00:24:10], or something like that where they don’t really
show their true self to the tribe they’re trying to build. When they actually, you
know what, let’s take it deeper. When they don’t realize that what they’re truly
doing is not really promoting a product, but building a tribe in the first place
with themselves as the leader, which is why the self confidence is so important,
right, because you can’t lead other people unless you’re, at least to an extent,
confident in your ability to do so. This is when the big-

Tammy Montgomer: Exactly.

Igor Kheifets: Breakthroughs happen for many people. It’s when they combine, you
know, common sense approach with the personality, too. It’s not new. I mean, I don’t
think we’re revealing anything new to anyone.

Tammy Montgomer: No.

Igor Kheifets: It’s just a lot of times I meet people who quite literally refuse
to show their faces, to show their voices, to bring out their personalities and just
be honest with the marketplace.

Tammy Montgomer: Yeah, you’re right. I mean, they do, they refuse it, and I just
don’t understand. I mean, I think I learn a lot when I go to these events. I
remember one person that’s really, really big and a lot of people know him, but he
just said, he goes, “Once you learn knowledge, just don’t be selfish with it.”, you
know? I mean, the world needs to have more and more people that are givers and, you
know, just really it’ll come back to you in ten-fold. I learned those things, of
course, through just being an entrepreneur.

The more that you can help people, the more that you’re going to help yourself. I
think sometimes that, you know, we do have the internet now, but when you go out
there in the world and you start meeting all these people, you start seeing all
these people that you’ve touched lives, I see that for myself, it helps me get
better and better and better because I’m looking at all these faces, you know what
I’m saying, on the zooms and I’m like, wow, I just touched that life. I just touched
that life. It’s very empowering for leaders to be doing what I’m doing. It’s very
empowering. I think, you know, like you said, it’s just something where the self
confidence, my self confidence, has gone up even since I produced this product. You
know what I’m saying? The last couple of months, I’ve just been overwhelmed and
thrilled. It can be, what I just said, it can be overwhelming.

I now have my son helping me. He’s full time. He’s been able to quit his job, so now
he’s helping me as well, and he’s, kind of, he’s walking in my footsteps which makes
it really, really good for me. It helps me out and it’s helping him out.

Igor Kheifets: Yep, yep, and I totally agree. I totally agree with what you just
said. It’s this refusal, even though, like, again, this is the human brain isn’t it?
Like you see what works, and you understand that there’s no magic to it [crosstalk
00:26:45].

Tammy Montgomer: No, it’s just [crosstalk 00:26:46].

Igor Kheifets: There’s really some principals that play and yet, you find a way
to, like you find an excuse not to do it this way. You try, and you divert your
attention to the next shiny object. Then, like a year from now, you’re frustrated
because what the hell is going on? I just spent, you know, a good year of my life,
although I knew exactly what I needed to do, and it’s just like a never-ending
circle for many people. They can spend, like, 10 years in it. I’ve spoken to people
who literally went and chased their own tail for years.

Tammy Montgomer: Yeah, exactly. They’re always looking at the next shiny object
and, I mean, that’s going to happen in any organization, but I think if you have,
you know, the ongoing mentoring and training and things like that for your folks,
then you’re not going to see that so much. You can’t help the fact that that’s
what’s going to happen, and especially in this industry. I mean, we had it happen
when we were mortgage brokers. We would train people and then all of a sudden,
they’d go and set up their own shop down the road. It’s just human nature. It’s one
of the human needs, right, actually is to have, you know, some variety in your life.
I mean, you can’t ever help that, but what you do want is also security. I think
people want the security where they know that they can come every single week if
they want, you know, to a zoom meeting that I’m hosting, and it’s working really
well. Like you said, it’s sweeping the internet, so I’m very, very, very grateful.

Igor Kheifets: Yeah, absolutely. Absolutely. Now, you mentioned something. You
said that within the members, you call the DMO. The daily method of operation.

Tammy Montgomer: That’s correct.

Igor Kheifets: It’s actually a common question I get, and I might as well ask
you. What is your recommended DMO for somebody who, perhaps, does not have lots of
experience to share information or somebody who still hasn’t really gotten to the
level where they’re ready to build their own membership site?

Tammy Montgomer: Well, I would recommend definitely just driving traffic, to be
honest, you know, bare minimum. I mean, I’m always trying to teach and train that,
to bare minimum, you know, purchase a hundred to two hundred clicks a day. I mean,
after a while, the person is going to realize it’s all about exposure, so, I mean,
there’s two ways you can market online, right? Free or paid. I have the secret
sauce, so to speak, in my DMO, so I’m teaching people, like I said, how to market
effectively, how to drive massive amounts of traffic. My husband told me this way,
way back, “You know, it’s all about the numbers.” It really is. It’s all about the
numbers. We’re not networkers here. We’re not bugging family and friends. We’re not,
you know, spamming people’s inboxes on Facebook.

We’re, literally, you know, showing people where to get the traffic, how to drive
the traffic to the one page simple-sales funnel. We have a one page that’s very
white. It’s clean. I know a lot of people that run solo-ad traffic knows when I’m
talking about, but the capture pages are something that I helped, you know, design,
put together, because I just know solo-ad traffic. The less you say, the more
opt-ins you’re going to get. I try to teach and train people to try to get 100 to
200 opt-ins per day. Anyone can do that. I mean, you can plug into existing
resources, like yourself, like what you have, and start getting those opt-ins coming
through your sales funnel. It’s a very good converting sales funnel, too, by the
way, and I know you know that.

