How To Build a Responsive Tribe With Tammy Montgomery



Tammy Montgomery is the Fearless Momma. She built a thriving tribe of followers who hangs on her every word. $250 at a time she built a small online empire from her home in Buffalo, New York. I interview Tammy to find out the secrets behind her success.

List Builder, Get Your
Free Gift From Igor Now!
How To Get Targeted Traffic FAST
For Any Offer, Product or Niche
We respect your privacy
CLICK HERE TO READ THE FULL TRANSCRIPT

Igor Kheifets: I'm Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
class I'm conducting this week to find out how I built a list of four-million-three-
hundred-thirty-one thousand-six-hundred-and-fifty-six email subscribers at a profit.
Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
way to get 50 to 500 new email leads per day on complete autopilot without losing
tons of money. Just go to Igor.cx to attend this free web class. And now, once again
it's time to claim your list building lifestyle.

Welcome back to another addition of the List Building Lifestyle with your host, Igor Kheifets. We're back and I'm here with my friend, Tammy Montgomery, AKA the fearless momma. Tammy, thank you so much for being on the show.

Tammy Montgomer: Hey, Igor. Thank you so much for having me. It's a pleasure.

Igor Kheifets: Yeah, the pleasure is ours, trust me. I haven't, you know, really been watching you for the last couple of years, although I know you've been in the industry for a long time now. Recently, you've been making quite a splash with the Fearless Momma system and I thought it would be really cool to get you on the show because I've got a ton of female clients and they always ask me, like, "Igor, does your stuff work for women?", you know, "Igor, does marketing work for women?" "Can someone in her 40s, walking away from a full-time job in teaching, do this?" All these kinds of, you know, questions that show low self esteem because of the way that society has been conditioning women to feel like that, which I think is completely bogus. Now that I have a six-year-old daughter, I'm paying more and more attention to that every single day. I wanted to bring you on the show because you're just a testament to a powerful female who just is dominating the industry. I've seen literally almost every top earner that I know, you know, either talk about your system or join your system, and promote you, right? This is a big testament to your success. To, kind of, get us off on the right foot, why don't you share your background, you know, how did you end up in this industry and what inspired you to, perhaps, you know, launch the Fearless Momma System?

Tammy Montgomer: Yeah, absolutely. What you just said is really, truly, kind of where I thought, you know, way back when. I didn't have any self confidence. I actually had met my husband when I was 20 and he said to me, you know, "Tammy, you don't have to work, you know, in a factory. You don't have to go to college.", and I said, "What are you talking about?" I really have to owe my husband a lot of credit here to building my self confidence, and he has through the years. You know, what you just said, a lot of women, they don't know how to begin. They don't know how to start a business, they don't know to even get into entrepreneurship. Furthermore, they don't think they deserve it. I'm really, really excited to have so many people, like you said, top marketers, so many people are coming into this Fearless Momma opportunity with me and it's overwhelming some days. I'm just so humbled by it. I think one of the biggest reasons why I did put this program and project together is because of what you said. A lot of women, they see men, you know, making a lot of money and I've always been one of those people where I want to break through the income ceiling, so to speak, you know, and how can you do that? You can't just do that by working in a corporate America job. I have a 20-year-old daughter, you know, so I get that, what you're talking about with the six-year-old daughter you have and we've talked about this before, but really the bottom line is self confidence. If a person doesn't have self confidence and they don't know what they're doing, for one, then they're not going to be successful. That's the biggest thing that I think people realize. That they do see a lot of gentlemen out there and they're just crushing it right and left, and they just kind of, like, "Oh, gosh.", you know, the female, "We're not able to do as well as the men.", but the Fearless Momma is here to prove that wrong. It's just, kind of, a little bit of competitiveness in me. I actually grew up on a farm and, you know, I had a lot of great men influencers in my life. My grandpa used to say, "Tammy, you know, hey that horse threw you off, but get right back up on that horse and get going again." It's my background to be very, I guess you could say, you know, competitive but also to just realize that I deserve it as well. My husband, again, like I said, has always supported me in my home-based business. We actually, our background is mortgages and real estate. In fact, he still does real estate, but there was a time where, him and I, we didn't know what to do. A lot of people understand about what happened with the crash of 2008. We were actually doing really with real estate and mortgages and then that happened in 2008 and I said, "You know what, Bob?" I said, "We have to start an online business." He thought at first it was kind of crazy, but I proved that wrong. I said, "Well, we're going to do this together." We do a lot of traveling now. We're able to do that with our children and we're also able to teach them that, you know, you can break through and get away from having to have a 9:00 to 5:00 job because of the internet and the lifestyle that we lead. It's been quite an experience and I've put a lot of my, you know, 10 years of experience, online experience, into the Fearless Momma product.

Igor Kheifets: I'm happy you said self confidence. I was listening to an interview by Dan Sullivan, who also actually grew up on a farm and he's widely considered to be one of the smartest entrepreneurial thinkers on the planet. He said that, you know, when he was growing up, in school they taught him that we operate at a limited potential. In other words, say, if a human being is 100% potential, then most human beings operate, like what, 2% of potential, and that some of the highest achievers operate maybe at 10 or 15 or maybe 20% of potential. He said he'd never like this idea because it felt limiting to him. It's like you're always trying to be in the 100%, which you can never get there. He reframed it and he said that we're always operating at 100% of our potential, it's just we put our own ceiling, so we basically operate within the 100% of our potential within a certain bracket of self confidence. When you say that, you know, you've had the great role models growing up on a farm, your grandpa, your father, your mother, who instilled self confidence in you and basically allowed you to believe that, you know, why not Tammy, right, why not me, like-

Tammy Montgomer: That's right.

Igor Kheifets: I'm just as good as anyone else and probably even better and smarter. This self confidence you were saying led you to asking for more, demanding for more, living more, doing more, growing more, giving more and I think that's definitely one of those things that is just missing for so many women out there, and men, too. I mean, don't get me wrong, if you're a guy listening to this, I'm seeing more and more guys who are just pussies. For example, in our office, we've got Lana, right? Lana is, you know, she's basically running the show, right? She's the deputy. The Deputy Igor, and Lana is only 25 or 24 years old. I've got to tell you, Lana has more balls than most guys I know. She can go through more stress, and more work load, and more, you know, tough conversations than most guys I know. I've seen guys crack under pressure, you know-

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: Not even, like one-tenth of what Lana can actually hold. When you say self confident, it hit so good, it hit so well because if only more women online just realized that, look, you don't need anyone's permission to be successful.

Tammy Montgomer: That's right. Yeah, you really don't. I mean, and it boils down to knowledge. You know what I'm saying? A lot of the internet marketing training and courses, and things like that, that I took, it was always, like, you know, very much a lot of motivation. What I really started getting irritated by was why don't they just teach the how to, and the nitty gritty, and, like, how you build lists and things like that, and become the knowledge that you really need to have that self confidence. Many times it's just that monkey chatter in our heads that think that, well, you know, they don't look at the simplicity of how to have a list and a system, and it's really, kind of, a money magnet at that point. I just think that no matter what gender you are, I mean, and I have a lot of guys that join this and they, you know, become fearless poppas. My husband, and I mention him again because he's very fearless, he taught me at a very young that, you know, like I said, you don't have to work for anyone. We can be self employed, and we can do what we want to do, and just really live the lifestyle that, you know, that we've wanted for our kids. We've taken them all over the country, all over the world, you know, Mexico, Hawaii, things like that, so they can experience it. The other thing I want to mention, Igor, a lot of times is women don't realize that this doesn't take a lot of your time. I'm a very busy wife. I'm a very busy stay-at-home mom. I've homeschooled my kids for-

Igor Kheifets: Homeschool. Wow.