Igor Kheifets: Yes, ma’am. Yes, ma’am, I do. All right. Cool. First off-

Tammy Montgomer: That’s what I have in my DMO.

Igor Kheifets: First off, Tammy, thank you for creating the system and thank you
for being an-

Tammy Montgomer: You’re welcome.

Igor Kheifets: Inspiration for, you know, for the people around the world,
especially women with low self esteem and helping them become fearless. You’re doing
a big thing here. I just wanted to acknowledge that because I know that as
entrepreneurs, it’s not always that we get acknowledged for these, you know, subtle
things that we do. A lot of times, people will look at your system and be like, “Oh,
she’s, you know, she’s making money.” They don’t see the core, right, the purpose,-

Tammy Montgomer: True.

Igor Kheifets: Which is to empower people to help themselves.

Tammy Montgomer: Thank you.

Igor Kheifets: With that in mind, I also want to thank you for sharing your
daily, your DMO, your recommended DMO for beginners, and also, kind of, bringing us
into your personal life, which I know is not, again, I don’t take it for granted. I
understand that you have no problem doing it, but, you know, a lot of people crave
that. When I go to seminars or events, you know, when people talk to me about my
podcast, they usually mention the things that are either related to my personal life
or the personal life of my guests, so I know this is probably going to be of great
value to the list builders. Last thing, I guess, if anyone wants to work with you,
if anyone wants to find out more about you, where should they go?

Tammy Montgomer: Oh, okay. You want me to give them a website?

Igor Kheifets: Absolutely, yep.

Tammy Montgomer: Oh, okay. Sure. They can go to thefearlessmomma, M-O-M-M-A,
.net. It’s an actual dot net, so that’s where they would go, thefearlessmomma.net.

Igor Kheifets: Thefearlessmomma.net?

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: I also encourage you guys to get on YouTube and watch some of
Tammy’s videos. They’re pretty cool and they don’t cost anything. I definitely
encourage you guys to check out here system, which, again, is making a big splash
as we speak in the industry. This is something that’s going to, you know, stick
around. With so much volatility happening, or happened last year, all these big
companies going down, you know, I think we need more systems like yours, Tammy,
because you’re doing it in a transparent way. You don’t charge people, you know,
$38,000 and make them remortgage their house, you know, just to get positioned for
some kind of commission. A lot of people are getting, kind of, sick and tired of
that. They want something, you know, a little bit less intimidating, something that
actually works for them.

We appreciate what you do. Again, guys, if you want to work with Tammy, or find out
more about her, go to thefearlessmomma, that’s M-O-M-M-A, .net. All right, that’s
where you go. Yeah, that’s pretty much it. Anything, any last minute thoughts you’d
like to share with the list builders?

Tammy Montgomer: Yeah, I just think that, you know, consistency, just like
anything, when I started out my, I call it my unstoppable weight loss journey, and
my health journey. Just like anything, every single day make sure that you’re doing
something for yourself and something for your family. The biggest asset that you
will have online is your list, so make sure you’re always concentrating on lead
generation and list building, and knowing that you can do this from anywhere. A lot
of times I’m on a trip or in my Jeep, or, you know what I’m saying, Igor? You don’t
have to be in front of your computer, and you don’t have to look at it 24/7. I think
you can have that lifestyle and that business that you’re craving, you know, for
your family. Thank you so much for having me on. It’s been a pleasure and I’m just
really looking forward to, you know, helping as many people as I can through all
these platforms, so thank you so much, Igor. I appreciate you.

Igor Kheifets: It’s my pleasure, and I’m sure that list builders would join me
unanimously saying the same. Again, guys and gals, the purpose of this episode was
to bring out somebody who’s coming from the real world, who’s down to earth and
genuine and transparent, and somebody who wasn’t brought up to be, you know, a
daughter of a multi-billionaire, or anything like that, right, somebody who grew up
on a farm, yet somebody who’s quite literally changing, at this point, over 700
lives just by leading by example. Again, it all links back to your self confidence
and your ability to perform to the extent that you will allow yourself.

Again, there’s many books you can read about this subject. One that comes to mind
is, “Psycho Cybernetics” that talks a lot about this self image and self confidence,
you know, written by a plastic surgeon who discovered that even after, you know,
conducting the surgery for some people, they kept seeing the old themselves, like
the old selves in the mirror, still not liking the way they look, so he figured out
it was a self image thing and he wrote a whole success philosophy book about it,
which I highly recommend you grab.

Other than that, if you want to work with Tammy, or further connect with Tammy, or
attend her Monday night calls, just go to thefearlessmomma.net and remember that you
will always operate to the extent that you allow yourself with your own self image.
Keep that in mind. Tammy, thank you so much for being here today, and till next time
we chat, have a good one.

Thank you for tuning in to the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the
traffic workshop I’m conducting this week when I’m showing how I built a list of
four million, three hundred-thirty-one thousand, six hundred-fifty six email
subscribers without losing money, and how my clients are putting anywhere from 50
to 500 new leads per day on their list at a profit without any list building
experience. Just go to igor.cx to claim your free seat now.