Tammy Montgomer: Yes, I homeschooled both of my children, Robbie and Amanda, and I was able to do that because of my internet-based business. I was able to pull them out of bullying situation, and this is going to hit home for a lot of women. When you see your kids coming home from school and they're crying, because let's just face fact, Igor, school's not the way it used to be, even when I was-

Igor Kheifets: Well, school is crap.

Tammy Montgomer: Yes, it is.

Igor Kheifets: School is crap.

Tammy Montgomer: It's terrible, and to see my kids coming home and they were crying and, you know, here they are, teenagers and boy, the bullying, the drugs, you know, it's all over the place. I'm very glad we made that decision, and the only way I could have done that is with a home-based business, to be able to homeschool, you know, children. That's, kind of, my push, my why, is to get other parents to realize that, you know, the school systems are not teaching your kids what they should be taught in this world to survive. It really hit home a couple of weeks ago, if you want me to be really raw about this on this interview, my daughter, one of her best friends from high school just overdosed on heroin. She passed away, and this happened just a couple of weeks ago. When I learned about that, that was really one of my biggest reasons, of course, obviously, you know, to have resources to be able to help those children that are suffering like that, that have drug addictions. We just have to be more and more aware of what we are going through right now in the world, and it is a really big drug epidemic. It really is. People have to realize and, you know, women have to realize that they've got to take care of their family. So much of society is always pushing the woman outside of the door, too, to stay up to snuff with the men and making money out there like that, but you don't have to. You can stay home and you can take care of your loved ones.

Igor Kheifets: Yeah, absolutely. Another thing that I think a lot of times, especially men will overlook, is the fact that you didn't give up motherhood,-

Tammy Montgomer: No.

Igor Kheifets: Or educating your kids, for the sake of the business.

Tammy Montgomer: That's right.

Igor Kheifets: I've been studying some, you know, what I love doing is just studying successful people from, like, way before, and then reading about their life and how they were brought up. A lot of times, you know, anyone who had a successful father really was brought up by their mom because, you know, the dads usually just take off and build their own careers while the mothers were the ones who support great men who grew up and vice versa. There's been a study by The Rolling Stones magazine where they, kind of, found out that it's always the parent of the opposite sex that influences the child most, like a successful child, right? A lot of artists, and celebrities, and accomplished people, and presidents, you know, always are influenced by the parent of the opposite sex. I think you've done your kids a huge service by, not only being a great role model, although an ambitious mother who wanted to achieve something in her life and she did, but also, you know, you didn't sacrifice the relationship with them, which is what many successful male entrepreneurs actually choose to do.

Tammy Montgomer: Yeah, very good point. Yeah, your relationships with your kids and, you know, if you're successful in your career and things like that, it really, bottom line, is what's your relationships with your kids? We're very close. We're a very close knit family. We do a lot of things together, day trips, you know, things like that, and it just really boils down to, you know, having the next generation to really respect and to really understand what hard work is all about, and just being, you know, smart about it. That's just really what I think. Bob and I really are glad that we've, you know, taken this direction in helping so many people.

Igor Kheifets: Yeah, absolutely. Let's talk about how you helped a lot of people, and you're helping lots and lots of people every single day.

Tammy Montgomer: Okay.

Igor Kheifets: You've created the Fearless Momma System, so for those who don't know, what is it?

Tammy Montgomer: Well, it's essentially a 100% commission program now. It started out to where it was a front-ended funnel. I'm not sure if a lot of people understand what that means.

Igor Kheifets: Oh, they do, yeah.

Tammy Montgomer: Okay.

Igor Kheifets: Over here, in the List Building Lifestyle, you know, we know a funnel is,-

Tammy Montgomer: Sure.

Igor Kheifets: What a list is, what a followup is,-

Tammy Montgomer: Okay.

Igor Kheifets: What a CTR is. We're an advanced bunch of people.

Tammy Montgomer: Okay. Yeah, I figured that. I was hoping that the lingo here is going to be, you know, kind of, the words that everybody understands. Tim Berger is the owner of a big ticket company. I'm an affiliate for Six Figure Empire is what it's called. He had asked me in early spring, he saw my transformation. Actually in the last year and a half to two years, I've lost over 100 and some pounds. Everybody loves to work from home, but boy, that refrigerator is right there, you know? I know a lot of women, especially at my age, you know, menopause, all this kind of stuff, right, we're being real here today, but I put on 100 pounds and it was a lot of times just really easy to make an excuse. I started, because of my success, I started getting asked to do live events. I'll tell you what, Igor, if that's not a motivation to get weight off, I don't know what is. Here I am behind the computer and I'm doing videos and stuff like that, not showing my face a lot of times. I decided that I would love 120 pounds and I did. Then the owner, Tim, he recognized that and he said, "You know what? You should really do a product. There's a lot of women just like you, a lot of women out there that, you know, the age category you're in, in 40s-50s, they want to know how the heck did you do it. So I did. I put together modules, I put together training, I put together, you know, how you have to be consistent, especially when you're trying to lose weight at this age category. The metabolism just isn't the way it used to be. I did that. I created a product. It was not a commissionable product, so I created a front-ended funnel and then I started getting so many requests, you wouldn't believe it, so many requests on my team, my big-ticket team, and they wanted me to turn it into a 250, 100% commission front-ended funnel. I went to Tim Berger, and I said, "Let's just collaborate here.", and we did. We had a great synergy. I've known him for eight years, actually worked with him for eight years in the big-ticket space. We decided to put together this front-ended funnel for the whole system, and it's been going very well. We just launched this, actually, October 10th, and I think the numbers are in the 700s now of members that we have helped. It's not just about the money, it's about [crosstalk 00:16:26].

Igor Kheifets: And these are paid members, right?

Tammy Montgomer: These are paid members, yes. [crosstalk 00:16:29].

Igor Kheifets: Big ticket, $250.

Tammy Montgomer: That's right. It's a perfect price point. It's not just your normal, typical, you know, yes, you could say, modules and training in the back, I mean, I literally break it down how I've been able to lose the weight. Like I said, a lot of times, entrepreneurs, they put on weight, so it's not like it's a weight loss product. It's not that. It's more of a transformation product because, like I said, Igor, if you put your mind to it, you know, you can do anything. I have a lot of mindset trainings in the back office, you know, what happens if the you-know-what hits the fan? I mean, there's things. Sometimes, you know, lists go down, videos go down. I mean, I've gone through it all, so I've put a lot of my experience in this industry into the product. Then we just, we packaged it together and then we launched it, like I said, October 10th, and it's just been going, like, crazy, gangbusters. I'm so honored that so many of the top marketers are purchasing this and using it. There's some people that use it for their products, or their big ticket, which is quite amazing, but the back end, of course, is the one that I'm in. Also, the other benefit is people get to come on our live zoom every single Monday and sit and chat with me and what over seven-figure earner does that? I'm not sure of many-

Igor Kheifets: Yeah, very few.

Tammy Montgomer: If anyone.

Igor Kheifets: Yo, it's Igor. If you're loving the content, hop on over to listbuildinglifestyleshow.com for more free training and a free transcript of this episode. Oh, and I'd really appreciate if you logged into iTunes and rated the show. It really helps. Thanks! Yeah, myself included, by the way. It's really hard to get me out onto, like, a platform of some kind and just talk to people. I do it occasionally, and I'm going to be doing it more this coming year,-

Tammy Montgomer: Yeah, me too.

Igor Kheifets: But, yeah, it's definitely one of those things that is just rare. It's also undervalued because, you know, we were briefly chatting before the call, you were mentioning that, you know, just like for anyone else, it's not like you have the magic, you know, Midas touch, and that any lead that comes into your funnel all of a sudden becomes a customer.

Tammy Montgomer: That's right.

Igor Kheifets: A lot of people opt in for free, they check out your videos, they maybe look at your stuff, they disappear for a month, whatever. You mentioned something, you said that the reason why you're consistently getting signups is, you know, one of the biggest reasons is because you actually take the time to communicate to your members-

Tammy Montgomer: I do.

Igor Kheifets: By doing these calls with them.

Tammy Montgomer: Yes, that's correct. Mm-hmm (affirmative).

Igor Kheifets: First, I wanted to ask you, like, how do you conduct these calls and maybe there's a structure to it, so maybe some of our members can model that with their tribes. Also, I wanted to, perhaps, chat a little bit about how it adds another dimension to your business and your communication with your customers creating a different level of relationship thus, of course, resulting in your name standing out in the inbox.

Tammy Montgomer: Yeah, and it was, kind of, a aha moment when I suggested it to Tim, and Tim said, "Yeah, I think it's a great idea." It can be overwhelming at times. I only have 100 spots on every single Monday zoom. It's a zoom. It's a zoom meeting, and so it's transparency. Number one is, a lot of times these systems, they don't have anyone that even shows up or, let alone, does any training, but I literally go, you know, from A to Z, like, okay, here's the traffic resource, here's Igor's traffic resource, here's, you know, the solo ad resources, here's how you do Facebook marketing, here's how you do Craig's List ads. You know what I'm saying? I have a structure and I show them my DMO, which every organization, or every person, should have, is a checklist every single day, daily method of operations, so I go through that and most of the time, I have new folks that are coming onboard. It's amazing, the breakthroughs I see every single week. I even have people jumping on there because they listen to my modules and say, "Tammy, I've lost 20 pounds." I have one lady that's lost 60 pounds just because of listening to my modules and staying consistent. I mean, it's not only just about the money and how it's helping people, it's about, again, the transformation and people like to hop on there and share their testimonials and how their life has improved, you know, how they've been able to have the time freedom now in order to such and such. That's, kind of, the format of it. It's a very, I guess you could say, easy going, kind of, format. We like to have fun. I used to own two restaurants, so I needed something. You know what I'm saying? I had to have something, Igor.

Igor Kheifets: Wow.

Tammy Montgomer: My husband and I used to own two Mexican restaurants when we were in our 40s, and we got that out of our blood, but I [crosstalk 00:21:21]-

Igor Kheifets: I'll bet that's, I mean, compared to running an online business, that's probably hell.

Tammy Montgomer: Yeah, we were spending a lot of time at that restaurant, let me tell you. We had two [crosstalk 00:21:31].

Igor Kheifets: I bet like your ROY and time was probably lower than an average employee in the United States.

Tammy Montgomer: Mm-hmm (affirmative), mm-hmm (affirmative), yeah. We were buying a job essentially, and that's what I tell people so many times, that, you know, the setting up online business is way, way, way cheaper than any hundreds of thousands of dollars it is to set up a Tim Horton's or any of those, you know, those jobs that you're buying, so yeah.

Igor Kheifets: Absolutely. It's interesting, you know, that these zoom calls were such a big breakthrough for you because it's ultimately so much easier to buy into a person, a personality, and an idea, or a vision that somebody offers you than it is in the product.

Tammy Montgomer: That's true. Yeah, you just said it right there. It's the vision that I had. I wanted a community of fearless people. I call them the fearless crew. It goes back to self confidence. Just the word, fearless, is going to help someone's mindset, like, okay, I'm part of the Fearless Momma crew. I'm working with Tammy. She's a fearless mom. You know what I mean? It's all about the words that you say to yourself on a day-to-day basis, and so if you have a community once a week where you can plug your team in and, email, Facebook, you know, how a lot of people just communicate just through that medium now? I mean, you've got to humanize the digital realm and that's really the biggest thing that I've noticed with my success online is that not only do I do, you know, live events, I've spoken at three different live events. I try to go to as many events as I can. [inaudible 00:23:06], you know, no excuses. I mean, those are some of the things that, you know, people go to, but then they get home and they're not, like, sure how to keep that momentum going.

Tammy Montgomer: That's, kind of, the reason why I have this concept of, you know, plugging people in weekly. It just really does keep the unit together. Just like-

Igor Kheifets: Oh, yeah. Oh, yeah.

Tammy Montgomer: Just like your family. Do you know what I'm saying? It's an extension of your family and your kids, so the fearless momma has her kiddos, you know, every week, so it's kind of fun.

Igor Kheifets: I mean, when you bring the personal element to your online business, a lot of people what they want is essentially just a business where they don't have to show their face. In fact, I just ran a week-long promotion where I offered people, like, a business like that, but when it comes to promoting offers as an affiliate or when it comes to promoting network marketing companies, the personal element is really just essential. I find that, you know, people who try to build that business without one, or they try to substitute it with, perhaps, like a weak, sort of, [inaudible 00:24:10], or something like that where they don't really show their true self to the tribe they're trying to build. When they actually, you know what, let's take it deeper. When they don't realize that what they're truly doing is not really promoting a product, but building a tribe in the first place with themselves as the leader, which is why the self confidence is so important, right, because you can't lead other people unless you're, at least to an extent, confident in your ability to do so. This is when the big-

Tammy Montgomer: Exactly.

Igor Kheifets: Breakthroughs happen for many people. It's when they combine, you know, common sense approach with the personality, too. It's not new. I mean, I don't think we're revealing anything new to anyone.

Tammy Montgomer: No.

Igor Kheifets: It's just a lot of times I meet people who quite literally refuse to show their faces, to show their voices, to bring out their personalities and just be honest with the marketplace.

Tammy Montgomer: Yeah, you're right. I mean, they do, they refuse it, and I just don't understand. I mean, I think I learn a lot when I go to these events. I remember one person that's really, really big and a lot of people know him, but he just said, he goes, "Once you learn knowledge, just don't be selfish with it.", you know? I mean, the world needs to have more and more people that are givers and, you know, just really it'll come back to you in ten-fold. I learned those things, of course, through just being an entrepreneur. The more that you can help people, the more that you're going to help yourself. I think sometimes that, you know, we do have the internet now, but when you go out there in the world and you start meeting all these people, you start seeing all these people that you've touched lives, I see that for myself, it helps me get better and better and better because I'm looking at all these faces, you know what I'm saying, on the zooms and I'm like, wow, I just touched that life. I just touched that life. It's very empowering for leaders to be doing what I'm doing. It's very empowering. I think, you know, like you said, it's just something where the self confidence, my self confidence, has gone up even since I produced this product. You know what I'm saying? The last couple of months, I've just been overwhelmed and thrilled. It can be, what I just said, it can be overwhelming. I now have my son helping me. He's full time. He's been able to quit his job, so now he's helping me as well, and he's, kind of, he's walking in my footsteps which makes it really, really good for me. It helps me out and it's helping him out.

Igor Kheifets: Yep, yep, and I totally agree. I totally agree with what you just said. It's this refusal, even though, like, again, this is the human brain isn't it? Like you see what works, and you understand that there's no magic to it [crosstalk 00:26:45].

Tammy Montgomer: No, it's just [crosstalk 00:26:46].

Igor Kheifets: There's really some principals that play and yet, you find a way to, like you find an excuse not to do it this way. You try, and you divert your attention to the next shiny object. Then, like a year from now, you're frustrated because what the hell is going on? I just spent, you know, a good year of my life, although I knew exactly what I needed to do, and it's just like a never-ending circle for many people. They can spend, like, 10 years in it. I've spoken to people who literally went and chased their own tail for years.