I’m Igor Kheifets and this the List Building Lifestyle, a podcast for those who want
to build a large profitable email list and make six figures from anywhere in the
world. If you would like to get a ridge by building a large email list while helping
people, this podcast is for you. I also invite you to attend a free web class I’m
conducting this week to find out how I built a list of four million, three hundred,
thirty-one thousand, six hundred, fifty-six email subscribers at a profit. Secure
your free seat at igor.cx. Attend this free workshop to discover an easy way to get
50 to 500 new email leads per day on complete autopilot without losing tons of
money. Just go to igor.cx to attend this free web class. And now, once again, it’s
time to claim your list-building lifestyle.

Welcome back to another addition of the List Building Lifestyle with your host, Igor
Kheifets. We’re back and I’m here with my friend, Tammy Montgomery, AKA the fearless
momma. Tammy, thank you so much for being on the show.

Tammy Montgomer: Hey, Igor. Thank you so much for having me. It’s a pleasure.

Igor Kheifets: Yeah, the pleasure is ours, trust me. I haven’t, you know, really
been watching you for the last couple of years, although I know you’ve been in the
industry for a long time now. Recently, you’ve been making quite a splash with the
Fearless Momma system and I thought it would be really cool to get you on the show
because I’ve got a ton of female clients and they always ask me, like, “Igor, does
your stuff work for women?”, you know, “Igor, does marketing work for women?” “Can
someone in her 40s, walking away from a full-time job in teaching, do this?” All
these kinds of, you know, questions that show low self esteem because of the way
that society has been conditioning women to feel like that, which I think is
completely bogus. Now that I have a six-year-old daughter, I’m paying more and more
attention to that every single day.

I wanted to bring you on the show because you’re just a testament to a powerful
female who just is dominating the industry. I’ve seen literally almost every top
earner that I know, you know, either talk about your system or join your system, and
promote you, right? This is a big testament to your success. To, kind of, get us off
on the right foot, why don’t you share your background, you know, how did you end up
in this industry and what inspired you to, perhaps, you know, launch the Fearless
Momma System?

Tammy Montgomer: Yeah, absolutely. What you just said is really, truly, kind of
where I thought, you know, way back when. I didn’t have any self confidence. I
actually had met my husband when I was 20 and he said to me, you know, “Tammy, you
don’t have to work, you know, in a factory. You don’t have to go to college.”, and
I said, “What are you talking about?” I really have to owe my husband a lot of
credit here to building my self confidence, and he has through the years. You know,
what you just said, a lot of women, they don’t know how to begin. They don’t know
how to start a business, they don’t know to even get into entrepreneurship.
Furthermore, they don’t think they deserve it. I’m really, really excited to have
so many people, like you said, top marketers, so many people are coming into this
Fearless Momma opportunity with me and it’s overwhelming some days. I’m just so
humbled by it.

I think one of the biggest reasons why I did put this program and project together
is because of what you said. A lot of women, they see men, you know, making a lot
of money and I’ve always been one of those people where I want to break through the
income ceiling, so to speak, you know, and how can you do that? You can’t just do
that by working in a corporate America job. I have a 20-year-old daughter, you know,
so I get that, what you’re talking about with the six-year-old daughter you have and
we’ve talked about this before, but really the bottom line is self confidence. If a
person doesn’t have self confidence and they don’t know what they’re doing, for one,
then they’re not going to be successful.

That’s the biggest thing that I think people realize. That they do see a lot of
gentlemen out there and they’re just crushing it right and left, and they just kind
of, like, “Oh, gosh.”, you know, the female, “We’re not able to do as well as the
men.”, but the Fearless Momma is here to prove that wrong. It’s just, kind of, a
little bit of competitiveness in me. I actually grew up on a farm and, you know, I
had a lot of great men influencers in my life. My grandpa used to say, “Tammy, you
know, hey that horse threw you off, but get right back up on that horse and get
going again.” It’s my background to be very, I guess you could say, you know,
competitive but also to just realize that I deserve it as well.

My husband, again, like I said, has always supported me in my home-based business.
We actually, our background is mortgages and real estate. In fact, he still does
real estate, but there was a time where, him and I, we didn’t know what to do. A lot
of people understand about what happened with the crash of 2008. We were actually
doing really with real estate and mortgages and then that happened in 2008 and I
said, “You know what, Bob?” I said, “We have to start an online business.” He
thought at first it was kind of crazy, but I proved that wrong. I said, “Well, we’re
going to do this together.” We do a lot of traveling now. We’re able to do that with
our children and we’re also able to teach them that, you know, you can break through
and get away from having to have a 9:00 to 5:00 job because of the internet and the
lifestyle that we lead. It’s been quite an experience and I’ve put a lot of my, you
know, 10 years of experience, online experience, into the Fearless Momma product.

Igor Kheifets: I’m happy you said self confidence. I was listening to an
interview by Dan Sullivan, who also actually grew up on a farm and he’s widely
considered to be one of the smartest entrepreneurial thinkers on the planet. He said
that, you know, when he was growing up, in school they taught him that we operate at
a limited potential. In other words, say, if a human being is 100% potential, then
most human beings operate, like what, 2% of potential, and that some of the highest
achievers operate maybe at 10 or 15 or maybe 20% of potential. He said he’d never
like this idea because it felt limiting to him. It’s like you’re always trying to be
in the 100%, which you can never get there. He reframed it and he said that we’re
always operating at 100% of our potential, it’s just we put our own ceiling, so we
basically operate within the 100% of our potential within a certain bracket of self
confidence.