Tammy Montgomer: Yeah, exactly. They're always looking at the next shiny object and, I mean, that's going to happen in any organization, but I think if you have, you know, the ongoing mentoring and training and things like that for your folks, then you're not going to see that so much. You can't help the fact that that's what's going to happen, and especially in this industry. I mean, we had it happen when we were mortgage brokers. We would train people and then all of a sudden, they'd go and set up their own shop down the road. It's just human nature. It's one of the human needs, right, actually is to have, you know, some variety in your life. I mean, you can't ever help that, but what you do want is also security. I think people want the security where they know that they can come every single week if they want, you know, to a zoom meeting that I'm hosting, and it's working really well. Like you said, it's sweeping the internet, so I'm very, very, very grateful.

Igor Kheifets: Yeah, absolutely. Absolutely. Now, you mentioned something. You said that within the members, you call the DMO. The daily method of operation.

Tammy Montgomer: That's correct.

Igor Kheifets: It's actually a common question I get, and I might as well ask you. What is your recommended DMO for somebody who, perhaps, does not have lots of experience to share information or somebody who still hasn't really gotten to the level where they're ready to build their own membership site?

Tammy Montgomer: Well, I would recommend definitely just driving traffic, to be honest, you know, bare minimum. I mean, I'm always trying to teach and train that, to bare minimum, you know, purchase a hundred to two hundred clicks a day. I mean, after a while, the person is going to realize it's all about exposure, so, I mean, there's two ways you can market online, right? Free or paid. I have the secret sauce, so to speak, in my DMO, so I'm teaching people, like I said, how to market effectively, how to drive massive amounts of traffic. My husband told me this way, way back, "You know, it's all about the numbers." It really is. It's all about the numbers. We're not networkers here. We're not bugging family and friends. We're not, you know, spamming people's inboxes on Facebook. We're, literally, you know, showing people where to get the traffic, how to drive the traffic to the one page simple-sales funnel. We have a one page that's very white. It's clean. I know a lot of people that run solo-ad traffic knows when I'm talking about, but the capture pages are something that I helped, you know, design, put together, because I just know solo-ad traffic. The less you say, the more opt-ins you're going to get. I try to teach and train people to try to get 100 to 200 opt-ins per day. Anyone can do that. I mean, you can plug into existing resources, like yourself, like what you have, and start getting those opt-ins coming through your sales funnel. It's a very good converting sales funnel, too, by the way, and I know you know that.

Igor Kheifets: Yes, ma'am. Yes, ma'am, I do. All right. Cool. First off-

Tammy Montgomer: That's what I have in my DMO.

Igor Kheifets: First off, Tammy, thank you for creating the system and thank you for being an-

Tammy Montgomer: You're welcome.

Igor Kheifets: Inspiration for, you know, for the people around the world, especially women with low self esteem and helping them become fearless. You're doing a big thing here. I just wanted to acknowledge that because I know that as entrepreneurs, it's not always that we get acknowledged for these, you know, subtle things that we do. A lot of times, people will look at your system and be like, "Oh, she's, you know, she's making money." They don't see the core, right, the purpose,-

Tammy Montgomer: True.

Igor Kheifets: Which is to empower people to help themselves.

Tammy Montgomer: Thank you.

Igor Kheifets: With that in mind, I also want to thank you for sharing your daily, your DMO, your recommended DMO for beginners, and also, kind of, bringing us into your personal life, which I know is not, again, I don't take it for granted. I understand that you have no problem doing it, but, you know, a lot of people crave that. When I go to seminars or events, you know, when people talk to me about my podcast, they usually mention the things that are either related to my personal life or the personal life of my guests, so I know this is probably going to be of great value to the list builders. Last thing, I guess, if anyone wants to work with you, if anyone wants to find out more about you, where should they go?

Tammy Montgomer: Oh, okay. You want me to give them a website?

Igor Kheifets: Absolutely, yep.

Tammy Montgomer: Oh, okay. Sure. They can go to thefearlessmomma, M-O-M-M-A, .net. It's an actual dot net, so that's where they would go, thefearlessmomma.net.

Igor Kheifets: Thefearlessmomma.net?

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: I also encourage you guys to get on YouTube and watch some of Tammy's videos. They're pretty cool and they don't cost anything. I definitely encourage you guys to check out here system, which, again, is making a big splash as we speak in the industry. This is something that's going to, you know, stick around. With so much volatility happening, or happened last year, all these big companies going down, you know, I think we need more systems like yours, Tammy, because you're doing it in a transparent way. You don't charge people, you know, $38,000 and make them remortgage their house, you know, just to get positioned for some kind of commission. A lot of people are getting, kind of, sick and tired of that. They want something, you know, a little bit less intimidating, something that actually works for them. We appreciate what you do. Again, guys, if you want to work with Tammy, or find out more about her, go to thefearlessmomma, that's M-O-M-M-A, .net. All right, that's where you go. Yeah, that's pretty much it. Anything, any last minute thoughts you'd like to share with the list builders?

Tammy Montgomer: Yeah, I just think that, you know, consistency, just like anything, when I started out my, I call it my unstoppable weight loss journey, and my health journey. Just like anything, every single day make sure that you're doing something for yourself and something for your family. The biggest asset that you will have online is your list, so make sure you're always concentrating on lead generation and list building, and knowing that you can do this from anywhere. A lot of times I'm on a trip or in my Jeep, or, you know what I'm saying, Igor? You don't have to be in front of your computer, and you don't have to look at it 24/7. I think you can have that lifestyle and that business that you're craving, you know, for your family. Thank you so much for having me on. It's been a pleasure and I'm just really looking forward to, you know, helping as many people as I can through all these platforms, so thank you so much, Igor. I appreciate you.

Igor Kheifets: It's my pleasure, and I'm sure that list builders would join me unanimously saying the same. Again, guys and gals, the purpose of this episode was to bring out somebody who's coming from the real world, who's down to earth and genuine and transparent, and somebody who wasn't brought up to be, you know, a daughter of a multi-billionaire, or anything like that, right, somebody who grew up on a farm, yet somebody who's quite literally changing, at this point, over 700 lives just by leading by example. Again, it all links back to your self confidence and your ability to perform to the extent that you will allow yourself. Again, there's many books you can read about this subject. One that comes to mind is, "Psycho Cybernetics" that talks a lot about this self image and self confidence, you know, written by a plastic surgeon who discovered that even after, you know, conducting the surgery for some people, they kept seeing the old themselves, like the old selves in the mirror, still not liking the way they look, so he figured out it was a self image thing and he wrote a whole success philosophy book about it, which I highly recommend you grab. Other than that, if you want to work with Tammy, or further connect with Tammy, or attend her Monday night calls, just go to thefearlessmomma.net and remember that you will always operate to the extent that you allow yourself with your own self image. Keep that in mind. Tammy, thank you so much for being here today, and till next time we chat, have a good one. Thank you for tuning in to the List Building Lifestyle. Get access to previous episodes, the transcript of today's show, and exclusive content at our website at listbuildinglifestyleshow.com. Also, don't forget to claim your free seat at the traffic workshop I'm conducting this week when I'm showing how I built a list of four million, three hundred-thirty-one thousand, six hundred-fifty six email subscribers without losing money, and how my clients are putting anywhere from 50 to 500 new leads per day on their list at a profit without any list building experience. Just go to igor.cx to claim your free seat now. I'm Igor Kheifets and this the List Building Lifestyle, a podcast for those who want to build a large profitable email list and make six figures from anywhere in the world. If you would like to get a ridge by building a large email list while helping people, this podcast is for you. I also invite you to attend a free web class I'm conducting this week to find out how I built a list of four million, three hundred, thirty-one thousand, six hundred, fifty-six email subscribers at a profit. Secure your free seat at igor.cx. Attend this free workshop to discover an easy way to get 50 to 500 new email leads per day on complete autopilot without losing tons of money. Just go to igor.cx to attend this free web class. And now, once again, it's time to claim your list-building lifestyle. Welcome back to another addition of the List Building Lifestyle with your host, Igor Kheifets. We're back and I'm here with my friend, Tammy Montgomery, AKA the fearless momma. Tammy, thank you so much for being on the show.