When you say that, you know, you’ve had the great role models growing up on a farm,
your grandpa, your father, your mother, who instilled self confidence in you and
basically allowed you to believe that, you know, why not Tammy, right, why not me,
like-

Tammy Montgomer: That’s right.

Igor Kheifets: I’m just as good as anyone else and probably even better and
smarter. This self confidence you were saying led you to asking for more, demanding
for more, living more, doing more, growing more, giving more and I think that’s
definitely one of those things that is just missing for so many women out there, and
men, too. I mean, don’t get me wrong, if you’re a guy listening to this, I’m seeing
more and more guys who are just pussies. For example, in our office, we’ve got Lana,
right? Lana is, you know, she’s basically running the show, right? She’s the deputy.
The Deputy Igor, and Lana is only 25 or 24 years old. I’ve got to tell you, Lana has
more balls than most guys I know. She can go through more stress, and more work
load, and more, you know, tough conversations than most guys I know. I’ve seen guys
crack under pressure, you know-

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: Not even, like one-tenth of what Lana can actually hold. When you
say self confident, it hit so good, it hit so well because if only more women online
just realized that, look, you don’t need anyone’s permission to be successful.

Tammy Montgomer: That’s right. Yeah, you really don’t. I mean, and it boils down
to knowledge. You know what I’m saying? A lot of the internet marketing training and
courses, and things like that, that I took, it was always, like, you know, very much
a lot of motivation. What I really started getting irritated by was why don’t they
just teach the how to, and the nitty gritty, and, like, how you build lists and
things like that, and become the knowledge that you really need to have that self
confidence. Many times it’s just that monkey chatter in our heads that think that,
well, you know, they don’t look at the simplicity of how to have a list and a
system, and it’s really, kind of, a money magnet at that point. I just think that no
matter what gender you are, I mean, and I have a lot of guys that join this and
they, you know, become fearless poppas.

My husband, and I mention him again because he’s very fearless, he taught me at a
very young that, you know, like I said, you don’t have to work for anyone. We can
be self employed, and we can do what we want to do, and just really live the
lifestyle that, you know, that we’ve wanted for our kids. We’ve taken them all over
the country, all over the world, you know, Mexico, Hawaii, things like that, so they
can experience it.

The other thing I want to mention, Igor, a lot of times is women don’t realize that
this doesn’t take a lot of your time. I’m a very busy wife. I’m a very busy
stay-at-home mom. I’ve homeschooled my kids for-

Igor Kheifets: Homeschool. Wow.

Tammy Montgomer: Yes, I homeschooled both of my children, Robbie and Amanda, and
I was able to do that because of my internet-based business. I was able to pull them
out of bullying situation, and this is going to hit home for a lot of women. When
you see your kids coming home from school and they’re crying, because let’s just
face fact, Igor, school’s not the way it used to be, even when I was-

Igor Kheifets: Well, school is crap.

Tammy Montgomer: Yes, it is.

Igor Kheifets: School is crap.

Tammy Montgomer: It’s terrible, and to see my kids coming home and they were
crying and, you know, here they are, teenagers and boy, the bullying, the drugs, you
know, it’s all over the place. I’m very glad we made that decision, and the only way
I could have done that is with a home-based business, to be able to homeschool, you
know, children. That’s, kind of, my push, my why, is to get other parents to realize
that, you know, the school systems are not teaching your kids what they should be
taught in this world to survive.

It really hit home a couple of weeks ago, if you want me to be really raw about this
on this interview, my daughter, one of her best friends from high school just
overdosed on heroin. She passed away, and this happened just a couple of weeks ago.
When I learned about that, that was really one of my biggest reasons, of course,
obviously, you know, to have resources to be able to help those children that are
suffering like that, that have drug addictions. We just have to be more and more
aware of what we are going through right now in the world, and it is a really big
drug epidemic. It really is. People have to realize and, you know, women have to
realize that they’ve got to take care of their family. So much of society is always
pushing the woman outside of the door, too, to stay up to snuff with the men and
making money out there like that, but you don’t have to. You can stay home and you
can take care of your loved ones.

Igor Kheifets: Yeah, absolutely. Another thing that I think a lot of times,
especially men will overlook, is the fact that you didn’t give up motherhood,-

Tammy Montgomer: No.

Igor Kheifets: Or educating your kids, for the sake of the business.

Tammy Montgomer: That’s right.

Igor Kheifets: I’ve been studying some, you know, what I love doing is just
studying successful people from, like, way before, and then reading about their life
and how they were brought up. A lot of times, you know, anyone who had a successful
father really was brought up by their mom because, you know, the dads usually just
take off and build their own careers while the mothers were the ones who support
great men who grew up and vice versa. There’s been a study by The Rolling Stones
magazine where they, kind of, found out that it’s always the parent of the opposite
sex that influences the child most, like a successful child, right? A lot of
artists, and celebrities, and accomplished people, and presidents, you know, always
are influenced by the parent of the opposite sex.

I think you’ve done your kids a huge service by, not only being a great role model,
although an ambitious mother who wanted to achieve something in her life and she
did, but also, you know, you didn’t sacrifice the relationship with them, which is
what many successful male entrepreneurs actually choose to do.

Tammy Montgomer: Yeah, very good point. Yeah, your relationships with your kids
and, you know, if you’re successful in your career and things like that, it really,
bottom line, is what’s your relationships with your kids? We’re very close. We’re a
very close knit family. We do a lot of things together, day trips, you know, things
like that, and it just really boils down to, you know, having the next generation to
really respect and to really understand what hard work is all about, and just being,
you know, smart about it. That’s just really what I think. Bob and I really are glad
that we’ve, you know, taken this direction in helping so many people.

Igor Kheifets: Yeah, absolutely. Let’s talk about how you helped a lot of people,
and you’re helping lots and lots of people every single day.

Tammy Montgomer: Okay.

Igor Kheifets: You’ve created the Fearless Momma System, so for those who don’t
know, what is it?

Tammy Montgomer: Well, it’s essentially a 100% commission program now. It started
out to where it was a front-ended funnel. I’m not sure if a lot of people understand
what that means.

Igor Kheifets: Oh, they do, yeah.

Tammy Montgomer: Okay.

Igor Kheifets: Over here, in the List Building Lifestyle, you know, we know a
funnel is,-

Tammy Montgomer: Sure.

Igor Kheifets: What a list is, what a followup is,-

Tammy Montgomer: Okay.

Igor Kheifets: What a CTR is. We’re an advanced bunch of people.

Tammy Montgomer: Okay. Yeah, I figured that. I was hoping that the lingo here is
going to be, you know, kind of, the words that everybody understands. Tim Berger is
the owner of a big ticket company. I’m an affiliate for Six Figure Empire is what
it’s called. He had asked me in early spring, he saw my transformation. Actually in
the last year and a half to two years, I’ve lost over 100 and some pounds. Everybody
loves to work from home, but boy, that refrigerator is right there, you know? I know
a lot of women, especially at my age, you know, menopause, all this kind of stuff,
right, we’re being real here today, but I put on 100 pounds and it was a lot of
times just really easy to make an excuse. I started, because of my success, I
started getting asked to do live events. I’ll tell you what, Igor, if that’s not a
motivation to get weight off, I don’t know what is.

Here I am behind the computer and I’m doing videos and stuff like that, not showing
my face a lot of times. I decided that I would love 120 pounds and I did. Then the
owner, Tim, he recognized that and he said, “You know what? You should really do a
product. There’s a lot of women just like you, a lot of women out there that, you
know, the age category you’re in, in 40s-50s, they want to know how the heck did you
do it. So I did. I put together modules, I put together training, I put together,
you know, how you have to be consistent, especially when you’re trying to lose
weight at this age category. The metabolism just isn’t the way it used to be. I did
that. I created a product. It was not a commissionable product, so I created a
front-ended funnel and then I started getting so many requests, you wouldn’t believe
it, so many requests on my team, my big-ticket team, and they wanted me to turn it
into a 250, 100% commission front-ended funnel.

I went to Tim Berger, and I said, “Let’s just collaborate here.”, and we did. We had
a great synergy. I’ve known him for eight years, actually worked with him for eight
years in the big-ticket space. We decided to put together this front-ended funnel
for the whole system, and it’s been going very well. We just launched this,
actually, October 10th, and I think the numbers are in the 700s now of members that
we have helped. It’s not just about the money, it’s about [crosstalk 00:16:26].

Igor Kheifets: And these are paid members, right?

Tammy Montgomer: These are paid members, yes. [crosstalk 00:16:29].

Igor Kheifets: Big ticket, $250.

Tammy Montgomer: That’s right. It’s a perfect price point. It’s not just your
normal, typical, you know, yes, you could say, modules and training in the back, I
mean, I literally break it down how I’ve been able to lose the weight. Like I said,
a lot of times, entrepreneurs, they put on weight, so it’s not like it’s a weight
loss product. It’s not that. It’s more of a transformation product because, like I
said, Igor, if you put your mind to it, you know, you can do anything. I have a lot
of mindset trainings in the back office, you know, what happens if the you-know-what
hits the fan? I mean, there’s things. Sometimes, you know, lists go down, videos go
down. I mean, I’ve gone through it all, so I’ve put a lot of my experience in this
industry into the product. Then we just, we packaged it together and then we
launched it, like I said, October 10th, and it’s just been going, like, crazy,
gangbusters. I’m so honored that so many of the top marketers are purchasing this
and using it.

There’s some people that use it for their products, or their big ticket, which is
quite amazing, but the back end, of course, is the one that I’m in. Also, the other
benefit is people get to come on our live zoom every single Monday and sit and chat
with me and what over seven-figure earner does that? I’m not sure of many-

Igor Kheifets: Yeah, very few.

Tammy Montgomer: If anyone.

Yo, it’s Igor. If you’re loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I’d really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks.

Igor Kheifets: Yeah, myself included, by the way. It’s really hard to get me out onto,
like, a platform of some kind and just talk to people. I do it occasionally, and I’m going
to be doing it more this coming year,-

Tammy Montgomer: Yeah, me too.