Tammy Montgomer: Hey, Igor. Thank you so much for having me. It's a pleasure.

Igor Kheifets: Yeah, the pleasure is ours, trust me. I haven't, you know, really been watching you for the last couple of years, although I know you've been in the industry for a long time now. Recently, you've been making quite a splash with the Fearless Momma system and I thought it would be really cool to get you on the show because I've got a ton of female clients and they always ask me, like, "Igor, does your stuff work for women?", you know, "Igor, does marketing work for women?" "Can someone in her 40s, walking away from a full-time job in teaching, do this?" All these kinds of, you know, questions that show low self esteem because of the way that society has been conditioning women to feel like that, which I think is completely bogus. Now that I have a six-year-old daughter, I'm paying more and more attention to that every single day. I wanted to bring you on the show because you're just a testament to a powerful female who just is dominating the industry. I've seen literally almost every top earner that I know, you know, either talk about your system or join your system, and promote you, right? This is a big testament to your success. To, kind of, get us off on the right foot, why don't you share your background, you know, how did you end up in this industry and what inspired you to, perhaps, you know, launch the Fearless Momma System?

Tammy Montgomer: Yeah, absolutely. What you just said is really, truly, kind of where I thought, you know, way back when. I didn't have any self confidence. I actually had met my husband when I was 20 and he said to me, you know, "Tammy, you don't have to work, you know, in a factory. You don't have to go to college.", and I said, "What are you talking about?" I really have to owe my husband a lot of credit here to building my self confidence, and he has through the years. You know, what you just said, a lot of women, they don't know how to begin. They don't know how to start a business, they don't know to even get into entrepreneurship. Furthermore, they don't think they deserve it. I'm really, really excited to have so many people, like you said, top marketers, so many people are coming into this Fearless Momma opportunity with me and it's overwhelming some days. I'm just so humbled by it. I think one of the biggest reasons why I did put this program and project together is because of what you said. A lot of women, they see men, you know, making a lot of money and I've always been one of those people where I want to break through the income ceiling, so to speak, you know, and how can you do that? You can't just do that by working in a corporate America job. I have a 20-year-old daughter, you know, so I get that, what you're talking about with the six-year-old daughter you have and we've talked about this before, but really the bottom line is self confidence. If a person doesn't have self confidence and they don't know what they're doing, for one, then they're not going to be successful. That's the biggest thing that I think people realize. That they do see a lot of gentlemen out there and they're just crushing it right and left, and they just kind of, like, "Oh, gosh.", you know, the female, "We're not able to do as well as the men.", but the Fearless Momma is here to prove that wrong. It's just, kind of, a little bit of competitiveness in me. I actually grew up on a farm and, you know, I had a lot of great men influencers in my life. My grandpa used to say, "Tammy, you know, hey that horse threw you off, but get right back up on that horse and get going again." It's my background to be very, I guess you could say, you know, competitive but also to just realize that I deserve it as well. My husband, again, like I said, has always supported me in my home-based business. We actually, our background is mortgages and real estate. In fact, he still does real estate, but there was a time where, him and I, we didn't know what to do. A lot of people understand about what happened with the crash of 2008. We were actually doing really with real estate and mortgages and then that happened in 2008 and I said, "You know what, Bob?" I said, "We have to start an online business." He thought at first it was kind of crazy, but I proved that wrong. I said, "Well, we're going to do this together." We do a lot of traveling now. We're able to do that with our children and we're also able to teach them that, you know, you can break through and get away from having to have a 9:00 to 5:00 job because of the internet and the lifestyle that we lead. It's been quite an experience and I've put a lot of my, you know, 10 years of experience, online experience, into the Fearless Momma product.

Igor Kheifets: I'm happy you said self confidence. I was listening to an interview by Dan Sullivan, who also actually grew up on a farm and he's widely considered to be one of the smartest entrepreneurial thinkers on the planet. He said that, you know, when he was growing up, in school they taught him that we operate at a limited potential. In other words, say, if a human being is 100% potential, then most human beings operate, like what, 2% of potential, and that some of the highest achievers operate maybe at 10 or 15 or maybe 20% of potential. He said he'd never like this idea because it felt limiting to him. It's like you're always trying to be in the 100%, which you can never get there. He reframed it and he said that we're always operating at 100% of our potential, it's just we put our own ceiling, so we basically operate within the 100% of our potential within a certain bracket of self confidence. When you say that, you know, you've had the great role models growing up on a farm, your grandpa, your father, your mother, who instilled self confidence in you and basically allowed you to believe that, you know, why not Tammy, right, why not me, like-

Tammy Montgomer: That's right.

Igor Kheifets: I'm just as good as anyone else and probably even better and smarter. This self confidence you were saying led you to asking for more, demanding for more, living more, doing more, growing more, giving more and I think that's definitely one of those things that is just missing for so many women out there, and men, too. I mean, don't get me wrong, if you're a guy listening to this, I'm seeing more and more guys who are just pussies. For example, in our office, we've got Lana, right? Lana is, you know, she's basically running the show, right? She's the deputy. The Deputy Igor, and Lana is only 25 or 24 years old. I've got to tell you, Lana has more balls than most guys I know. She can go through more stress, and more work load, and more, you know, tough conversations than most guys I know. I've seen guys crack under pressure, you know-

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: Not even, like one-tenth of what Lana can actually hold. When you say self confident, it hit so good, it hit so well because if only more women online just realized that, look, you don't need anyone's permission to be successful.

Tammy Montgomer: That's right. Yeah, you really don't. I mean, and it boils down to knowledge. You know what I'm saying? A lot of the internet marketing training and courses, and things like that, that I took, it was always, like, you know, very much a lot of motivation. What I really started getting irritated by was why don't they just teach the how to, and the nitty gritty, and, like, how you build lists and things like that, and become the knowledge that you really need to have that self confidence. Many times it's just that monkey chatter in our heads that think that, well, you know, they don't look at the simplicity of how to have a list and a system, and it's really, kind of, a money magnet at that point. I just think that no matter what gender you are, I mean, and I have a lot of guys that join this and they, you know, become fearless poppas. My husband, and I mention him again because he's very fearless, he taught me at a very young that, you know, like I said, you don't have to work for anyone. We can be self employed, and we can do what we want to do, and just really live the lifestyle that, you know, that we've wanted for our kids. We've taken them all over the country, all over the world, you know, Mexico, Hawaii, things like that, so they can experience it. The other thing I want to mention, Igor, a lot of times is women don't realize that this doesn't take a lot of your time. I'm a very busy wife. I'm a very busy stay-at-home mom. I've homeschooled my kids for-

Igor Kheifets: Homeschool. Wow.

Tammy Montgomer: Yes, I homeschooled both of my children, Robbie and Amanda, and I was able to do that because of my internet-based business. I was able to pull them out of bullying situation, and this is going to hit home for a lot of women. When you see your kids coming home from school and they're crying, because let's just face fact, Igor, school's not the way it used to be, even when I was-

Igor Kheifets: Well, school is crap.