Igor Kheifets: But, yeah, it’s definitely one of those things that is just rare.
It’s also undervalued because, you know, we were briefly chatting before the call,
you were mentioning that, you know, just like for anyone else, it’s not like you
have the magic, you know, Midas touch, and that any lead that comes into your funnel
all of a sudden becomes a customer.

Tammy Montgomer: That’s right.

Igor Kheifets: A lot of people opt in for free, they check out your videos, they
maybe look at your stuff, they disappear for a month, whatever. You mentioned
something, you said that the reason why you’re consistently getting signups is, you
know, one of the biggest reasons is because you actually take the time to
communicate to your members-

Tammy Montgomer: I do.

Igor Kheifets: By doing these calls with them.

Tammy Montgomer: Yes, that’s correct. Mm-hmm (affirmative).

Igor Kheifets: First, I wanted to ask you, like, how do you conduct these calls
and maybe there’s a structure to it, so maybe some of our members can model that
with their tribes. Also, I wanted to, perhaps, chat a little bit about how it adds
another dimension to your business and your communication with your customers
creating a different level of relationship thus, of course, resulting in your name
standing out in the inbox.

Tammy Montgomer: Yeah, and it was, kind of, a aha moment when I suggested it to
Tim, and Tim said, “Yeah, I think it’s a great idea.” It can be overwhelming at
times. I only have 100 spots on every single Monday zoom. It’s a zoom. It’s a zoom
meeting, and so it’s transparency. Number one is, a lot of times these systems, they
don’t have anyone that even shows up or, let alone, does any training, but I
literally go, you know, from A to Z, like, okay, here’s the traffic resource, here’s
Igor’s traffic resource, here’s, you know, the solo ad resources, here’s how you do
Facebook marketing, here’s how you do Craig’s List ads. You know what I’m saying? I
have a structure and I show them my DMO, which every organization, or every person,
should have, is a checklist every single day, daily method of operations, so I go
through that and most of the time, I have new folks that are coming onboard.

It’s amazing, the breakthroughs I see every single week. I even have people jumping
on there because they listen to my modules and say, “Tammy, I’ve lost 20 pounds.” I
have one lady that’s lost 60 pounds just because of listening to my modules and
staying consistent. I mean, it’s not only just about the money and how it’s helping
people, it’s about, again, the transformation and people like to hop on there and
share their testimonials and how their life has improved, you know, how they’ve been
able to have the time freedom now in order to such and such. That’s, kind of, the
format of it. It’s a very, I guess you could say, easy going, kind of, format. We
like to have fun.

I used to own two restaurants, so I needed something. You know what I’m saying? I
had to have something, Igor.

Igor Kheifets: Wow.

Tammy Montgomer: My husband and I used to own two Mexican restaurants when we
were in our 40s, and we got that out of our blood, but I [crosstalk 00:21:21]-

Igor Kheifets: I’ll bet that’s, I mean, compared to running an online business,
that’s probably hell.

Tammy Montgomer: Yeah, we were spending a lot of time at that restaurant, let me
tell you. We had two [crosstalk 00:21:31].

Igor Kheifets: I bet like your ROY and time was probably lower than an average
employee in the United States.

Tammy Montgomer: Mm-hmm (affirmative), mm-hmm (affirmative), yeah. We were buying
a job essentially, and that’s what I tell people so many times, that, you know, the
setting up online business is way, way, way cheaper than any hundreds of thousands
of dollars it is to set up a Tim Horton’s or any of those, you know, those jobs that
you’re buying, so yeah.

Igor Kheifets: Absolutely. It’s interesting, you know, that these zoom calls were
such a big breakthrough for you because it’s ultimately so much easier to buy into a
person, a personality, and an idea, or a vision that somebody offers you than it is
in the product.

Tammy Montgomer: That’s true. Yeah, you just said it right there. It’s the vision
that I had. I wanted a community of fearless people. I call them the fearless crew.
It goes back to self confidence. Just the word, fearless, is going to help someone’s
mindset, like, okay, I’m part of the Fearless Momma crew. I’m working with Tammy.
She’s a fearless mom. You know what I mean? It’s all about the words that you say to
yourself on a day-to-day basis, and so if you have a community once a week where you
can plug your team in and, email, Facebook, you know, how a lot of people just
communicate just through that medium now? I mean, you’ve got to humanize the digital
realm and that’s really the biggest thing that I’ve noticed with my success online
is that not only do I do, you know, live events, I’ve spoken at three different live
events. I try to go to as many events as I can. [inaudible 00:23:06], you know, no
excuses. I mean, those are some of the things that, you know, people go to, but then
they get home and they’re not, like, sure how to keep that momentum going.

That’s, kind of, the reason why I have this concept of, you know, plugging people
in weekly. It just really does keep the unit together. Just like-

Igor Kheifets: Oh, yeah. Oh, yeah.

Tammy Montgomer: Just like your family. Do you know what I’m saying? It’s an
extension of your family and your kids, so the fearless momma has her kiddos, you
know, every week, so it’s kind of fun.

Igor Kheifets: I mean, when you bring the personal element to your online
business, a lot of people what they want is essentially just a business where they
don’t have to show their face. In fact, I just ran a week-long promotion where I
offered people, like, a business like that, but when it comes to promoting offers
as an affiliate or when it comes to promoting network marketing companies, the
personal element is really just essential. I find that, you know, people who try to
build that business without one, or they try to substitute it with, perhaps, like a
weak, sort of, [inaudible 00:24:10], or something like that where they don’t really
show their true self to the tribe they’re trying to build. When they actually, you
know what, let’s take it deeper. When they don’t realize that what they’re truly
doing is not really promoting a product, but building a tribe in the first place
with themselves as the leader, which is why the self confidence is so important,
right, because you can’t lead other people unless you’re, at least to an extent,
confident in your ability to do so. This is when the big-

Tammy Montgomer: Exactly.

Igor Kheifets: Breakthroughs happen for many people. It’s when they combine, you
know, common sense approach with the personality, too. It’s not new. I mean, I don’t
think we’re revealing anything new to anyone.

Tammy Montgomer: No.

Igor Kheifets: It’s just a lot of times I meet people who quite literally refuse
to show their faces, to show their voices, to bring out their personalities and just
be honest with the marketplace.

Tammy Montgomer: Yeah, you’re right. I mean, they do, they refuse it, and I just
don’t understand. I mean, I think I learn a lot when I go to these events. I
remember one person that’s really, really big and a lot of people know him, but he
just said, he goes, “Once you learn knowledge, just don’t be selfish with it.”, you
know? I mean, the world needs to have more and more people that are givers and, you
know, just really it’ll come back to you in ten-fold. I learned those things, of
course, through just being an entrepreneur.

The more that you can help people, the more that you’re going to help yourself. I
think sometimes that, you know, we do have the internet now, but when you go out
there in the world and you start meeting all these people, you start seeing all
these people that you’ve touched lives, I see that for myself, it helps me get
better and better and better because I’m looking at all these faces, you know what
I’m saying, on the zooms and I’m like, wow, I just touched that life. I just touched
that life. It’s very empowering for leaders to be doing what I’m doing. It’s very
empowering. I think, you know, like you said, it’s just something where the self
confidence, my self confidence, has gone up even since I produced this product. You
know what I’m saying? The last couple of months, I’ve just been overwhelmed and
thrilled. It can be, what I just said, it can be overwhelming.

I now have my son helping me. He’s full time. He’s been able to quit his job, so now
he’s helping me as well, and he’s, kind of, he’s walking in my footsteps which makes
it really, really good for me. It helps me out and it’s helping him out.

Igor Kheifets: Yep, yep, and I totally agree. I totally agree with what you just
said. It’s this refusal, even though, like, again, this is the human brain isn’t it?
Like you see what works, and you understand that there’s no magic to it [crosstalk
00:26:45].

Tammy Montgomer: No, it’s just [crosstalk 00:26:46].

Igor Kheifets: There’s really some principals that play and yet, you find a way
to, like you find an excuse not to do it this way. You try, and you divert your
attention to the next shiny object. Then, like a year from now, you’re frustrated
because what the hell is going on? I just spent, you know, a good year of my life,
although I knew exactly what I needed to do, and it’s just like a never-ending
circle for many people. They can spend, like, 10 years in it. I’ve spoken to people
who literally went and chased their own tail for years.

Tammy Montgomer: Yeah, exactly. They’re always looking at the next shiny object
and, I mean, that’s going to happen in any organization, but I think if you have,
you know, the ongoing mentoring and training and things like that for your folks,
then you’re not going to see that so much. You can’t help the fact that that’s
what’s going to happen, and especially in this industry. I mean, we had it happen
when we were mortgage brokers. We would train people and then all of a sudden,
they’d go and set up their own shop down the road. It’s just human nature. It’s one
of the human needs, right, actually is to have, you know, some variety in your life.
I mean, you can’t ever help that, but what you do want is also security. I think
people want the security where they know that they can come every single week if
they want, you know, to a zoom meeting that I’m hosting, and it’s working really
well. Like you said, it’s sweeping the internet, so I’m very, very, very grateful.

Igor Kheifets: Yeah, absolutely. Absolutely. Now, you mentioned something. You
said that within the members, you call the DMO. The daily method of operation.

Tammy Montgomer: That’s correct.

Igor Kheifets: It’s actually a common question I get, and I might as well ask
you. What is your recommended DMO for somebody who, perhaps, does not have lots of
experience to share information or somebody who still hasn’t really gotten to the
level where they’re ready to build their own membership site?

Tammy Montgomer: Well, I would recommend definitely just driving traffic, to be
honest, you know, bare minimum. I mean, I’m always trying to teach and train that,
to bare minimum, you know, purchase a hundred to two hundred clicks a day. I mean,
after a while, the person is going to realize it’s all about exposure, so, I mean,
there’s two ways you can market online, right? Free or paid. I have the secret
sauce, so to speak, in my DMO, so I’m teaching people, like I said, how to market
effectively, how to drive massive amounts of traffic. My husband told me this way,
way back, “You know, it’s all about the numbers.” It really is. It’s all about the
numbers. We’re not networkers here. We’re not bugging family and friends. We’re not,
you know, spamming people’s inboxes on Facebook.