Tammy Montgomer: Yes, it is.

Igor Kheifets: School is crap.

Tammy Montgomer: It's terrible, and to see my kids coming home and they were crying and, you know, here they are, teenagers and boy, the bullying, the drugs, you know, it's all over the place. I'm very glad we made that decision, and the only way I could have done that is with a home-based business, to be able to homeschool, you know, children. That's, kind of, my push, my why, is to get other parents to realize that, you know, the school systems are not teaching your kids what they should be taught in this world to survive. It really hit home a couple of weeks ago, if you want me to be really raw about this on this interview, my daughter, one of her best friends from high school just overdosed on heroin. She passed away, and this happened just a couple of weeks ago. When I learned about that, that was really one of my biggest reasons, of course, obviously, you know, to have resources to be able to help those children that are suffering like that, that have drug addictions. We just have to be more and more aware of what we are going through right now in the world, and it is a really big drug epidemic. It really is. People have to realize and, you know, women have to realize that they've got to take care of their family. So much of society is always pushing the woman outside of the door, too, to stay up to snuff with the men and making money out there like that, but you don't have to. You can stay home and you can take care of your loved ones.

Igor Kheifets: Yeah, absolutely. Another thing that I think a lot of times, especially men will overlook, is the fact that you didn't give up motherhood,-

Tammy Montgomer: No.

Igor Kheifets: Or educating your kids, for the sake of the business.

Tammy Montgomer: That's right.

Igor Kheifets: I've been studying some, you know, what I love doing is just studying successful people from, like, way before, and then reading about their life and how they were brought up. A lot of times, you know, anyone who had a successful father really was brought up by their mom because, you know, the dads usually just take off and build their own careers while the mothers were the ones who support great men who grew up and vice versa. There's been a study by The Rolling Stones magazine where they, kind of, found out that it's always the parent of the opposite sex that influences the child most, like a successful child, right? A lot of artists, and celebrities, and accomplished people, and presidents, you know, always are influenced by the parent of the opposite sex. I think you've done your kids a huge service by, not only being a great role model, although an ambitious mother who wanted to achieve something in her life and she did, but also, you know, you didn't sacrifice the relationship with them, which is what many successful male entrepreneurs actually choose to do.

Tammy Montgomer: Yeah, very good point. Yeah, your relationships with your kids and, you know, if you're successful in your career and things like that, it really, bottom line, is what's your relationships with your kids? We're very close. We're a very close knit family. We do a lot of things together, day trips, you know, things like that, and it just really boils down to, you know, having the next generation to really respect and to really understand what hard work is all about, and just being, you know, smart about it. That's just really what I think. Bob and I really are glad that we've, you know, taken this direction in helping so many people.

Igor Kheifets: Yeah, absolutely. Let's talk about how you helped a lot of people, and you're helping lots and lots of people every single day.

Tammy Montgomer: Okay.

Igor Kheifets: You've created the Fearless Momma System, so for those who don't know, what is it?

Tammy Montgomer: Well, it's essentially a 100% commission program now. It started out to where it was a front-ended funnel. I'm not sure if a lot of people understand what that means.

Igor Kheifets: Oh, they do, yeah.

Tammy Montgomer: Okay.

Igor Kheifets: Over here, in the List Building Lifestyle, you know, we know a funnel is,-

Tammy Montgomer: Sure.

Igor Kheifets: What a list is, what a followup is,-

Tammy Montgomer: Okay.

Igor Kheifets: What a CTR is. We're an advanced bunch of people.

Tammy Montgomer: Okay. Yeah, I figured that. I was hoping that the lingo here is going to be, you know, kind of, the words that everybody understands. Tim Berger is the owner of a big ticket company. I'm an affiliate for Six Figure Empire is what it's called. He had asked me in early spring, he saw my transformation. Actually in the last year and a half to two years, I've lost over 100 and some pounds. Everybody loves to work from home, but boy, that refrigerator is right there, you know? I know a lot of women, especially at my age, you know, menopause, all this kind of stuff, right, we're being real here today, but I put on 100 pounds and it was a lot of times just really easy to make an excuse. I started, because of my success, I started getting asked to do live events. I'll tell you what, Igor, if that's not a motivation to get weight off, I don't know what is. Here I am behind the computer and I'm doing videos and stuff like that, not showing my face a lot of times. I decided that I would love 120 pounds and I did. Then the owner, Tim, he recognized that and he said, "You know what? You should really do a product. There's a lot of women just like you, a lot of women out there that, you know, the age category you're in, in 40s-50s, they want to know how the heck did you do it. So I did. I put together modules, I put together training, I put together, you know, how you have to be consistent, especially when you're trying to lose weight at this age category. The metabolism just isn't the way it used to be. I did that. I created a product. It was not a commissionable product, so I created a front-ended funnel and then I started getting so many requests, you wouldn't believe it, so many requests on my team, my big-ticket team, and they wanted me to turn it into a 250, 100% commission front-ended funnel. I went to Tim Berger, and I said, "Let's just collaborate here.", and we did. We had a great synergy. I've known him for eight years, actually worked with him for eight years in the big-ticket space. We decided to put together this front-ended funnel for the whole system, and it's been going very well. We just launched this, actually, October 10th, and I think the numbers are in the 700s now of members that we have helped. It's not just about the money, it's about [crosstalk 00:16:26].

Igor Kheifets: And these are paid members, right?

Tammy Montgomer: These are paid members, yes. [crosstalk 00:16:29].

Igor Kheifets: Big ticket, $250.

Tammy Montgomer: That's right. It's a perfect price point. It's not just your normal, typical, you know, yes, you could say, modules and training in the back, I mean, I literally break it down how I've been able to lose the weight. Like I said, a lot of times, entrepreneurs, they put on weight, so it's not like it's a weight loss product. It's not that. It's more of a transformation product because, like I said, Igor, if you put your mind to it, you know, you can do anything. I have a lot of mindset trainings in the back office, you know, what happens if the you-know-what hits the fan? I mean, there's things. Sometimes, you know, lists go down, videos go down. I mean, I've gone through it all, so I've put a lot of my experience in this industry into the product. Then we just, we packaged it together and then we launched it, like I said, October 10th, and it's just been going, like, crazy, gangbusters. I'm so honored that so many of the top marketers are purchasing this and using it. There's some people that use it for their products, or their big ticket, which is quite amazing, but the back end, of course, is the one that I'm in. Also, the other benefit is people get to come on our live zoom every single Monday and sit and chat with me and what over seven-figure earner does that? I'm not sure of many-

Igor Kheifets: Yeah, very few.

Tammy Montgomer: If anyone.

Yo, it's Igor. If you're loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I'd really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks.

Igor Kheifets: Yeah, myself included, by the way. It's really hard to get me out onto, like, a platform of some kind and just talk to people. I do it occasionally, and I'm going to be doing it more this coming year,-

Tammy Montgomer: Yeah, me too.

Igor Kheifets: But, yeah, it's definitely one of those things that is just rare. It's also undervalued because, you know, we were briefly chatting before the call, you were mentioning that, you know, just like for anyone else, it's not like you have the magic, you know, Midas touch, and that any lead that comes into your funnel all of a sudden becomes a customer.

Tammy Montgomer: That's right.

Igor Kheifets: A lot of people opt in for free, they check out your videos, they maybe look at your stuff, they disappear for a month, whatever. You mentioned something, you said that the reason why you're consistently getting signups is, you know, one of the biggest reasons is because you actually take the time to communicate to your members-

Tammy Montgomer: I do.

Igor Kheifets: By doing these calls with them.