We’re, literally, you know, showing people where to get the traffic, how to drive
the traffic to the one page simple-sales funnel. We have a one page that’s very
white. It’s clean. I know a lot of people that run solo-ad traffic knows when I’m
talking about, but the capture pages are something that I helped, you know, design,
put together, because I just know solo-ad traffic. The less you say, the more
opt-ins you’re going to get. I try to teach and train people to try to get 100 to
200 opt-ins per day. Anyone can do that. I mean, you can plug into existing
resources, like yourself, like what you have, and start getting those opt-ins coming
through your sales funnel. It’s a very good converting sales funnel, too, by the
way, and I know you know that.

Igor Kheifets: Yes, ma’am. Yes, ma’am, I do. All right. Cool. First off-

Tammy Montgomer: That’s what I have in my DMO.

Igor Kheifets: First off, Tammy, thank you for creating the system and thank you
for being an-

Tammy Montgomer: You’re welcome.

Igor Kheifets: Inspiration for, you know, for the people around the world,
especially women with low self esteem and helping them become fearless. You’re doing
a big thing here. I just wanted to acknowledge that because I know that as
entrepreneurs, it’s not always that we get acknowledged for these, you know, subtle
things that we do. A lot of times, people will look at your system and be like, “Oh,
she’s, you know, she’s making money.” They don’t see the core, right, the purpose,-

Tammy Montgomer: True.

Igor Kheifets: Which is to empower people to help themselves.

Tammy Montgomer: Thank you.

Igor Kheifets: With that in mind, I also want to thank you for sharing your
daily, your DMO, your recommended DMO for beginners, and also, kind of, bringing us
into your personal life, which I know is not, again, I don’t take it for granted. I
understand that you have no problem doing it, but, you know, a lot of people crave
that. When I go to seminars or events, you know, when people talk to me about my
podcast, they usually mention the things that are either related to my personal life
or the personal life of my guests, so I know this is probably going to be of great
value to the list builders. Last thing, I guess, if anyone wants to work with you,
if anyone wants to find out more about you, where should they go?

Tammy Montgomer: Oh, okay. You want me to give them a website?

Igor Kheifets: Absolutely, yep.

Tammy Montgomer: Oh, okay. Sure. They can go to thefearlessmomma, M-O-M-M-A,
.net. It’s an actual dot net, so that’s where they would go, thefearlessmomma.net.

Igor Kheifets: Thefearlessmomma.net?

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: I also encourage you guys to get on YouTube and watch some of
Tammy’s videos. They’re pretty cool and they don’t cost anything. I definitely
encourage you guys to check out here system, which, again, is making a big splash
as we speak in the industry. This is something that’s going to, you know, stick
around. With so much volatility happening, or happened last year, all these big
companies going down, you know, I think we need more systems like yours, Tammy,
because you’re doing it in a transparent way. You don’t charge people, you know,
$38,000 and make them remortgage their house, you know, just to get positioned for
some kind of commission. A lot of people are getting, kind of, sick and tired of
that. They want something, you know, a little bit less intimidating, something that
actually works for them.

We appreciate what you do. Again, guys, if you want to work with Tammy, or find out
more about her, go to thefearlessmomma, that’s M-O-M-M-A, .net. All right, that’s
where you go. Yeah, that’s pretty much it. Anything, any last minute thoughts you’d
like to share with the list builders?

Tammy Montgomer: Yeah, I just think that, you know, consistency, just like
anything, when I started out my, I call it my unstoppable weight loss journey, and
my health journey. Just like anything, every single day make sure that you’re doing
something for yourself and something for your family. The biggest asset that you
will have online is your list, so make sure you’re always concentrating on lead
generation and list building, and knowing that you can do this from anywhere. A lot
of times I’m on a trip or in my Jeep, or, you know what I’m saying, Igor? You don’t
have to be in front of your computer, and you don’t have to look at it 24/7. I think
you can have that lifestyle and that business that you’re craving, you know, for
your family. Thank you so much for having me on. It’s been a pleasure and I’m just
really looking forward to, you know, helping as many people as I can through all
these platforms, so thank you so much, Igor. I appreciate you.

Igor Kheifets: It’s my pleasure, and I’m sure that list builders would join me
unanimously saying the same. Again, guys and gals, the purpose of this episode was
to bring out somebody who’s coming from the real world, who’s down to earth and
genuine and transparent, and somebody who wasn’t brought up to be, you know, a
daughter of a multi-billionaire, or anything like that, right, somebody who grew up
on a farm, yet somebody who’s quite literally changing, at this point, over 700
lives just by leading by example. Again, it all links back to your self confidence
and your ability to perform to the extent that you will allow yourself.

Again, there’s many books you can read about this subject. One that comes to mind
is, “Psycho Cybernetics” that talks a lot about this self image and self confidence,
you know, written by a plastic surgeon who discovered that even after, you know,
conducting the surgery for some people, they kept seeing the old themselves, like
the old selves in the mirror, still not liking the way they look, so he figured out
it was a self image thing and he wrote a whole success philosophy book about it,
which I highly recommend you grab.

Other than that, if you want to work with Tammy, or further connect with Tammy, or
attend her Monday night calls, just go to thefearlessmomma.net and remember that you
will always operate to the extent that you allow yourself with your own self image.
Keep that in mind. Tammy, thank you so much for being here today, and till next time
we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the
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