Tammy Montgomer: Yes, that's correct. Mm-hmm (affirmative).

Igor Kheifets: First, I wanted to ask you, like, how do you conduct these calls and maybe there's a structure to it, so maybe some of our members can model that with their tribes. Also, I wanted to, perhaps, chat a little bit about how it adds another dimension to your business and your communication with your customers creating a different level of relationship thus, of course, resulting in your name standing out in the inbox.

Tammy Montgomer: Yeah, and it was, kind of, a aha moment when I suggested it to Tim, and Tim said, "Yeah, I think it's a great idea." It can be overwhelming at times. I only have 100 spots on every single Monday zoom. It's a zoom. It's a zoom meeting, and so it's transparency. Number one is, a lot of times these systems, they don't have anyone that even shows up or, let alone, does any training, but I literally go, you know, from A to Z, like, okay, here's the traffic resource, here's Igor's traffic resource, here's, you know, the solo ad resources, here's how you do Facebook marketing, here's how you do Craig's List ads. You know what I'm saying? I have a structure and I show them my DMO, which every organization, or every person, should have, is a checklist every single day, daily method of operations, so I go through that and most of the time, I have new folks that are coming onboard. It's amazing, the breakthroughs I see every single week. I even have people jumping on there because they listen to my modules and say, "Tammy, I've lost 20 pounds." I have one lady that's lost 60 pounds just because of listening to my modules and staying consistent. I mean, it's not only just about the money and how it's helping people, it's about, again, the transformation and people like to hop on there and share their testimonials and how their life has improved, you know, how they've been able to have the time freedom now in order to such and such. That's, kind of, the format of it. It's a very, I guess you could say, easy going, kind of, format. We like to have fun. I used to own two restaurants, so I needed something. You know what I'm saying? I had to have something, Igor.

Igor Kheifets: Wow.

Tammy Montgomer: My husband and I used to own two Mexican restaurants when we were in our 40s, and we got that out of our blood, but I [crosstalk 00:21:21]-

Igor Kheifets: I'll bet that's, I mean, compared to running an online business, that's probably hell.

Tammy Montgomer: Yeah, we were spending a lot of time at that restaurant, let me tell you. We had two [crosstalk 00:21:31].

Igor Kheifets: I bet like your ROY and time was probably lower than an average employee in the United States.

Tammy Montgomer: Mm-hmm (affirmative), mm-hmm (affirmative), yeah. We were buying a job essentially, and that's what I tell people so many times, that, you know, the setting up online business is way, way, way cheaper than any hundreds of thousands of dollars it is to set up a Tim Horton's or any of those, you know, those jobs that you're buying, so yeah.

Igor Kheifets: Absolutely. It's interesting, you know, that these zoom calls were such a big breakthrough for you because it's ultimately so much easier to buy into a person, a personality, and an idea, or a vision that somebody offers you than it is in the product.

Tammy Montgomer: That's true. Yeah, you just said it right there. It's the vision that I had. I wanted a community of fearless people. I call them the fearless crew. It goes back to self confidence. Just the word, fearless, is going to help someone's mindset, like, okay, I'm part of the Fearless Momma crew. I'm working with Tammy. She's a fearless mom. You know what I mean? It's all about the words that you say to yourself on a day-to-day basis, and so if you have a community once a week where you can plug your team in and, email, Facebook, you know, how a lot of people just communicate just through that medium now? I mean, you've got to humanize the digital realm and that's really the biggest thing that I've noticed with my success online is that not only do I do, you know, live events, I've spoken at three different live events. I try to go to as many events as I can. [inaudible 00:23:06], you know, no excuses. I mean, those are some of the things that, you know, people go to, but then they get home and they're not, like, sure how to keep that momentum going. That's, kind of, the reason why I have this concept of, you know, plugging people in weekly. It just really does keep the unit together. Just like-

Igor Kheifets: Oh, yeah. Oh, yeah.

Tammy Montgomer: Just like your family. Do you know what I'm saying? It's an extension of your family and your kids, so the fearless momma has her kiddos, you know, every week, so it's kind of fun.

Igor Kheifets: I mean, when you bring the personal element to your online business, a lot of people what they want is essentially just a business where they don't have to show their face. In fact, I just ran a week-long promotion where I offered people, like, a business like that, but when it comes to promoting offers as an affiliate or when it comes to promoting network marketing companies, the personal element is really just essential. I find that, you know, people who try to build that business without one, or they try to substitute it with, perhaps, like a weak, sort of, [inaudible 00:24:10], or something like that where they don't really show their true self to the tribe they're trying to build. When they actually, you know what, let's take it deeper. When they don't realize that what they're truly doing is not really promoting a product, but building a tribe in the first place with themselves as the leader, which is why the self confidence is so important, right, because you can't lead other people unless you're, at least to an extent, confident in your ability to do so. This is when the big-

Tammy Montgomer: Exactly.

Igor Kheifets: Breakthroughs happen for many people. It's when they combine, you know, common sense approach with the personality, too. It's not new. I mean, I don't think we're revealing anything new to anyone.

Tammy Montgomer: No.

Igor Kheifets: It's just a lot of times I meet people who quite literally refuse to show their faces, to show their voices, to bring out their personalities and just be honest with the marketplace.

Tammy Montgomer: Yeah, you're right. I mean, they do, they refuse it, and I just don't understand. I mean, I think I learn a lot when I go to these events. I remember one person that's really, really big and a lot of people know him, but he just said, he goes, "Once you learn knowledge, just don't be selfish with it.", you know? I mean, the world needs to have more and more people that are givers and, you know, just really it'll come back to you in ten-fold. I learned those things, of course, through just being an entrepreneur. The more that you can help people, the more that you're going to help yourself. I think sometimes that, you know, we do have the internet now, but when you go out there in the world and you start meeting all these people, you start seeing all these people that you've touched lives, I see that for myself, it helps me get better and better and better because I'm looking at all these faces, you know what I'm saying, on the zooms and I'm like, wow, I just touched that life. I just touched that life. It's very empowering for leaders to be doing what I'm doing. It's very empowering. I think, you know, like you said, it's just something where the self confidence, my self confidence, has gone up even since I produced this product. You know what I'm saying? The last couple of months, I've just been overwhelmed and thrilled. It can be, what I just said, it can be overwhelming. I now have my son helping me. He's full time. He's been able to quit his job, so now he's helping me as well, and he's, kind of, he's walking in my footsteps which makes it really, really good for me. It helps me out and it's helping him out.

Igor Kheifets: Yep, yep, and I totally agree. I totally agree with what you just said. It's this refusal, even though, like, again, this is the human brain isn't it? Like you see what works, and you understand that there's no magic to it [crosstalk 00:26:45].

Tammy Montgomer: No, it's just [crosstalk 00:26:46].

Igor Kheifets: There's really some principals that play and yet, you find a way to, like you find an excuse not to do it this way. You try, and you divert your attention to the next shiny object. Then, like a year from now, you're frustrated because what the hell is going on? I just spent, you know, a good year of my life, although I knew exactly what I needed to do, and it's just like a never-ending circle for many people. They can spend, like, 10 years in it. I've spoken to people who literally went and chased their own tail for years.

Tammy Montgomer: Yeah, exactly. They're always looking at the next shiny object and, I mean, that's going to happen in any organization, but I think if you have, you know, the ongoing mentoring and training and things like that for your folks, then you're not going to see that so much. You can't help the fact that that's what's going to happen, and especially in this industry. I mean, we had it happen when we were mortgage brokers. We would train people and then all of a sudden, they'd go and set up their own shop down the road. It's just human nature. It's one of the human needs, right, actually is to have, you know, some variety in your life. I mean, you can't ever help that, but what you do want is also security. I think people want the security where they know that they can come every single week if they want, you know, to a zoom meeting that I'm hosting, and it's working really well. Like you said, it's sweeping the internet, so I'm very, very, very grateful.

Igor Kheifets: Yeah, absolutely. Absolutely. Now, you mentioned something. You said that within the members, you call the DMO. The daily method of operation.

Tammy Montgomer: That's correct.

Igor Kheifets: It's actually a common question I get, and I might as well ask you. What is your recommended DMO for somebody who, perhaps, does not have lots of experience to share information or somebody who still hasn't really gotten to the level where they're ready to build their own membership site?

Tammy Montgomer: Well, I would recommend definitely just driving traffic, to be honest, you know, bare minimum. I mean, I'm always trying to teach and train that, to bare minimum, you know, purchase a hundred to two hundred clicks a day. I mean, after a while, the person is going to realize it's all about exposure, so, I mean, there's two ways you can market online, right? Free or paid. I have the secret sauce, so to speak, in my DMO, so I'm teaching people, like I said, how to market effectively, how to drive massive amounts of traffic. My husband told me this way, way back, "You know, it's all about the numbers." It really is. It's all about the numbers. We're not networkers here. We're not bugging family and friends. We're not, you know, spamming people's inboxes on Facebook. We're, literally, you know, showing people where to get the traffic, how to drive the traffic to the one page simple-sales funnel. We have a one page that's very white. It's clean. I know a lot of people that run solo-ad traffic knows when I'm talking about, but the capture pages are something that I helped, you know, design, put together, because I just know solo-ad traffic. The less you say, the more opt-ins you're going to get. I try to teach and train people to try to get 100 to 200 opt-ins per day. Anyone can do that. I mean, you can plug into existing resources, like yourself, like what you have, and start getting those opt-ins coming through your sales funnel. It's a very good converting sales funnel, too, by the way, and I know you know that.

Igor Kheifets: Yes, ma'am. Yes, ma'am, I do. All right. Cool. First off-

Tammy Montgomer: That's what I have in my DMO.

Igor Kheifets: First off, Tammy, thank you for creating the system and thank you for being an-

Tammy Montgomer: You're welcome.

Igor Kheifets: Inspiration for, you know, for the people around the world, especially women with low self esteem and helping them become fearless. You're doing a big thing here. I just wanted to acknowledge that because I know that as entrepreneurs, it's not always that we get acknowledged for these, you know, subtle things that we do. A lot of times, people will look at your system and be like, "Oh, she's, you know, she's making money." They don't see the core, right, the purpose,-

Tammy Montgomer: True.

Igor Kheifets: Which is to empower people to help themselves.

Tammy Montgomer: Thank you.

Igor Kheifets: With that in mind, I also want to thank you for sharing your daily, your DMO, your recommended DMO for beginners, and also, kind of, bringing us into your personal life, which I know is not, again, I don't take it for granted. I understand that you have no problem doing it, but, you know, a lot of people crave that. When I go to seminars or events, you know, when people talk to me about my podcast, they usually mention the things that are either related to my personal life or the personal life of my guests, so I know this is probably going to be of great value to the list builders. Last thing, I guess, if anyone wants to work with you, if anyone wants to find out more about you, where should they go?

Tammy Montgomer: Oh, okay. You want me to give them a website?

Igor Kheifets: Absolutely, yep.

Tammy Montgomer: Oh, okay. Sure. They can go to thefearlessmomma, M-O-M-M-A, .net. It's an actual dot net, so that's where they would go, thefearlessmomma.net.

Igor Kheifets: Thefearlessmomma.net?

Tammy Montgomer: Mm-hmm (affirmative).

Igor Kheifets: I also encourage you guys to get on YouTube and watch some of Tammy's videos. They're pretty cool and they don't cost anything. I definitely encourage you guys to check out here system, which, again, is making a big splash as we speak in the industry. This is something that's going to, you know, stick around. With so much volatility happening, or happened last year, all these big companies going down, you know, I think we need more systems like yours, Tammy, because you're doing it in a transparent way. You don't charge people, you know, $38,000 and make them remortgage their house, you know, just to get positioned for some kind of commission. A lot of people are getting, kind of, sick and tired of that. They want something, you know, a little bit less intimidating, something that actually works for them. We appreciate what you do. Again, guys, if you want to work with Tammy, or find out more about her, go to thefearlessmomma, that's M-O-M-M-A, .net. All right, that's where you go. Yeah, that's pretty much it. Anything, any last minute thoughts you'd like to share with the list builders?

Tammy Montgomer: Yeah, I just think that, you know, consistency, just like anything, when I started out my, I call it my unstoppable weight loss journey, and my health journey. Just like anything, every single day make sure that you're doing something for yourself and something for your family. The biggest asset that you will have online is your list, so make sure you're always concentrating on lead generation and list building, and knowing that you can do this from anywhere. A lot of times I'm on a trip or in my Jeep, or, you know what I'm saying, Igor? You don't have to be in front of your computer, and you don't have to look at it 24/7. I think you can have that lifestyle and that business that you're craving, you know, for your family. Thank you so much for having me on. It's been a pleasure and I'm just really looking forward to, you know, helping as many people as I can through all these platforms, so thank you so much, Igor. I appreciate you.

Igor Kheifets: It's my pleasure, and I'm sure that list builders would join me unanimously saying the same. Again, guys and gals, the purpose of this episode was to bring out somebody who's coming from the real world, who's down to earth and genuine and transparent, and somebody who wasn't brought up to be, you know, a daughter of a multi-billionaire, or anything like that, right, somebody who grew up on a farm, yet somebody who's quite literally changing, at this point, over 700 lives just by leading by example. Again, it all links back to your self confidence and your ability to perform to the extent that you will allow yourself. Again, there's many books you can read about this subject. One that comes to mind is, "Psycho Cybernetics" that talks a lot about this self image and self confidence, you know, written by a plastic surgeon who discovered that even after, you know, conducting the surgery for some people, they kept seeing the old themselves, like the old selves in the mirror, still not liking the way they look, so he figured out it was a self image thing and he wrote a whole success philosophy book about it, which I highly recommend you grab. Other than that, if you want to work with Tammy, or further connect with Tammy, or attend her Monday night calls, just go to thefearlessmomma.net and remember that you will always operate to the extent that you allow yourself with your own self image. Keep that in mind. Tammy, thank you so much for being here today, and till next time we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today's show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don't forget to claim your free seat at the
traffic workshop I'm conducting this week where I'm showing how I built a list of
four-million-three-hundred-thirty-one-thousand-six-hundred-and-fifty-six email
subscribers without losing money. And how my clients are pulling anywhere from 50
to 500 new leads per day on their list at a profit without any list-building
experience. Just go to Igor.cx to claim your free seat now.

Who Is Igor Kheifets

Igor Kheifets is the founder and CEO of Igor Solo Ads, world’s largest Solo Ads agency. He’s the guy the gurus call when they need high quality business opportunity leads that convert.

Igor’s passionate about sharing up-to-date traffic & conversion strategies that work with beginners who want to make six figures while traveling the world full time.

126,860

weekly fans

[email protected]

Contact our support team

All rights reserved © – Igor Solo Ads Ltd.

Top
×
These 16 Deadly-Effective Marketing Maxims Can Turn Unresponsive Optins Into An Army Of Raving Fans Almost Overnight...

...Without Leadership Skills, Testimonials Or Even A Shred Of Income Proof!

Break these rules and go broke fast. Abide these rules, and watch the market reward you with more money, more sales and more fanboys than you'll know what to do with... Guaranteed!